RED BULL
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Red Bull was co-founded in 1987 by Chaleo Yoovidhya and Dietrich Mateschitz. It pioneered the energy drink category and has sold over 40 billion cans globally through unconventional marketing focused on urban youth and extreme sports. Red Bull's ingredients of caffeine, taurine and B vitamins are designed to combat fatigue. The company sponsors extreme sporting events and athletes to associate the brand with adventure and build a rebellious image among its target 16-29 demographic. Through these experiential marketing tactics, Red Bull has become the category leader with the strongest brand presence worldwide.
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McDonald's is the world's largest chain of fast food restaurants serving 68 million customers daily in 119 countries. Founded in 1940 in the US, McDonald's expanded rapidly abroad when losing sales domestically due to increasing prices, health concerns, and competition. To address challenges, McDonald's cut prices, introduced healthier options like low-fat yogurt and muffins, and new product lines that ultimately failed. Since 2003, McDonald's reinvigorated sales through menu changes like chicken wraps and premium coffee, closing underperforming restaurants, and becoming the first fast food chain to provide nutritional labels. McDonald's now earns over 60% of profits internationally with plans for 50,000 total restaurants by decade's end.
Red bull presentation
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
Red bull
Red Bull is an energy drink created in 1987 by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. It is sold by Red Bull GmbH and is the highest selling energy drink in the world, with over 5 billion cans sold in 2013. Red Bull markets itself as boosting metabolism, improving performance, concentration, reaction speed and endurance. However, some consumers have sued or blamed Red Bull for health issues.
Redbull
This ppt covers briefly the advertisement strategies of redbull, its strength and weaknesses. The ppt is based on the case study present in the book of Marketing Management by Philip Kotler.
Red Bull
Dietrich Mateschitz co-founded Red Bull GmbH in 1984 and turned it into a global brand. Red Bull Energy Drink was first sold in 1987 in Austria and has since been consumed over 62 billion times in 171 countries worldwide. Red Bull's marketing strategy focused on targeted sampling, strong integrated marketing communications, sponsoring extreme sports and events, and creating word-of-mouth through stunts. This unconventional approach led to market leadership and brand equity for Red Bull. However, risks remain from health concerns over caffeine and new competitors entering organic markets.
Red Bull
Red Bull is an energy drink founded in 1984 by Dietrich Mateschitz. It contains caffeine, taurine, B vitamins, and other ingredients that provide benefits like increased performance, concentration, reaction speed, and metabolism. Red Bull markets aggressively through advertising, sponsoring extreme sports and cultural events. It spends 35% of profits on marketing activities to promote an image of wings and energy. The document discusses Red Bull's history, ingredients, benefits, target audiences, and diverse marketing concepts.
Redbull
Business strategy of Redbull and how they managed to use sports management as a vehicle to capture energy drink market
Red bull –a marketing excellence
This is a marketing case study powerpoint presentation on Red Bull done during an internship under Professor Sameer Mathur, IIM Lucknow.
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McDonald's is the world's largest chain of fast food restaurants serving 68 million customers daily in 119 countries. Founded in 1940 in the US, McDonald's expanded rapidly abroad when losing sales domestically due to increasing prices, health concerns, and competition. To address challenges, McDonald's cut prices, introduced healthier options like low-fat yogurt and muffins, and new product lines that ultimately failed. Since 2003, McDonald's reinvigorated sales through menu changes like chicken wraps and premium coffee, closing underperforming restaurants, and becoming the first fast food chain to provide nutritional labels. McDonald's now earns over 60% of profits internationally with plans for 50,000 total restaurants by decade's end.
Red bull presentation
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
Red bull
Red Bull is an energy drink created in 1987 by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. It is sold by Red Bull GmbH and is the highest selling energy drink in the world, with over 5 billion cans sold in 2013. Red Bull markets itself as boosting metabolism, improving performance, concentration, reaction speed and endurance. However, some consumers have sued or blamed Red Bull for health issues.
Redbull
This ppt covers briefly the advertisement strategies of redbull, its strength and weaknesses. The ppt is based on the case study present in the book of Marketing Management by Philip Kotler.
