Adventure Travel Show 2016 & Customer ReviewsFeefo
Feefo, the world's most trusted ratings and reviews platform were invited to speak at The Adventure Travel Show 2016. If you missed the talk, check out the slides!
This document discusses how independent customer reviews can increase conversion rates and sales without requiring additional website traffic. It notes that typically only 2% of website visits result in a transaction, but conversion rates can be doubled to 4% by incorporating independent and verified customer reviews. The document provides examples of retailers that have partnered with Reevoo, an independent customer review company, and seen increases in their online sales as a result of offering authenticated customer reviews.
Reevoo & beko webinar: Raise the quality perception of your brand.Reevoo
The document summarizes a marketing campaign by Beko to increase brand equity and sales by embracing customer voice. It laid out a multi-channel activation plan including national TV, print, and digital advertising from August to November. Initial results were positive with increases in website visits, video views, sales, and Beko's quality perception score. The campaign introduced Reevoo, a company that helps brands harness customer reviews and ratings to build trust and engagement.
This document provides an overview of how to effectively use user-generated content (UGC) for automotive marketing. It discusses how UGC can be used at different stages of the car buying journey, including generating interest, closing the sale, and supporting customers after the purchase. The document also provides examples from other industries on how to encourage and utilize UGC, and emphasizes the importance of providing the right type of content at each stage to guide customers along their journey. Overall, the document advocates for harnessing UGC to create a continuous marketing conversation with customers.
The document summarizes trends in consumer conversations and online reviews across different product categories and seasons. Some of the key findings include:
1) Back-to-school shopping research peaks earlier than expected, in mid-June through early July rather than mid-late July as predicted by market research.
2) Holiday shopping season from November to December sees the heaviest usage of online reviews, with Black Friday and Cyber Monday being the most reviewed days of the year.
3) New mobile shoppers are acquired during the December holidays and stick with mobile shopping after the new year, making the holiday season important for gaining long-term mobile customers.
The document discusses how consumer-generated content (CGC) is increasingly influencing consumer purchases both online and offline. Some key points:
- CGC is being used by consumers throughout the entire purchase process, from initial research to post-purchase. This is enabled by ubiquitous mobile access to CGC.
- Higher-income and younger consumers are more influenced by CGC for their purchases. Up to 87% of those earning over $150,000 say CGC impacts their decisions.
- As more consumers research online but purchase offline (ROBO shopping), CGC provides a bridge for brands and retailers to better understand these consumers across channels. Savvy companies are leveraging CGC to target ROBO shoppers
Adventure Travel Show 2016 & Customer ReviewsFeefo
Feefo, the world's most trusted ratings and reviews platform were invited to speak at The Adventure Travel Show 2016. If you missed the talk, check out the slides!
This document discusses how independent customer reviews can increase conversion rates and sales without requiring additional website traffic. It notes that typically only 2% of website visits result in a transaction, but conversion rates can be doubled to 4% by incorporating independent and verified customer reviews. The document provides examples of retailers that have partnered with Reevoo, an independent customer review company, and seen increases in their online sales as a result of offering authenticated customer reviews.
Reevoo & beko webinar: Raise the quality perception of your brand.Reevoo
The document summarizes a marketing campaign by Beko to increase brand equity and sales by embracing customer voice. It laid out a multi-channel activation plan including national TV, print, and digital advertising from August to November. Initial results were positive with increases in website visits, video views, sales, and Beko's quality perception score. The campaign introduced Reevoo, a company that helps brands harness customer reviews and ratings to build trust and engagement.
This document provides an overview of how to effectively use user-generated content (UGC) for automotive marketing. It discusses how UGC can be used at different stages of the car buying journey, including generating interest, closing the sale, and supporting customers after the purchase. The document also provides examples from other industries on how to encourage and utilize UGC, and emphasizes the importance of providing the right type of content at each stage to guide customers along their journey. Overall, the document advocates for harnessing UGC to create a continuous marketing conversation with customers.
The document summarizes trends in consumer conversations and online reviews across different product categories and seasons. Some of the key findings include:
1) Back-to-school shopping research peaks earlier than expected, in mid-June through early July rather than mid-late July as predicted by market research.
