Redwing Business Intelligence: our work on greenfield business intelligence programme delivery. Incorporates Evolutionary Development Methodology® (EDM). EDM is an agile, spiral methodology developed specifically for business intelligence. It is a complete end-to-end methodology including assessment, initiation, and delivery. EDM incorporates a principles-based layered architecture, including business architecture, information systems architecture, and technology layers.

1. Business Intelligence
White Paper
Greenfield Business Intelligence
Our Work with Clients
Redwing Business Intelligence Ltd
Version 2.2

2. Redwing White Paper Greenfield Business Intelligence
© Redwing Business Intelligence Limited 2002 – 2015 Page 2 of 6
Overview
Redwing Business Intelligence has been assisting organisations achieve higher performance through
provision of actionable information since 2010. The principals of Redwing have been working in
business intelligence for the past twenty years. Redwing’s view of business intelligence is that it is first
and foremost a business programme, which should deliver value to the business, in terms of improved
efficiency and effectiveness to the organisation’s business processes. Technology is only relevant as an
enabler.
Creation of strategically managed frameworks and business intelligence delivery programmes in
greenfield sites has been a central part of Redwing’s delivery to clients over the years. Redwing has
done much greenfield work and it is one of our specialties.
Over this time, we have developed many intellectual assets, which have been pooled and made available
to clients through our work at Redwing. We’ve delivered a complete business intelligence programme
to clients as diverse as We Buy Any Car and Cardiff University. We’ve done much work in the NHS.
Whilst Redwing retains the intellectual property rights, clients get the fruits of the work and the ability
to carry on and expand, using the foundation provided.
Redwing provide four main asset bases to clients:
Methodology. Redwing has created a methodology specifically for business intelligence. It is called
Evolutionary Development Methodology® and it is based on the principles of collaboration, iteration,
and incremental development. Product delivery is done in iterations called Releases, prioritised in order
of value to the business.
Architecture. Redwing has created a layered architecture specifically for business intelligence. It is a
principles-based architecture, and its origins go back to the 1980s, to a multi-client research service that
was called PRISM (Partnership for Research in Information Systems Management). Out of this grew the
concept that architectures should be based on principles; something seen today in the TOGAF
framework promulgated by The Open Group, and in the Redwing Business Intelligence Architecture.
Software. Redwing has done much work over the years for a variety of organisations. The three main
sectors have been Financial (banking, pensions and insurance), the National Health Service, and Retail.
During the last two decades, Redwing has accumulated a number of substantial software assets, such as
a data warehouse for higher education. Redwing has made these software assets available to client
organisations, frequently using them as the foundation to put in place a total solution.
Staff development. Redwing works with the client organisation to deliver the first few Releases. During
this process, Redwing works directly with client staff, providing coaching and mentoring throughout the
entire time. At the conclusion of the engagement, the client staff are trained and able to continue to
move the programme forward. In addition, Redwing has pre-defined organisational structures and job
descriptions that can be made available to create a greenfield team from scratch.
Redwing’s SlideShare presentations on greenfield business intelligence (in the NHS) have been viewed
over a thousand times each. You can see them here and here.

3. Redwing White Paper Greenfield Business Intelligence
© Redwing Business Intelligence Limited 2002 – 2015 Page 3 of 6
Methodology
Evolutionary Development Methodology® (EDM®) is an agile business-driven methodology based on
spirals within spirals. It begins with assessing the business case, then defining the work functionally, and
then prioritising each piece of work in order of value to the business. Each piece of work — each
Release — is a product that delivers actionable information to a defined audience. Strong governance
mechanisms exist for this entire process.

4. Redwing White Paper Greenfield Business Intelligence
© Redwing Business Intelligence Limited 2002 – 2015 Page 4 of 6
Architecture
Redwing’s architecture has developed and evolved from prior work at Digital Equipment Corporation
(DEC). The author was a Principal Consultant for DEC, and as a Digital Architecture specialist, trained in
Atlanta, Georgia, was very active in both developing and evolving architecture for DEC, and also in
applying architectural solutions for DEC’s clients.
After DEC broke up in the 1990s, the author continued to evolve the architectural method; it has been
an integral part of Redwing’s business intelligence offering for the last fifteen years.
It’s a layered architecture, and there are documents for each layer. Here’s the overall picture:
Note that the higher layers tend to be more client-specific; whilst the lower layers tend to be similar
between clients.
You can see an example of a Business Architecture for a Mental Health Trust on SlideShare.

5. Redwing White Paper Greenfield Business Intelligence
© Redwing Business Intelligence Limited 2002 – 2015 Page 5 of 6
Software
Redwing has accumulated a substantial amount of software assets over the years. Some of these form
the basis of Redwing’s Software-as-a-Service products for the NHS. There is a complete Integrated
Governance data warehouse covering Incidents, Communications, Risks, etc. There is a data warehouse
for hospitals. Redwing did a substantial amount of pro bono work for Edge Hill University. As part of
that work, Redwing developed a complete prototype Higher Education business intelligence system, and
gave it to Edge Hill University. Here is the data warehouse:
And here’s a sample output:

6. Redwing White Paper Greenfield Business Intelligence
© Redwing Business Intelligence Limited 2002 – 2015 Page 6 of 6
Staffing
In the previous section, the Edge Hill prototype was mentioned. When Redwing took over the business
intelligence programme at Cardiff University, one of the first actions was to install the Edge Hill
prototype. This prototype served as a model solution, for training purposes. When questions arose
about data structures, or solution management, staff already had a model solution to refer to.
Redwing’s philosophy is that whilst the Redwing approach may not be the theoretical best, it is proven to
work, and therefore it should be followed until the greenfield programme is thoroughly established and
is no longer greenfield. This keeps staff focused on product delivery, rather than anything else.
In the Overview, it was mentioned that Redwing has pre-defined organisational structures and job
descriptions. Here are the essential organisational components:
Here’s a chart showing technical skill requirements: