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Element Food provides home-cooked, healthy meals delivered daily to address the problem of finding and ordering healthy food when busy. It offers customizable meal plans and delivery to fit schedules. Initial offerings included 5-day packages for specific diets like Paleo or Dukan. Customer feedback showed a need for flexibility, varied options, and nutritional advice. The company pivoted to offer basic healthy meals, diet-specific plans, and customized nutritionist support. Further pivots added pay-per-meal flexibility and simplified ordering through push notifications of 3 daily healthy options. The goal is to make healthy eating easy with fast, transparent delivery of nutritious meals.
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Reducing disease risks and improving food safety in smallholder pig value chains in Vietnam - Value chain assessment
1. LPS/2010/047 “Reducing disease risks and improving food safety in
smallholder pig value chains in Vietnam”
VALUE CHAIN ASSESSMENT
Pham Van Hung
Hanoi University of Agriculture
Hanoi, 14 August 2012
4. Value chains in general
Consumers
Input Processor/
supplier Producer Wholesaler Retailer
Collector
Supporting Transport, Consultancy Finance,
storage services accounting
services
Products
Money
Information
Risks 4
5. Risk management (to Risk
Risk reduce risk/ communication
assessment consequences)
Risk Identification Risk management
-Types of risks -Possible strategies
-Causes/ sources -Level of acceptance Exchange of
Risk assessment -Cost of preventing information and
-Likelihood of occurrence measures (private and opinions on risk
social) between risk analysts
-Factors affecting level of and stakeholders
risk occurence -Benefit (private and social) All stakeholders in the
chain + policy makers
-Potential consequences -Are they worthwhile to
intervene?
-Priotize (ranking: i.e. risk
of introduction vs -How to implement?
consequence disease)
Risk Analysis
6. Pig Supply Chains in Upland, Nghe An province
Source: Lucy Lapar et al.(2010) 6
6
7. Pig Supply Chains in Lowland, Nghe An province
Source: Lucy Lapar et al (2010)7 7
8. How to do
• Act. 1.1: Risk profiling & priority hazard
identification
– To identify which of the several hundred pathogens are
most relevant
– Method: Desk study based on systematic literature
review
8
9. How to do – Secondary data
– At national level: reports of MARD (Dept. of Animal
Husbandry), MOH, GSO (General Statistics Office)
database for disease frequencies (pig/pork) by time and
space
tendencies of disease to be taken into account (risk factors,
scenarios)
– At local level: reports of local authorities, offices of
animal husbandry, commune’s health stations
areas with diseases (pig/pork) for sampling (risk?)
– Articles on livestock/pig (production, marketing,
consumption…) in Vietnam and 2 provinces
9
10. How to do
• Act. 1.2: Rapid value chain assessment
– Mapping of value chain
– Identifying potential factors that influence adoption
and effectiveness of incentive-based risk reduction
interventions
– 2 study sites selected:
• Nghe An represents more rural and less developed
production
• Hung Yen represents more developed production
• Each province, 3 districts will be purposively selected (rural
to rural, rural - periurban, periurban to urban value chains)
10
12. How to do
• Method: Rapid Value Chain Assessment (RVCA)
The steps involved:
1. Analysis of community profile results
2. District level investigations
• Priority setting with district staffs and business community to create a
list of potential products/chains (and diseases/ pathogens)
• Developing selection criteria, ratings for criteria and a selection
matrix
• Wholesale, trader and retail interviews seasonal supply and demand
and trends over time, purchase conditions (timing, contracts, cash,
processing packaging requirements)
• Mapping chains in local areas
12
13. 2. Primary Data collection
1. Survey of a total of 400 pig producing households in 3
districts of 2 provinces (Nghe An and Hung Yen)
• 3 districts: 1 rural, 1 peri-urban, and 1 near/close urban
areas (big city)
• 4 communes/district: 3 high pop. density + 1 low pop.
density) (~17 households/ commune)
1. Survey of slaughterhouses (SH) in 2 provinces (Nghe An and
Hung Yen) (up to 30)
2. Subset (up to 60) of pig producing households in 2 provinces
iteratively revisited over time (12 months)
14. 2. Primary Data collection
4. Dataset of commune level surveillance reports of
pig disease incidence and pig mortality. Total of 72
reports will be collected by animal health officers at
regular intervals (monthly) over 12 months in 3
districts each in Nghe An and Hung Yen
15. 2. Primary Data collection
5. Survey of a total of 400 household consumers in
urban centers of Nghe An and Hung Yen
6. Dataset from household consumption
monitoring survey of selected households. 5
households x 3 districts x 2 provinces x 12
months = 360
16. 2. Primary Data collection
7. Survey of other value chain actors
• Suppliers
• Traders
• Butchers
• Transporters
• Retailers
The sample size of each actor is based on RVCA and
information collected from the level of districts,
communes (and provinces)
17. Value chains assessment
• Analysis of actors along a chain
• Identify and quantify the key animal health and
production constraints
• Key diseases in the commune/region
• Identify practices related to AH.
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19. What to do
• Act. 1.3: Risk and economic assessment
Expected output:
a. Identify the AH/production constraints
b. Estimate of costs of pig diseases at farm level
c. Estimate of costs of pork-borne diseases in
market actors along the pork value chain
d. Estimate of pig disease burden in smallholder pig
systems
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20. How to do
Estimate of costs of pig diseases at farm level
– Accounting approach
• To define the proper costs /HH by disease
• Classify HHs according to Risk/Disease A (with and
without/occurring and not occurring)
• Estimate/calculate the difference in terms of product
quantity/productivity/production costs (∆1)
• Estimate/calculate the difference in terms of health care
expenditure (for illness related to the Risk/Disease A) ( ∆2)
• Economic cost of the Risk/Disease A is equal to ∆ = ∆1+∆2
• With assumptions on disease annual incidence (based on Act. 1.1)
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21. How to do
– Econometrics approach
• To indicate which factors are more important and
possibly be considered to intervene
• Based on cross-sectional data collected from HH
survey
• Estimate a cost function, where independent variable.
could be: direct losses in production, producer’s
awareness/preference, AH/input service access,
location/market access, (zoonotic/non-zoonotic)
disease (estimates the prevalence of 1-3 key diseases)
• Direct losses = f(herd/weight/productivity reduced,
mitigating/treatment cost (medical/non-medical))
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22. How to do
Estimate of pig disease burden in smallholder pig
systems
– Estimate of pig disease burden from smallholder
pig production and pork consumption using dataset
above (Accounting approach)
– and possibly a programming: Min risk losses/costs
of all actors along a chain subject to certain levels
of income/output
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