Yconic is a Canadian company that operates various online platforms and attracts 1.4 million Canadian youth annually. With almost 20 years of experience, yconic has the largest youth-focused consumer insights panel in Canada. Yconic's panel includes over 360,000 active student and youth members between ages 16-22. Yconic provides market research services to partners in corporate and academic sectors to help them better understand Canadian youth demographics and build meaningful relationships with them.
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The document discusses the role and challenges of managing social media for a university president, referred to as "Santa". As the manager of communications for Santa, the author oversees Santa's social media accounts which have thousands of followers. The role involves writing speeches, videos, blog posts and more to engage various university stakeholders. Key challenges include balancing personal and professional voices and avoiding controversy while staying interesting. Positives include community engagement, excitement building and dialogue. The author provides examples of Santa's most popular social media posts.
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The document provides biographical information about an individual born and raised in Monroe, Louisiana who now resides in West Monroe. They currently work for a data and telecommunications company located in Monroe and have three years of experience in that field. Their interests include sports broadcasting, journalism, attending sporting events, playing basketball, fishing, hunting, and visiting professional sports teams in Dallas and Houston. They graduated from high school in Monroe in 2010 and currently attend the University of Louisiana at Monroe seeking a mass communication degree.
The document contains contact information for Ronen Aries including his email, Twitter handle, phone number, website, and a Twitter handle for a company called Campus Marketing.
The document provides information about accounting programs in the UK and VLSI programs in the USA. It lists top universities for these programs in these countries and provides contact information for getting more details. It also includes information about the average entry-level salary for public relations specialists.
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Explore the integration of technology and financial services in top world class universities. Contact us and get through with your MS in FinTech in USA.
Want to Study in USA: https://bit.ly/3nIcmgO
Course link: https://bit.ly/3omxOrS
Contact our USA Education Expert - +91 9500903005
Follow Us: https://youtu.be/ZyaS-RUnpQo
The document discusses the role and challenges of managing social media for a university president, referred to as "Santa". As the manager of communications for Santa, the author oversees Santa's social media accounts which have thousands of followers. The role involves writing speeches, videos, blog posts and more to engage various university stakeholders. Key challenges include balancing personal and professional voices and avoiding controversy while staying interesting. Positives include community engagement, excitement building and dialogue. The author provides examples of Santa's most popular social media posts.
Study the exploration and production of hydrocarbons by doing an MS in Petroleum Engineering in USA. Get in touch with our expert counsellors to know more!
Want to Study in USA: https://bit.ly/3nIcmgO
Course link: https://bit.ly/3yN0AGQ
Contact our USA Education Expert - +91 9500903005
Follow Us: https://youtu.be/ZE2SQU_5XhA
The document provides biographical information about an individual born and raised in Monroe, Louisiana who now resides in West Monroe. They currently work for a data and telecommunications company located in Monroe and have three years of experience in that field. Their interests include sports broadcasting, journalism, attending sporting events, playing basketball, fishing, hunting, and visiting professional sports teams in Dallas and Houston. They graduated from high school in Monroe in 2010 and currently attend the University of Louisiana at Monroe seeking a mass communication degree.
The document contains contact information for Ronen Aries including his email, Twitter handle, phone number, website, and a Twitter handle for a company called Campus Marketing.
The document provides information about accounting programs in the UK and VLSI programs in the USA. It lists top universities for these programs in these countries and provides contact information for getting more details. It also includes information about the average entry-level salary for public relations specialists.
Handle complex and expansive tax codes by pursuing MS in Taxation in USA in the top universities. Contact us now for unparalleled consultation and guidance.
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Course link: https://bit.ly/34H62gF
Contact our USA Education Expert - +91 9500903005
Follow Us: https://youtu.be/C_FcvFTFrMg
Get into the technical applications of optics and do an MS in Optical Science and Engineering in USA. Call us now to get an admission to the best universities.
