Companion website of the book: http://createtolearn.online immersing yourself in other people’s ideas, it’s time to create. Creating ideas starts with play and tinkering. By understanding the concept of transformative use, creative expression seems like a natural extension of the processes of reading, listening and being open, alert and attentive to your own lived experience. Once you begin, good practices for creating ideas involve keeping track of information sources, avoiding cut‐and‐paste plagiarism, and using medium‐specific forms of citation. A deep understanding of the rights and responsibilities of authors and users in relation to intellectual property, copyright, and fair use helps you create ideas that have value. Attention to structure, design, and sequence enables your message to attract and hold your viewers, readers, listeners, and users.

1. CREATE to
LEARN
Renee
Hobbs@reneehobbs
Introduction to Digital Literacy
Chapter 5
Creating Ideas
Pages 69 - 89

2. Collaborative Play
• Having a partner can propel your creativity to
new heights
• Collaborative storytelling helps generate new
ideas
• Play has cognitive, emotional, and social
dimensions
• Collaborative play helps build relational trust
Hobbs, R. (2017). Create to Learn. NY: Wiley.

3. Some CREATE Competencies
• Recognize the need for communication and self‐expression
• Identify your own purpose, target audience, medium, and genre
• Brainstorm and generate ideas
• Compose creatively
• Play and interact
• Edit and revise your work
• Use appropriate distribution, promotion, and marketing channels
• Receive audience feedback
• Work collaboratively
• Comment, curate, and remix
Hobbs, R. (2017). Create to Learn. NY: Wiley.

4. TRUE OR FALSE?
You can’t be a writer without being a reader,
and you can’t be a filmmaker without being a
film viewer.
As people create, they inevitably copy,
transform & remix the ideas and experiences
they have encountered
Summarizing, analyzing, direct quotation and
copying are a part of the creative production
process

5. Standing on the
Shoulders of Giants
Hobbs, R. (2017). Create to Learn. NY: Wiley.
There is no creating without being influenced by
other work.

6. Thank
Goodness for
Deadlines!
Under time pressure, many
people wind up creating
something they would have
never created if they had more
time
Hobbs, R. (2017). Create to Learn. NY: Wiley.

7. Remix Creativity
Remix (noun or verb): to combine or edit
existing materials to produce something new
Human creativity is combinatorial: we take old
ideas and mash them together to create new
ideas.
Remix creativity depends upon having a good
understanding of intellectual property,
copyright and fair use.
Hobbs, R. (2017). Create to Learn. NY: Wiley.

8. Transformative Use
• Copyright law is designed to promote new knowledge,
creativity, and innovation. It does that by balancing the
rights of the copyright holder with the rights of the user
• Transformative use occurs when an author, filmmaker,
or creative individual uses quotes, clips, or samples from
copyrighted material productively to create something
new
• To be lawful, the quoted matter must be used in a
different manner or for a different purpose than the
original
• Copyright law authorizes you to create new content that
includes bits of other people’s ideas as you repurpose or
transform those ideas
Hobbs, R. (2017). Create to Learn. NY: Wiley.

9. Critical Questions
for Making a Fair
Use Determination
 Did my use of the work re-purpose or transform the copyrighted
material? Did I add value?
 Did I merely re-transmit the original work? Could my work serve as
a substitute or replacement for the original?
 Did I use just the amount I needed in order to accomplish my
purpose?
Hobbs, R. (2017). Create to Learn. NY: Wiley.

10. Unleashing the Power of Structure
Beginnings
Break through the clutter by
capturing and holding attention
Endings
Reveal a hidden surprise, wrap things
together in a tidy way, validate our
feelings, or leave us wanting more
Concision
A sentence should contain no
unnecessary words, a paragraph no
unnecessary sentences
Internal Segmentation
Signaling devices is help to readers
see the shape and flow of ideas.
Hobbs, R. (2017). Create to Learn. NY: Wiley.

11. To Create is to be Seen
• When we use digital media to
create, our work becomes
generally more visible to
others
• To create is to be seen (by
yourself and others) and this
involves risks
• There is the distinct
possibility of being judged, or
criticized for the creative
work that you produce
Hobbs, R. (2017). Create to Learn. NY: Wiley.

12. To Create is to be Seen
• When we use digital media to
create, our work becomes
generally more visible to
others
• To create is to be seen (by
yourself and others) and this
involves risks
• There is the distinct
possibility of being judged, or
criticized for the creative
work that you produce
Hobbs, R. (2017). Create to Learn. NY: Wiley.
Expression Takes Courage

13. Tenacity
Hobbs, R. (2017). Create to Learn. NY: Wiley.

14. Activity: Create
a Scope of Work
Plan
1. Working Title
2. Executive Summary
3. Creative Brief
4. Project Objectives
5. Deliverables
6. Treatment
7. Timetable/Schedule
8. Resources Needed
9. Constraints or Challenges
Hobbs, R. (2017). Create to Learn. NY: Wiley.
WHAT IS IT?
A short document that helps the
reader visualize your digital
media project and builds
confidence that you are able to
complete it

15. Key
Ideas
• Creating ideas starts with collaborative play
• Remix is the essence of creativity
• Digital authors have a deep understanding of the rights
and responsibilities of authors and users in relation to
intellectual property, copyright, and fair use
• Structure, design, and sequence enable a message to
attract and hold attention
• Self-expression takes courage and tenacity
• A scope of work is a written document that helps
convince funders that you have a clear vision and strong
capacity to complete the work
Hobbs, R. (2017). Create to Learn. NY: Wiley.