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Reinventing Business: 
Audacity and Humility 
• Bruce Eckel 
• Blog @ Reinventing-Business.com 
• Slides on slideshare.net under my name 
• Video will be on web
If there were two jobs: 
1: You get paid a lot, 
work is not great, or 
just OK 
2: Paid a lot less, work 
environment is 
wonderful, 
stimulating, joyful, 
inspiring 
• Which one would 
you take?
This presentation 
• Different versions on 
the web, each reflect 
my continuing and 
rapid evolution on 
the subject 
• These are my talking 
points; images are 
sometimes just there 
to keep you 
entertained
When I Was Young 
• I had some jobs 
which made me 
decide all companies 
were terrible
So 
• I became an independent consultant, author, 
speaker, put on seminars and workshops, etc
Eight Years on the C++ Standards Committee
• We learned that 
open-source 
languages are 
always a better 
choice!
www.AtomicScala.com 
• Free First 25% 
Kindle, ePub, PDF, 
HTML
Magazines 
• Published 
over 150 
articles in 
print 
magazines 
• Regular 
blogging
Started to realize 
• There was only so much I could 
do on my own 
• I am a social creature -- I like to 
work with other people 
• Co-leading seminars is relatively 
easy because it's short and 
focused 
• Co-authoring books is at the 
complete opposite end of that 
spectrum 
• My disastrous internship 
program 
• Discovery of open-spaces
What If I Need to Do Something 
Bigger?
How 
• Do we work together 
in better ways?
Management
Frederick Winslow Taylor 
• For some alternative-universe 
definition of "science" 
• One of the first management 
consultants :-( 
• "The Principles of Scientific 
Management" is still on many 
business book "best" lists 
–Despite his charlatanism 
–Nobody wants to pull that thread... 
• His gift: the unconscious mindset 
that "People are Lazy and Stupid" 
Father of 
Scientific 
Management 
1856-1915
Mindset 
• "If you don't have an 
innate 'talent', give up" 
vs: 
• Your Brain is a Muscle
11,000 management books published/year 
• Doesn't even seem to be 
agreement on that number 
• Motivation: to become a 
management consultant like 
FWT 
• The only metric of success in the 
management world is whether 
people buy it 
• Actual value added to the field of 
management: Probably less than 
.1% 
–I've learned how to make up 
numbers just like a real management 
consultant!
Books you need to read 
• Before wading into 
this morass 
• The Management 
Myth and The Halo 
Effect 
• Walks you through 
the utter and 
complete 
fabrications in the 
management world
"Success" in Management 
• Not science, but 
story 
• Tell a happy story 
and your book sells 
• Let's look at the 
three most popular 
self-help ... er ... 
management books 
ever
In Search of Excellence 
• by Peters and 
Waterman 
• First Mega-blockbuster 
management book 
• First "management" 
book I ever read
For Excellence 
• A bias for action, active decision making 
–'getting on with it' 
–Facilitating quick decision making & problem solving 
tends to avoid bureaucratic control 
• Close to the customer 
–Learning from the people served by the business 
• Autonomy and entrepreneurship 
–Fostering innovation and nurturing 'champions'
For Excellence (2) 
• Productivity through people 
–Treating rank and file employees as a source of 
quality 
• Hands-on, value-driven 
–Management philosophy that guides everyday 
practice 
–Management showing its commitment
For Excellence (3) 
• Stick to the knitting 
–Stay with the business that you know 
• Simple form, lean staff 
–Some of the best companies have minimal HQ staff 
• Simultaneous loose-tight properties 
–Autonomy in shop-floor activities plus centralized 
values
A Couple of Years Later... 
• 1/3 of the 
"excellent" 
companies were in 
financial trouble 
-- Business Week, "Oops! Who's 
Excellent Now?" 