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This document provides an overview of using social media for small business marketing. It discusses how social media allows for two-way conversations and networking to build relationships with customers. Some key points made include that 91% of people trust consumer reviews over advertising and word-of-mouth conversations have 200 times the impact of TV ads. The document then focuses on specific social media platforms like Facebook, highlighting how businesses can create a page to engage customers, target ads demographically, and integrate social media into their overall marketing. It emphasizes using social media for customer service and connections to convert prospects into customers.
Everything you wanted to know about integrated fundraising for the 21st centu...hjc
This document provides an overview of integrated fundraising strategies for different generations of donors. It discusses using multiple fundraising channels together, such as online, direct mail, phone and mobile. Survey results show most donors are engaged through mainstream media and word of mouth. Younger generations are more likely to give small amounts online and through social media, while older donors give more through mail. The presentation emphasizes using channels together and removing silos between online and offline fundraising to improve donor relationships and increase donations.
This document is a student essay analyzing how the media industry is adapting to meet the needs of Millennials. It begins with background on the rise of television and the internet challenging conventional TV. It then defines Millennials as born between 1978-1987, who are highly connected, achievement-oriented, and prefer on-demand content. The essay examines how the TV industry is shifting to digital platforms and on-demand streaming as Millennials' attention spans drop for traditional TV. It also looks at how players like Netflix are better meeting Millennials' needs than conventional TV stations.
The document provides an overview of resources for students settling into life in Toronto student housing, including setting up household utilities, banking, transportation, health services, spiritual life resources, family resources, entertainment options, and upcoming events in Toronto. It outlines options for phone, internet, cable TV, tenant insurance, garbage and recycling services. It also provides details on transportation via TTC, taxis, car sharing, biking, and directions for additional information on health services, counseling, dentists, doctors, and multi-faith resources.
Cox Media Group Ohio provides multimedia marketing solutions across various platforms including radio, television, newspapers, digital and direct mail. They have leading brands in the Dayton market such as WHIO-TV, WHIO Radio, Dayton Daily News and more. Cox Media Group Ohio offers customized campaigns and extensive market research to help businesses effectively reach local consumers.
Cox Media Group Ohio provides multimedia marketing solutions across various platforms including radio, television, newspapers, digital and direct mail. They have leading brands in the Dayton market such as WHIO-TV, WHIO Radio, Dayton Daily News and more. Cox Media Group Ohio offers customized campaigns and extensive market research to help businesses effectively reach local consumers.
The survey was conducted online with 1,201 English-speaking Canadians aged 15 to 34 randomly selected from a proprietary online research panel between February 19-29, 2016. A credibility interval of +/-2.8% applies to the non-probability sample 19 times out of 20. Data was collected and weighted according to census data to ensure gender and regional representation; totals may not add up to 100 due to rounding.
This resume is for Mark Reilly, an online strategist based in Toronto. He has over 3 years of experience developing online strategies for brands through strategic planning, search engine optimization, social media, and analytics. He is proficient in tools like Google Analytics and has 2+ years of experience performing measurement and analytics to optimize online programs. The resume also outlines his experience managing website development projects and developing measurement programs.
Best Canadian Essays 2019 Book Review. Online assignment writing service.Sue Ganguli
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Writers will bid on the request and the customer can choose a writer. 4) The customer will receive a paper and can request revisions if needed. 5) HelpWriting.net guarantees original, high-quality content and refunds are offered for plagiarized work.
This document summarizes market research on positioning Best Buy to target the 18-24 year old demographic. It analyzes the target market segmentation including demographics, interests, and potential. The positioning strategy is to become the retail brand of choice by guaranteeing a comeback experience through an energetic and trustworthy brand that understands customer needs.
How can you use the internet to tell your stories and explain the impact your organisation is having? This is from a one-hour a workshop I am delivering at the 2010 AGM of Community First East Hampshire. It includes an overview of why the internet is relevant to all communications as well as more detailed look at how to use video and online activity to support fundraising and promotional campaigns.
National Initiative for the Elderly (NICE) appears to have a single government funder and its board, staff, and research teams do not reflect the community they serve in terms of diversity, inclusion, and equity. Mountain Mentors' leadership and participants do not seem to reflect their values of diversity, equity, and inclusion based on photos on their site. Volunteer Toronto has addressed recommendations from a University of Toronto Scarborough report to improve access and reduce barriers for newcomers volunteering.
