This document analyzes Red Bull's social media marketing strategy on Facebook. It finds that Red Bull focuses on sharing unique visual content about extreme sports and festivals it sponsors rather than directly advertising its products. However, it could improve by more actively communicating with fans and providing more product information. Competitors like HOT6ix and Coca-Cola interact more with fans through comments and user-generated content. The document recommends Red Bull adopt a more personal tone when interacting with fans and hold more frequent online events to drive more engagement.
What we can learn from Red Bull- the king of marketing . A company investing more than 1,2 Billion Euros in Marketing (1/3 of it’s turnover),
A brand which is known worldwide and has led his owner to one of the richest man on earth. Learn from this
presentation with extraordinary photos of the Red Bull World and compact statements. The learning will help
a one man business and a group in the same way.
What we can learn from Red Bull- the king of marketing . A company investing more than 1,2 Billion Euros in Marketing (1/3 of it’s turnover),
A brand which is known worldwide and has led his owner to one of the richest man on earth. Learn from this
presentation with extraordinary photos of the Red Bull World and compact statements. The learning will help
a one man business and a group in the same way.
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Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Youtube – https://www.youtube.com/startuplviv
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3. History
Red bull is famous energy drink brand.
Red bull GmbH is Austrian company, created in 1987. It
is founded by Dietrich Matechitz.
Dietrich Matechitz experienced an pre-existing energy
drink Krating Daeng in Thailand, and he took over Krating
Daeng.
Red bull GmbH sell 4 billions cans in a year. This brand
has 40 percents of market share in energy drink market.
4. Product
Most Korean know only original Red bull and the original Red bull is
famous in Korea. Especially the original Red bull is the Krating Daeng which
is the first energy drink in Thai.
Red bull Korea launched the Red bull sugar free recently because Korean
consumers are interest in losing weight and well-being.
Red bull Korea does not sell other Red bull series, but Red bull has Red
bull total zero, energy shot, cola, and red/blue/silver editions too.
5. Marketing
Red bull does not focus on Television, magazine, and newspaper advertisement.
Red bull just emphasize “Red bull gives you wings.” through ATL advertisement.
Red bull’s goal is not only to purchase the products, but also to spread life style
which is matched with the concept of red bull.
Social Network Service is important in Red bull’s marketing.
Red bull supports many kinds of extreme sports and festival. Also Red bull
broadcasts the sports through Red bull TV, Youtube and Facebook. The most
popular example of broadcasting is space diving which sponsored by Red bull.
7. In the Red bull Facebook, Red
bull posts events, sports video
related with Red bull. we can
have information about the sports
or festivals. We also can
approach Red bull TV and games,
apps.
Red bull has 40,557,720 likes Red bull fan page.
Red bull updated averagely 14 times in a week.
Red bull does not posts about its product. We can only see product postings when
new product launched.
8. contents
We can see much more video
contents than photo contents in
this page.
Main characteristic of Red bull
page is that the most of contents
are written in English because Red
bull does not have local page, so
all consumer in the world see
same Red bull page. We can gain
information about variety sports too.
9. Information
This is a good example among
Korean posts. Extreme sports are not
popular in Korea, but many 20s have
interest in music festivals a lot.
Therefore Red bull could draw positive
response from Red bull fans.
10. Information
The posts about space diving are
good examples of effective
contents. This post got 106,569
likes, 1572 comments and people
share it 5210 times.
People are interest in this
contents because space diving is
not familiar sports, and this sports
is realized by Red bull. Also Red
bull attract people to cheer the
man who dives in space through
the posts.
11. Information
This is a bad example. Many
people want to gain special
information or see unique sports
photo through Red bull fan page.
This post give just simple example
which can be found easily in
newspaper. Usually Red bull posts
got over than 10,000 likes but this
post got only 2,434 likes.
12. Event
Link site Explain how to
participate in event.
This post about event is good example.
This post got 25,000 likes and people shared
this post 1,326 times. This event did not
make people just write comment, the event
gave people chance to join simple game
such as picture puzzle. This funny post can
make people click like.
13. Communication
Red bull often wrote comments. It
was not for interaction with Red bull
fan, but it was just for noticing more
information. Reading Facebook, we
can know that Red bull page does not
interact with Red bull fans actively.
14. Conclusion
I categorized in 4 parts : information, communication, personal, event. Information part of Red bull page is
the best, but communication is practiced very bad.
The Best –Information
•
Red bull differentiates other brands through unique contents. For example, if a person is the fan of
F1, he or she have lots of information about Red bull as well as F1, because Red bull emphasizes
that the brand is always with extreme sports such as F1. This process remind people of ‘Red bull
= sports, energetic, festvals’.
The Worst-Communication, Personal
•
Red bull interacts passively with its fans, because Red bull just focuses on sending facts about its
activity. Although Red bull fans ask something to get information about products on Facebook page,
they can not receive answer rapidly. Red bull fan wants to communicate with Red bull, and does
not want just to take a information.
As a result, Red bull have to maintain offering the information about rare sports and festivals which are
supported by Red bull. Red bull tries to learn how to communicate with consumers because if Red bull keeps
on just posting only information, people who do not like sports and festivals will avoid to visit Red bull’s fan
page. Generally, there are some pros and cons in Red bull page, but Red bull does a good work, because
Red bull succeeds in standing out above lots of brands.
16. Competitors of Red Bull
HOT6ix – HOT6ix is a Korean energy drink Brand. This brand sells much
more products than Red bull in Korea. HOT6ix Facebook page has 50,340
likes.
Coca-Cola – Coca-Cola is the most famous brand in beverage market in
the world. There are 74,103,850 likes in Coca-Cola Facebook page.
17. Event
HOT6ix
HOT6ix often gives quiz events to HOT6ix
fans, and it attracts people to participate to
the events. Red bull makes people become
curious about new HOT6ix series through this
post. 131 people wrote comments to answer
the quiz.
18. Communication
HOT6ix
The biggest characteristic of
HOT6ix fan page is interaction.
HOT6ix page treat people with
familiarity like a friend, so this page
let people visit the page again and
again. HOT6ix fans feel interesting in
this page, because they can know
HOT6ix pays attention to every
responses.
19. Personal
HOT6ix
HOT6ix often leaves unimportant
messages but always adds ‘ Let’s
drink Hot6ix because this is
Monday!’. Kinds of these contents
make people enjoy this page
comfortable and funny.
20. Information
Coca-Cola
Coca-Cola page also
offers information. The
page does not have
information about product
or promotions a lot, but
information in Coca-Cola
page is fun and make
people recognize CocaCola unconsciously.
Through Coca-Cola
lantern posts, Coca-Cola
gathered 93 likes and
many people bought
Coca-Cola to make the
lantern.
21. Communication
Coca-Cola
The most impressive point in Coca-Cola page is that fans are also
able to participate in process to upload posts. Therefore fans utilize the
bottles of Coca-Cola other ways or change the design and boast it to
other people.
22. contents
Coca-Cola
Coca-Cola share videos in Coca-Cola Facebook page. We can see
Coca-Cola products or characters, logos in the most of Coca-Cola
videos. The videos reflect values and images pursued by Coca-Cola.
24. SWOT
Red bull has lots of unique
contents such as festivals and
extreme sports.
Red bull uploads usually visual
contents.
People are tired of seeing product
advertising.
Through internet developed,
people become much more
accustomed to visual contents than
text contents
We can not found the information
about Red bull product easily.
To find relation between products
and contents is too difficult.
These days people use Facebook
pages more than company’s home
page to gain product information
Korean do not interest in extreme
sports.
25. INSIGHTS
Similarity – I can know that all of 3 brands are focus on visual contents
such as photo or video. Visual contents can attract people to pay
attention easier and their response to posts is better.
Difference – Competitors interact more actively in Facebook fan page.
HOT6ix and Coca-Cola communicate with fans through both comment
and posts. 2 brands allow fans to come in composing the brands’ page.
Red bull page concentrates on broadcasting and informing support activity,
but competitors post contents highly related with products.
Comparison – I realize that Red bull use Facebook page differently.
Competitors use Facebook page to communicate with their fans, but Red
bull utilize it as a broadcaster. Red bull provides unique information and
Red bull suggest new culture through it.
26. RECOMMENDATION
Information
• People access to Red bull page to see the sports videos or gather
festival information which are only in Red bull page. Thus, the
information which can be find in TV news is not suitable contents.
• Red bull launched Red bull light in Korea, but many people do not
know the Red bull light exists yet therefore Red bull need to inform
about new product actively.
• Emphasize that all contents are related with Red bull.
Personal
• Ask hello to Red bull’s fans at least once a week.
• Example) This is Friday! If you have any appointment with friends,
let’s drink Red bull and become more energetic!
27. RECOMMENDATION
Communication
• People have special recipes using Red bull. If Red bull gathers the
unique recipes and post on page, Red bull can appeal products to
fans effectively.
• Respond to each fans through comments, because People use
Facebook to interact well with Red bull.
Event
• Have events such as quiz or prize draw at least once a month.
• Example) Give a ticket to biggest Red bull fan, and the ticket is used
for the festival opening by Red bull. It makes people communicate
with Red bull much more actively.