• DEC no longer exists 
• See my "Fake 
Science" blog post
Good To Great (Jim Collins): 
• Level 5 Leadership: 
–Leaders who are humble, but driven to do what's best for 
the company 
• First Who, Then What: 
–Get the right people on the bus, then figure out where to go 
–Finding the right people and trying them out in different 
positions 
• Confront the Brutal Facts: 
–The Stockdale paradox: 
–Confront the brutal truth of the situation 
–At the same time, never give up hope
Good To Great (2): 
• Hedgehog Concept: 
–Three overlapping circles: 
–What lights your fire ("passion")? 
–What could you be best in the world at ("best at")? 
–What makes you money ("driving resource")? 
• Culture of Discipline: 
–Rinsing the cottage cheese
Good To Great (3): 
• Technology Accelerators: 
–Using technology to accelerate growth 
–Within the three circles of the hedgehog concept 
• The Flywheel: 
–The additive effect of many small initiatives 
–They act on each other like compound interest
Built to Last (Collins): 
• Preserving a core ideology 
• The BHAG (Big Hairy Audacious Goal) concept 
• Owning a cult-like culture 
• Trying new things 
• Refusing the idea of a "great idea" to start a 
company 
• Consistent innovation 
• Embracing evolution
Halo Effect's Nine Delusions 
• The Halo Effect 
–If a company is profitable, all the things it's doing 
must be good 
• Correlation-Causation fallacy 
–The foundation of "In Search of Excellence" and 
others 
• Single Explanations 
–X might improve performance by causing Y
Halo Effect's Nine Delusions (2) 
• Connecting the Winning Dots 
–Looking only at successful companies and finding 
their common features (In Search of Excellence) 
–Without comparing them against unsuccessful 
companies 
• Rigorous Research 
–Lots of data doesn't make the research valid 
• Lasting Success 
–Achievable if only managers will follow their 
recommended approach
Halo Effect's Nine Delusions (3) 
• Absolute Performance 
–Market performance is affected by what 
competitors do as well as what the company itself 
does 
–A company can do everything right and yet still fall 
behind 
• Wrong End of the Stick 
–Getting cause the wrong way round 
–E.g. successful companies have a Corporate Social 
Responsibility policy. Should we infer that CSR 
contributes to success, or that profitable companies 
have money to spend on CSR?
Halo Effect's Nine Delusions (4) 
• Organisational Physics 
–The idea that business performance is non-chaotically 
determined by discoverable factors, so 
that there are rules for success out there if only we 
can find them 
–(Taylor's idea that business is "science")
Net idea: Determinism 
• Two-body problem in physics 
• Three-body problem wasn't solvable 
in closed form, only computationally 
• Business is a many-body problem 
–Bodies with minds of their own 
• Determinism tells a comforting story 
–"Rags to Riches" 
–"You're in control of your destiny" 
–People buy that book 
• Even "Evidence-Based Management" 
expects deterministic behavior
It's Not Deterministic 
• Should we give up? 
• There's still something 
there 
• It's probabilistic 
–There are tendencies, 
and if we look at them we 
can make our own 
serendipity 
–Nicholas Taleb's "Black 
Swan" and "Antifragile"
How to be Successful in Business 
• There's no guarantee 
of success, so treat 
everything as an 
experiment 
• Assume most 
experiments will fail 
• Assess the risks on 
each experiment 
–Make sure that if the 
experiment fails, it 
won't take down the 
whole enterprise
How to be Successful in Business 
(2) 
• Realize that even if an 
experiment is 
successful, 
environmental (market) 
conditions might not 
favor it 
• Sometimes you will 
experience serendipity, 
when an experiment 
succeeds and positive 
market conditions 
produce a popular 
product
How to be Successful in Business 
(3) 
• Thus: Look for 
experiments that have a 
very positive upside 
with a non-disastrous 
downside 
• Do as many of these 
experiments as you can 
manage 
• Audacity and Humility 
• Fits with Eric Ries "Lean 
Startup" approach, 
which is all about how 
to do experiments
BUT ... 
• This doesn't have 
anything to do with 
happiness in business 
• A financially successful 
business is a neccessary 
condition, and that's as 
far as most companies go 
(it's a great 
accomplishment!) 
