Social Media Strategy - Target Your Audience & Build Your Voice
•
6 likes•2,899 views
How can your early stage startup develop a successful social media strategy? Are you trying to find your audience online but don't know how? Should your brand be 'LOL'ing all over Facebook? With interactive case studies, we'll explore how your startup can find target users on social media, as well as develop your brand's personality and voice. If you don't know where to start with social media or just need to amp up your user acquisition, this class is for you.
Recommended
Recommended
More Related Content
Similar to Social Media Strategy - Target Your Audience & Build Your Voice
Similar to Social Media Strategy - Target Your Audience & Build Your Voice (20)
More from Eric Metelka
Recently uploaded
Recently uploaded (20)
Social Media Strategy - Target Your Audience & Build Your Voice
- 1. @eric3000 SOCIAL MEDIA STRATEGY: TARGET YOUR AUDIENCE & BUILD YOUR VOICE
- 2. @eric3000 Where You Can Find Today’s Slides! http://www.bit.ly/emetelka!
- 3. @eric3000 Introductions! ☐ Name! ☐ What you’re working on! ☐ Goals for today! ! !
- 4. @eric3000 I'm Eric Metelka, User Acquisition Manager at G2 Crowd. I am a former management consultant and the former digital marketing manager at BestVendor.! @eric3000!
- 5. @eric3000 My Goals for Today! Ø You understand which social media platform is best for you! Ø You are able to find social media influencers in your vertical! Ø You can create a brand voice document that defines how you talk to your audience!
- 6. @eric3000 What I’m Going to Cover! ☐ Introduction – 10 mins! ☐ Understand Social Platforms – 20 mins! ☐ Find Your Audience – 30 mins! ☐ Develop Your Voice – 20 mins! ☐ Conclusion/Questions – 10 mins! ! ✔
- 8. @eric3000
- 9. @eric3000 < 15% OF INBOUND TRAFFIC!
- 10. @eric3000 What Google Cares About!
- 11. @eric3000 What Google Cares About! GOOGLE+
- 12. @eric3000
- 13. @eric3000
- 14. @eric3000 Facebook Is the Most Popular!
- 15. @eric3000 Pinterest Users Purchase More!
- 16. @eric3000 Pinterest Is Growing Revenue Share!
- 17. @eric3000 Heavily Engaged Communities on Twitter!
- 21. @eric3000
- 22. @eric3000 How Would You Use Social Media to Find Travefy’s Audience?! ! ! • Which platforms would you use?! • How would you identify influencers?! • Would you use any paid ads?!
- 23. @eric3000
- 24. @eric3000
- 25. @eric3000 Where Is My Audience?! • Form hypotheses of possible targets - personas! • Find a micro-community of the target and engage with them!
- 26. @eric3000 Who Follows Your Competitors!
- 28. @eric3000 How to Measure Authority! • Number of followers! • Number of retweets! • Klout score! • Kred score!
- 29. @eric3000 Double-Sort by Retweets of Others!
- 31. @eric3000 Tools!
- 33. @eric3000
- 34. @eric3000 HERO
- 36. @eric3000 HERO MENTOR JOKER THE LOVERS REBEL HERO
- 38. @eric3000
- 39. @eric3000
- 40. @eric3000
- 41. @eric3000
- 43. @eric3000
- 44. @eric3000
- 45. @eric3000 How Does Your Personality Manifest?! ! ! • Use your own company brand! • What is your personality archetype?! • Write an example tweet or Facebook post!
- 47. @eric3000 A WELL DEFINED VOICE BREEDS CONSISTANCY AND HELPS MAKE CONTENT ENGAGING!
- 48. @eric3000 Voice Document Outline! • Brand – Value Prop & Archetype! • Target Audience!
- 49. @eric3000 Voice Document Outline! • Brand – Value Prop & Archetype! • Target Audience! • Personality Traits! • What is your brand passionate about? • What is it striving for? • What does it find fascinaGng? • What books are on its coffee table? • What are its guilty pleasures? • Who are its friends?
- 50. @eric3000 Voice Document Outline! • Brand – Value Prop & Archetype! • Target Audience! • Personality Traits! • Language – Words to use and not to use! • Does your brand use contracGons? • Does it use Slang? • Does your brand “love” or hate” things? • Does your brand whisper or shout? • Is your brand smiling, smirking or yawning? • What punctuaGon does your brand use?
- 51. @eric3000 Voice Document Outline! • Brand – Value Prop & Archetype! • Target Audience! • Personality Traits! • Language – Words to use and not to use! • Content Examples!
- 52. @eric3000 Engaging Listening CreaDng Sharing Curator The brand surfaces and shares the most interesGng content shared by its audience who appreciates the chance to reach a large audience Tastemaker The brand creates engaging content that dictates trends to its fans and a broader audience ConversaDonalist The brand is great at conversing with its audience which is looking for two-‐ way communicaGon and customer service Explorer The brand is experimenGng with ways to interact with its audience by seeing what content creates engagement Social Media Brand Personality Matrix!
- 54. @eric3000 USE THE CORRECT SOCIAL PLATFORMS FOR YOUR AUDIENCE!
- 55. @eric3000 TARGET AND ADD VALUE TO MICRO-COMMUNITIES OF POTENTIAL USERS!
- 56. @eric3000 KNOW AND UNDERSTAND YOUR BRAND VOICE!
- 57. @eric3000 CREATE A VOICE DOCUMENT TO BUILD A CONSISTENT BRAND PERSONALITY!
- 59. @eric3000 Digital Marketing Reading List! Ø Kissmetrics Blog -http://blog.kissmetrics.com/! Ø Andrew Chen – http://andrewchen.co! Ø Rand Fishkin – http://moz.com/rand! Ø SEOMoz blog – http://SEOmoz.org/blog! Ø Inbound – http://inbound.org! Ø Slideshare - http://www.slideshare.net/!
- 60. @eric3000 Email: e.metelka@gmail.com! Twitter: @eric3000! LinkedIn: /in/emetelka! Facebook: /e.metelka! ! Download Slides: www.slideshare.net/emetelka/! Sign up for