SlideShare a Scribd company logo
GNN – Games News Network
Company


 Principles
 Players in Foreground is the primary principle of GNN.
 This means that we exist to serve the players and honor them in everything
 they do.
 Community and Experience with GNN.
 We are dedicated to making the community experience in our games is the
 best.

 Vision / Mission
 Serving nationwide are among the three market leaders in Brazil,
 encouraging more and more community development in the business of
 publishing games.
 Market Share Growth and conquering new markets;

 Values
 Objectivism (Rationalization)
 Initiative
 Learnability
 Speed (Fastest swallow slower)
 Emotional Control (State of adult ego)
 Constant aggregation of values;
 Not decriminalization (Construction of ideas)
GNN – Games News Network
Company


                                        Brazilian Publisher
                                      More 1 milion players
                                    Inovation and Interactivity

Framework
Servers National and Quick Connect;
Content Driven Player;
Quality of Service (24 hours 7 days a week);
System "In-Game" of Items;
Control of "Hacks" and "Us";
Most Affordable Price and Payment Options;
Events and Updates Innovative Common;


Numbers
Registered user base of over 1 million;
Users online simultaneously one thousand;
Visitors in the home 12 thousand;
Employees 12 employees;
GNN – Games News Network
Site Eudemons (Home)
Novo Formato da Home
Organization


                               CEO(1)




         IT (3)               Admin(3)             Marketing (5)



   Web        hardware   RH        Operation   Comu.(1)       Project(1)



                                               Design (1)      PM (1)

                                                               GM (1)
GNN – Games News Network
Site Eudemons (Home)
Strategy
Novo Formato da Home


               Market
                                                     Game




                             Player
                     Engagement;
                                             G
                                            NN                               Publisher
                                                                                Administration;
                     Community;                                                 Stimulus
                     Interactivity;                   Value                     Innovation




  Value Pyramid
  Through the new concept on the market called interactivity:
  Players are constantly encouraged to participate
  the game making it a virtual community, where all
  The actions and events are held with greater ease and interaction
  Makes advertising events have greater ability to penetrate,
  Since it is not merely exposed a number but an action where the audience
  You can interact with the brand, ensuring 100% efficiency to action.
GNN – Games News Network
Site Eudemons (Home)
Why Formato da Home
NovoGNN?


               Market
                                                     Game




                             Player
                     Engagement;
                                               G
                                              NN             Publisher
                                                                Administration;
                     Community;                                 Stimulus
                     Interactivity;                  Value      Innovation




  Opportunities
  >> New concept in the market: Interactivity;
  >> Exploring all possibilities in the community;
  >> Greater Interactivity with the community;
  >> Ease of absorption of advertising;
  >> Ascension still relevant;
  >> Search environment created by GNN;
GNN – Games News Network
Site Eudemons (Home)
1)Profile Users
   Banner Animado no topo




 Profile of users GNN
 >> Youth ages 14 to 25;
 >> Class A and B;
 >> Opinion leaders;
 >> Residents of the Southeast region (more developed);
 >> Browse more than 3 hours per day;
 >> Strong decision-making power in purchases of parents;
 >> High power;
 >> Search for Continuous entertainment;
 >> Members of at least one social network;
 >> He was interested in Oriental Culture
GNN – Games News Network
Profile Users in Brazil


         Brazil is already the 5th. Largest country in the world in total Internet users:
                                             69 million


                                               Men                              52%
                                    Gender
                                               Woman                            48%
                                               15 ~ 24 years                    31%
                                               24 ~ 35 years                    33%
                                  Age bracket 35 ~ 44 years                     21%
                                 Por Quê? 45 ~ 54 years   Como?                  9%
                                               more than 45 years                6%
        -Menos utilizado espaço na página;             -Banner animado: Flash, algo dinâmico;
                                               AB      -Chamada;                55%
        - Mais informações passadas;
                                  Status Level C
        - Aspecto mais profissional da Página;
                                                                                36%
                                                       - Link direcionando para uma página
        -Comunicação imediata da informação; DE        Com informações sobre o jogo
                                                                                 9%
        - Mais vivacidade para a página;               relacionado a informação;
        - Eventos e Noticias com mais destaque;        -Texto informativo com enredo;
GNN – Games News Network
Site Eudemons (Home)
Tempo Médio de Uso
 Mean Time Use of Internet users in Brazil




                                             25 hrs and 42 m = time monthly usage
              House +                        Residential Internet per person in Brazil
               Work                          In May 2009.
           40 hrs e 40 m
            In may 2009                      Developments in the last 8 years



                                                Como?
GNN – Game News network
Habits Brazilian Internet users




                              Por Quê?        Como?
       - Uma empresa não presente aonde
       Seus consumidores estão é uma
       Empresa às portas da falência;

       -Tornar fácil para os jogadores
       Localizarem suas comunidades e
       Entrarem nela, bem como disseminar a
       informação;

       -Abrir uma janela para os jogadores
       Conversarem com seus representantes;
GNN – Games News Network
Penetration Advertising




   Population Total 12 Years +
         (63.773.000)




   Population Total 12 Years +
              ABC
         (50.548.000)
                                Por Quê?        Como?

