Mobiles In Media Harvard
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The document discusses mobile phone adoption rates and two mobile technologies: interactive SMS and cell books. It provides details on: - Over 4.5 billion mobile phones were in use worldwide in 2009, with half the world owning a mobile phone. - Interactive SMS allows users to text a keyword to a short code to receive information via SMS, with examples for getting meeting details or news headlines. - Cell books allow entire books to be downloaded to mobile phones via WAP for a low cost, with an example given of an HIV/AIDS awareness book.
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Mobiles In Media Harvard
- 1. ~4.5 Billion Mobile Phones in 2009
- 2. 1/2 of the world is ‘mobile’
- 3. Mobile Phone “Adoption,” Africa 2008 This represents 160th on the UN’s Human Development Index (HDI) Source: Wireless Intelligence
- 13. Dog gets lost in woods
- 14. Armed robbers strikeFor weather updates sms ‘weather’ to 32323
- 16. Cell Books What is it? Book that downloads via WAP to your cellphone (can be long e.g. 100 pages of A4) Positives: It’s pretty cheap; no character restrictions Negatives: Need to have WAP, so about 60% of phones in SA can use it. Unfamiliar tech. Can be hard to find the ‘book’ once it has been downloaded to the phone. Cost: About R2 once-off (free to read it after that – it is on your phone) Handset: Must be WAP and Java enabled Examples: Metropolitan “B the Future HIV-AIDS CellBook” (SMS the word HIV to 32907)
- 17. Katrin@mobileactive.orgskype and twitter: katrinskayahttp://mobileactive.orghttp://mobileactive.org/mobilemedia@mobileactive@mobilemediakit
Editor's Notes
- In fact, some of the poorest countries in the world are adoptingcell phones. This shows the number of subscribers, as a percentage of the population, by country in Africa. The countries are sorteddescendingorderfrom the UN’s HDI, from 74 in Mauritius to 179 (out of 179) in Sierra Leone. Weseethateven in those countries with a HDI lowerthan 160 – where the per capita annualincomeislessthan $1,100 – an average of 22 percent of the population has mobile phone subscriptions.