• That's not sufficient to 
produce a lasting, robust 
and innovative business
Profit 
• You must make a 
profit to stay in 
business 
• That doesn't mean 
profit is the reason 
to be in business
Customer 
• Externally, a 
business is defined 
by how it serves the 
customer 
• Making employees 
suffer doesn't help 
the customer
New world 
• In some business 
sectors, hiring 
employees is really 
hard 
• Google, Facebook, 
etc. pay more and 
more 
• For everyone else, if 
you can't pay you 
lose
Maybe 
• We need to think outside the money box
If there were two jobs: 
1: You get paid a lot, 
work is not great, or 
just OK 
2: Paid a lot less, work 
environment is 
wonderful, 
stimulating, joyful, 
inspiring 
• Which one would 
you take?
Does #2 even exist? 
• I've visited companies 
that try, but the results 
are fragile 
–Usually change when the 
company "grows up" 
• I've seen companies 
pitch that they're a 
great place to work 
–Free food! Scooter Races! 
–Seems like an afterthought 
–Ungenuine
How 
• Do we even begin to 
create #2?
My Manifesto 
• A work in progress 
• Feelings 
• Beliefs 
• Hypotheses 
• Might not be 
evidentially 
supportable
Manifesto (1) 
• Inspiration produces 
much better results 
than compulsion 
• People want autonomy, 
mastery, and purpose in 
their work 
–Book "Drive" by Dan Pink 
• Transparency produces 
robustness and agility in 
an organization 
–Being honest is faster, 
better and cheaper
Manifesto (2) 
• Organizations should be 
flatter 
–Invert control or remove it 
when possible 
• Prefer goals to controls 
• Your culture IS your 
organization 
–Align your culture with 
your organizational values 
(and vice-versa?)
Manifesto (3) 
• Practice consistency and 
enlightened self-interest 
–What we say and what we 
do are consistent 
–No trickery or lying is 
tolerated 
–We respect everyone: 
coworkers, customers, 
vendors, etc 
–Acting in the best interest of 
the organization also acts in 
your own interest
Create This 
• And good people will 
want to work for you 
even if you can't pay 
much 
• Management & 
associated costs will 
be minimized 
–People will want to 
sustain and maintain 
the organization
Not Enough 
• Starting an organization 
with those values isn't 
enough 
• What happens when it 
grows and you start getting 
people whose values 
conflict? 
–e.g. MBAs are trained to 
maximize quarterly profits 
without regard to the impact on 
the rest of the company 
• The structure and culture 
must be able to push back 
and maintain its values 
"Organizational Hierarchy of Needs"
Discussion

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Reinventing Business: Audacity and Humility

  • 1. Reinventing Business: Audacity and Humility • Bruce Eckel • Blog @ Reinventing-Business.com • Slides on slideshare.net under my name • Video will be on web
  • 2. If there were two jobs: 1: You get paid a lot, work is not great, or just OK 2: Paid a lot less, work environment is wonderful, stimulating, joyful, inspiring • Which one would you take?
  • 3. This presentation • Different versions on the web, each reflect my continuing and rapid evolution on the subject • These are my talking points; images are sometimes just there to keep you entertained
  • 4. When I Was Young • I had some jobs which made me decide all companies were terrible
  • 5. So • I became an independent consultant, author, speaker, put on seminars and workshops, etc
  • 6. Eight Years on the C++ Standards Committee
  • 7.
  • 8.
  • 9. • We learned that open-source languages are always a better choice!
  • 10. www.AtomicScala.com • Free First 25% Kindle, ePub, PDF, HTML
  • 11. Magazines • Published over 150 articles in print magazines • Regular blogging
  • 12. Started to realize • There was only so much I could do on my own • I am a social creature -- I like to work with other people • Co-leading seminars is relatively easy because it's short and focused • Co-authoring books is at the complete opposite end of that spectrum • My disastrous internship program • Discovery of open-spaces
  • 13. What If I Need to Do Something Bigger?
