How To Promote Your Business Using Social Media And PR--Duane SpragueDuane "DJ" Sprague
Duane "DJ" Sprague is an expert in social media, PR, and digital marketing who provides consulting services. He recommends becoming a subject matter expert, writing blogs and columns, using platforms like YouTube, Twitter, Facebook, and SlideShare, and writing books to promote brands. Sprague is an award-winning speaker, writer, and consultant who has worked with many large companies and organizations to help them with their marketing, PR, and business development goals.
William Mungall is an architect and travel enthusiast. He blogs about architecture and travel. This is his latest blog post about Pinterest's newest endeavor to make the social network more valuable for those trying to plan group trips.
Profiles Creative is a specialist brand-centric recruiter. Our 10 years marketing, PR and Creative experience means uor professional network spans all the ideas, inspiration, skills, energy and talent your brand will ever need. Help us to help you!
This document discusses network cabling standards T568A and T568B. It mentions an individual named Magali Servin Jimenez and provides an address of 502 Net Izcalli.
Green Chemistry and Engineering Conference 2010shefali8
The document summarizes sponsors and exhibitors of a 2010 conference. It lists Dow Chemical Company as a Diamond Level Sponsor and the National Science Foundation as a Gold Level Sponsor. It also lists a Silver Level Sponsor focused on catalyzing green chemistry and engineering in the pharmaceutical industry globally and another Silver Level Sponsor focused on protecting human health and the environment. Several Bronze Level Sponsors, session sponsors, and contributing sponsors are also acknowledged, along with exhibitors focused on green chemistry.
How To Promote Your Business Using Social Media And PR--Duane SpragueDuane "DJ" Sprague
Duane "DJ" Sprague is an expert in social media, PR, and digital marketing who provides consulting services. He recommends becoming a subject matter expert, writing blogs and columns, using platforms like YouTube, Twitter, Facebook, and SlideShare, and writing books to promote brands. Sprague is an award-winning speaker, writer, and consultant who has worked with many large companies and organizations to help them with their marketing, PR, and business development goals.
William Mungall is an architect and travel enthusiast. He blogs about architecture and travel. This is his latest blog post about Pinterest's newest endeavor to make the social network more valuable for those trying to plan group trips.
Profiles Creative is a specialist brand-centric recruiter. Our 10 years marketing, PR and Creative experience means uor professional network spans all the ideas, inspiration, skills, energy and talent your brand will ever need. Help us to help you!
This document discusses network cabling standards T568A and T568B. It mentions an individual named Magali Servin Jimenez and provides an address of 502 Net Izcalli.
Green Chemistry and Engineering Conference 2010shefali8
The document summarizes sponsors and exhibitors of a 2010 conference. It lists Dow Chemical Company as a Diamond Level Sponsor and the National Science Foundation as a Gold Level Sponsor. It also lists a Silver Level Sponsor focused on catalyzing green chemistry and engineering in the pharmaceutical industry globally and another Silver Level Sponsor focused on protecting human health and the environment. Several Bronze Level Sponsors, session sponsors, and contributing sponsors are also acknowledged, along with exhibitors focused on green chemistry.
The document discusses the benefits of social media for businesses, including building community, increasing brand awareness, attracting customers and talent. It provides an overview of popular social media platforms like Facebook, LinkedIn and Twitter. The document also offers tips for creating an effective social media strategy, such as setting goals for each channel, monitoring conversations, and engaging customers and industry leaders. Sample strategies from different companies are presented to illustrate how social media can be leveraged.
This document discusses StarFloors' marketing and social networking strategy for 2011. It will update its website to better represent the brand and products, introduce the company on social media sites like Facebook and Twitter, and create an informative blog. It will also run an e-blast campaign and print advertisements. The social networking section emphasizes engaging customers through sites like Facebook and promoting partner manufacturers. The strategy aims to gain more exposure for StarFloors and present it as the top source for flooring products.
Social media is increasingly becoming a part of all B2B and B2C marketing programs. The challenge many organizations face is how to convert social media activity into sales. It's about building a feedback loop that turns conversations into conversions.
This presentation discusses how social media has changed public relations and how companies can leverage various social media platforms like LinkedIn, Facebook, Twitter, and social bookmarking sites for PR purposes. It covers the growth of social media and user-generated content. The presentation also provides tips on setting up social media profiles, creating social media releases, and using tools like newsrooms and bookmarking to engage audiences and spread news about brands.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
The document discusses how professionals can use social networking and media to build relationships and enhance their visibility. It emphasizes building quality networks through communities of practice rather than just accumulating large numbers of shallow connections. Professionals are encouraged to become socially networked while remaining authentic and professional to create opportunities for knowledge sharing, transparency, social interaction, and building alliances.
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
The document discusses various social media marketing techniques and platforms. It provides information on how to create content, communicate on different social networks like Facebook, Twitter, YouTube, and LinkedIn, and develop a social media marketing plan and strategy. Some key platforms discussed include using blogs, video, and social profiles to interact with customers, build networks, and promote business.
Social media optimization involves using social media platforms like Facebook, LinkedIn, and YouTube to promote a business or organization. Social network advertising allows targeting ads based on user demographics. The document provides tips for using different social media sites like Flickr for images, YouTube for videos, and blogs to promote ideas and discuss topics. It explains that social media marketing can be targeted at specific age groups, locations, and interests, and why social media is an effective marketing channel.
The document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media and social networks, discusses the most popular social media sites and how they can be used by businesses, and provides tips on getting started with social media and measuring success.
Social Media Facebook Business Page Marketing- Grow your Small BusinessMaverick Mav
This document discusses the potential of social media marketing for businesses. It provides statistics showing that social media has become an important source of information and recommendations for customers. It then gives tips on using key platforms like Facebook, LinkedIn, and Twitter to engage customers, build brands, and drive sales. Specific case studies show how companies like GAP and Moosejaw were able to successfully promote products and increase engagement through social media campaigns.
Social networking provides opportunities for businesses to engage customers, gain feedback, and strengthen relationships. It allows observing customer behaviors and collaborating on product development. Companies should participate in online conversations, address both positive and negative comments, and integrate social media with other marketing. The goal is conversational marketing to build communities and long-term customer relationships rather than one-time sales. Success can be measured by engagement metrics like referrals, site traffic, audience participation and content sharing.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
In-Home Family Education Social Media PresentationJim McKay
This document discusses social media and its uses for marketing, promotion, and customer engagement. It defines social media and outlines popular tools like Facebook, Twitter, blogs, and videos. It provides tips for success such as developing a plan, listening to customers, being transparent and honest, and meaningfully contributing to social media conversations. A case study shows how NASA used social media during its Mars Phoenix rover mission. The document concludes with references for additional social media resources.
Social media is a fundamental shift in how people communicate online through conversations. It allows individuals and communities, rather than just corporations, to influence brands. Companies can effectively engage in social media by focusing on customer service and influencing online conversations.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Brs Presents Social Media In The Work PlaceThinkBRS
The document provides an overview of social media and how businesses can utilize various social networking platforms as part of their marketing strategy. It defines social media and discusses current trends. It recommends social media tools like blogs, social networking sites, and video sharing and provides tips on how to create profiles, post content, and measure success. The presentation aims to help businesses develop a social media marketing plan and presence.
This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
The document discusses the benefits of social media for businesses, including building community, increasing brand awareness, attracting customers and talent. It provides an overview of popular social media platforms like Facebook, LinkedIn and Twitter. The document also offers tips for creating an effective social media strategy, such as setting goals for each channel, monitoring conversations, and engaging customers and industry leaders. Sample strategies from different companies are presented to illustrate how social media can be leveraged.
This document discusses StarFloors' marketing and social networking strategy for 2011. It will update its website to better represent the brand and products, introduce the company on social media sites like Facebook and Twitter, and create an informative blog. It will also run an e-blast campaign and print advertisements. The social networking section emphasizes engaging customers through sites like Facebook and promoting partner manufacturers. The strategy aims to gain more exposure for StarFloors and present it as the top source for flooring products.
Social media is increasingly becoming a part of all B2B and B2C marketing programs. The challenge many organizations face is how to convert social media activity into sales. It's about building a feedback loop that turns conversations into conversions.
This presentation discusses how social media has changed public relations and how companies can leverage various social media platforms like LinkedIn, Facebook, Twitter, and social bookmarking sites for PR purposes. It covers the growth of social media and user-generated content. The presentation also provides tips on setting up social media profiles, creating social media releases, and using tools like newsrooms and bookmarking to engage audiences and spread news about brands.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
The document discusses how professionals can use social networking and media to build relationships and enhance their visibility. It emphasizes building quality networks through communities of practice rather than just accumulating large numbers of shallow connections. Professionals are encouraged to become socially networked while remaining authentic and professional to create opportunities for knowledge sharing, transparency, social interaction, and building alliances.
