Overview of reddit as a platform for use in marketing for Dr. McCorkles Social Media Marketing course at the University of Northern Colorado. (Spring Semester 2016)

1. Reddit
Alex Nuttall, Jesse East, Brandon Sidney
The Front Page of the Internet

2. Overview
Reddit is an entertainment, social
networking, and news website
where registered community
members can submit content,
such as text posts or direct
links. (source)
Reddit has an extremely diverse
user base.
Reddit does not like marketers.
Social Bookmarking/Tagging
https://en.wikipedia.org/wiki/Social_bookmarking

4. Key
Terms
Subreddit
Karma
Upvote
Downvote
OP
Reddit Gold
Redditor
Reddit Flair
NSFW
Reddiquette

5. Unusual Facts and Usage
❖ Over 36 million user accounts
➢ Last Month they had 243,632,148 unique visitors
➢ Hailing from 212 different countries
➢ Viewing a total of 8,137,128,592 pages
➢ Casting over 31,739,708 votes
Reddit about
Reddit traffic engagement

6. Top Subreddits
top subreddits

7. Strengths/
Weaknesses
Strengths
Diverse user base.
Anonymity.
There is a subreddit for
everything.
Weaknesses
Audiences are generally anti-
marketing.
Difficult to get in the spotlight.
Diverse user base.
Lack of Control

8. Best 10
Tips
Be genuine - Reddit hates
marketers.
Do not request upvotes.
Be active.
Understand the subreddit.
Follow some people.
Utilize AMA’s. (interview experts)
Create an Imgur account.
Create your own subreddit.
Offer customer service.
Unsubscribe from default

9. Engagement Strategies
● Watch and Learn
● Adapt to Social Norms
● Participate Meaningfully in Subs
● Do Not Over Promote
● Comment and Reply to Everyone
● Create a Community
○ Customer Service
○ Encourage Submissions
How to Incorporate Reddit into Strategy
How to Get Traffic from Reddit
6 Ways to Use Reddit to Grow Your Business

10. Essential
Tools
Apps
Alien Blue
Reddit Is Fun
Official Reddit App for IOS and
Android
Reddit Enhancement Suite
Reddit Chrome Extensions

11. 5 Success
Stories
Proceed With Caution
Kid Makes Dinosaur Videos
Ship Your Enemies Glitter
/u/Elyot Loses His Mailing List
Hydraulic Press Channel
Hot Sauce Start Up

12. 5 Essential Readings
● Digital Marketers Guide to Reddit
● Why Your Startup Should Be on Reddit
● How To Reverse Engineer Success On Reddit
● Popular Subreddits By Industry
● About Reddit

13. Best Set-Up
Tutorials
Mashable - Reddit for Beginners
https://www.reddit.com/

14. Monitoring/
Measurement
Google Analytics
Bit.ly
Reddit Insight
Snoopsnoo
Measurement and Monitor Reddit

15. Reddit