Case Study By Windchimes Communications’ on the Social Media Marketing of the Red Bull Speed Link Event held in Mumbai in November 2009.

1. Red Bull Speed Link A Social Media Marketing Case Study By Windchimes Communications

4. Our Plan

5. What did we do?

6. Where did we talk about it?

11. Generated Buzz on Blogs

12. Buzz on Sports Sites F1 Pulse

13. Excitement generated through Sports Sites iSport

14. Buzz on Blogs

15. Shared Images online to reach out to a wider audience that was not present at the event On Flickr - http://www.flickr.com/photos/redbullindia/

17. Leveraging YouTube YouTube Channel - http://www.youtube.com/RedBullinIndia

18. Sharing clips on video sharing sites Over 3000 views in less than 3 weeks!

20. Leveraging Facebook through an Event Page

22. Taking part in discussions on Forums Team BHP

23. Sharing RBSL Details on Event Sites

24. Leveraging Twitter for RBSL Created presence for Red Bull India on Twitter

25. Tweeting about the Event!

26. People wrote to Red Bull India!

30. WOWs Achieved on Social Media for RBSL !

31. Facebook Event Page Over 15,000 people invited Videos Posted 15 Links Shared 108 No. Of Comments on Wall 151 Images Shared 69

32. RBSL on YouTube Channel Views 2632 No. Of Videos 9 Video Views 87,059 No. Of subscribers 36

33. RBSL on Twitter No. Of Followers 419 Following 1986 People

34. The Results

35. Total People 39,046 Total Videos 9 Total Views 82,867 Total Images 50 RESULTS * Total Direct Contacts: 39,046 Total Contacts Through Groups: Over 2,00,000 * In less than 4 weeks

36. Thanks… www.windchimes.co.in