Dan Dufour, brand strategist at Red Stone
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Construktion is 360-degree Social Media craftsmanship.
We specialize in building, renovating & remodeling businesses for success in today's Digi-Social economy.
Whether you are a Fortune 500 or an early-growth start-up - we will improve your business.
This document discusses the 4 phases of branding: analysis, strategy, standards, and marketing. It outlines the steps to take in each phase, including defining your target market and brand values, developing a brand identity and positioning, establishing brand guidelines for visuals, copy, and digital assets, and creating a marketing plan to educate stakeholders and generate leads. The key takeaway is that branding provides the strategic foundation for all communications and should be clearly defined through a thorough process before launching marketing initiatives.
Rgenta provides digital marketing services including strategy, social media management, development, creative design, digital media, and reporting. Their team of 7 has experience in marketing, computer science, development, design, project management, PR, and business. They offer three service levels - self, assisted, or full service. Services include strategy development, community management, development, design, media buying, and analytics reporting. They provided case studies highlighting successes for clients in various industries.
The document provides an introduction to using social media for business purposes through a strategy called "Satellite Marketing". It outlines how to target markets on social media, develop a social media strategy and goals, create business profiles and presences on different social platforms, launch and promote content on those platforms, and measure the effectiveness of the social media marketing efforts. The overall aim is to use social media to connect with customers, promote products and services, and supplement traditional marketing approaches.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
The document provides a summary of Shyam Swaraj's experience in social media marketing, branding, and online marketing. It details his roles consulting for social media strategies and branding at various companies. Key highlights include planning social media campaigns for certification brands and fashion weeks, and developing social media processes for organizations.
Brandemix provides employer branding, employee communications, and recruitment advertising services. They help companies develop strong employer brands through research, branding strategies, creative content, and campaigns across digital, print, video, and experiential media. Brandemix also implements internal brand activation programs. The company works with global clients and is led by an experienced founder and chief brand officer.
The Interics Designs’ CIP Formulation Methodology involves a detailed, proven 6-step process that starts at research and ends at the brand identity launch.
Social Construktion is 360-degree Social Media craftsmanship.
We specialize in building, renovating & remodeling businesses for success in today's Digi-Social economy.
Whether you are a Fortune 500 or an early-growth start-up - we will improve your business.
This document discusses the 4 phases of branding: analysis, strategy, standards, and marketing. It outlines the steps to take in each phase, including defining your target market and brand values, developing a brand identity and positioning, establishing brand guidelines for visuals, copy, and digital assets, and creating a marketing plan to educate stakeholders and generate leads. The key takeaway is that branding provides the strategic foundation for all communications and should be clearly defined through a thorough process before launching marketing initiatives.
Rgenta provides digital marketing services including strategy, social media management, development, creative design, digital media, and reporting. Their team of 7 has experience in marketing, computer science, development, design, project management, PR, and business. They offer three service levels - self, assisted, or full service. Services include strategy development, community management, development, design, media buying, and analytics reporting. They provided case studies highlighting successes for clients in various industries.
The document provides an introduction to using social media for business purposes through a strategy called "Satellite Marketing". It outlines how to target markets on social media, develop a social media strategy and goals, create business profiles and presences on different social platforms, launch and promote content on those platforms, and measure the effectiveness of the social media marketing efforts. The overall aim is to use social media to connect with customers, promote products and services, and supplement traditional marketing approaches.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
The document provides a summary of Shyam Swaraj's experience in social media marketing, branding, and online marketing. It details his roles consulting for social media strategies and branding at various companies. Key highlights include planning social media campaigns for certification brands and fashion weeks, and developing social media processes for organizations.
Brandemix provides employer branding, employee communications, and recruitment advertising services. They help companies develop strong employer brands through research, branding strategies, creative content, and campaigns across digital, print, video, and experiential media. Brandemix also implements internal brand activation programs. The company works with global clients and is led by an experienced founder and chief brand officer.
