SlideShare a Scribd company logo
Brand Breakfast
Dan Dufour
Brand Strategist
January 2020
Brand in Ten
[Placeholder image]
Setting up
• Objectives & KPIs
• Budget and project plan
• Target audiences
• Project governance
Presentation
title 2
1. Discovery
• Primary research
• Desk research
• Market analysis
• Interviews and workshops
• Trends analysis
• Human psychology
• Social linguistics
• Debrief and next steps
Presentation
title 3
2. Strategy
• Core insights
• Brand strategy and story
• Names and straplines
• Market research
(mood boards)
• Brand architecture
• Recommendations
Presentation
title 4
3. Creative
• Accessible ‘digital-first’ visual
identity design
• Logo, social media icon,
colours, typography,
photographs, graphic devices,
illustration, iconography
• Tone of voice
• Applications
• Market research
• Recommendations
Presentation
title 5
4. Activation
• Internal roll out
• Embedding values
• Marketing plan
• Hero content
• Measurement
• Curation
Presentation
title 6
Engage
Engage
Engage
Presentation
title 7
Brand Breakfast
Dan Dufour, Strategist
January 2020
Brand in Ten
[Placeholder image]
28 January 2020
Brand Breakfast: How to survive a
rebrand, change and grow
Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk

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Practical guide for the  celebration of World Environment Day on  june 5th.Practical guide for the  celebration of World Environment Day on  june 5th.
Practical guide for the celebration of World Environment Day on june 5th.
 

Red Stone: Brand in Ten

  • 1. Brand Breakfast Dan Dufour Brand Strategist January 2020 Brand in Ten [Placeholder image]
  • 2. Setting up • Objectives & KPIs • Budget and project plan • Target audiences • Project governance Presentation title 2
  • 3. 1. Discovery • Primary research • Desk research • Market analysis • Interviews and workshops • Trends analysis • Human psychology • Social linguistics • Debrief and next steps Presentation title 3
  • 4. 2. Strategy • Core insights • Brand strategy and story • Names and straplines • Market research (mood boards) • Brand architecture • Recommendations Presentation title 4
  • 5. 3. Creative • Accessible ‘digital-first’ visual identity design • Logo, social media icon, colours, typography, photographs, graphic devices, illustration, iconography • Tone of voice • Applications • Market research • Recommendations Presentation title 5
  • 6. 4. Activation • Internal roll out • Embedding values • Marketing plan • Hero content • Measurement • Curation Presentation title 6
  • 8. Brand Breakfast Dan Dufour, Strategist January 2020 Brand in Ten [Placeholder image]
  • 9. 28 January 2020 Brand Breakfast: How to survive a rebrand, change and grow
  • 10. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk