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Research for design
HETTANZ AGM
Jennifer Whitty,
Senior lecturer/Researcher
Director of Space Between
College of Creative Arts, School of Design, Massey University
J.Whitty@massey.ac.nz
@teambetween
www.spacebetween.ac.nz
J.Whitty 2017
Structure of today’s session:
● Research for design - 1.5 interactive session
● My background as a researcher - design research / design thinking methods that will
inform the design process
● What is Design research?
● How can we filter this down or bridge the gaps?
● How do you ‘develop’ and demonstrate design research
● Reflection/takeaways
J.Whitty 2017
What is research?
“research is original, independent investigation undertaken to contribute to
knowledge and understanding and, in the case of some disciplines, cultural
innovation or aesthetic refinement.
Research typically involves inquiry of an experimental or critical nature
driven by hypotheses or intellectual positions capable of rigorous assessment
by experts in a given discipline
Research includes work of direct relevance to the specific needs of iwi,
communities, government, industry and commerce.
In some disciplines, research may be embodied in the form of artistic works,
performances or designs that lead to new or substantially improved insights
(NZ Tertiary education committee 2017)
J.Whitty 2017
Research output/outcome: Research professional activities:
(PBRF definition of research outputs 2017)
J.Whitty
2017
How does this ‘design research’
filter down to teaching at tertiary
and secondary level?
Image: J.Whitty 2016
J.Whitty 2017
Changing landscape of design education
Traditional fields
Function
aesthetics
Progressive fields:
Impact,
empathy,
interaction
J.Whitty 2017
fashion = fast + cheap?
Background to my research
hitty 2017
In Hong Kong, residents throw away
the equivalent of 1,400 t-shirts every
minute
Source: Redress
Background to my research
J.Whitty 2017
J.Whitty 2017
Image credit: Opendesign Now, 2011
DEFINITION OF RESEARCH: Inquiry of an experimental or critical nature
driven by hypotheses or intellectual positions capable of rigorous assessment
by experts in a given discipline
My hypotheses or intellectual positions/research question:
● Space Between asks can we probe and prod the conventional system from a position of
the 3rd space where academia and industry work and learn together to enable real
innovation in fashion to occur.
● Can we as a fluid ecology of researchers, educators, students and industry under the
banner of Space Between work together to create a catalyst for a new system for
fashion that truly recognises its context?
● Can we encourage behavioural change by reframing the unwanted detritus from the
current system as resource to ultimately aid the transition to a circular economy?
J.Whitty 2017
My practice based research for design:
Space Between
A live projects - a system, service and products
Consisting of a website, clothing, films, education tools etc
J.Whitty 2017
J.Whitty 2017
J.Whitty 2017
5mins
Reflect on what are your
interests/values?
Write 3 things that drive you?
What might be a question you would formulated from these
topics?
Students personal position
Personal/cultural truths understanding our own context:
Knowledge of indigenous NZ textile processes, Image credit: Pania Tucker, Fashion Design student
J.Whitty 2017
An example of 1st work
from the Dress paper at
CoCA 2017
‘Building on
shoulders of giants’
Definition of research : ensuring originality, independence
(NZ Tertiary education committee 2017)
Developing a position - clarifying their work's relationship to other
designers/artists etc
Citing references
Literature review/creative work review
Alexander McQueen
Continual, systematic progression of ideas..and
reflections
An example of 1st work from the Dress paper at CoCA 2017
What is design for?
Contemporary types of design:
Critical design,
Design fiction,
Design futures,
Radical design,
Design for mindful design
Socially responsible design
Design with intent
Conceptual designs
“Conceptual designs are not only ideas but
ideals.. “(Raby Dunne 2013)
‘We should measure society against ideals not
the other way around” Susan Neiman, moral
philosopher
Achievement
standard:
develop a conceptual
design for an
outcome
J.Whitty 2017
“Conceptual design’s defining
feature is to use the language of
design to pose questions,
provoke and inspire.”
(Raby & Dunne 2013)
J.Whitty 2017
An example of 1st work from the Dress paper at CoCA 2017
Show and tell us how it works-
Function
Relevance to society, environment
Impact?
Storyboard, experience map, journey map
J.Whitty 2017
Who is design for?
Are they designing for or with
people?
When do students consider the people they are
designing for?
J.Whitty 2017
Could this be a continual process?
Are they other stages in the lifecycle that they could
consider?
J.Whitty 2017
Take aways
- Teachers at all levels have a point of view- your own
‘research’ is important
- Research is informed by your
values/interests/experiences - it gives you a position - let
students show and discuss this as part of their process
- Research is design in action, making and doing is as much
research as writing is!
- Be clear about how work is building on other people’s
work
- Who is the research for? Can you work with them?
-
J.Whitty 2017
Thank you!
To keep yourself updated on newly created content, please like us on Facebook, or follow @teambetween
This presentation is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
This means that you are free to share — to copy, distribute and transmit the work, and to remix — to adapt the work, under
the following conditions:
● Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you
or your use of the work). Noncommercial — You may not use this work for commercial purposes.
● Share Alike — If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this
one.
I’d welcome any feedback or updates on whether you use or integrate any of the thinking or learnings into your teaching
practice. Please feel free to contact me.
