Regulatory Environment Mobile Active08 Presentation
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This document discusses the regulatory environment surrounding mobile phones in North Africa. It provides data showing that mobile phones have surpassed other media like television, radio, newspapers and SMS as the most used information source in Algeria, Egypt, Morocco and Tunisia. It also outlines some of the attitudes of Africa's major mobile network operators, who see voice as the main business but are starting to understand content. However, they currently rely on translated foreign content ideas and some local successes. The document also examines some of the regulatory fault lines around access to markets, ideas and ownership/control over mobile platforms and networks.
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Mobile technology East Africa
Mobile technology has transformed communications in East Africa. Over 90% of phones in Africa are mobile phones, with 700 million connections across the continent. East African countries like Kenya, Uganda, and Tanzania have seen significant growth in mobile adoption rates. Mobile phones are now used not just for calls and texts, but as platforms for banking, agriculture, education, and other applications through services like mobile money and apps. With social media also increasingly accessed via mobile devices, the combination of social and mobile connectivity is driving transformational changes in communication across Africa.
South Africa mobile consumer trends
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
Giz 10 innovations_mobile_africa
The document discusses how mobile phones are transforming Africa. It describes how mobile phones have become essential devices across the continent, improving financial inclusion and helping work around infrastructure problems. Innovations like mobile money services have disrupted banking by allowing digital financial transactions without bank accounts. Mobile phones are also transforming agriculture, healthcare, and increasing transparency in politics. Entrepreneurs have created mobile applications that help farmers access market information, verify authenticity of medicines, and monitor political violence.
Ericsson ConsumerLab: Bridging the Digital Divide
http://www.ericsson.com/thinkingahead/consumerlab
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Spielman et al, digital tools and agricultural markets in africa, ifpri 21
IFPRI and USAID are discussing the potential of digital tools to support farmers in Egypt, launching a new digital app repository that aims to provide a list of agriculture digital tools meant to support smallholder farmers in Egypt.
Millward Brown AME AdReaction Study 2013
Africa Global
49% 38%
47% 35%
45% 33%
43% 30%
41% 38%
40% 32%
1) The document discusses marketing in the mobile world and provides an overview of a mobile ad reaction study conducted in 18 countries including 3 countries in Africa for the first time.
2) Some key findings are that mobile devices are increasingly central to people's lives, presenting huge opportunities for growth in mobile communications and marketing. However, consumer attitudes toward mobile marketing are less favorable than other channels.
3) When done well, mobile ads can effectively build brands and play diverse roles in the marketing mix. Marketers need to
Finpro report south africa
South Africa's ICT capabilities are acceptable for Africa but not advanced. South Africa's broadband infrastructure is limited and expensive, and while business usage is moderate, individual and government usage is low. The government does not extensively use technology to drive social or economic impacts. The major telecommunications companies are moving into the IT services space and see opportunities in Africa, viewing South Africa as a competitive and mature market. New services are seen as a source of new revenue from digitalization and the IT services sector. Financial institutions are also building their digital and mobile strategies as part of internet and mobile banking initiatives.
With US$ 107B in revenue,Latin America now accounts for 10% of the global mob...
Latin America is the biggest and the most diverse of ethnic demographics in the world ,this region totals
47 countries and territories, 610M people, multiple different cultures,
languages and dialects, which means that advertising and marketing to them is the biggest of challenges .
Why the future of African journalism lies in mobile social networks
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Mobile Governance And Accountability Mobileactive08
The document discusses the potential for using mobile technology to improve citizen participation and local democratic governance in developing countries. It raises questions about how mobile technologies could be used for participatory budgeting, public consultations, and democratic accountability. While some e-democracy initiatives have emerged in Latin America, barriers still exist around cultural acceptance of technologies and economic constraints. The document argues that mobile technologies may help address some of these challenges by making democratic applications more accessible and usable. It calls for collaboration between networks to research, develop, and test innovative mobile tools that can strengthen local governance and participation.
Mobile Active M Banking
The document discusses mobile money transfer systems in Africa and their impact on financial inclusion. Key points include:
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2) Studies show a positive correlation between increased mobile phone access and socioeconomic development indicators, especially in rural areas where mobile money can improve prices for farmers.
3) Mobile money ecosystems involving mobile network operators, banks, microfinance institutions, and retailers have expanded access to financial services across Africa in a low-cost manner.
