The document provides guidance on developing relationships and networking through LinkedIn. It discusses best practices for connecting with others, such as customizing connection requests and reference common interests or connections. Sample connection request messages are provided that introduce the sender, explain how they know or learned of the contact, and specify their reason for reaching out. The document also discusses expanding one's network by connecting with classmates, professors, presenters, authors and eventually recruiters and employees of desirable employers. It emphasizes growing relationships through both strong and weak ties.

1. Relationships
Presented by Michael T. Breslin
Lally Office of Career Management and Professional Development
September 30, 2015

2. How did it go?
Career Fair follow-up

3. Dear Mr. Manager,
Thank you for taking the time to interview me on Wednesday for the
____ job. I really enjoyed our conversation. The more I learn, the more
I am convinced that my skills in X, Y, and Z are perfect to help with your
A, B, and C challenges. In fact, I believe my experience in D, E, and F
would also be an advantage to solving your issues with _________. I
am looking forward to discussing this with you again in more depth. I’ll
call you on Tuesday to discuss where we go from here.
Sincerely,
Your name
The note, part 1
(from “How To Write The Best Job Interview
Thank You Note”, Careerealism

4. • All serve your brand
– Research your industry
• In groups, you should
– Introduce yourself
– Participate in conversations
– Connect with people over these interactions
Groups, Following, and Companies

5. • Never use any default message
• Always customize and include:
– Your name
– How you know the person / learned of the person
• Or what you have in common
– Your reason for reaching out
• Practice on me
https://www.linkedin.com/in/michaeltbreslin
Connecting

6. Dear Mr/s _______,
My name is John Doe, and I am a current *DEGREE NAME*
student who found your information in the ________ Group
on LinkedIn. May I have 20 minutes to ask about your
experience with ________? I am trying to learn more about
marketing careers at technology companies in New York, and
your insights would be very helpful.
Thank you for your time,
John Doe
The note, part 2
(from “The 2-Hour Job Search”)

7. • Easy connections to make
– Classmates
– Professors
– Staff
– Advisory Board members
• A bit more difficult
– A presenter
– An author of an article
• Eventually
– Recruiters
– Hiring managers
– Employees of desirable employers
Connect with…

8. "Hi Jamie,
I read your Q&A on YumSocialMedia.com and I liked your perspective
on why companies should shift social marketing efforts from Facebook
to Twitter.
Could you spare some time to discuss further? I'm trying to learn more
about how marketers optimize social media usage, so your insights
would be appreciated.
Steve"
The note, part 2
(also from “The 2-Hour Job Search”)

9. • Who you know
• Strong ties
• Weak ties
The best way to grow your
relationships

10. • L – List
• A – Alumni
• M – Motivation
• P – Posting
The LAMP List
(from “The 2-Hour Job Search”)