Power Your Way to Connect in China - Unlock the Power of MobileYING LUI ALAN SIU
The document discusses strategies for connecting with travelers in China through mobile platforms, noting that popular overseas travel destinations for Chinese audiences include Japan, the US, South Korea, and Australia. It outlines iClick Interactive's capabilities for targeting potential travelers in China based on demographics, interests, travel history and plans. The document also promotes iClick's social media advertising solutions on Tencent platforms like WeChat and QQ that can be used to reach travelers in China.
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
The document is a marketing research presentation by Team Gold for Texas Bank and Trust. It outlines their research proposal to understand the banking needs and habits of Generation Y college students. Their methodology includes focus groups and an online survey of traditional students at LeTourneau University. The presentation analyzes results by gender and other subgroups. It finds differences in satisfaction levels, feature importance, and cash/ATM usage between male and female students. The team provides recommendations to help Texas Bank and Trust better appeal to and retain Generation Y college students.
- The document provides information about Ward 28 (Cabbage Town-South St. James Town) in Toronto, including the MP, MPP, and councillor. It also includes demographic data from census profiles on population characteristics, households, families, languages, and income levels.
- The author does not live in a Neighbourhood Improvement Area but one is located nearby. Neighbourhood Improvement Areas are neighborhoods identified as needing special attention due to below average scores.
- The author has lived in the neighborhood for 8 years and thinks the main challenges are poverty and lack of access to education, which affects many residents. They enjoy the diversity and sense of community in the neighborhood.
Donation Trends by Channel Report WebinarKimbia, Inc
What types of online fundraising campaigns are people donating to, and what type of donor is giving to each of these campaign types?
Either via everyday giving options on your website, or giving day or a peer-to-peer campaign, knowing key details about your donors can help you tweak your messaging and better target your marketing to increase donor conversion.
Venture for America is a program for young, talented grads to spend 2 years in the trenches of a start-up with the goal that these graduates will become socialized
and mobilized as entrepreneurs moving forward.
This document provides an overview of using social media for small business marketing. It discusses how social media allows for two-way conversations and networking to build relationships with customers. Some key points made include that 91% of people trust consumer reviews over advertising and word-of-mouth conversations have 200 times the impact of TV ads. The document then focuses on specific social media platforms like Facebook, highlighting how businesses can create a page to engage customers, target ads demographically, and integrate social media into their overall marketing. It emphasizes using social media for customer service and connections to convert prospects into customers.
Everything you wanted to know about integrated fundraising for the 21st centu...hjc
This document provides an overview of integrated fundraising strategies for different generations of donors. It discusses using multiple fundraising channels together, such as online, direct mail, phone and mobile. Survey results show most donors are engaged through mainstream media and word of mouth. Younger generations are more likely to give small amounts online and through social media, while older donors give more through mail. The presentation emphasizes using channels together and removing silos between online and offline fundraising to improve donor relationships and increase donations.
This document is a student essay analyzing how the media industry is adapting to meet the needs of Millennials. It begins with background on the rise of television and the internet challenging conventional TV. It then defines Millennials as born between 1978-1987, who are highly connected, achievement-oriented, and prefer on-demand content. The essay examines how the TV industry is shifting to digital platforms and on-demand streaming as Millennials' attention spans drop for traditional TV. It also looks at how players like Netflix are better meeting Millennials' needs than conventional TV stations.
The document provides an overview of resources for students settling into life in Toronto student housing, including setting up household utilities, banking, transportation, health services, spiritual life resources, family resources, entertainment options, and upcoming events in Toronto. It outlines options for phone, internet, cable TV, tenant insurance, garbage and recycling services. It also provides details on transportation via TTC, taxis, car sharing, biking, and directions for additional information on health services, counseling, dentists, doctors, and multi-faith resources.