  • 14. How • Do we work together in better ways?
  • 16. Frederick Winslow Taylor • For some alternative-universe definition of "science" • One of the first management consultants :-( • "The Principles of Scientific Management" is still on many business book "best" lists –Despite his charlatanism –Nobody wants to pull that thread... • His gift: the unconscious mindset that "People are Lazy and Stupid" Father of Scientific Management 1856-1915
  • 17. Mindset • "If you don't have an innate 'talent', give up" vs: • Your Brain is a Muscle
  • 18. 11,000 management books published/year • Doesn't even seem to be agreement on that number • Motivation: to become a management consultant like FWT • The only metric of success in the management world is whether people buy it • Actual value added to the field of management: Probably less than .1% –I've learned how to make up numbers just like a real management consultant!
  • 19. Books you need to read • Before wading into this morass • The Management Myth and The Halo Effect • Walks you through the utter and complete fabrications in the management world
  • 20. "Success" in Management • Not science, but story • Tell a happy story and your book sells • Let's look at the three most popular self-help ... er ... management books ever
  • 21. In Search of Excellence • by Peters and Waterman • First Mega-blockbuster management book • First "management" book I ever read
  • 22. For Excellence • A bias for action, active decision making –'getting on with it' –Facilitating quick decision making & problem solving tends to avoid bureaucratic control • Close to the customer –Learning from the people served by the business • Autonomy and entrepreneurship –Fostering innovation and nurturing 'champions'
  • 23. For Excellence (2) • Productivity through people –Treating rank and file employees as a source of quality • Hands-on, value-driven –Management philosophy that guides everyday practice –Management showing its commitment
  • 24. For Excellence (3) • Stick to the knitting –Stay with the business that you know • Simple form, lean staff –Some of the best companies have minimal HQ staff • Simultaneous loose-tight properties –Autonomy in shop-floor activities plus centralized values
  • 25. A Couple of Years Later... • 1/3 of the "excellent" companies were in financial trouble -- Business Week, "Oops! Who's Excellent Now?" • DEC no longer exists • See my "Fake Science" blog post
  • 26. Good To Great (Jim Collins): • Level 5 Leadership: –Leaders who are humble, but driven to do what's best for the company • First Who, Then What: –Get the right people on the bus, then figure out where to go –Finding the right people and trying them out in different positions • Confront the Brutal Facts: –The Stockdale paradox: –Confront the brutal truth of the situation –At the same time, never give up hope
  • 27. Good To Great (2): • Hedgehog Concept: –Three overlapping circles: –What lights your fire ("passion")? –What could you be best in the world at ("best at")? –What makes you money ("driving resource")? • Culture of Discipline: –Rinsing the cottage cheese
  • 28. Good To Great (3): • Technology Accelerators: –Using technology to accelerate growth –Within the three circles of the hedgehog concept • The Flywheel: –The additive effect of many small initiatives –They act on each other like compound interest
  • 29. Built to Last (Collins): • Preserving a core ideology • The BHAG (Big Hairy Audacious Goal) concept • Owning a cult-like culture • Trying new things • Refusing the idea of a "great idea" to start a company • Consistent innovation • Embracing evolution
  • 30. Halo Effect's Nine Delusions • The Halo Effect –If a company is profitable, all the things it's doing must be good • Correlation-Causation fallacy –The foundation of "In Search of Excellence" and others • Single Explanations –X might improve performance by causing Y
  • 31. Halo Effect's Nine Delusions (2) • Connecting the Winning Dots –Looking only at successful companies and finding their common features (In Search of Excellence) –Without comparing them against unsuccessful companies • Rigorous Research –Lots of data doesn't make the research valid • Lasting Success –Achievable if only managers will follow their recommended approach
  • 32. Halo Effect's Nine Delusions (3) • Absolute Performance –Market performance is affected by what competitors do as well as what the company itself does –A company can do everything right and yet still fall behind • Wrong End of the Stick –Getting cause the wrong way round –E.g. successful companies have a Corporate Social Responsibility policy. Should we infer that CSR contributes to success, or that profitable companies have money to spend on CSR?
