1. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
1
Budweiser: A critical look at the company’s structure and
communication

2. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
2
Table of Contents
Cover Page 1
Table of Contents 2
Background: Budweiser: The Beer that Made History 3
Branding: The Beer of America 4
Communication Outlets: Budweiser and the Media 5
SWOT Analysis 6
Assessment: Power 7
Assessment: Leadership 8
Assessment: Culture 9
Assessment: Gender 10
Conclusion 11

3. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
3
Background
Budweiser: The Beer that Made History

4. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
4
Branding
The Beer of America

5. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
5
Communication Outlets
Budweiser and the Media

6. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
6
SWOT Analysis
Strengths:
Weaknesses:
Opportunities
Threats:

7. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
7
Assessment:
Power

8. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
8
Assessment:
Leadership

9. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
9
Assessment:
Culture

10. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
10
Assessment:
Gender

11. Group Organizational Analysis: Budweiser
Mariah McCormick
Joey Dorazio
11
Conclusion