Red Bull
Dietrich Mateschitz co-founded Red Bull GmbH in 1984 and turned it into a global brand. Red Bull Energy Drink was first sold in 1987 in Austria and has since been consumed over 62 billion times in 171 countries worldwide. Red Bull's marketing strategy focused on targeted sampling, strong integrated marketing communications, sponsoring extreme sports and events, and creating word-of-mouth through stunts. This unconventional approach led to market leadership and brand equity for Red Bull. However, risks remain from health concerns over caffeine and new competitors entering organic markets.
Red Bull
Red Bull is an energy drink founded in 1984 by Dietrich Mateschitz. It contains caffeine, taurine, B vitamins, and other ingredients that provide benefits like increased performance, concentration, reaction speed, and metabolism. Red Bull markets aggressively through advertising, sponsoring extreme sports and cultural events. It spends 35% of profits on marketing activities to promote an image of wings and energy. The document discusses Red Bull's history, ingredients, benefits, target audiences, and diverse marketing concepts.
Redbull
Business strategy of Redbull and how they managed to use sports management as a vehicle to capture energy drink market
Red bull –a marketing excellence
This is a marketing case study powerpoint presentation on Red Bull done during an internship under Professor Sameer Mathur, IIM Lucknow.
Red bull
1. Red Bull is an energy drink launched in 1987 that is known for its distinctive blue and silver cans.
2. Red Bull uses aggressive marketing tactics like sponsoring extreme sports and hosting promotional events to target young, active consumers and build its image.
3. The document discusses Red Bull's marketing strategy in detail, including its point-of-sale promotions, street marketing tactics in France, TV advertising, and worldwide sponsorships.
Red bull sharan k - nit trichy
Red Bull is the largest energy drink company globally, available in 162 countries since 1987. It pioneered experiential marketing through sponsoring extreme sports and stunts to build brand awareness among youth. Red Bull's non-traditional marketing focuses on millennials through events generating social media buzz and word-of-mouth, communicating its rebellious brand personality. This integrated approach across sponsorship, digital, and experiential channels effectively positions Red Bull as authentic and original.
Red Bull Case Study
Red Bull's success formula includes functional energy drink content, youth-focused marketing emphasizing the slogan "Red Bull gives you wings", and a higher price point than competitors to signal its uniqueness. The strong taste implies more than refreshment. Red Bull targeted clubs, bars, universities, celebrities and sports events through word-of-mouth. This formula would work for other beverage categories that can be marketed as providing functional benefits. Red Bull determines when to increase advertising based on metrics like market share and whether changes negatively impacted sales, as shown by failures when altering marketing strategy in the UK.
Pitch Red Bull
Red Bull is marketed through advertising, events, sports sponsorships, and music. It owns soccer teams, Formula 1 racing teams, and hosts many events. Red Bull dominates the energy drink market but faces risks from competitors like Monster gaining market share. Red Bull may need more traditional advertising to adapt to stiffer competition.
Red Bull
Red Bull is marketed through advertising, events, sports team ownerships, celebrity endorsements, and its record label. It hosts many events and owns soccer teams and Formula 1 racing teams. Red Bull dominates the energy drink market but faces risks from competitors like Monster gaining market share through good marketing. Red Bull may need more traditional advertising to adapt to stiffer competition.
Red bull
This document provides a marketing plan for Red Bull energy drink. It discusses Red Bull's history and background, noting it was founded in 1982 and is now the leading energy drink brand globally. The plan outlines Red Bull's mission to be the premier marketer of energy drinks worldwide. It then analyzes Red Bull's target market of active young adults aged 18-35, describes pricing and distribution strategies, identifies major competitors, and sets objectives to increase distribution and brand awareness.
Redbullfinal92 131014023409-phpapp02
This document summarizes information about Red Bull, the energy drink company. It provides details on:
- The founders of Red Bull - Chaleo Yoovidhya and Dietrich Mateschitz who started the company in 1984.
- Red Bull's target market which is mainly urban males aged 16-29 interested in extreme sports.
- Red Bull's market share and sales breakdown by region over time. Although their profits increase each year, their US market share has decreased due to competition.
- Potential strategies for Red Bull to expand including new products, markets, and demographic groups.
Red Bull Marketing Campaign
Red Bull has 50% market share in Canada and $2 billion in global sales. It sponsors sports teams associated with its target consumers. Competitors like Monster Energy and Rockstar have gained market share. Red Bull's target market is young urban males aged 16-29 who participate in extreme sports. Its positioning is that Red Bull increases performance and concentration during stressful situations. Its advertising campaign will feature people in different roles where Red Bull helps their performance through print ads in magazines and billboards. The campaign aims to show Red Bull as versatile for different lifestyles and occupations while discouraging mixing it with alcohol.
Digital Digest Assignment
This document discusses the Red Bull Stratos space diving project. It provides background on Red Bull, an energy drink company founded in 1987. Red Bull uses unconventional marketing strategies like sponsoring extreme sports events. The Stratos project involved Felix Baumgartner's 2012 skydive from 128,000 feet, which generated tens of millions in free media coverage. The increased sales from the project's publicity led to $1.6 billion in revenue and 5.2 billion cans sold the following year.
Red Bull
Red Bull is an energy drink created in 1987 by Austrian Dietrich Mateschitz. It contains caffeine, taurine, B vitamins, and sugars. Red Bull's global revenue reached 4.93 billion euros in 2012. It has expanded its product line beyond the original drink to include flavors like orange, yellow, and red. Red Bull sponsors extreme sporting events and athletes. It promotes the brand through unconventional marketing focused on adventure sports and content marketing rather than traditional advertising.
Red bull Marketing Strategies
Red Bull has established itself as the leading energy drink brand globally through its grassroots marketing strategies such as sponsoring extreme sports events. However, increased competition from other brands and changing consumer preferences require Red Bull to diversify its product portfolio and increase traditional advertising. A SWOT analysis indicates Red Bull's strengths are its brand image and global presence, while weaknesses include limited products and high prices. Opportunities exist in expanding to new markets and products, while threats comprise stronger competition and potential regulation of caffeine content.
Energy drinks Marketing Strategies presentation
Marketing Mix strategies of different energy drinks, and introducing our own energy drink, with competitive marketing mix strategies.
Red Bull
Red Bull is an Austrian-produced energy drink that competes in a very narrow niche of the carbonated soft drink market.
Research about History, Product, Market, Sales, Challenge, ...
Researcher: Mehran Nassiri, Zeinab Arij, Sanaz Shojaei
Red Bull
Red Bull marketing management mini case study analysis submitted to professor Sameer Mathur, IIM Lucknow
Red bull by venkat
This document provides an overview of Red Bull's marketing strategies and product development. It discusses Red Bull's history and competitors. It also outlines Red Bull's key ingredients and benefits. Red Bull's marketing communication is focused on sponsoring extreme sports events to gain global attention. The document also discusses Red Bull's product development approach in competitive markets and its use of marketing mix strategies, including product variation and innovation.
Presentation on red bull
Red Bull GmbH is an Austrian company that produces the popular energy drink Red Bull. It was founded in 1987 by Dietrich Mateschitz. Red Bull contains caffeine, taurine, B vitamins and is sold in over 166 countries worldwide. Red Bull sponsors extreme sports and focuses its marketing on young urban professionals to build its brand equity. It has been very successful, holding a 70% market share for energy drinks in 2005 and selling over 5 billion cans in 2013.
Red Bull Marketing Campign
Red Bull has the world's best marketing campaigns, this is a humble effort to evolve a creative campaign in India which would reach out to its targeted customers in a way that this event becomes a memorable happening for many. Thus creating our customers, into a fan base.
Energy drink research pro forma.pptx (task 1)!
Red Bull is an energy drink created in 1987 by Dietrich Mateschitz that is the highest selling energy drink worldwide due to heavy advertising. Red Bull uses extreme sports sponsorships and stunts to promote the drink, though some have resulted in fatalities. The target market is young men interested in extreme sports. Despite health concerns, Red Bull and energy drinks contain caffeine and other ingredients and the European Food Safety Authority has deemed Red Bull safe. Red Bull's marketing focuses on an image of performance and adventure through its sponsorship of athletes and risky stunts.