The Interics Designs’ CIP Formulation Methodology involves a detailed, proven 6-step process that starts at research and ends at the brand identity launch.
The document discusses various social media activities including awareness building, inventory services, policy creation, training, and monitoring. It then provides details on the speaker's background and experience in IT marketing, international sales and marketing, networking, and social media policy work. The remainder of the document outlines the speaker's approach to social media policy creation including conducting an audit and inventory, providing awareness presentations, creating a draft policy, and rolling out the final policy.
Content Marketing: Digital's Eureka MomentPaul North
How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
Download this webinar for free: http://mstnr.me/2bvbnf5
Everything starts with your brand — if you can’t articulate who you are, every communication is a wasted opportunity. Brand strategy begins with defining your institutional brand. Realizing that strategy and influencing how key audiences perceive your brand is the crucial next step.
This webinar will outline a practical approach to defining a brand strategy and executing that strategy in the real world. Put an end to wasted communication opportunities in 2016, and start the year with a plan to articulate and implement your brand.
What You Will Learn:
• The elements of a solid brand framework.
• How market research informs your messages to key audiences.
• How to implement your brand strategy in 2016 with content, editorial, and marketing plans.
Who Should View:
• Marketing and communications professionals responsible for brand development and/or messaging.
• Enrollment management, admission, alumni, and development managers, directors, and VP’s who need to translate the institutional brand into compelling audience-specific messages.
This document provides an overview of a branding seminar to be held on November 12th, 2014 from 10:00am to 12:00pm. The seminar will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover various topics related to branding including defining a brand, building brand value, brand architecture, brand equity, brand consistency, securing brand names, developing a brand style guide, the importance of branding, and customer service. Attendees are encouraged to connect with Vorian Agency on social media and ask questions during the seminar using the hashtag #voriantraining.
Branding and Product Design Portfolio - Pineapple Consultingameetmehta
Some of the Recent works Done by Pineapple Consulting, India. Dealing into Communication, Interaction, Product & Packaging, and Visual Merchandising.
please contact info@pineappleconsulting.biz for more information.
Pineapple Consulting is a brand consultancy that addresses all branding requirements from brand identity to ongoing management. They bring a strategic and design-focused perspective to create compelling brands. The company consists of principals Tina Jain Mehta in branding and strategy and Ameet Mehta in design, along with other creative professionals. Pineapple Consulting offers customized solutions for brand identity, environment, communication, and offerings.
Mach Media is an internationally focused marketing, communications, and brand consulting firm with offices in Belgium and the United States. They develop cross-media strategies and provide short or long-term project support for multinational companies. Services include branding, change management, events, corporate communications, digital marketing, content strategy, public relations, and aviation marketing. The firm prides itself on taking a customer-centric approach and acting as an extension of clients' teams.
Tumi Mehale is a digital marketing specialist who provides services including social media management, digital asset management, brand planning, content creation, paid media, and project management. She has experience working with both agency clients and personal clients. Her work includes social media audits, developing brand personas and pillars, creating brand identities, full digital strategies, campaign planning and implementation, copywriting, content creation, paid media planning, SEO, events, social media management, pairing associated brands, and project management for websites and campaigns.
The document outlines a social relationship management lifecycle for marketing decisions. It describes a 5-step process: 1) Listen by identifying keywords and topics for social listening. 2) Learn by analyzing social conversations and sentiment trends. 3) Engage by responding to customers and labeling conversations. 4) Publish engaging content based on listening insights. 5) Analyze responses and track key performance indicators over time. The overall goal is to gain insights from social media to improve marketing strategies.
Silver Oaks provides integrated marketing services to help clients gain a competitive advantage. Their goal is to develop marketing strategies and plans that inspire audiences to choose their clients' brands. Their services include research, strategic planning, media placement, social media, promotions, and evaluating efforts. They use an integrated approach involving understanding the client's mission, setting objectives, analyzing information, developing strategies, implementing plans, and evaluating results.
Tailored Marketing Strategy
I specialize in crafting tailored marketing strategies for businesses.
Whether it's establishing new companies, forming new business units, developing new products and services, entering new markets, creating new (distribution) channels, aligning marketing strategies with corporate strategies, undertaking digital transformation, or restructuring marketing, each necessitates the clarification of marketing strategies.
Let's develop your marketing strategies in 5-steps, based on corporate strategic direction, three-year business performance, and future projections.
Empower your journey with strong strides forward with a concise, robust, and agile ONE-PAGE Strategic Plan, Action Plan, Budget, and Resource Allocation.
As an additional benefit, I'm offering an SEO Checklist that will greatly benefit your Marketing Department.
How shall we develop the Marketing strategy in 5 steps?
* Opportunity Analysis: Understanding your corporate strategies, conducting PESTEL and SWOT analyses, competition, and product portfolio analysis.
* Target Audience Identification: Creating buyer personas, defining jobs to be done, and identifying touch points.
* Value Propositions: Highlighting competitive advantages, USPs (Unique Selling Propositions), overall value propositions, and exploring opportunities in artificial intelligence (AI).
* The 7Ps of Marketing+: Product, place, promotion, partnerships, processes, pricing...
* Marketing Strategies: Strategic position, messaging, brand management, PR, advertising, digital/social strategies, marketing programs, and campaign management.
23+ years of managerial experience including strategy, marketing, and customer experience in global ICT firms, combined with 12+ years of roles as Founder and CEO, Sr. Consultant of my own company; I've honed expertise in strategy, marketing, change, innovation, and culture.
My strength lies in decoding businesses across industries, scales, and models, empowering me to craft bespoke strategies that align uniquely with each enterprise.
I'm committed to leveraging my insight and agile delivery to propel your company's success in today's dynamic market.
Contact: isikaydin@novida.com.tr
https://www.youtube.com/channel/UCtzhs039IL2LewOMZP8NLdw
#marketing #marketingstrategy #strategy #digitalmarketing #socialmedia #marketingplan #novidaglobal M. Işık Deliorman, CCMP™, MA
#marketingstrategies #businessconsulting #managementconsulting #corporatestrategy #targetaudience #valueproposition #competitiveanalysis #businessperformance
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
This document discusses branding and visual communication. It defines branding as creating an emotional connection through consistent design elements, images, copy and brand positioning that reflects a brand promise to the target audience. Successful branding requires strategic thought and unique positioning of an organization's values, personality and benefits. Visual communication encompasses identity, stationery, digital assets, advertising, publications and more to consistently represent a brand across all marketing. The document provides an example case study of a branding project for a client and offers a free consultation for organizations to get a visual communications audit.
This document provides an overview of optimizing social media for business. It discusses developing a social media strategy within the context of overall marketing strategy. Key topics covered include inbound versus outbound marketing, owned versus paid versus earned media, content marketing strategy, and choosing the best social media platforms for different business goals. The document also addresses advertising on social media, using social media for SEO, and emerging trends like using short video formats. The goal is to help businesses understand how to effectively integrate social media into their overall marketing plan.
Tim Bogert has over 20 years of experience in retail branding and consumer experience. He has held several director roles at Belk, the largest privately-held retailer in the US, where he led branding, innovation, and promotional creative efforts. Prior to that, he was a creative director at BOLTgroup, where he created brands and executions for various clients.
This job description is for an Assistant Manager of Brand and Communication. The role involves handling 4 verticals: branding, digital marketing, internal and salesforce communication, and CSR. Key responsibilities include creating monthly brochures and promotions, managing digital marketing activities and reporting on social media, maintaining campaigns, reporting on CSR activities, coordinating with agencies, and managing budgets. The role requires strong multitasking, creative thinking, budgeting, and relationship building skills to liaise with internal teams and external agencies simultaneously on various marketing and communication activities. Mistakes can be difficult to reverse due to responsibilities involving budgets, negotiations, and creative work.
This document outlines the three phases of a brand strategy project: positioning, brand development, and tactical recommendations. Phase 1 involves researching the client, competitors, and industries to develop buyer personas and positioning statements. Phase 2 focuses on creating a visual identity package. Phase 3 establishes goals, develops tactics like social media and partnerships, and provides media buy recommendations if needed. Each phase involves presenting drafts to the client for feedback before finalizing the strategy.
The document provides an overview of a company that offers marketing and branding services through an unbiased service model. It coordinates with freelancers to offer single or full-service solutions at reduced costs compared to traditional agencies. The company focuses on serving client objectives over its own goals. It has published rates and does not mark up costs, enter award shows, or self-promote. The company uses research-based methodologies for brand management, experience management, and project management to develop branding deliverables and execute marketing plans and projects.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses various social media activities including awareness building, inventory services, policy creation, training, and monitoring. It then provides details on the speaker's background and experience in IT marketing, international sales and marketing, networking, and social media policy work. The remainder of the document outlines the speaker's approach to social media policy creation including conducting an audit and inventory, providing awareness presentations, creating a draft policy, and rolling out the final policy.
Content Marketing: Digital's Eureka MomentPaul North
How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
Download this webinar for free: http://mstnr.me/2bvbnf5
Everything starts with your brand — if you can’t articulate who you are, every communication is a wasted opportunity. Brand strategy begins with defining your institutional brand. Realizing that strategy and influencing how key audiences perceive your brand is the crucial next step.
This webinar will outline a practical approach to defining a brand strategy and executing that strategy in the real world. Put an end to wasted communication opportunities in 2016, and start the year with a plan to articulate and implement your brand.
What You Will Learn:
• The elements of a solid brand framework.
• How market research informs your messages to key audiences.
• How to implement your brand strategy in 2016 with content, editorial, and marketing plans.
Who Should View:
• Marketing and communications professionals responsible for brand development and/or messaging.
• Enrollment management, admission, alumni, and development managers, directors, and VP’s who need to translate the institutional brand into compelling audience-specific messages.
This document provides an overview of a branding seminar to be held on November 12th, 2014 from 10:00am to 12:00pm. The seminar will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover various topics related to branding including defining a brand, building brand value, brand architecture, brand equity, brand consistency, securing brand names, developing a brand style guide, the importance of branding, and customer service. Attendees are encouraged to connect with Vorian Agency on social media and ask questions during the seminar using the hashtag #voriantraining.
Branding and Product Design Portfolio - Pineapple Consultingameetmehta
Some of the Recent works Done by Pineapple Consulting, India. Dealing into Communication, Interaction, Product & Packaging, and Visual Merchandising.
please contact info@pineappleconsulting.biz for more information.
Pineapple Consulting is a brand consultancy that addresses all branding requirements from brand identity to ongoing management. They bring a strategic and design-focused perspective to create compelling brands. The company consists of principals Tina Jain Mehta in branding and strategy and Ameet Mehta in design, along with other creative professionals. Pineapple Consulting offers customized solutions for brand identity, environment, communication, and offerings.
Mach Media is an internationally focused marketing, communications, and brand consulting firm with offices in Belgium and the United States. They develop cross-media strategies and provide short or long-term project support for multinational companies. Services include branding, change management, events, corporate communications, digital marketing, content strategy, public relations, and aviation marketing. The firm prides itself on taking a customer-centric approach and acting as an extension of clients' teams.
Tumi Mehale is a digital marketing specialist who provides services including social media management, digital asset management, brand planning, content creation, paid media, and project management. She has experience working with both agency clients and personal clients. Her work includes social media audits, developing brand personas and pillars, creating brand identities, full digital strategies, campaign planning and implementation, copywriting, content creation, paid media planning, SEO, events, social media management, pairing associated brands, and project management for websites and campaigns.
