The Death of Software in the Call Center - a 100% Cloud Based Approach?
The Death of Software in theCall CenterA 100% cloud based approach
There is a prerequisite for success for cloud basedcontact centers.There is a method to realizing the ROI…to the “visionsof sugarplums dancing in your heads”.Its not what you think…it isnt software, orinfrastructure. They influence it – but don’t or can’tunlock the optimal ROI.The journey to the end of your onpremise software
What’s the mostimportant factor?ROI? Cost Reduction?Growth/Scale/Capacity?Why is it important for me to moveto the Cloud from OnPremise?
You have no choiceAll meaningfulinnovation will bedelivered via cloud.Fear this. If nothingelse, be motivated by it.You have 24 months atbest.Because you’re going to have toembrace it. By force.
Do Cloud solutions eliminate cost andcomplexity, inherently?
It appears that waytoday…there will be moreoptions, not fewer.That spells complex.They are just as difficult toimplement successfullyNo Way.
Cloud based applications are the singlebest sources of information innovation,arent they?
CRM technologies haveinnovated and improved atamazing ratesTelephony has become lessexpensive, more reliable, andof higher quality.Multi-channel solutions havecreated value, not destroyedthemFinally, some truth
Its not easyIt’s the right thing to doI have to do it anyway…so what’s the obstacle?So, to Cloud in the Contact Center…
The obstacle to call centersuccess with cloud technology
Cloud based Contact Center apps arebetter than ever
We’ve never had moresolutionsWe’ve never had bettersolutionsInnovation is hitting ourindustry faster than anyone elseIts true, and that’s part of theproblem
Contact Centers have never had soMANY “good choices”
CRM, Telephony, Call Recording, MarketingAutomation, Dialers, Softphones, Supply Chain,Accounting, Language Solutions, Chat, SMS Servers,Vertical Plug-ins, Ticket Trackers, BI,…OMG.And more of em actually “work” than ever before.This overabundance of solutions….WILL GET WORSE,AND WILL OUTPACE CONSOLIDATIONWhich leads to the problem
OK – so “cloud” is not THATeasy…but what’s the root problem
We’ve not been very good at it in theCall Center – because we have neverbeen afforded the time or moneyWe have more to integrate not less.Cloud = more integration!The sockets are nice and clean…butwe have to wire it up….and thevoltage and currents don’t alwaysmatchSo its Integration.
A lack of integration architecture“aplomb” but tremendous“resourcefulness”A lack of market ready cloudintegration toolsThe problems can be aptlycharacterized by:
The reboot of the IT leader in the Call Center or CIOApplying the right order/sequence to cloudimplementationCloud Integration TechnologyThe solutions
Gartner, Forrester and others predict the demise of theCIO“By 2017 the CMO will Spend More on IT Than the CIO”- Gartner Group 2012CMO, CSO will have a much larger influence on solutionselection than CIO.More good news for CIOs
The CIO will be theCloudIntegrationOwnerThe Call Center CIO: Adapt or Die
Focus on CRM firstSpend the time on an integration architectureInvest in a cloud integration platformNot your publishers platform…What the new CIO must do
Telephony is the heart of a call centerYou will not survive very long without your telephonyCRM is the brainYou will die without your data***** with the exception of highly unintelligent organisms…CRM First
Invest in cloud to cloud integration technology now.CASTIron from IBMJitterbitBoomiSnaplogicMulePick a Cloud Integration Tool
DisciplineStapler guy must use theintegration toolsHe wont like itToughOpen-nessBe wary of overinvesting in apublisher’s integration tools.Study and StrategyIF you don’t know what a goodintegration architecture lookslike...then learn it…or ASK MEUse it
I meant, ask LevementumCloud Services Firm:CRMeCommerceMarketing Automation, Collaboration and Integration. Specifically Salesforce, Magento,Pardot/ExactTarget, SugarCRM, and othersCall Center has been or largest horizontal segment for 8 years running.>150 Call Center customersEst: 2006Phoenix, AZBoston, MAPortland, OREl Paso, TXWhy Ask Me?
Geoffrey MobissonVP of Sales & MarketingLevementumgmobisson@levementum.com480 320-2520Twitter: gmobissonLinkedIn:gmobissonFacebook:LevementumI am