Energy drink research pro forma.pptx (task 1)
- Red Bull is the highest selling energy drink company in the world due to its heavy advertising of extreme sports and stunts.
- Their marketing focuses on sponsoring risky stunts and athletes in extreme sports to promote an image of power and risk-taking.
- However, some of their stunts have resulted in deaths, leading to some criticism of Red Bull. Their energy drink itself has been deemed safe by regulators.
- Red Bull targets young men interested in extreme sports. Their branding focuses on themes of strength, speed, and aggression through images of bulls and athletic stunts.
Red Bull
Red Bull was launched in 1987 in Austria and expanded to other European countries in the early 1990s before entering the US market in 1997. It is headquartered in Austria and was founded by Chaleo Yoovidhya and Dietrich Mateschitz. Red Bull's mission is to be the premier supplier of energy drinks globally. It follows a premium pricing strategy and markets its products through various sponsorships, advertisements, and product sampling campaigns. While Red Bull's integrated marketing helped it expand globally and attract young consumers, increased competition from other energy drink companies poses risks to its market dominance.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
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1. Red Bull is an energy drink launched in 1987 that is known for its distinctive blue and silver cans.
2. Red Bull uses aggressive marketing tactics like sponsoring extreme sports and hosting promotional events to target young, active consumers and build its image.
3. The document discusses Red Bull's marketing strategy in detail, including its point-of-sale promotions, street marketing tactics in France, TV advertising, and worldwide sponsorships.
Red bull sharan k - nit trichy
Red Bull is the largest energy drink company globally, available in 162 countries since 1987. It pioneered experiential marketing through sponsoring extreme sports and stunts to build brand awareness among youth. Red Bull's non-traditional marketing focuses on millennials through events generating social media buzz and word-of-mouth, communicating its rebellious brand personality. This integrated approach across sponsorship, digital, and experiential channels effectively positions Red Bull as authentic and original.
Red Bull Case Study
Red Bull's success formula includes functional energy drink content, youth-focused marketing emphasizing the slogan "Red Bull gives you wings", and a higher price point than competitors to signal its uniqueness. The strong taste implies more than refreshment. Red Bull targeted clubs, bars, universities, celebrities and sports events through word-of-mouth. This formula would work for other beverage categories that can be marketed as providing functional benefits. Red Bull determines when to increase advertising based on metrics like market share and whether changes negatively impacted sales, as shown by failures when altering marketing strategy in the UK.
Pitch Red Bull
Red Bull is marketed through advertising, events, sports sponsorships, and music. It owns soccer teams, Formula 1 racing teams, and hosts many events. Red Bull dominates the energy drink market but faces risks from competitors like Monster gaining market share. Red Bull may need more traditional advertising to adapt to stiffer competition.
Red Bull
Red Bull is marketed through advertising, events, sports team ownerships, celebrity endorsements, and its record label. It hosts many events and owns soccer teams and Formula 1 racing teams. Red Bull dominates the energy drink market but faces risks from competitors like Monster gaining market share through good marketing. Red Bull may need more traditional advertising to adapt to stiffer competition.
Red bull
This document provides a marketing plan for Red Bull energy drink. It discusses Red Bull's history and background, noting it was founded in 1982 and is now the leading energy drink brand globally. The plan outlines Red Bull's mission to be the premier marketer of energy drinks worldwide. It then analyzes Red Bull's target market of active young adults aged 18-35, describes pricing and distribution strategies, identifies major competitors, and sets objectives to increase distribution and brand awareness.
Redbullfinal92 131014023409-phpapp02
This document summarizes information about Red Bull, the energy drink company. It provides details on:
- The founders of Red Bull - Chaleo Yoovidhya and Dietrich Mateschitz who started the company in 1984.
- Red Bull's target market which is mainly urban males aged 16-29 interested in extreme sports.
- Red Bull's market share and sales breakdown by region over time. Although their profits increase each year, their US market share has decreased due to competition.
- Potential strategies for Red Bull to expand including new products, markets, and demographic groups.