  • 33. Halo Effect's Nine Delusions (4) • Organisational Physics –The idea that business performance is non-chaotically determined by discoverable factors, so that there are rules for success out there if only we can find them –(Taylor's idea that business is "science")
  • 34. Net idea: Determinism • Two-body problem in physics • Three-body problem wasn't solvable in closed form, only computationally • Business is a many-body problem –Bodies with minds of their own • Determinism tells a comforting story –"Rags to Riches" –"You're in control of your destiny" –People buy that book • Even "Evidence-Based Management" expects deterministic behavior
  • 35. It's Not Deterministic • Should we give up? • There's still something there • It's probabilistic –There are tendencies, and if we look at them we can make our own serendipity –Nicholas Taleb's "Black Swan" and "Antifragile"
  • 36. How to be Successful in Business • There's no guarantee of success, so treat everything as an experiment • Assume most experiments will fail • Assess the risks on each experiment –Make sure that if the experiment fails, it won't take down the whole enterprise
  • 37. How to be Successful in Business (2) • Realize that even if an experiment is successful, environmental (market) conditions might not favor it • Sometimes you will experience serendipity, when an experiment succeeds and positive market conditions produce a popular product
  • 38. How to be Successful in Business (3) • Thus: Look for experiments that have a very positive upside with a non-disastrous downside • Do as many of these experiments as you can manage • Audacity and Humility • Fits with Eric Ries "Lean Startup" approach, which is all about how to do experiments
  • 39. BUT ... • This doesn't have anything to do with happiness in business • A financially successful business is a neccessary condition, and that's as far as most companies go (it's a great accomplishment!) • That's not sufficient to produce a lasting, robust and innovative business
  • 40. Profit • You must make a profit to stay in business • That doesn't mean profit is the reason to be in business
  • 41. Customer • Externally, a business is defined by how it serves the customer • Making employees suffer doesn't help the customer
  • 42. New world • In some business sectors, hiring employees is really hard • Google, Facebook, etc. pay more and more • For everyone else, if you can't pay you lose
  • 43. Maybe • We need to think outside the money box
  • 44. If there were two jobs: 1: You get paid a lot, work is not great, or just OK 2: Paid a lot less, work environment is wonderful, stimulating, joyful, inspiring • Which one would you take?
  • 45. Does #2 even exist? • I've visited companies that try, but the results are fragile –Usually change when the company "grows up" • I've seen companies pitch that they're a great place to work –Free food! Scooter Races! –Seems like an afterthought –Ungenuine
  • 46. How • Do we even begin to create #2?
  • 47. My Manifesto • A work in progress • Feelings • Beliefs • Hypotheses • Might not be evidentially supportable
  • 48. Manifesto (1) • Inspiration produces much better results than compulsion • People want autonomy, mastery, and purpose in their work –Book "Drive" by Dan Pink • Transparency produces robustness and agility in an organization –Being honest is faster, better and cheaper
  • 49. Manifesto (2) • Organizations should be flatter –Invert control or remove it when possible • Prefer goals to controls • Your culture IS your organization –Align your culture with your organizational values (and vice-versa?)
  • 50. Manifesto (3) • Practice consistency and enlightened self-interest –What we say and what we do are consistent –No trickery or lying is tolerated –We respect everyone: coworkers, customers, vendors, etc –Acting in the best interest of the organization also acts in your own interest
  • 51. Create This • And good people will want to work for you even if you can't pay much • Management & associated costs will be minimized –People will want to sustain and maintain the organization
  • 52. Not Enough • Starting an organization with those values isn't enough • What happens when it grows and you start getting people whose values conflict? –e.g. MBAs are trained to maximize quarterly profits without regard to the impact on the rest of the company • The structure and culture must be able to push back and maintain its values "Organizational Hierarchy of Needs"