Cox Media Group Ohio provides multimedia marketing solutions across various platforms including radio, television, newspapers, digital and direct mail. They have leading brands in the Dayton market such as WHIO-TV, WHIO Radio, Dayton Daily News and more. Cox Media Group Ohio offers customized campaigns and extensive market research to help businesses effectively reach local consumers.
Cox Media Group Ohio provides multimedia marketing solutions across various platforms including radio, television, newspapers, digital and direct mail. They have leading brands in the Dayton market such as WHIO-TV, WHIO Radio, Dayton Daily News and more. Cox Media Group Ohio offers customized campaigns and extensive market research to help businesses effectively reach local consumers.
The survey was conducted online with 1,201 English-speaking Canadians aged 15 to 34 randomly selected from a proprietary online research panel between February 19-29, 2016. A credibility interval of +/-2.8% applies to the non-probability sample 19 times out of 20. Data was collected and weighted according to census data to ensure gender and regional representation; totals may not add up to 100 due to rounding.
This resume is for Mark Reilly, an online strategist based in Toronto. He has over 3 years of experience developing online strategies for brands through strategic planning, search engine optimization, social media, and analytics. He is proficient in tools like Google Analytics and has 2+ years of experience performing measurement and analytics to optimize online programs. The resume also outlines his experience managing website development projects and developing measurement programs.
Best Canadian Essays 2019 Book Review. Online assignment writing service.Sue Ganguli
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Writers will bid on the request and the customer can choose a writer. 4) The customer will receive a paper and can request revisions if needed. 5) HelpWriting.net guarantees original, high-quality content and refunds are offered for plagiarized work.
This document summarizes market research on positioning Best Buy to target the 18-24 year old demographic. It analyzes the target market segmentation including demographics, interests, and potential. The positioning strategy is to become the retail brand of choice by guaranteeing a comeback experience through an energetic and trustworthy brand that understands customer needs.
How can you use the internet to tell your stories and explain the impact your organisation is having? This is from a one-hour a workshop I am delivering at the 2010 AGM of Community First East Hampshire. It includes an overview of why the internet is relevant to all communications as well as more detailed look at how to use video and online activity to support fundraising and promotional campaigns.
National Initiative for the Elderly (NICE) appears to have a single government funder and its board, staff, and research teams do not reflect the community they serve in terms of diversity, inclusion, and equity. Mountain Mentors' leadership and participants do not seem to reflect their values of diversity, equity, and inclusion based on photos on their site. Volunteer Toronto has addressed recommendations from a University of Toronto Scarborough report to improve access and reduce barriers for newcomers volunteering.
Power Your Way to Connect in China - Unlock the Power of MobileYING LUI ALAN SIU
The document discusses strategies for connecting with travelers in China through mobile platforms, noting that popular overseas travel destinations for Chinese audiences include Japan, the US, South Korea, and Australia. It outlines iClick Interactive's capabilities for targeting potential travelers in China based on demographics, interests, travel history and plans. The document also promotes iClick's social media advertising solutions on Tencent platforms like WeChat and QQ that can be used to reach travelers in China.
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
The document is a marketing research presentation by Team Gold for Texas Bank and Trust. It outlines their research proposal to understand the banking needs and habits of Generation Y college students. Their methodology includes focus groups and an online survey of traditional students at LeTourneau University. The presentation analyzes results by gender and other subgroups. It finds differences in satisfaction levels, feature importance, and cash/ATM usage between male and female students. The team provides recommendations to help Texas Bank and Trust better appeal to and retain Generation Y college students.
- The document provides information about Ward 28 (Cabbage Town-South St. James Town) in Toronto, including the MP, MPP, and councillor. It also includes demographic data from census profiles on population characteristics, households, families, languages, and income levels.
- The author does not live in a Neighbourhood Improvement Area but one is located nearby. Neighbourhood Improvement Areas are neighborhoods identified as needing special attention due to below average scores.
- The author has lived in the neighborhood for 8 years and thinks the main challenges are poverty and lack of access to education, which affects many residents. They enjoy the diversity and sense of community in the neighborhood.
