Sales funnels live on web pages similar to a website. But how do they differ? A websites root access is the home page, from which you can branch into any different direction as you see fit. But a sales funnel is different, in they are pages that are like a walkthrough or guidance towards achieving a goal, enabling businesses to create more profit overall without additional marketing spend. So, do we choose one over the other, or is there a place of compromise for sales funnels and websites? Swipe through the slides to learn the basic difference between the both of them. Share with a friend if you found it helpful or insightful.

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DIFFERENCE BETWEEN
SALES FUNNELS
AND
WEBSITES

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IN ORDER TO
UNDERSTAND
WEBSITES AND SALES
FUNNELS, AND WHAT
DIFFERENTIATES
THEM, YOU FIRST NEED
TO UNDERSTAND THEIR
PURPOSE.

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A sales funnel has two main purposes:
● Capturing contact information
● Increasing customer value
A website is mainly used to:
● Bring in traffic and Visitors
● As a reference point
SALES FUNNEL
WEBSITES
PURPOSE

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SO, HOW DOES
FUNNELS AND
WEBSITES
APPROACH
VISITORS
DIFFERENTLY?

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A funnel
Represents the
series of steps
a user takes
from becoming
aware of a
product or service
all the way to
“converting” or
becoming a paid
customer, and
eventually, a loyal
customer and advocate.

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On a website,
when traffic
arrives it
travels to any
area (such as
a page or post)
People start
reading a blog post
and the next thing
you know they’re on your
Instagram feed and then
they’re gone. You have no
lead and no sale.

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1 Sales Funnels minimizes
distractions, prompts the visitor to
take action… or leave. The best
part: sales funnels are proven to
result in higher sales conversions.
KEY TAKEAWAY

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2 Sales Funnels are deployed
where the goal is getting a return
for your investment by converting
leads into sales, whereas a
website focuses on generating
good will and building brand and
reputation among page
visitors for long term sales.
KEY TAKEAWAY

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There’s a lot of hype
surrounding funnels these
days.
Some Marketers believe
they’re all you need for
success and while effective
funnels fuel business growth,
they’re not an end, all be all.
A professional website, is still
one part of the puzzle,
if done right

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SO, HOW DO THEY
COMPLIMENT EACH
OTHER?
To sum it up, a website allows you
to publish content that helps you
generate organic traffic through
ranking on search engines.
On the other hand, a funnel is
used to convert paid traffic and
get the Best ROI.

11. WAS THIS HELPFUL IN
UNDERSTANDING THE
DIFFERENCE BETWEEN WEBSITES
AND SALES FUNNELS?
Share this with someone who would
find it useful
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