Jennifer Whitty, Senior Lecturer/Researcher, Director of Space Between, College of Creative Arts, School of Design, Massey
University
J.Whitty@massey.ac.nz
www.spacebetween.ac.nz
Tools and resources
http://www.nesta.org.uk/resources
https://www.ideo.com/tools
J.Whitty 2017

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Research for design, HETTANZ conference 2017 NZ

  • 1. Research for design HETTANZ AGM Jennifer Whitty, Senior lecturer/Researcher Director of Space Between College of Creative Arts, School of Design, Massey University J.Whitty@massey.ac.nz @teambetween www.spacebetween.ac.nz J.Whitty 2017
  • 2. Structure of today’s session: ● Research for design - 1.5 interactive session ● My background as a researcher - design research / design thinking methods that will inform the design process ● What is Design research? ● How can we filter this down or bridge the gaps? ● How do you ‘develop’ and demonstrate design research ● Reflection/takeaways J.Whitty 2017
  • 3. What is research? “research is original, independent investigation undertaken to contribute to knowledge and understanding and, in the case of some disciplines, cultural innovation or aesthetic refinement. Research typically involves inquiry of an experimental or critical nature driven by hypotheses or intellectual positions capable of rigorous assessment by experts in a given discipline Research includes work of direct relevance to the specific needs of iwi, communities, government, industry and commerce. In some disciplines, research may be embodied in the form of artistic works, performances or designs that lead to new or substantially improved insights (NZ Tertiary education committee 2017) J.Whitty 2017
  • 4. Research output/outcome: Research professional activities: (PBRF definition of research outputs 2017) J.Whitty 2017
  • 5. How does this ‘design research’ filter down to teaching at tertiary and secondary level? Image: J.Whitty 2016 J.Whitty 2017
  • 6. Changing landscape of design education Traditional fields Function aesthetics Progressive fields: Impact, empathy, interaction J.Whitty 2017
  • 7. fashion = fast + cheap? Background to my research hitty 2017
  • 8. In Hong Kong, residents throw away the equivalent of 1,400 t-shirts every minute Source: Redress Background to my research J.Whitty 2017
  • 11. DEFINITION OF RESEARCH: Inquiry of an experimental or critical nature driven by hypotheses or intellectual positions capable of rigorous assessment by experts in a given discipline My hypotheses or intellectual positions/research question: ● Space Between asks can we probe and prod the conventional system from a position of the 3rd space where academia and industry work and learn together to enable real innovation in fashion to occur. ● Can we as a fluid ecology of researchers, educators, students and industry under the banner of Space Between work together to create a catalyst for a new system for fashion that truly recognises its context? ● Can we encourage behavioural change by reframing the unwanted detritus from the current system as resource to ultimately aid the transition to a circular economy? J.Whitty 2017
  • 12. My practice based research for design: Space Between A live projects - a system, service and products Consisting of a website, clothing, films, education tools etc J.Whitty 2017
  • 15. 5mins Reflect on what are your interests/values? Write 3 things that drive you? What might be a question you would formulated from these topics?
  • 16. Students personal position Personal/cultural truths understanding our own context: Knowledge of indigenous NZ textile processes, Image credit: Pania Tucker, Fashion Design student J.Whitty 2017
  • 17. An example of 1st work from the Dress paper at CoCA 2017
  • 18. ‘Building on shoulders of giants’ Definition of research : ensuring originality, independence (NZ Tertiary education committee 2017) Developing a position - clarifying their work's relationship to other designers/artists etc Citing references Literature review/creative work review Alexander McQueen
  • 19. Continual, systematic progression of ideas..and reflections An example of 1st work from the Dress paper at CoCA 2017
  • 21. Contemporary types of design: Critical design, Design fiction, Design futures, Radical design, Design for mindful design Socially responsible design Design with intent
  • 22. Conceptual designs “Conceptual designs are not only ideas but ideals.. “(Raby Dunne 2013) ‘We should measure society against ideals not the other way around” Susan Neiman, moral philosopher Achievement standard: develop a conceptual design for an outcome J.Whitty 2017
  • 23. “Conceptual design’s defining feature is to use the language of design to pose questions, provoke and inspire.” (Raby & Dunne 2013) J.Whitty 2017
  • 24. An example of 1st work from the Dress paper at CoCA 2017
  • 25. Show and tell us how it works- Function Relevance to society, environment Impact? Storyboard, experience map, journey map J.Whitty 2017
  • 26. Who is design for? Are they designing for or with people?
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  • 28. When do students consider the people they are designing for? J.Whitty 2017
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  • 31. Could this be a continual process? Are they other stages in the lifecycle that they could consider? J.Whitty 2017
  • 32. Take aways - Teachers at all levels have a point of view- your own ‘research’ is important - Research is informed by your values/interests/experiences - it gives you a position - let students show and discuss this as part of their process - Research is design in action, making and doing is as much research as writing is! - Be clear about how work is building on other people’s work - Who is the research for? Can you work with them? - J.Whitty 2017
  • 33. Thank you! To keep yourself updated on newly created content, please like us on Facebook, or follow @teambetween This presentation is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. This means that you are free to share — to copy, distribute and transmit the work, and to remix — to adapt the work, under the following conditions: ● Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial — You may not use this work for commercial purposes. ● Share Alike — If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. I’d welcome any feedback or updates on whether you use or integrate any of the thinking or learnings into your teaching practice. Please feel free to contact me. Jennifer Whitty, Senior Lecturer/Researcher, Director of Space Between, College of Creative Arts, School of Design, Massey University J.Whitty@massey.ac.nz www.spacebetween.ac.nz Tools and resources http://www.nesta.org.uk/resources https://www.ideo.com/tools J.Whitty 2017