10. Our product MILO will be sold in two various forms :
MILO Powder (Sachets, Plastic container jars)
MILO Bags (Tea bag form)
JAR MILO BAG
11. :-
MILO BAGS (Tea bag form) will be sold in following 2 styles:-
•MILO small bag consisting of 15 MILO bags
•MILO big bag consisting of 30 MILO bags
MILO POWDER form will be sold in following types:-
•MILO Sachet consisting 100gm,250gm,500gm and 1kg
•MILO Plastic container consisting of 1Kg MILO
12. Never before a kid’s health drink with EAA’s and Non-EAA’s been
invented.
No brand in health drink provides 250% of vitamin A and 160% of
Magnesium
No brand provides endless energy giving Glutamine amino complex.
Never ever a health drink consisting of Pro-vitamin, Pro-Mineral and Pro-
Metallic blend all combined in one been invented.
Never ever a health drink for adults with BCAA’s, EAA,s and Non-EAA’s
blended with Advanced memory concentration chargers been invented.
The Most Innovative ZYTRIX Matrix technology.
Boosts calcium in milk by 70% more and Vitamin B1 by 80% more.
20. Milo flyers and
promotional leaflets
Advertisements in
newspapers, with sample sachets
21. Other promotions:-
1) Milo given in mid-day meals to children in rural areas
2) Radio advertisements
3) Online advertisement
22. The advertisement for the product will be as follows.
Scene 1 :- A woman first wakes up her husband and then her son in the
morning.
Scene 2:- They get ready and come for breakfast
Scene 3:- They are having their breakfast and are about to get over with it when
the lady comes in and gives her child a glass of Milo (Here the glass will have
“Milo” printed on it). Continuing; As the child takes up his drink, a narrator will
say “New Milo Active, now enriched with Iron, VitaminB1, Calcium,
Glutamine, Zytrix and more for your child to remain energized and active
throughout the day” during this the animation of nutrients from the liquid will be
shown and taken in by the child and he gives a smile.
Scene 4 :- The scene then proceeds and the husband says “Mera energy fix?”
and then the wife hands him over another glass of Milo and the narrator says
“Ab naya Milo A+ for adults, enriched with Riboflavin, Thiamine, Vitamins and
a blend of amino acids, to keep you and your spouse feeling energized and
revitalized throughout the day” this with the same animation as in the child’s,
showing the husband sipping on to Milo and taking in the nutrients and he
leaves.
Scene 5 :- This would be a transition which would show both the variations of
the product, with the flavors in which it will be available. In the end the narrator
would say “Naya Milo Active aur A+ -re-energizing lives”.
23. Climatic Age Social class and Life
style
Size of metropolitan area Income and Occupation Personality
Geographical Demographic Psychological