2) Holiday shopping season from November to December sees the heaviest usage of online reviews, with Black Friday and Cyber Monday being the most reviewed days of the year.
3) New mobile shoppers are acquired during the December holidays and stick with mobile shopping after the new year, making the holiday season important for gaining long-term mobile customers.
The document discusses how consumer-generated content (CGC) is increasingly influencing consumer purchases both online and offline. Some key points:
- CGC is being used by consumers throughout the entire purchase process, from initial research to post-purchase. This is enabled by ubiquitous mobile access to CGC.
- Higher-income and younger consumers are more influenced by CGC for their purchases. Up to 87% of those earning over $150,000 say CGC impacts their decisions.
- As more consumers research online but purchase offline (ROBO shopping), CGC provides a bridge for brands and retailers to better understand these consumers across channels. Savvy companies are leveraging CGC to target ROBO shoppers
The document discusses the difference between digital transformation and evolution. Transformation involves large-scale changes across all aspects of a business in response to changes in consumer demand, technology, or competition that render the existing business model no longer viable. Evolution, on the other hand, involves continual, incremental adaptations to the market through refreshing products and expanding partnerships. The key is for businesses to focus on customers, adapt to changes, and spot opportunities before they become threats rather than waiting until a "tipping point" forces a transformation. Buzzwords like "disruption" should not distract from a business's core purpose and value proposition.
The document discusses the digital revolution and how the pace of growth in connected devices and technologies is accelerating. It notes that the pace of growth used to be every five years but is now shorter than two years. People are increasingly connected to devices and devices are connecting to other devices. Examples mentioned include smart rackets, connected cars, and smart toothbrushes. The presentation then discusses partnerships and strategies for success in commerce and leveraging connected customers through brand elevation, mobile-first marketing, and intelligent inventory.
This document discusses how customer journey mapping can leverage digital transformation to improve customer engagement. It presents a customer engagement formula involving mapping the customer journey, seeking feedback, and innovating. Customer journeys involve touchpoints and emotions that shape perceptions. Insights from mapping journeys can reveal value drivers and derailers to improve engagement. Examples show how understanding journeys allowed companies to innovate and improve processes. The document encourages completing a survey to share customer journey insights and contact the author for more on Gauri's engagement model.
The digital revolution means companies must reinvent themselves to stay relevant. As the average company lifespan decreases, businesses must get closer to consumers through digital channels. While physical and digital experiences are blurring, most companies cannot yet provide seamless omnichannel journeys. To engage customers, companies must digitize the entire customer experience and transform their operations, technology, and business models to focus on digital. Those that put the customer first and lead in experience will see greater financial returns over time.
This document discusses ways to reduce friction and increase conversions at the checkout stage of online shopping. It provides pointers on user experience best practices like identifying good experiences, testing improvements, and understanding how checkout affects customers emotionally and psychologically. Specific recommendations include using persistent cookies, optimizing registration/login flows, providing progress indicators, and designing mobile checkouts carefully to avoid abandonment. The goal is to motivate customers, make checkout easy to complete through triggers and ability, and get more people through the full process.
Visible Computing is the patent owner of the webkey, a direct marketing tool that allows users to plug a USB device into their computer and be directed to a website. Webkeys have unique IDs and can personalize the online experience by greeting users by name. Case studies show response rates for webkeys are typically 10-25%, much higher than traditional direct marketing.
The document discusses predictions for the future of retail experiences. It predicts that over the next 10 years, retailers will need to create highly personalized experiences using social and digital data to stay relevant. It also predicts that storytelling and emotional branding will become even more important as people form stronger attachments to meaningful brands. Finally, it suggests the lines between online and offline customer experiences will blur completely as digital technologies continue to merge the two worlds and empower customers to both create and disrupt retail brands.
Paul Dunne Realex Payments customer journey presentationCharlie Lines
Paul Dunne is the Head of Business Development at Realex Fire and has previous experience at boxPAY and in mobile and startups. Realex processes over 18 transactions per second for 12,500 businesses, totaling €28 billion per year. Dunne's presentation discusses understanding the payments landscape, including consumers, merchants, acquirers, schemes, and card present and not present transactions, in order to inform a company's payments strategy around objectives like target customers, markets, currencies, and costs and risks.
Easons.com is Ireland's largest online bookstore that was launched in 2010. Over the years, Easons has focused on optimizing the customer journey on their website by expanding their product selection beyond books, improving their search functionality through techniques like autocomplete, and reducing checkout steps. They also aim to increase customer engagement through initiatives like expanding content and optimizing site speed and performance across different devices. Moving forward, Easons plans to further optimize the customer journey through search, content, omni-channel, and personalization strategies to improve the overall online shopping experience.
SLI Systems Customer Journey Roadshow DublinCharlie Lines
This document discusses how to optimize online shopping searches across devices to drive revenue. It recommends analyzing search behavior data to understand valuable shoppers and their needs. Key strategies include optimizing the search box and autocomplete functions, providing rich insights into searches, ensuring relevant results, and leveraging search data to recommend related products and content to visitors. The goal is to improve the search experience and connect more shoppers to products.
Promozoo- dotmailer bricks and mortar deck Charlie Lines
This document discusses digital marketing strategies for retailers. It begins by providing some statistics on online shopping trends in Ireland. It then discusses using marketing automation to personalize the customer experience from greet to browse to buy to goodbye. Specific strategies are proposed for different stages of the customer journey, including data capture and welcome emails, abandon cart emails, order and shipping confirmations, product reviews, and retention strategies like replenishment emails. The document emphasizes making every interaction a human one and focusing on building long-term customer loyalty.
This document discusses a digital creative agency called TechnoCreative Thinking that helps clients digitalize their brands and communications through cross-media content. The agency works in the areas of technology, creativity, and strategy. It also discusses a real-time data processing engine called Social Noise that allows brands to engage with audiences in real time and discusses services like real-time moderation, surveys, dynamic infographics, and a media room.
This document discusses conversion rate optimization (CRO) and the importance of testing and optimizing web pages and digital experiences. It describes common excuses for not implementing CRO efforts but argues that CRO should be a priority. The document then introduces different "superheroes" representing various CRO testing approaches and best practices, such as AB testing, multivariant testing, modality, and optimizing for different global cultures. It emphasizes that successful CRO requires testing page elements and designing for the overall user experience and journey.
Dotdigital group was established in 1999 originally providing digital marketing services and is now focused solely on its email marketing platform. It has 179 staff across offices in the UK, US, and Belarus. The company launched its dotmailer product in 2002 and has seen significant growth, including an IPO in 2011 and expanding its offices and integrated platforms. It now provides email marketing automation solutions and is a trusted partner to many large companies.
F&F aims to provide a seamless omnichannel shopping experience for customers to shop online, through mobile apps, in stores, and have items delivered wherever they choose. They strive to understand customer needs and continually innovate to improve the shopping journey. Research shows that customers want personalized shopping experiences and value convenience across all channels. F&F is working towards better integrating their online and in-store shopping to increase customer loyalty, conversions, and average sales.
Visible Computing is the patent owner of webkeys, which are USB devices incorporated into printed materials that take users directly to a website. Each webkey allows its usage to be analyzed through cloud-based analytics dashboards. Webkeys consistently deliver 10-25% response rates for direct marketing campaigns, higher than traditional direct marketing response rates of 0.5-1.5%. Several case studies show webkeys delivering response rates over 10% for clients in various industries. The unique ID of each webkey also allows websites to personalize the user experience.
This document discusses a digital creative agency called TechnoCreative Thinking that helps clients digitalize their brands and communications through cross-media content. The agency works in the areas of technology, creativity, and strategy. It also discusses a real-time data processing engine called Social Noise that allows brands to engage with audiences in real time and discusses services like real-time moderation, surveys, dynamic infographics, and a media room.
David Woods SLI Systems Looking Ahead SeminarCharlie Lines
This document summarizes a presentation about optimizing e-commerce site search. It discusses the value of the search box, understanding customer search terms and intent, using analytics to improve search and product listings, testing different search experiences, and ensuring search results are relevant. The goal is to connect customers to the right products to accelerate online sales.