Donation Trends by Channel Report WebinarKimbia, Inc
What types of online fundraising campaigns are people donating to, and what type of donor is giving to each of these campaign types?
Either via everyday giving options on your website, or giving day or a peer-to-peer campaign, knowing key details about your donors can help you tweak your messaging and better target your marketing to increase donor conversion.
Venture for America is a program for young, talented grads to spend 2 years in the trenches of a start-up with the goal that these graduates will become socialized
and mobilized as entrepreneurs moving forward.
1. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
Panel Book – 2016.
2. For those who seek to understand, and build
meaningful relationships with, Canadian
students and young adults, you need look no
further than yconic. Our various platforms
attract 1.4 million youth annually, offering a
variety of services that drive student success.
Previously operating as StudentAwards.com,
yconic has been helping brands build
meaningful relationships with Canadian youth
since 1998.
With almost 20 years of experience under our
belts, we are Canada’s Gen Z and student
‘thought leader.’ Offering the largest youth-
focused consumer insights panel in the
country, yconic has help partners from a
variety of corporate and academic verticals
better understand this demographic, and
ultimately build more meaningful relationships
with them.
Canada’s Top Youth Expert Since 1998.
Who We Are.
2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
3. yconic members opt-in to participate in market
research projects, a feature that has driven our
position in the MR industry for more than 10
years. Our core capabilities include:
Access to the largest database of youth and
young adults in Canada, providing sample for
internal and third-party projects alike.
Complimentary tracking studies provided to
on-platform brand partners.
Agility studies for clients requiring answers
quickly.
Full-service research on virtually any
qualitative and qualitative ad-hoc client
request.
2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
yconic Is Your Youth Insights Partner.
What We Do.
2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
4. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
360,000+Active student & youth members
2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
Largest database of Canadian
students, youth, and young adults
Access a hard-to-reach demographic
Continually growing community –
hundreds of new members join daily
Unique targeting criteria – we can
deliver classic profiles, and unique
profiling driven by student success
markers
Canada’s Largest Youth Research Panel.
What Makes Us Different?
5. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
Our members are teens and young
adults who want to share their
opinions and shape the products
and services that are important to
them.
Core age demographic of 16 –
22
Direct access to Teens without
going through Parents
Majority of youth who opt-in to
the yconic.com community are
new to research and not ‘panel
seekers’
Your Source For Youth Intelligence.
2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
The Next Gen Powers Our Panel.
6. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
yconic Panel Attributes.
Current School
Year of Study
Field of Study/Interest
Enrollment Status –
PT/FT
Gender
Date of birth
Region
Permanent
Address
Demographic: Academic:
Graduation Date
Career Objective
Letter Grades
Fluent Languages
Citizenship
Country of Birth
Ethnicity
7. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.comz
Demographic Details.
2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
30%70%
8. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
Rewarding Our Panel.
Incentivizing Insights.
Monthly & Quarterly Cash Draws
Electronic Gift Cards to top retailers
and brands in Canada
9. Q&A.
2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
Q: How do you recruit for your panel?
A: Our panel members are drawn from our active and growing online community at yconic.com. yconic.com offers
a scholarship search resource that connects students with financial opportunities that suit them. As part of their
registration and communication preferences, students are presented with an opportunity to opt-in for research.
Q: How do you reach respondents?
A: Email is the primary method for survey invitations.
Q: What are your rules of engagement/contact frequency?
A: Contact tends to be limited to 3-4 times per month. Frequency varies depending on the demographic profile and
size of that profile (for example, frequency of survey participation may be higher for Atlantic Canadian Males,
wherein we have a smaller pool, than in Ontario Females, where the pool is much larger).
To help control the amount of invites an individual may receive, we have the ability to block respondents from
sample tables when multiple projects are in-field.
11. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
Contact Us.
Let us show you how easy it is to work
with us.
For more information about how yconic
can deliver engagement with youth for
your brand, visit us at:
corporate.yconic.com
Email us at:
Maria Popova
Director of Research Operations
maria.popova@yconic.com
Angelo Esguerra
Director of Business Development
angelo.esguerra@yconic.com