Reddit is a social media platform home to over a billion unique users and thousands of topic-specific subreddits. The r/Entrepreneur subreddit featured many success stories of users growing businesses from small starts. One user bought a website for $1000 on Reddit and grew it into a multi-million dollar company. Former Facebook employee Noah Kagan also found inspiration on Reddit to start his companies AppSumo and Sumo.com, the latter of which helps other companies expand their online presence.

1. Reddit
Success
Stories
John Laurenti
Intro to Comm Tech
Westfield State University

2. The Front Page of the Internet
• Reddit is home to over a billion
unique users
• Has thousands of different
subreddits that are specific to a
topic or thing
• Subreddits can range from
helpful things to useless things
• Examples r/DIY and r/DIWHY

3. Success Stories
• The Subreddit r/Entrepreneur was a hot bed for success stories
• This user posted multiple times on how to start a business and
inspired tons of other redditors to do the same
• Users are anonymous, unless they want to be known

4. Wet Shave Club
• The user bought a website for $1000 on Reddit
• Rebranded every aspect of the company and sales improved quickly

5. User Inspiration
• u/localcasestudy was posting every year or so on the subreddit
• Slowly they started inspiring other users to try and do the same

6. Other Stories
• Noah Kagan started AppSumo and Sumo.com
• Former Facebook Employee
• Sumo is a website that helps companies expand their websites
• AppSumo is described as “Groupon for Geeks”

7. Sharing the Story
• Noah Kagan did an AMA on Reddit
• He was abled to answer any questions he wanted from whoever
wanted to ask
• Advertised all types of media to get more people to know his story

8. Sumo
• Very simple design, makes it easy for a person to just try out what they
have to offer
• Given 14 Day free trial

9. AppSumo
• Offers deals that are way lower than the original price

10. Helpfulness
• Reddit is a safe place for people to ask questions and spread
kindness, for the most part
• A commenter asked for help about cost and the OP (original poster)
delivered

11. Reddit Overall
• People who do AMA’s try their best to help the people who are asking
the questions
• People wanted answers, and he OP tried to answer whatever they
could to help other people gain success

12. References
• “r/Entrepreneur - 4 Years Ago I Wrote a Case Study on Reddit on My $4k per Month Local Business. I've since Built That Company into a Multi-Million Dollar Company and the
Redditors That Followed Are Now Doing a Combined $50 Million Dollars per Year! Updated Case Study and AMA.” Reddit, u/Localcasestudy, 2017
www.reddit.com/r/Entrepreneur/comments/5lfy6n/4_years_ago_i_wrote_a_case_study_on_reddit_on_my/
• “r/Entrepreneur - THE INNER WORKINGS OF A SUBSCRIPTION BOX COMPANY. FROM A 4K SITE PURCHASE ON REDDIT TO CLOSE TO $100,000 IN REVENUE IN LESS THAN 6
MONTHS. HOW WE DID IT, AND WHAT'S NEXT!” Reddit, u/Localcasestudy, 2014,
www.reddit.com/r/Entrepreneur/comments/2h1mlt/the_inner_workings_of_a_subscription_box_company/
• “So We're Now over $2 Million per Year in Combined Revenue (Crazy to Even Be Able to Type That). Here's How We've Set Ourselves Apart from the Competition, the Tools We
Use to Accomplish This, and a Super Transparent Product Launch to See How Get out of the Gate with Projects. Story Time... • r/Entrepreneur.” Reddit, u/Localcasestudy, 2015,
www.reddit.com/r/Entrepreneur/comments/3r8hzo/so_were_now_over_2_million_per_year_in_combined
• Kagan, Noah. “r/Entrepreneur - 11 Years Ago I Got a $428 Million Dollar Lesson When I Was Fired from Facebook as Employee #30. I Went on to Build Two Multi-Million Dollar
Companies Including Sumo.com and AppSumo, Which I Started on Reddit. I'm Noah Kagan and I LOVE Tacos, AMA!” Reddit, Noah Kagan, 2017,
www.reddit.com/r/Entrepreneur/comments/6d24rb/11_years_ago_i_got_a_428_million_dollar_lesson/
• “Reddit Users: Unique Monthly Visits 2018.” Statista, www.statista.com/statistics/443332/reddit-monthly-visitors/
• Sumo.com (main page photos)
• Appsumo.com/browse (main page photos)