        - No ocidente lemos da direita para     - tópicos simples, com chamadas mais
   Population Total 12 Years +
       Esquerda, logo as informações devem      Enfáticas;
       Estar na AB
                direita, as que devem reter
          (21.501.000)
       Mais a atenção do jogador;               - Extremo cuidado com o português;

        -É uma forma de equilibrar com o lado
        Esquerdo ;
GNN – Games News Network
Product

              Eudemons Online
              Developer:NetDragon & TQ Digital
              Game Category:MMORPG
              Time of online:January 2007
              Jogo gratuito: F2P ou “Free to Play;
GNN – Games News Network
Statistics

              Eudemons Online
              Developer:NetDragon & TQ Digital
              Game Category:MMORPG
              Time of online:January 2007
              Jogo gratuito: F2P ou “Free to Play;




                                                     Dados de Março/2010
GNN – Games News Network

     Suite 209, 705, Av. Braz Olaia Acosta,
               Jardim California,
           Ribeirao Preto, Sao Paulo,
                Brazil, 14026040

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Company Profile For Publisher

  • 1.
  • 2. GNN – Games News Network Company Principles Players in Foreground is the primary principle of GNN. This means that we exist to serve the players and honor them in everything they do. Community and Experience with GNN. We are dedicated to making the community experience in our games is the best. Vision / Mission Serving nationwide are among the three market leaders in Brazil, encouraging more and more community development in the business of publishing games. Market Share Growth and conquering new markets; Values Objectivism (Rationalization) Initiative Learnability Speed (Fastest swallow slower) Emotional Control (State of adult ego) Constant aggregation of values; Not decriminalization (Construction of ideas)
  • 3. GNN – Games News Network Company Brazilian Publisher More 1 milion players Inovation and Interactivity Framework Servers National and Quick Connect; Content Driven Player; Quality of Service (24 hours 7 days a week); System "In-Game" of Items; Control of "Hacks" and "Us"; Most Affordable Price and Payment Options; Events and Updates Innovative Common; Numbers Registered user base of over 1 million; Users online simultaneously one thousand; Visitors in the home 12 thousand; Employees 12 employees;
  • 4. GNN – Games News Network Site Eudemons (Home) Novo Formato da Home Organization CEO(1) IT (3) Admin(3) Marketing (5) Web hardware RH Operation Comu.(1) Project(1) Design (1) PM (1) GM (1)
  • 5. GNN – Games News Network Site Eudemons (Home) Strategy Novo Formato da Home Market Game Player Engagement; G NN Publisher Administration; Community; Stimulus Interactivity; Value Innovation Value Pyramid Through the new concept on the market called interactivity: Players are constantly encouraged to participate the game making it a virtual community, where all The actions and events are held with greater ease and interaction Makes advertising events have greater ability to penetrate, Since it is not merely exposed a number but an action where the audience You can interact with the brand, ensuring 100% efficiency to action.
  • 6. GNN – Games News Network Site Eudemons (Home) Why Formato da Home NovoGNN? Market Game Player Engagement; G NN Publisher Administration; Community; Stimulus Interactivity; Value Innovation Opportunities >> New concept in the market: Interactivity; >> Exploring all possibilities in the community; >> Greater Interactivity with the community; >> Ease of absorption of advertising; >> Ascension still relevant; >> Search environment created by GNN;
  • 7. GNN – Games News Network Site Eudemons (Home) 1)Profile Users Banner Animado no topo Profile of users GNN >> Youth ages 14 to 25; >> Class A and B; >> Opinion leaders; >> Residents of the Southeast region (more developed); >> Browse more than 3 hours per day; >> Strong decision-making power in purchases of parents; >> High power; >> Search for Continuous entertainment; >> Members of at least one social network; >> He was interested in Oriental Culture
  • 8. GNN – Games News Network Profile Users in Brazil Brazil is already the 5th. Largest country in the world in total Internet users: 69 million Men 52% Gender Woman 48% 15 ~ 24 years 31% 24 ~ 35 years 33% Age bracket 35 ~ 44 years 21% Por Quê? 45 ~ 54 years Como? 9% more than 45 years 6% -Menos utilizado espaço na página; -Banner animado: Flash, algo dinâmico; AB -Chamada; 55% - Mais informações passadas; Status Level C - Aspecto mais profissional da Página; 36% - Link direcionando para uma página -Comunicação imediata da informação; DE Com informações sobre o jogo 9% - Mais vivacidade para a página; relacionado a informação; - Eventos e Noticias com mais destaque; -Texto informativo com enredo;
  • 9. GNN – Games News Network Site Eudemons (Home) Tempo Médio de Uso Mean Time Use of Internet users in Brazil 25 hrs and 42 m = time monthly usage House + Residential Internet per person in Brazil Work In May 2009. 40 hrs e 40 m In may 2009 Developments in the last 8 years Como?
  • 10. GNN – Game News network Habits Brazilian Internet users Por Quê? Como? - Uma empresa não presente aonde Seus consumidores estão é uma Empresa às portas da falência; -Tornar fácil para os jogadores Localizarem suas comunidades e Entrarem nela, bem como disseminar a informação; -Abrir uma janela para os jogadores Conversarem com seus representantes;
  • 11. GNN – Games News Network Penetration Advertising Population Total 12 Years + (63.773.000) Population Total 12 Years + ABC (50.548.000) Por Quê? Como? - No ocidente lemos da direita para - tópicos simples, com chamadas mais Population Total 12 Years + Esquerda, logo as informações devem Enfáticas; Estar na AB direita, as que devem reter (21.501.000) Mais a atenção do jogador; - Extremo cuidado com o português; -É uma forma de equilibrar com o lado Esquerdo ;
  • 12. GNN – Games News Network Product Eudemons Online Developer:NetDragon & TQ Digital Game Category:MMORPG Time of online:January 2007 Jogo gratuito: F2P ou “Free to Play;
  • 13. GNN – Games News Network Statistics Eudemons Online Developer:NetDragon & TQ Digital Game Category:MMORPG Time of online:January 2007 Jogo gratuito: F2P ou “Free to Play; Dados de Março/2010
  • 14. GNN – Games News Network Suite 209, 705, Av. Braz Olaia Acosta, Jardim California, Ribeirao Preto, Sao Paulo, Brazil, 14026040