The document discusses how Central New Mexico Community College developed their social media presence. It began with establishing a fun, conversational tone to engage their target 18-34 year old audience. They aim for an 80% fun, 20% informational content ratio across platforms like Facebook and Twitter. They monitor for inappropriate content and address unhappy users by responding, researching, and following up. The goal is to start small, be consistent and allow the community to grow over time.

1. Red or Green? And Other Questions. Building a Vibrant CNM Social Media Community © 2010 Central New Mexico Community College

2. Hi! I’m Miranda © 2010 Central New Mexico Community College

3. #CNMPresents © 2010 Central New Mexico Community College

4. What We’ll Talk About How we got started Our point of view What we talk about Who our fans are How we address unhappy fans and followers © 2010 Central New Mexico Community College

5. There’s no I in Team! © 2010 Central New Mexico Community College

6. In the Beginning © 2010 Central New Mexico Community College

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8. Mom says… 4Dates 4Deadlines 4Class information 4Academic –type questions © 2010 Central New Mexico Community College

9. A Persona © 2010 Central New Mexico Community College

10. We Developed Our Point of View Fun first, information second. © 2010 Central New Mexico Community College

11. Information : Fun Ratio 20% Business 80% Party © 2010 Central New Mexico Community College

12. Business © 2010 Central New Mexico Community College

13. Party © 2010 Central New Mexico Community College

14. Who is Our Audience? © 2010 Central New Mexico Community College

15. Demographics 40% Men 60% Women 1 Mascot 18-34 years of age © 2010 Central New Mexico Community College

16. They Like: © 2010 Central New Mexico Community College

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23. Had to throw in some lolcats.  © 2010 Central New Mexico Community College

24. They Don’t Like: © 2010 Central New Mexico Community College

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29. Or more precisely, the lack of parking. © 2010 Central New Mexico Community College

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32. Sol’s Great Albuquerque Adventure © 2010 Central New Mexico Community College

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34. Where is Sol? © 2010 Central New Mexico Community College

35. What We Monitor Obscenity Aggressive/Threatening Language Sales Pitches Unrelated content © 2010 Central New Mexico Community College

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38. Our 3 Rs Respond Research Return © 2010 Central New Mexico Community College

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41. #CNMMM © 2010 Central New Mexico Community College

42. #CNMWW We were on the lake last weekend. We verboten. © 2010 Central New Mexico Community College

43. Takeaway Start small Be consistent If you’re not there already… It takes time Know what is unique to your organization & audience © 2010 Central New Mexico Community College

44. Thank you! facebook.com/CNMonline twitter.com/CNMonline © 2010 Central New Mexico Community College

45. Photo Credits www.flickr.com/photos/marksunderland/4169854872/ http://www.microscopics.co.uk/blog/2009/join-us-on-facebook-and-twitter/ http://www.imajlar.com/free_clipart/precious_moment_clipart/precious_moment_clipart_baby.gif http://www.bluefootstudios.com/images/illustration/moms.jpg http://www.clipartspace.com/clipart/winter/snowman-01.gif http://www.go.dlr.de/wt/dv/ig/icons/funet/icon5.gif http://www.go.dlr.de/wt/dv/ig/icons/funet/icon4.gif http://weddingphotographers1.files.wordpress.com/2008/10/camera-armor-canon-xti-400d-1.jpg http://www.fotothing.com/photos/005/0059ab3f21f0c9f39f976b1beb740e1c_e8b.jpg http://images.google.com/imgres?imgurl=http://www.southportandormskirk.nhs.uk/news/UserFiles/Image/ODGH%2520Car%2520park%2520for%2520web%281%29.jpg&imgrefurl=http://www.southportandormskirk.nhs.uk/News/news_item.asp%3FNewsID%3D243&usg=__kKf_99dCQgJwF4sHBQKagv0WosQ=&h=641&w=854&sz=166&hl=en&start=44&sig2=FaG1XFhZrwZeSKg4gtqmmw&um=1&itbs=1&tbnid=wz6QyE83UxhO2M:&tbnh=109&tbnw=145&prev=/images%3Fq%3Dcar%2Bparking%26start%3D40%26um%3D1%26hl%3Den%26sa%3DN%26ndsp%3D20%26tbs%3Disch:1&ei=CAaHS6CYLKLKtAP4xY3hBw http://www.orble.com/images/dont-cuss11.jpg http://loveoftheanimals.files.wordpress.com/2009/11/sad-face.jpg http://www.100questionsbeforemarriage.com/blog/wp-content/uploads/2008/10/random-question-marks.jpg © 2010 Central New Mexico Community College