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
The document discusses various social media marketing techniques and platforms. It provides information on how to create content, communicate on different social networks like Facebook, Twitter, YouTube, and LinkedIn, and develop a social media marketing plan and strategy. Some key platforms discussed include using blogs, video, and social profiles to interact with customers, build networks, and promote business.
Social media optimization involves using social media platforms like Facebook, LinkedIn, and YouTube to promote a business or organization. Social network advertising allows targeting ads based on user demographics. The document provides tips for using different social media sites like Flickr for images, YouTube for videos, and blogs to promote ideas and discuss topics. It explains that social media marketing can be targeted at specific age groups, locations, and interests, and why social media is an effective marketing channel.
The document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media and social networks, discusses the most popular social media sites and how they can be used by businesses, and provides tips on getting started with social media and measuring success.
Social Media Facebook Business Page Marketing- Grow your Small BusinessMaverick Mav
This document discusses the potential of social media marketing for businesses. It provides statistics showing that social media has become an important source of information and recommendations for customers. It then gives tips on using key platforms like Facebook, LinkedIn, and Twitter to engage customers, build brands, and drive sales. Specific case studies show how companies like GAP and Moosejaw were able to successfully promote products and increase engagement through social media campaigns.
Social networking provides opportunities for businesses to engage customers, gain feedback, and strengthen relationships. It allows observing customer behaviors and collaborating on product development. Companies should participate in online conversations, address both positive and negative comments, and integrate social media with other marketing. The goal is conversational marketing to build communities and long-term customer relationships rather than one-time sales. Success can be measured by engagement metrics like referrals, site traffic, audience participation and content sharing.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
In-Home Family Education Social Media PresentationJim McKay
This document discusses social media and its uses for marketing, promotion, and customer engagement. It defines social media and outlines popular tools like Facebook, Twitter, blogs, and videos. It provides tips for success such as developing a plan, listening to customers, being transparent and honest, and meaningfully contributing to social media conversations. A case study shows how NASA used social media during its Mars Phoenix rover mission. The document concludes with references for additional social media resources.
Social media is a fundamental shift in how people communicate online through conversations. It allows individuals and communities, rather than just corporations, to influence brands. Companies can effectively engage in social media by focusing on customer service and influencing online conversations.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Brs Presents Social Media In The Work PlaceThinkBRS
The document provides an overview of social media and how businesses can utilize various social networking platforms as part of their marketing strategy. It defines social media and discusses current trends. It recommends social media tools like blogs, social networking sites, and video sharing and provides tips on how to create profiles, post content, and measure success. The presentation aims to help businesses develop a social media marketing plan and presence.
This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
3. Website-centric Model WEBSITE Affiliate programmes PPC/PPA Advertising Display Advertising BLOG Directory Submissions Partner Links Article Submission PR Distribution Image Submission Video Submission Blog Directories SOCIAL NETWORKS
4. Web Presence Model Website(s) Blog Social Network Pages Video Hosting Sites Image Hosting Sites HIGH INVOLVEMENT PR Distribution Blog Directories Article Submission Partner Links Directory Submissions LOW INVOLVEMENT
5.
6.
7. Issue No. 1 Social Media is not homogenous, so it’s a nonsense to talk of ‘doing social media’….
8.
9. Social Media Issue No. 2 It’s easy to get carried away with the ‘latest big thing’
Well I think Oscar Wilde sets the first rule of Social Media and sharing of information. There isnt any point in talking about it unless people will want to listen. Michelin also had a very unique idea and this concept is now widely used in Social Media as well as with mobile media like iPhones and Android systems. In 1900 these guys were trail blazers they wanted a different way of reaching theere customer base or quite frankly they may have just wanted a way of finding good restaurants. The tyre isnt the most compelling of propositions to many but they created a brand equity and positioning from the little guide book which is still strong today. The 6 corner stones of what Micelin did can and are great examples of what we should be looking to achieve from our social media interaction.
So what is it? What are we trying to do by have a social media presence? The last but by far the least is make money!
After outline move to next slide.
Every piece of social media is different and quite often reaches other people and target groups than the other and will be more or less useful for your business. Some are also easier to interact with but all will take time in one form or another.
like any business activity you need to ask yourself is your time better spent elsewhere and keep clear business objectives and not get caught up with chatting with Sally from Middlesborough.