The document outlines a social relationship management lifecycle for marketing decisions. It describes a 5-step process: 1) Listen by identifying keywords and topics for social listening. 2) Learn by analyzing social conversations and sentiment trends. 3) Engage by responding to customers and labeling conversations. 4) Publish engaging content based on listening insights. 5) Analyze responses and track key performance indicators over time. The overall goal is to gain insights from social media to improve marketing strategies.
Silver Oaks provides integrated marketing services to help clients gain a competitive advantage. Their goal is to develop marketing strategies and plans that inspire audiences to choose their clients' brands. Their services include research, strategic planning, media placement, social media, promotions, and evaluating efforts. They use an integrated approach involving understanding the client's mission, setting objectives, analyzing information, developing strategies, implementing plans, and evaluating results.
Tailored Marketing Strategy
I specialize in crafting tailored marketing strategies for businesses.
Whether it's establishing new companies, forming new business units, developing new products and services, entering new markets, creating new (distribution) channels, aligning marketing strategies with corporate strategies, undertaking digital transformation, or restructuring marketing, each necessitates the clarification of marketing strategies.
Let's develop your marketing strategies in 5-steps, based on corporate strategic direction, three-year business performance, and future projections.
Empower your journey with strong strides forward with a concise, robust, and agile ONE-PAGE Strategic Plan, Action Plan, Budget, and Resource Allocation.
As an additional benefit, I'm offering an SEO Checklist that will greatly benefit your Marketing Department.
How shall we develop the Marketing strategy in 5 steps?
* Opportunity Analysis: Understanding your corporate strategies, conducting PESTEL and SWOT analyses, competition, and product portfolio analysis.
* Target Audience Identification: Creating buyer personas, defining jobs to be done, and identifying touch points.
* Value Propositions: Highlighting competitive advantages, USPs (Unique Selling Propositions), overall value propositions, and exploring opportunities in artificial intelligence (AI).
* The 7Ps of Marketing+: Product, place, promotion, partnerships, processes, pricing...
* Marketing Strategies: Strategic position, messaging, brand management, PR, advertising, digital/social strategies, marketing programs, and campaign management.
23+ years of managerial experience including strategy, marketing, and customer experience in global ICT firms, combined with 12+ years of roles as Founder and CEO, Sr. Consultant of my own company; I've honed expertise in strategy, marketing, change, innovation, and culture.
My strength lies in decoding businesses across industries, scales, and models, empowering me to craft bespoke strategies that align uniquely with each enterprise.
I'm committed to leveraging my insight and agile delivery to propel your company's success in today's dynamic market.
Contact: isikaydin@novida.com.tr
https://www.youtube.com/channel/UCtzhs039IL2LewOMZP8NLdw
#marketing #marketingstrategy #strategy #digitalmarketing #socialmedia #marketingplan #novidaglobal M. Işık Deliorman, CCMP™, MA
#marketingstrategies #businessconsulting #managementconsulting #corporatestrategy #targetaudience #valueproposition #competitiveanalysis #businessperformance
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
This document discusses branding and visual communication. It defines branding as creating an emotional connection through consistent design elements, images, copy and brand positioning that reflects a brand promise to the target audience. Successful branding requires strategic thought and unique positioning of an organization's values, personality and benefits. Visual communication encompasses identity, stationery, digital assets, advertising, publications and more to consistently represent a brand across all marketing. The document provides an example case study of a branding project for a client and offers a free consultation for organizations to get a visual communications audit.
This document provides an overview of optimizing social media for business. It discusses developing a social media strategy within the context of overall marketing strategy. Key topics covered include inbound versus outbound marketing, owned versus paid versus earned media, content marketing strategy, and choosing the best social media platforms for different business goals. The document also addresses advertising on social media, using social media for SEO, and emerging trends like using short video formats. The goal is to help businesses understand how to effectively integrate social media into their overall marketing plan.
Tim Bogert has over 20 years of experience in retail branding and consumer experience. He has held several director roles at Belk, the largest privately-held retailer in the US, where he led branding, innovation, and promotional creative efforts. Prior to that, he was a creative director at BOLTgroup, where he created brands and executions for various clients.
