For our account planning class, we had to create an innovative brief to present to our 'creative team.' Our team's client was Budweiser and our idea was to expand upon Budweiser's story of American patriotism by using content creation to engage in a national discussion of growing diversity in America. We hoped to appeal to a wider audience of Budweiser drinkers.

1. What do you think of when you hear
BUDWEISER

3. AMERICA
HAS CHANGED

5. BEER
EXPERIENCE

6. MILLENNIALS

7. SENSIBLE

8. SENSIBLE
GROUNDED

9. SENSIBLE
GROUNDED
PRACTICAL

11. Budweiser needs to give their drinkers
something to believe in.

12. PRIDE

13. Budweiser is updating their story of America.

14. Let’s get people proud to be a
part of that America.

15. MILLENNIALS
like to have a voice.

16. Budweiser creates a platform for their voice.

17. Grab theirattention

18. 50%of marketing budget to make badass content.

20. LET’S MAKE
CRAZY COOL
STUFF