BlueCurrent is a reputation management consultancy that specializes in social media, search, and public relations. They provide services to help clients protect, build, and enhance their reputations online. Their services include community building, crisis management, brand monitoring, marketing effectiveness, and search engine optimization. They have experience across industries and are part of the larger Omnicom Group network.

1. May, 20111

2. We are a new breed of agency that specializes in Total Reputation Management You are the company you keep….And never more so than in the online world…BlueCurrent is a boutique consultancy based in Hong Kong but serving Greater ChinaWe combine insight and intuition to help prominent individuals, companies and organizations manage their reputationsand strengthen their brandsWe operate in the sweet spot where social media, search and public relations converge2

3. What we do3

4. We provide practical and measurable ways toProtect, build and enhance reputationsChange brand perceptionsWe can help you toBuild and engage communities around your brandIdentify the stages and triggers of influenceMonitor what people are saying about you Manage crises online and offline 4

5. We provide 8 specialist Services5

6. 6

7. Our approach is simpleOur cross-disciplinary teams of specialists use insight and instinct to interpret how you are perceived both online and offline We then apply fresh thinking to develop the best strategy for you and your businessWe’re flexible, and deliver results with passion and determination7

8. Our clients include…8One of the most successful hotel groups in the worldThe fastest growing company in the worldOne of the largest healthcare companies in the worldOne of the largest telco companies in the world

9. 9… but our services are aimed at a diverse group of customers including

10. Who ARE WE?10

11. We are specialistsWe have first-hand knowledge of Greater China and APAC’s complex Media, Search and Social Media landscape11<New picture>http://www.luxuo.com/wp-content/uploads/street-china.jpg

12. We are part of a larger family We are part of the Omnicom Group, one of the world’s largest agency groupsWe are a member of the Fleishman-Hillard family of brands and we can tap into their diverse network of PR practitioners, analysts and digital specialists in over 80 offices around the world12

13. We have global cross-industry experienceMax SimVice President10+ years digital expertiseAccenture, News Corp subsidiaries, Experian Hitwise (Asia, Middle East, Europe)James HackingVice President7+ years communications expertiseBritish Airways, RIM, Fox International Networks, Huawei, Bosch, TCS, Pfizer, BMS, Motorola13

14. The types of things we’ve done14

15. Anyone can set up a Facebook page but can you build a community?15

16. Community building is an artBlueCurrent provides outsourced community managers to seed new communities, acquire members and build a fan base.16

17. Do you know WHAT to do in a crisis? 17

18. Managing a crises is about being prepared18

19. How do I know what consumers think of my brand?19

20. • The complaint • The compliment • The problem • The question or inquiry • The campaign impact • The crisis • The competitor • The crowd • The influencer • The point of need • Customer service team • Marketing and product team • Customer service team • Sales team • Marketing team • Marketing team • Marketing team and product team • The Marketing team • The Marketing team • The Marketing team and Product teamMonitor with Using our proprietary online monitoring tool – SONAR – we help organisations understand how their brands or products are perceived20

21. How do you increase your marketing effectiveness?21

22. Effective marketing starts with insights… Using first research and then insight, BlueCurrent determines what media matters at each stage of the purchase funnel We then co-create content for you (Search engine results, eBooks, Editorial articles, Online videos)22Successful owner of a restaurant chainSource: Tec target

23. … like industry-specific customer journey insights23 AWARENESS CONSIDERATION COMPARISON PURCHASE POST PURCHASE I am going to check what people are saying. Is it really a laptop replacement? I heard on the news that Apple has released a new tablet PC that will replace my heavy laptopI have decided that the Apple Ipad is perfect for me. What is the best deal out there?It has really changed my life. I am going to tell my friends about itOk, so people are saying it’s pretty good, so what are the alternatives? i am going to check what people are saying. How does it compare with the Samsung Galaxy and other Android tablets or small netbooks. Is Apple’s product really worth the price?

24. How do you make sure you are using the right Keywords for search engines?24

25. Search engine monitoring and responseHundreds of major search engine pages are monitored weekly for sentimentBlueCurrent finds untargeted opportunities, landing page opportunities and content mismatches25SEGMENT 1 - VC search behaviour “ubuyibuy”“youbuyibuy”“ubuyibuy hk”“ibuyubuy”“ibuyyoubuy”SEGMENT 2 - Vendor search behaviour“small business marketing”“restaurant marketing”SEGMENT 3 - Bargain hunter search behaviour“Pizza Express voucher”“Papa johns voucher”“Tony and Guy voucher”Untargeted Google result. Neither Chinese or English users get the result they want. Overall a bad experience for VCs, merchants and customers

26. How do you make sure people trust your website instantly?26

27. Make sure all the elements of ‘trust’ are thereBlueCurrent ensures you are not losing customers at your front doorYour customer acquisition funnel leaks are optimised27Clear simple benefitTech errorDominant negative messageConfusing benefit statementSingle action funnelAs seen on Bloomberg obscured

28. 28We’re listening…

29. max.sim@bluecurrentgroup.comPh: 9388 5181 james.hacking@bluecurrentgroup.comPh: 9474 6682http://cn.linkedin.com/in/maxsimhttp://www.linkedin.com/pub/james-hacking/16/b12/3a7