SlideShare a Scribd company logo
WEBINAR
Embrace the voice of your
customer to build brand equity
and increase trading

#ReevooBeko
We researched different creative executions
to find out - what drives purchase intention?
We looked at the customer journey…

Prospect
customer

Beko customer
& advocate

National TV & Print
advertising

Where to buy

Digital Advertising
Takeover & VOD

beko.co.uk &
video content
We then laid out a calendar activation plan…
AUGUST
TV

PRINT
DIGITAL

SEPTEMBER

OCTOBER

NOVEMBER

American F/F 40” + 9/10 Reevoo
SxS, WM & D/W
16/09 to 27/10

National Newspapers & Womens Lifestyle Magazines
Search
Digital Advertising
Yahoo! Homepage Takeovers (x2), IPC Display & in-market banners

RETAIL

Training
POS
The TV campaign – reached 40 million
The print campaign

6
Live Premier League LED advertising
Digital Marketing Campaign
Beko pages
Retailer websites
POS in over 200 stores…
Initial results looking positive…
Visits
Unique visitors
Page views
Average duration on site
60%
American style fridge freezer page views
Total American style fridge freezer sales
increase (retail to consumer)

63%
64%
35%

Video views

1.36x

Where To Buy revenue
Where To Buy volume
Revenue per visit

82%
57%
12%

Facebook fans

22%

8.39x
50%
Beko has scored its highest ever quality
perception score as a result of this
campaign.
Introduction to Reevoo
Multi-integrated campaign - KIA
Overall organic visits
increased by 86%

Organic visits from keywords
including the word “review”
increased by over 300%
Reevoo Everywhere - offline
Who is Reevoo?
Reevoo
has a measurably
better approach to
Ratings & Reviews
that’s
based
on independent
validation.

We help
brands and
retailers harness
the Voice of the
Customer to inject
trust, buyer
engagement and
confidence.

Our Amplify™ methodology sets us apart,
providing more, richer and better-structured
content to drive increased revenue and
customer-driven insight.
The Reevoo Difference
• Trust
• Engagement
• Conversion

• Beyond reviews
• Across the enterprise
• All channels

Solutions
depth

The Reevoo
Trustmark

Why
Reevoo
?
Reevoo
network
• Volume
• Speed
• Reach

Fully
managed
service

• End-to-end solution
• Responsibility for
success
• Low maintenance
Q&A

Contact Reevoo: info@reevoo.com
0207 654 0350
@reevoo

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Reevoo & beko webinar: Raise the quality perception of your brand.

  • 1. WEBINAR Embrace the voice of your customer to build brand equity and increase trading #ReevooBeko
  • 2. We researched different creative executions to find out - what drives purchase intention?
  • 3. We looked at the customer journey… Prospect customer Beko customer & advocate National TV & Print advertising Where to buy Digital Advertising Takeover & VOD beko.co.uk & video content
  • 4. We then laid out a calendar activation plan… AUGUST TV PRINT DIGITAL SEPTEMBER OCTOBER NOVEMBER American F/F 40” + 9/10 Reevoo SxS, WM & D/W 16/09 to 27/10 National Newspapers & Womens Lifestyle Magazines Search Digital Advertising Yahoo! Homepage Takeovers (x2), IPC Display & in-market banners RETAIL Training POS
  • 5. The TV campaign – reached 40 million
  • 7. Live Premier League LED advertising
  • 10. POS in over 200 stores…
  • 11. Initial results looking positive… Visits Unique visitors Page views Average duration on site 60% American style fridge freezer page views Total American style fridge freezer sales increase (retail to consumer) 63% 64% 35% Video views 1.36x Where To Buy revenue Where To Buy volume Revenue per visit 82% 57% 12% Facebook fans 22% 8.39x 50%
  • 12. Beko has scored its highest ever quality perception score as a result of this campaign.
  • 14. Multi-integrated campaign - KIA Overall organic visits increased by 86% Organic visits from keywords including the word “review” increased by over 300%
  • 16. Who is Reevoo? Reevoo has a measurably better approach to Ratings & Reviews that’s based on independent validation. We help brands and retailers harness the Voice of the Customer to inject trust, buyer engagement and confidence. Our Amplify™ methodology sets us apart, providing more, richer and better-structured content to drive increased revenue and customer-driven insight.
  • 17. The Reevoo Difference • Trust • Engagement • Conversion • Beyond reviews • Across the enterprise • All channels Solutions depth The Reevoo Trustmark Why Reevoo ? Reevoo network • Volume • Speed • Reach Fully managed service • End-to-end solution • Responsibility for success • Low maintenance