IBM hired Sales Operations Advisors to redefine their sales operations strategy by analyzing their CRM statistics, target markets, and group sales performance. SOA assessed IBM's existing sales operations, identified challenges, and instituted a new sales process. This included perfecting IBM's sales dashboard, refining approaches for large key accounts, and establishing an improved management cadence. The enhancements resulted in increased visibility into IBM's sales operations, deeper account penetration, and more cross-selling.
2. IBM SOFTWARE
ANALYTICS
IBM hired SOA to redefine their sales
operations strategy including an analysis
of their CRM statistics, target markets,
and group sales performance. Our work
entailed assessing their sales operations
to date, identifying challenges to success
and instituting a new sales process. We
perfected the sales dashboard, refined
approaches to large key accounts and
established an improved management
cadence. The enhancements resulted in
increased visibility into their sales
operations, deeper account penetration
and an increase in cross-selling.
SALES STRATEGY |
OPERATIONS REFINMENT
wwwsalesopsadvisors.com