Mhealth Metrics And Evaluation
This document presents a patient continuum of care diagram that shows how mHealth technologies can support various stages of care. It depicts pathways from early detection of illness through treatment and management of various diseases. Key stages shown include access to preventive care, referral and consultation services, emergency transport and treatment, and ongoing management of conditions like HIV/AIDS, tuberculosis, malaria, childhood illness, and maternal health issues. The overall goal is to improve health outcomes by standardizing and increasing the quality of preventive, referral, and ongoing care services.
Regulatory Environment Mobile Active08 Presentation
This document discusses the regulatory environment surrounding mobile phones in North Africa. It provides data showing that TV, radio, and SMS are more commonly used sources of information than the internet or newspapers in countries like Algeria, Egypt, Morocco, and Tunisia. It also outlines the attitudes of mobile network operators, who see voice as the main business but are starting to recognize the potential of data and content. However, it notes challenges around access to markets and ideas as well as issues of ownership and control over mobile platforms and distribution of content.
MobileActive08 presentation: Metrics and Evaluation
This document outlines a session on mobile metrics and evaluation frameworks. It discusses using mobile technologies to evaluate public health projects in South Africa. Specifically, it examines the "Mobile 4 HIV" project, which uses mobile services to support various HIV-related organizations. The project aims to measure outcomes like improved adherence, reduced loss to follow-up, and increased uptake of services. It also discusses using mobile phones as an evaluation tool to conduct surveys and follow-ups with users. Lastly, it prompts discussion on topics like assessing the business case for mobile interventions and using mobile as a research tool.
MobileActive08 presentation: Scaling Mobile Projects - BridgeIT
The document describes Bridge it, a project that provides teachers in the Philippines and Tanzania access to digital educational videos on math, science, English and life skills through cell phones. The project aims to increase the quality of education and student achievement through innovative technology use. Over 1,000 teachers across 938 schools in the Philippines and 200 schools in Tanzania participate. The project uses either a mobile/satellite hybrid or mobile 2G/3G network to deliver video content to classrooms. Evaluation found improved test scores among participating 5th and 6th grade students in the Philippines. Key success factors included strong partnerships, existing education strategies, and technology shifting classroom dynamics. Challenges included startup complexity, ongoing costs, and transitioning project
Bulk Sms And Wougnet presentation at MobileActive08
This document discusses WOUGNET's use of bulk SMS messaging to support social campaigns in Uganda. It provides examples of campaigns WOUGNET supported on gender violence, girls' rights in Kenya, and domestic violence in Uganda. It also describes WOUGNET's own SMS campaign on ICTs and poverty reduction, which engaged over 170 people across Africa, Asia, and the Americas over two weeks through guided daily discussion questions. The document outlines some challenges faced in using bulk SMS and the conclusion that the tool remains appropriate and cost-effective for organizations' local interventions despite technical limitations.
Use Of Mobile Phones For Advocacy Campaigns 1
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
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Regulatory Environment Mobile Active08 Presentation
- 1. Mobile Phones and the regulatory environment Russell Southwood Balancing Act http://www.balancingact-africa.com http://www.afridigital.net
- 2. How it all started !The strange case of the radical magazine
- 3. Mobile phones as media North Africa: Most used info sources (%) - daily Country TV Radio Internet Newspapers SMS Algeria 71.8 24.7 9 35.5 6.9 Egypt 76.2 31 5 12.7 0.8 Morocco 85 36.8 14.8 12.3 3.3 Tunisia 81 39 2 7 3 Source: African Broadcast and Film Markets
- 4. Attitude of Africa!s mobile players ! Interested in Mobile Active ideas- Volume discounts and CSR brownie points ! Voice as the focus of the business - content harder to understand (Data as 10% of revenues?) ! Current content: “Translated” ideas and some local successes ! We own the subscribers so we need to control their experience
- 5. Media - regulatory fault lines !Access to market !Access for ideas !Ownership and control
- 6. Access to market ! Walled gardens vs Open Access ! Proprietary platforms vs open platforms. Different platforms for different operators? ! Cost of entry? ! M-Pesa example
- 7. Access for ideas ! Unpopular or dangerous ideas - Safaricom and Kenya post-election ! Freedom of expression - who defends or enforces? ! Link to other media - response mechanisms and public service slots ! Concessionary pricing for messages of this type
- 8. Ownership and control !Process of dealing with mobile operators - platform operators !Kenya vs South Africa vs Other African countries !Distributors or vertically integrated content operators (TV or mobile companies?)
- 9. The next frontier: Mobile Internet? !Nigeria: One carrier 800,000 high-end phones. 20,000 Blackberries !Kenya: 3 million GPRS/EDGE phones !All the same issues?