This document discusses Nokia's price comparison service which provides consumers with offers and pricing information from over 127 partners in 22 countries. The service checks over 15 million offers monthly and directs consumers from Nokia's website to partner sites for purchases. Feedback from a Vodafone manager and consumer research in Italy and Germany found the service provides valuable pricing information that is clearer than some operators and gives access to offers in one place.
The document discusses conversion rate optimization (CRO) and analytics. It notes that average retail conversion rates have declined in recent years despite market growth. Improving conversion is more complicated than spending on traffic. Conversion rate optimization spend is low compared to customer acquisition spend. The CRO toolkit includes methods like A/B testing, usability testing, and customer journey analysis. Testing, having a structured process, and assigning responsible staff are linked to improved conversion rates. A maturity model shows increasing CRO sophistication over time.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
The document discusses the difference between digital transformation and evolution. Transformation involves large-scale changes across all aspects of a business in response to changes in consumer demand, technology, or competition that render the existing business model no longer viable. Evolution, on the other hand, involves continual, incremental adaptations to the market through refreshing products and expanding partnerships. The key is for businesses to focus on customers, adapt to changes, and spot opportunities before they become threats rather than waiting until a "tipping point" forces a transformation. Buzzwords like "disruption" should not distract from a business's core purpose and value proposition.
The document discusses the digital revolution and how the pace of growth in connected devices and technologies is accelerating. It notes that the pace of growth used to be every five years but is now shorter than two years. People are increasingly connected to devices and devices are connecting to other devices. Examples mentioned include smart rackets, connected cars, and smart toothbrushes. The presentation then discusses partnerships and strategies for success in commerce and leveraging connected customers through brand elevation, mobile-first marketing, and intelligent inventory.
This document discusses how customer journey mapping can leverage digital transformation to improve customer engagement. It presents a customer engagement formula involving mapping the customer journey, seeking feedback, and innovating. Customer journeys involve touchpoints and emotions that shape perceptions. Insights from mapping journeys can reveal value drivers and derailers to improve engagement. Examples show how understanding journeys allowed companies to innovate and improve processes. The document encourages completing a survey to share customer journey insights and contact the author for more on Gauri's engagement model.
The digital revolution means companies must reinvent themselves to stay relevant. As the average company lifespan decreases, businesses must get closer to consumers through digital channels. While physical and digital experiences are blurring, most companies cannot yet provide seamless omnichannel journeys. To engage customers, companies must digitize the entire customer experience and transform their operations, technology, and business models to focus on digital. Those that put the customer first and lead in experience will see greater financial returns over time.
This document discusses ways to reduce friction and increase conversions at the checkout stage of online shopping. It provides pointers on user experience best practices like identifying good experiences, testing improvements, and understanding how checkout affects customers emotionally and psychologically. Specific recommendations include using persistent cookies, optimizing registration/login flows, providing progress indicators, and designing mobile checkouts carefully to avoid abandonment. The goal is to motivate customers, make checkout easy to complete through triggers and ability, and get more people through the full process.
Visible Computing is the patent owner of the webkey, a direct marketing tool that allows users to plug a USB device into their computer and be directed to a website. Webkeys have unique IDs and can personalize the online experience by greeting users by name. Case studies show response rates for webkeys are typically 10-25%, much higher than traditional direct marketing.
The document discusses predictions for the future of retail experiences. It predicts that over the next 10 years, retailers will need to create highly personalized experiences using social and digital data to stay relevant. It also predicts that storytelling and emotional branding will become even more important as people form stronger attachments to meaningful brands. Finally, it suggests the lines between online and offline customer experiences will blur completely as digital technologies continue to merge the two worlds and empower customers to both create and disrupt retail brands.
Paul Dunne Realex Payments customer journey presentationCharlie Lines
Paul Dunne is the Head of Business Development at Realex Fire and has previous experience at boxPAY and in mobile and startups. Realex processes over 18 transactions per second for 12,500 businesses, totaling €28 billion per year. Dunne's presentation discusses understanding the payments landscape, including consumers, merchants, acquirers, schemes, and card present and not present transactions, in order to inform a company's payments strategy around objectives like target customers, markets, currencies, and costs and risks.
Easons.com is Ireland's largest online bookstore that was launched in 2010. Over the years, Easons has focused on optimizing the customer journey on their website by expanding their product selection beyond books, improving their search functionality through techniques like autocomplete, and reducing checkout steps. They also aim to increase customer engagement through initiatives like expanding content and optimizing site speed and performance across different devices. Moving forward, Easons plans to further optimize the customer journey through search, content, omni-channel, and personalization strategies to improve the overall online shopping experience.
SLI Systems Customer Journey Roadshow DublinCharlie Lines
This document discusses how to optimize online shopping searches across devices to drive revenue. It recommends analyzing search behavior data to understand valuable shoppers and their needs. Key strategies include optimizing the search box and autocomplete functions, providing rich insights into searches, ensuring relevant results, and leveraging search data to recommend related products and content to visitors. The goal is to improve the search experience and connect more shoppers to products.
Promozoo- dotmailer bricks and mortar deck Charlie Lines
This document discusses digital marketing strategies for retailers. It begins by providing some statistics on online shopping trends in Ireland. It then discusses using marketing automation to personalize the customer experience from greet to browse to buy to goodbye. Specific strategies are proposed for different stages of the customer journey, including data capture and welcome emails, abandon cart emails, order and shipping confirmations, product reviews, and retention strategies like replenishment emails. The document emphasizes making every interaction a human one and focusing on building long-term customer loyalty.
This document discusses a digital creative agency called TechnoCreative Thinking that helps clients digitalize their brands and communications through cross-media content. The agency works in the areas of technology, creativity, and strategy. It also discusses a real-time data processing engine called Social Noise that allows brands to engage with audiences in real time and discusses services like real-time moderation, surveys, dynamic infographics, and a media room.
This document discusses conversion rate optimization (CRO) and the importance of testing and optimizing web pages and digital experiences. It describes common excuses for not implementing CRO efforts but argues that CRO should be a priority. The document then introduces different "superheroes" representing various CRO testing approaches and best practices, such as AB testing, multivariant testing, modality, and optimizing for different global cultures. It emphasizes that successful CRO requires testing page elements and designing for the overall user experience and journey.
Dotdigital group was established in 1999 originally providing digital marketing services and is now focused solely on its email marketing platform. It has 179 staff across offices in the UK, US, and Belarus. The company launched its dotmailer product in 2002 and has seen significant growth, including an IPO in 2011 and expanding its offices and integrated platforms. It now provides email marketing automation solutions and is a trusted partner to many large companies.
F&F aims to provide a seamless omnichannel shopping experience for customers to shop online, through mobile apps, in stores, and have items delivered wherever they choose. They strive to understand customer needs and continually innovate to improve the shopping journey. Research shows that customers want personalized shopping experiences and value convenience across all channels. F&F is working towards better integrating their online and in-store shopping to increase customer loyalty, conversions, and average sales.
Visible Computing is the patent owner of webkeys, which are USB devices incorporated into printed materials that take users directly to a website. Each webkey allows its usage to be analyzed through cloud-based analytics dashboards. Webkeys consistently deliver 10-25% response rates for direct marketing campaigns, higher than traditional direct marketing response rates of 0.5-1.5%. Several case studies show webkeys delivering response rates over 10% for clients in various industries. The unique ID of each webkey also allows websites to personalize the user experience.
This document discusses a digital creative agency called TechnoCreative Thinking that helps clients digitalize their brands and communications through cross-media content. The agency works in the areas of technology, creativity, and strategy. It also discusses a real-time data processing engine called Social Noise that allows brands to engage with audiences in real time and discusses services like real-time moderation, surveys, dynamic infographics, and a media room.
David Woods SLI Systems Looking Ahead SeminarCharlie Lines
This document summarizes a presentation about optimizing e-commerce site search. It discusses the value of the search box, understanding customer search terms and intent, using analytics to improve search and product listings, testing different search experiences, and ensuring search results are relevant. The goal is to connect customers to the right products to accelerate online sales.
This document discusses Nokia's price comparison service which provides consumers with offers and pricing information from over 127 partners in 22 countries. The service checks over 15 million offers monthly and directs consumers from Nokia's website to partner sites for purchases. Feedback from a Vodafone manager and consumer research in Italy and Germany found the service provides valuable pricing information that is clearer than some operators and gives access to offers in one place.