This job description is for an Assistant Manager of Brand and Communication. The role involves handling 4 verticals: branding, digital marketing, internal and salesforce communication, and CSR. Key responsibilities include creating monthly brochures and promotions, managing digital marketing activities and reporting on social media, maintaining campaigns, reporting on CSR activities, coordinating with agencies, and managing budgets. The role requires strong multitasking, creative thinking, budgeting, and relationship building skills to liaise with internal teams and external agencies simultaneously on various marketing and communication activities. Mistakes can be difficult to reverse due to responsibilities involving budgets, negotiations, and creative work.
This document outlines the three phases of a brand strategy project: positioning, brand development, and tactical recommendations. Phase 1 involves researching the client, competitors, and industries to develop buyer personas and positioning statements. Phase 2 focuses on creating a visual identity package. Phase 3 establishes goals, develops tactics like social media and partnerships, and provides media buy recommendations if needed. Each phase involves presenting drafts to the client for feedback before finalizing the strategy.
The document provides an overview of a company that offers marketing and branding services through an unbiased service model. It coordinates with freelancers to offer single or full-service solutions at reduced costs compared to traditional agencies. The company focuses on serving client objectives over its own goals. It has published rates and does not mark up costs, enter award shows, or self-promote. The company uses research-based methodologies for brand management, experience management, and project management to develop branding deliverables and execute marketing plans and projects.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
The document discusses creating effective communication strategies for raising awareness about ocean conservation. It recommends establishing that the ocean has health, showing how human health is connected, communicating past harms, focusing on solutions and stewardship, being creative, and repeating key messages. The Marine CoLAB aims to cultivate public understanding of ocean systems and solutions through collaboration, experimentation, and framing issues around shared values. Their "changing health" story and reframing the ocean as the planet's body or climate's heart are presented as promising communication approaches.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What opportunities does the new parliament offer charities?CharityComms
This document summarizes a report on opportunities for charities in the new UK parliament. It finds that Brexit, housing, education, and the economy top MPs' agendas. Conservative MPs were more likely to trust and engage with local charities. Face-to-face meetings and events were seen as the most influential ways for charities to contact MPs. The report advises charities to emphasize their local links and constituency-level impacts to appeal to Conservative MPs.
Food safety, prepare for the unexpected - So what can be done in order to be ready to address food safety, food Consumers, food producers and manufacturers, food transporters, food businesses, food retailers can ...
AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.
Bharat Mata - History of Indian culture.pdfBharat Mata
Bharat Mata Channel is an initiative towards keeping the culture of this country alive. Our effort is to spread the knowledge of Indian history, culture, religion and Vedas to the masses.
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
UN WOD 2024 will take us on a journey of discovery through the ocean's vastness, tapping into the wisdom and expertise of global policy-makers, scientists, managers, thought leaders, and artists to awaken new depths of understanding, compassion, collaboration and commitment for the ocean and all it sustains. The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
2. Setting up
• Objectives & KPIs
• Budget and project plan
• Target audiences
• Project governance
Presentation
title 2
3. 1. Discovery
• Primary research
• Desk research
• Market analysis
• Interviews and workshops
• Trends analysis
• Human psychology
• Social linguistics
• Debrief and next steps
Presentation
title 3
4. 2. Strategy
• Core insights
• Brand strategy and story
• Names and straplines
• Market research
(mood boards)
• Brand architecture
• Recommendations
Presentation
title 4
5. 3. Creative
• Accessible ‘digital-first’ visual
identity design
• Logo, social media icon,
colours, typography,
photographs, graphic devices,
illustration, iconography
• Tone of voice
• Applications
• Market research
• Recommendations
Presentation
title 5
6. 4. Activation
• Internal roll out
• Embedding values
• Marketing plan
• Hero content
• Measurement
• Curation
Presentation
title 6
10. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk