Information Ownership
iccl @ CCLS



                   in the Cloud
                                 Chris Reed
                 Professor of Electronic Commerce Law


                            1


                          What is “Ownership”
              • No physical property rights in information
                   But customers may expect similar rights
              • Three legal sources of ownership
                   IP rights
                   Confidentiality
                   Contract
              • Customer/provider relationship
                   Confidentiality and contract are primary sources
                   IP rights relevant to claims against third parties
                     • But need to be allocated in the customer/provider relationship
              • All these are well-understood in normal computing
                usage
What is different about cloud
                         computing?
        • Provider makes processing technology and other
              information available to customer
                 Thus further information rights come into play
                  • Provider
                  • Third parties
        • Copyright fragments ownership and creates
              uncertainty
                 Who owns information generated in the cloud?
                 Particular problem of generation across jurisdictions
        • Provider has ability to undertake data mining and
              produce metadata
                 Does customer have any rights to control exploitation?




        Licensed
        technology
                                                            Metadata
Licensed
                                          Provider
information

                    Know how/                               Billing data
                    Trade secret
                                                                           Data mining


                  Know how/
                                                           Processing
                  Trade secret
                                                           outputs
                                      Customer
  Customer own                                                     Licensed
  information                                                      technology
                            Employee &
                            Client                   Licensed
                            information              information
Licensed
         technology


 Licensed
                                      Provider
 information


Information
   inputs



                                   Customer
   Customer own                                                Licensed
   information                                                 technology
                        Employee &
                        Client                   Licensed
                        information              information




          Ownership of information inputs

         • Ownership unchanged by placing in the cloud
               IP rights (mainly copyright/database) continue to
               subsist in software and data
               Third party information and software
                • Owned by providers
                • Use may be controlled by licence terms
         • Service terms may modify this
               Provider will require licence from customer to use
               information inputs
               Providers rarely ask for ownership rights in inputs
Metadata
                                       Provider

Outputs and    Know how/                               Billing data

  derived      Trade secret
                                                                      Data mining
information
              Know how/
              Trade secret                            Processing
                                                      outputs
                                     Customer




                    Information outputs
      • IP rights uncertainties
           Authorship
              • Who? (customer/provider?)
              • Where?
                     Problem for database right
      • Jurisdictional uncertainties
           Is the output created on the server?
              • Differing national law approaches to IPRs
                     Functional/factual works
                     Computer-generated works
           And which server was actually used?
           When is this a problem?
              • Claims against third parties
              • Use by provider
Metadata – the great unknown
• Metadata is information about the customer’s
  use of the service
      • Addition, deletion and generation of information
      • Use of software applications and databases
     Generated by provider, thus IPRs owned by provider
     But when relating to customer, metadata will be confidential
• Data mining
     Provider has ability to search customers’ information and
     extract further information from it
      • Unless constrained by service terms
     Generated by, and thus IPRs owned by, provider
     Potentially very valuable to third parties




       Will metadata generation infringe
              customer’s rights?

• IP rights
     Location of copying/extraction determines
     applicable rights
     Terms of provider’s licence to use customer
     information
• Confidential information
     Primary duty is to preserve confidentiality
      • Aggregation and anonymisation can reduce this risk
      • But note development of reidentification technology
     Secondary duty not to take unfair advantage of the
     information?
Customer concerns

• Secret use of “my” information
• Risk of confidentiality breach
    Carelessly including identifying information
    Customer identity can be deduced from metadata
    or mined data
• Revenue sharing
    Provider uses customer’s assets to make profits
    for itself
     • Customer will want to share
     • But revenue from this may be implicitly included in cost
       of service




        Resolving the ownership
              conundrum
• All these issues can be addressed by
  appropriate service terms
    But do current service terms even recognise the
    issues exist?
    If so, are they dealt with appropriately?
    Do customers have other expectations which need
    to be catered for?
    Effects of consumer protection law on service
    terms?
The limitations of service terms

• Little scope for individual negotiation
     Provider needs all users to be on same deal as to
     information ownership
• Hidden parties
     Outsourcing and reselling of cloud capacity
• Differing national law effects
     But clouds transcend geography




            A governance model

• Window of opportunity for cloud providers to
  establish a governance forum
     Identify best practices for issues such as
     information ownership
     Leading to coherent and consistent service terms
     across multiple cloud services
• Might be sufficient to forestall hasty national
  legislation
     History tells us that first generation regulation of
     cyberspace is usually a failure!