Red Bull Marketing Campaign
Red Bull has 50% market share in Canada and $2 billion in global sales. It sponsors sports teams associated with its target consumers. Competitors like Monster Energy and Rockstar have gained market share. Red Bull's target market is young urban males aged 16-29 who participate in extreme sports. Its positioning is that Red Bull increases performance and concentration during stressful situations. Its advertising campaign will feature people in different roles where Red Bull helps their performance through print ads in magazines and billboards. The campaign aims to show Red Bull as versatile for different lifestyles and occupations while discouraging mixing it with alcohol.
Digital Digest Assignment
This document discusses the Red Bull Stratos space diving project. It provides background on Red Bull, an energy drink company founded in 1987. Red Bull uses unconventional marketing strategies like sponsoring extreme sports events. The Stratos project involved Felix Baumgartner's 2012 skydive from 128,000 feet, which generated tens of millions in free media coverage. The increased sales from the project's publicity led to $1.6 billion in revenue and 5.2 billion cans sold the following year.
Red Bull
Red Bull is an energy drink created in 1987 by Austrian Dietrich Mateschitz. It contains caffeine, taurine, B vitamins, and sugars. Red Bull's global revenue reached 4.93 billion euros in 2012. It has expanded its product line beyond the original drink to include flavors like orange, yellow, and red. Red Bull sponsors extreme sporting events and athletes. It promotes the brand through unconventional marketing focused on adventure sports and content marketing rather than traditional advertising.
Red bull Marketing Strategies
Red Bull has established itself as the leading energy drink brand globally through its grassroots marketing strategies such as sponsoring extreme sports events. However, increased competition from other brands and changing consumer preferences require Red Bull to diversify its product portfolio and increase traditional advertising. A SWOT analysis indicates Red Bull's strengths are its brand image and global presence, while weaknesses include limited products and high prices. Opportunities exist in expanding to new markets and products, while threats comprise stronger competition and potential regulation of caffeine content.
Energy drinks Marketing Strategies presentation
Marketing Mix strategies of different energy drinks, and introducing our own energy drink, with competitive marketing mix strategies.
Red Bull
Red Bull is an Austrian-produced energy drink that competes in a very narrow niche of the carbonated soft drink market.
Research about History, Product, Market, Sales, Challenge, ...
Researcher: Mehran Nassiri, Zeinab Arij, Sanaz Shojaei
Red Bull
Red Bull marketing management mini case study analysis submitted to professor Sameer Mathur, IIM Lucknow
Red bull by venkat
This document provides an overview of Red Bull's marketing strategies and product development. It discusses Red Bull's history and competitors. It also outlines Red Bull's key ingredients and benefits. Red Bull's marketing communication is focused on sponsoring extreme sports events to gain global attention. The document also discusses Red Bull's product development approach in competitive markets and its use of marketing mix strategies, including product variation and innovation.
Presentation on red bull
Red Bull GmbH is an Austrian company that produces the popular energy drink Red Bull. It was founded in 1987 by Dietrich Mateschitz. Red Bull contains caffeine, taurine, B vitamins and is sold in over 166 countries worldwide. Red Bull sponsors extreme sports and focuses its marketing on young urban professionals to build its brand equity. It has been very successful, holding a 70% market share for energy drinks in 2005 and selling over 5 billion cans in 2013.
Red Bull Marketing Campign
Red Bull has the world's best marketing campaigns, this is a humble effort to evolve a creative campaign in India which would reach out to its targeted customers in a way that this event becomes a memorable happening for many. Thus creating our customers, into a fan base.
Energy drink research pro forma.pptx (task 1)!
Red Bull is an energy drink created in 1987 by Dietrich Mateschitz that is the highest selling energy drink worldwide due to heavy advertising. Red Bull uses extreme sports sponsorships and stunts to promote the drink, though some have resulted in fatalities. The target market is young men interested in extreme sports. Despite health concerns, Red Bull and energy drinks contain caffeine and other ingredients and the European Food Safety Authority has deemed Red Bull safe. Red Bull's marketing focuses on an image of performance and adventure through its sponsorship of athletes and risky stunts.
Energy drink research pro forma.pptx (task 1)
- Red Bull is the highest selling energy drink company in the world due to its heavy advertising of extreme sports and stunts.
- Their marketing focuses on sponsoring risky stunts and athletes in extreme sports to promote an image of power and risk-taking.
- However, some of their stunts have resulted in deaths, leading to some criticism of Red Bull. Their energy drink itself has been deemed safe by regulators.
- Red Bull targets young men interested in extreme sports. Their branding focuses on themes of strength, speed, and aggression through images of bulls and athletic stunts.
Red Bull
Red Bull was launched in 1987 in Austria and expanded to other European countries in the early 1990s before entering the US market in 1997. It is headquartered in Austria and was founded by Chaleo Yoovidhya and Dietrich Mateschitz. Red Bull's mission is to be the premier supplier of energy drinks globally. It follows a premium pricing strategy and markets its products through various sponsorships, advertisements, and product sampling campaigns. While Red Bull's integrated marketing helped it expand globally and attract young consumers, increased competition from other energy drink companies poses risks to its market dominance.
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2. Search Engine Marketing (SEM)
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1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
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RED BULL
- 2. THE RED BULL STORY
- 3. HISTORY Chaleo Yoovidhya CEO of TC Pharmaceuticals Co. 1923-2012 Dietrich Mateschitz CEO of Red Bull GmbH 1944
- 4. START OF RED BULL AND OWNERSHIPS 51% 49% Red Bull GmbH Chaleo Yoovidhya Dietrich Mateschitz
- 5. MISSION “To spread our wings over the world”
- 6. DO YOU KNOW ? Red Bull has sold more then 40 billion cans across 166 countries.
- 7. SO WHAT MADE RED BULL SO SUCCESSFUL?
- 8. INGREDIENTS AMINO ACID TAURINE B-COMPLEX VITAMINS CAFFEINE CARBOHYDRATES “Red Bull energy drink is designed to combat mental and physical fatigue.”
- 10. TARGET MARKET URBAN MALE AND FEMALE AGE: 16-29 INTERESTED IN EXTREME SPORTS
- 11. EVENTS AND EXPERIENCES STARTS WITH PRE-MARKETING, SPONSORING EVENTS ALIGNMENT WITH A WIDE VARIETY OF EXTREME SPORTS
- 12. 300,000 YOUNG CONSUMER CHEER AS THE CONTESTENTS OF FLUGTAG TRY TO STAY TRUE TO THE BRAND SLOGEN: “Red Bull gives you wings!”
- 13. PRODUCT TRIAL THE COMPANY SEEKS TO REACH CONSUMERS ONLY IN IDEAL USAGE OCCASIONS, NAMELY WHEN THEY NEED A BOOST OF ENERGY
- 14. SEEDING PROGRAMS “MICRO TARGETING TRENDY SHOPS, CLUBS, BARS, AND STORES.”
- 15. TIME TO RULE THE MARKET NOW USE THE TRADITIONAL ADVERTISING. USE OPENION LEADERS LIKELY TO INFLUENCE CONSUMER’S PURCHASE INCLUDING SPORTS ATHLETES AND CELEBRITIES.
- 16. EFFECT OF SPONSORSHIPS ATTRACTED YOUTH ANTI MARKETING WORKED REALLY WELL SHOWED ITSELF AS UNIQUE, ORIGINAL, AND REBELLIOUS
- 17. STRENGTH CATEGORY LEADER GLOBAL PRESENCE MARKETING STRATEGY
- 18. RISKS AND WEAKNESS NEGATIVE PUBLICITY ABOUT HEALTH ISSUE COMPETION PRICE
- 19. OPPORTUNITIES EMERGING MARKETS NEW PRODUCTS PRODUCT LINE EXTENSION
- 20. SUMMARY PIONEER OF ENERGY DRINK THROUGHOUT THE WORLD MADE THE BRAND VALUE THORUGH DIFFERENT WAY OF MARKETING. IT IS LEADING IN MARKET SHARE AND SEEMS TO MAINTAIN ITS POSITION IN FUTURE.
- 21. DISCLAIMER CREATED BY ANAND KUMAR, IIT KHARAGPUR, DURING A MARKETING INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW.