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Alligator Brewing Co's 2012 marketing plan aims to increase brand awareness by 60% and sales by 25% through promotional events, research, and expanding their offerings. Their strengths include award-winning beers and a flexible brewing approach, while weaknesses include price and an unknown brand name. Opportunities exist through trends in craft beers and a freestanding brewery, but threats include competition and economic challenges.
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This document proposes an advertising campaign for Founders Brewing Co. to promote their new Backstage Series beer called Big Lushious. The campaign would involve a scavenger hunt where customers can only initially purchase Big Lushious at select retail stores, and after buying it at two locations and collecting bottle caps, they can get it on draft at the Founders taproom. The goal is to increase sales of Big Lushious by 10% and build awareness of the Backstage Series within the target audience of young professionals ages 21-30 by 30% through participation in the scavenger hunt campaign. The budget for the campaign is estimated between $10,000-20,000 and would be allocated primarily to radio,
Week 7 company assignment
Two Car Brewing Company is a proposed microbrewery started by Marcus Schroeder in his garage. It aims to provide craft beer alternatives for local Florida restaurants, as the state currently ranks poorly for breweries per capita. The business model is to start small, serving a handful of local restaurants, and grow responsibly by focusing on quality over mass production. Key milestones include raising startup capital, obtaining licenses, beginning brewing and sales, and expanding through customer involvement and social networking.
Week 7 company assignment
Two Car Brewing Company is a proposed microbrewery started by Marcus Schroeder in his garage. It aims to provide craft beer options for local Florida restaurants as Florida ranks low for breweries per capita. The business model is to start small, serving local restaurants, and grow responsibly through quality products rather than competing in the mass beer market. Initial targets are local craft beer drinkers, not the market dominated by large corporations.
Week 7 company assignment
Two Car Brewing Company is a proposed microbrewery started by Marcus Schroeder in his garage. It aims to provide craft beer alternatives for local Florida restaurants, as the state currently ranks poorly for breweries per capita. The business model is to start small, serving a handful of local restaurants, and grow responsibly by focusing on quality over mass production. Key milestones include raising startup capital, obtaining licenses, beginning brewing and sales, and expanding through customer involvement and social networking.
Week 7 company assignment
Marcus Schroeder plans to start Two Car Brewing Company, a microbrewery operating out of his garage, to address the lack of craft beer options in Florida. Two Car Brewing will initially serve local restaurants before expanding. It will target the 5% craft beer market rather than the 95% mass-produced beer market. Competitors include Tampa Bay Brewing Company, Dunedin Brewery, and Cigar City Brewing Company. The business model involves providing restaurant choices and focusing on quality over mass production to succeed in the craft beer industry. Milestones include raising capital, incorporating, beginning brewing and marketing, and establishing sales.
Mountain Man Brewing Company
The document discusses Mountain Man Beer Company's options to address declining sales and an aging customer base. It is considering introducing a light beer brand. Analyses show introducing a light beer under the Mountain Man brand could break even within two years if it gains 0.25% market share annually. However, this could risk cannibalizing existing brands or confusing brand positioning. Creating a new light beer brand would be more expensive and difficult. The document concludes Mountain Man should introduce a light beer under its brand, targeting both loyal customers and younger drinkers, using effective marketing.
Wine Social Media Mobile App Seminar Nov-12 NZ Tour
The document summarizes a wine marketing seminar about using social media and wine apps to sell more wine. It discusses trends in social media and wine marketing over time. It then covers key topics like principles of social media engagement, best practices for social media involvement levels, and how to create a social media brief with objectives and tactics. Finally, it discusses specific tactics for Facebook, such as connecting with fans, engaging them with different post types and content, and using paid ads and targeting. The overall document provides guidance on developing an effective social media strategy for wine marketing.
Final presentation WilliamsWarn
WilliamsWarn presented a final presentation on their business. They discussed researching the beer market and competition. Their target markets include consumers, bars & restaurants, and brewing on premises companies. Trends like urbanization and flexible working were examined. They proposed options to grow, improve, defend, or withdraw their product. Their vision is to be the leader in personal brewing and their mission is to give everyone the opportunity to brew quality beverages in just seven days. Their strategy is to provide personal service, keep innovating, and build relationships with like-minded brands and the bar/restaurant sector.
Great Divide Brewery - IMC Campaign (Student Project)
This was a group project in which my teammate and I chose a local company for which to write an Integrated Marketing Campaign. We chose <a>Great Divide</a> Brewering, a brewery located in downtown Denver. We met with a company representative who gave us some great background information on the company, we researched the company's competitors and the craft beer industry, and we wrote a campaign that incorporated some of the company's actual future plans and budget to create a cohesive, targeted, and realistic plan. The plan includes objectives, a message and message tactics, evaluation, budget, and implementation. The course culminated in a presentation to our professor and a Great Divide representative and was well-received by both. Below are the slides we showed during our presentation.
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Integrated Marketing Communications Plan - Greg Award 2015
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Great Divide Brewery - IMC Campaign (Student Project)
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Tall paul'spp trev1
- 1. Alligator Brewing Co’s Marketing Plan for 2012 American Marketing Association
- 2. The One Big Goal Everyone in Gainesville will recognize the Alligator Brewing Co. label
- 3. SWOT Strengths Weaknesses • Award winning brews • Type of beer • Flexibility to make make unique • Price beer • Unknown name • Locally brewed (Alligator) • Make most profit with own beer • Demand for Alligator beer • Weekly promotions (wine day Wednesdays, Thirsty Thursdays..) • Mug Club (rewards club)
- 4. SWOT (cont.) Opportunity Threats • Free standing brewery • Other nearby bars • Addition of a kitchen • Economic downturn • Trendy to drink craft beers • Additional expenses for • Beer is a strong market expansion
- 5. Objectives 1. Increase brand awareness of Alligator Brewing Co by 60% within the year. 2. Increase sales by 25% at the end of the 2012 fiscal year.
- 6. Plan for the FUTURE • Currently conducting marketing research – Online questionnaire • Formulating strategies and tactics via promotions, local events and partnerships.