The document discusses conversion rate optimization (CRO) and analytics. It notes that average retail conversion rates have declined in recent years despite market growth. Improving conversion is more complicated than spending on traffic. Conversion rate optimization spend is low compared to customer acquisition spend. The CRO toolkit includes methods like A/B testing, usability testing, and customer journey analysis. Testing, having a structured process, and assigning responsible staff are linked to improved conversion rates. A maturity model shows increasing CRO sophistication over time.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
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3. IT’S BEEN SAID
BEFORE…
o In the future, there
will be no ‘online
retail’ – just retail.
o Omnichannel –
Consumers
simultaneously
shopping across all
channels.
4. AMAZON
o Amazon was a
purebred online
retailer, and now it’s
opening stores
5. THE FOUNDATION OF SHOPPING
You need to move back into what’s at the foundation
of shopping: your customer.
o It doesn’t matter how technology evolves, people will
always be the ones doing the buying, and people will
always be the ones whose opinions matter most
ReevooTM – Real reviews, from customers like you.
6. PUTTING THIS
INTO SOME
CONTEXT
o Retail 15 years ago
– How different is
that now?
7. THE FUTURE
OF SHOPPING
o How do you keep
people entertained?
8. FOCUS
If you focus too much on what you can do for each
channel, then putting it all together to try and create a
unified experience, you’re making life much harder.
o Put customer data, in the form of UGC, at the heart of
everything you do, and then adapt it across all channels.
ReevooTM – Real reviews, from customers like you.
9. SHOPPING
EXPERIENCE
It’s all about making it
easier and better for
the customer – making
the whole shopping
experience as
frictionless as
payment.
11. THE ISSUE OF
SHOWROOMING
o We don’t talk about
it anymore, but has
the problem really
been fixed or have
we just adapted and
learnt to live with it?
12. UGC AS A WAY
TO ENGAGE
o Why go and repeat the
same process online?
o Facilitate access to
expert and consumer
opinion in-store.
o Consumers’ next step
is to go online, but
what will the online
world look like in the
future?
14. SEO AND
ADVERTISING
o Search won’t be around
in 10 years time. You’ll no
longer search, you’ll find.
o UGC in advertising
o Intuitive product
placement, video walls
combining personal
life/news/purchasing
preferences
o Consumer data and
personalisation
16. ReevooTM – Real reviews, from customers like you.
http://vimeo.com/99011155
17. IT’S ALL ABOUT CONTENT- 10 YEARS AGO
ReevooTM – Real reviews, from customers like you.
18. IT’S ALL ABOUT CONTENT - TODAY
As consumer trust in traditional advertising
declines, brands are looking to engage with
consumers by associating with the content they
consume everyday.
ReevooTM – Real reviews, from customers like you.
Managing UGC present CMOs with their greatest opportunity and threat.
19. UGC IN STORE
Online VS Offline – Is there really a difference?
o Engagement – more time spent on site translated to more
time spent in store
o Conversion – Reading reviews gives consumers that extra
confidence to buy
o Basket size – Not only consumers are more likely to buy, they
also tend to spend more.
ReevooTM – Real reviews, from customers like you.
20. UGC IN STORE
Online VS Offline – Is there really a difference?
o User experience – Giving consumers all the information
they need about what you’re selling.
o Beyond the webpage – Content should be used beyond
the website, so why would putting a score or a poster
with some reviews next to a product be enough?
ReevooTM – Real reviews, from customers like you.
21. ReevooTM – Real reviews, from customers like you.
https://vimeo.com/105328152
22. IT’S ALL
ABOUT TRUST
Reevoo acts as an independent platform
between Brands, Retailers and
Consumers and is fully committed to
trust, authenticity and transparency.
ReevooTM – Real reviews, from customers like you.
23. THE REEVOO NETWORK
Connecting over 200 brands around the world with their customers.
8,000,000 reviews
collected and counting...
ReevooTM – Real reviews, from customers like you.
100,000,000 impressions
served per month
1,000,000 members
P2P community
24. Thank you!
We are Reevoo.
ReevooTM – Real reviews, from customers like you.