The document discusses an Adwords campaign run in three phases over 30 and 15 day periods. It opened 63 accounts in phase 1, 103 in phase 2, and 239 in phase 3, with a total investment of $11,000 for each of the first two phases. It then discusses using remarketing to target the many clients who visited the site but did not make deposits. Remarketing displays ads to those specific users across Google's content network. Pixels are placed on pages to track visitors and build lists for targeted ad campaigns. Steps for implementing remarketing at NordFx include defining objectives, implanting pixels, creating banners, and testing.