Information ownership in the cloud

  • 1.
    Information Ownership iccl @CCLS in the Cloud Chris Reed Professor of Electronic Commerce Law 1 What is “Ownership” • No physical property rights in information But customers may expect similar rights • Three legal sources of ownership IP rights Confidentiality Contract • Customer/provider relationship Confidentiality and contract are primary sources IP rights relevant to claims against third parties • But need to be allocated in the customer/provider relationship • All these are well-understood in normal computing usage
  • 2.
    What is differentabout cloud computing? • Provider makes processing technology and other information available to customer Thus further information rights come into play • Provider • Third parties • Copyright fragments ownership and creates uncertainty Who owns information generated in the cloud? Particular problem of generation across jurisdictions • Provider has ability to undertake data mining and produce metadata Does customer have any rights to control exploitation? Licensed technology Metadata Licensed Provider information Know how/ Billing data Trade secret Data mining Know how/ Processing Trade secret outputs Customer Customer own Licensed information technology Employee & Client Licensed information information
  • 3.
    Licensed technology Licensed Provider information Information inputs Customer Customer own Licensed information technology Employee & Client Licensed information information Ownership of information inputs • Ownership unchanged by placing in the cloud IP rights (mainly copyright/database) continue to subsist in software and data Third party information and software • Owned by providers • Use may be controlled by licence terms • Service terms may modify this Provider will require licence from customer to use information inputs Providers rarely ask for ownership rights in inputs
  • 4.
    Metadata Provider Outputs and Know how/ Billing data derived Trade secret Data mining information Know how/ Trade secret Processing outputs Customer Information outputs • IP rights uncertainties Authorship • Who? (customer/provider?) • Where? Problem for database right • Jurisdictional uncertainties Is the output created on the server? • Differing national law approaches to IPRs Functional/factual works Computer-generated works And which server was actually used? When is this a problem? • Claims against third parties • Use by provider
  • 5.
    Metadata – thegreat unknown • Metadata is information about the customer’s use of the service • Addition, deletion and generation of information • Use of software applications and databases Generated by provider, thus IPRs owned by provider But when relating to customer, metadata will be confidential • Data mining Provider has ability to search customers’ information and extract further information from it • Unless constrained by service terms Generated by, and thus IPRs owned by, provider Potentially very valuable to third parties Will metadata generation infringe customer’s rights? • IP rights Location of copying/extraction determines applicable rights Terms of provider’s licence to use customer information • Confidential information Primary duty is to preserve confidentiality • Aggregation and anonymisation can reduce this risk • But note development of reidentification technology Secondary duty not to take unfair advantage of the information?
  • 6.
    Customer concerns • Secretuse of “my” information • Risk of confidentiality breach Carelessly including identifying information Customer identity can be deduced from metadata or mined data • Revenue sharing Provider uses customer’s assets to make profits for itself • Customer will want to share • But revenue from this may be implicitly included in cost of service Resolving the ownership conundrum • All these issues can be addressed by appropriate service terms But do current service terms even recognise the issues exist? If so, are they dealt with appropriately? Do customers have other expectations which need to be catered for? Effects of consumer protection law on service terms?
  • 7.
    The limitations ofservice terms • Little scope for individual negotiation Provider needs all users to be on same deal as to information ownership • Hidden parties Outsourcing and reselling of cloud capacity • Differing national law effects But clouds transcend geography A governance model • Window of opportunity for cloud providers to establish a governance forum Identify best practices for issues such as information ownership Leading to coherent and consistent service terms across multiple cloud services • Might be sufficient to forestall hasty national legislation History tells us that first generation regulation of cyberspace is usually a failure!