The document discusses the rise of social media and its impact. It notes that $1.54 billion was spent on social media marketing in 2008 alone. Several facts are presented about growing social media usage, such as that by 2010 Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks. Examples of how businesses are using social media successfully are provided. The presentation encourages businesses and individuals to engage with social media and addresses common objections to doing so.
The document discusses the rise of social media and its impact. It notes that social media has transformed people from passive content consumers to active publishers. It provides statistics on the growth and usage of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It discusses how both individuals and businesses can benefit from social media engagement and provides tips on using different social media tools and overcoming common objections to using social media.
The document discusses the rise of social media and its impact. It notes that social media is transforming people from passive content consumers to active publishers. It provides statistics showing the rapid growth of social media platforms like Facebook and Twitter. It also outlines ways that both individuals and businesses can benefit from social media by building connections and engaging with customers.
The document discusses social media and its importance. It provides statistics on social media usage in Portugal, including that Facebook has over 2.6 million users. It also shares insights from the book Socialnomics on the impact of social media and how it is changing how people communicate and do business. Tools for analyzing social media are presented, along with recommendations for additional resources on the topic.
This document discusses digital influence in a network economy. It notes that in a network economy, value flows from connectivity and is created by all members of the network. It also discusses how economic structures have shifted from traditional top-down leadership models to models where influencers gain reputations for providing leadership. The rules of status and value exchange have also changed in a network economy. The document provides tips for building influence in a network economy such as defining your brand, leading with purpose, building valuable networks, advancing conversations, being transparent, and measuring success.
This document presents information about Twitter Inc. in 2018. It discusses Twitter's history, starting as a podcast company called Odeo that transitioned to Twitter when it was launched in 2006. It provides an overview of Twitter as a social media company that generates revenue from advertisements and data sales. It also shows Twitter's financial performance from 2014 to 2018, with revenue growing each year. The document addresses Twitter's competitors and asks questions about topics like its financial position and how it compares to Facebook and Snap.
2014-10-23 Digital Transformation, Digital DarwinismMiquelEstape
This document discusses digital transformation and the need for organizations to adapt to changing technology. It notes that those who are most responsive to change will survive, like Charles Darwin said. It outlines technological revolutions from agriculture to computing and how digital is changing business. Key areas of transformation are operational processes, customer experience, and business models. The document argues that the biggest risk is doing nothing at all in response to digital changes. It concludes by thanking the reader for their attention.
The document discusses the rise of social media and its impact. It notes that social media has transformed people from passive content consumers to active publishers. It provides statistics on the growth and usage of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It discusses how both individuals and businesses can benefit from social media engagement and provides tips on using different social media tools and overcoming common objections to using social media.
The document discusses the rise of social media and its impact. It notes that social media is transforming people from passive content consumers to active publishers. It provides statistics showing the rapid growth of social media platforms like Facebook and Twitter. It also outlines ways that both individuals and businesses can benefit from social media by building connections and engaging with customers.
The document discusses social media and its importance. It provides statistics on social media usage in Portugal, including that Facebook has over 2.6 million users. It also shares insights from the book Socialnomics on the impact of social media and how it is changing how people communicate and do business. Tools for analyzing social media are presented, along with recommendations for additional resources on the topic.
This document discusses digital influence in a network economy. It notes that in a network economy, value flows from connectivity and is created by all members of the network. It also discusses how economic structures have shifted from traditional top-down leadership models to models where influencers gain reputations for providing leadership. The rules of status and value exchange have also changed in a network economy. The document provides tips for building influence in a network economy such as defining your brand, leading with purpose, building valuable networks, advancing conversations, being transparent, and measuring success.
This document presents information about Twitter Inc. in 2018. It discusses Twitter's history, starting as a podcast company called Odeo that transitioned to Twitter when it was launched in 2006. It provides an overview of Twitter as a social media company that generates revenue from advertisements and data sales. It also shows Twitter's financial performance from 2014 to 2018, with revenue growing each year. The document addresses Twitter's competitors and asks questions about topics like its financial position and how it compares to Facebook and Snap.
2014-10-23 Digital Transformation, Digital DarwinismMiquelEstape
This document discusses digital transformation and the need for organizations to adapt to changing technology. It notes that those who are most responsive to change will survive, like Charles Darwin said. It outlines technological revolutions from agriculture to computing and how digital is changing business. Key areas of transformation are operational processes, customer experience, and business models. The document argues that the biggest risk is doing nothing at all in response to digital changes. It concludes by thanking the reader for their attention.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
China's social media and mobile providers set to shake the tech world v3Intelligencia Limited
The days of China simply being a country that copies, pirates and counterfeits American and European technology is coming to end. Platforms like social and mobile are at the forefront of China’s current technological revolution. We are truly living in an interconnected world and this interconnectedness is creating a whole host of ways to market a product and/or a service. Chinese blogs, micro-blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds are leading this new technological revolution. Companies like WeChat, QQ, Weibo, Hexun, Youku, Jiepang, Qieke, Ushi, Taobao and Ku6 are all experiencing exponential growth. In China, the competition for consumers is incredibly fierce, especially in the social media space and this competition, however, does have a dark side: many companies regularly employ ‘artificial writers’ to seed positive content about themselves online and attack competitors with negative news they hope will go viral.
This document provides an overview of social media marketing strategies presented by Pinny Gniwisch, Chief Motivational Officer of ICE.com. It discusses how social media has changed marketing by shifting brand control to individuals and communities. It provides statistics on social media usage and influence. It emphasizes the importance of experimenting with social media personally before professionally, contributing meaningfully to conversations, being personal not promotional, addressing criticism as an opportunity for improvement, and focusing on customer service through social media engagement. Examples are given of how companies like Zappos have effectively used social media.
People spend over half their time online consuming content such as news, information and entertainment. An additional 30% of time is spent on social media and email, where content can also be shared. When discussing specific industries, 60% of social media conversations include brands or products, and half of these messages share content. Email is the most common way people share content, though social network sharing is rising, especially among women ages 25-34. People primarily share content with friends and family, and are more likely to share information they trust will help others or was recommended by someone they trust.
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
Digital Natives refer to those born after 1980 who have grown up in a world surrounded by digital technology. They comprise 30% of the population in developed countries and will make up 50% of the workforce by 2018. Digital Natives spend more time online than watching TV and are highly engaged with social media. Their online activities tend to be more collaborative and interactive compared to older Digital Immigrants. Companies must understand how to market to Digital Natives across various virtual media in a consistent way. They also need to consider how social media can impact their talent management, customer service, and public relations strategies. Failing to address the characteristics of Digital Natives could pose risks to a company, while leveraging their capabilities could open new opportunities.
The document discusses social media and ethics. It begins by providing statistics on the growth and usage of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It then defines different social media platforms and explores how to develop a social media presence and policy for organizations. The document also covers potential issues with social media, such as privacy and the monitoring of employees' accounts. It concludes by discussing whether and how law firms can ethically use social media for marketing, public relations, and research.
Lisa Harris presented on the history of technological change and current trends in social media and big data. Chris Phethean discussed how businesses can evaluate social media to learn from it. Ian Brown explored what businesses can learn from analyzing big data. Lisa Harris then closed with an exercise reflecting on how participation in the module increased understanding of opportunities and challenges of social media for business.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
Social Media Strategies (July 2011) at Seattle's School of Visual Conceptssocial3i
This document provides an overview of a social media strategies and programs for marketers presentation given by Andy Boyer and the Social3i team. The presentation covers the basics of social media, case studies and best practices on major social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It also discusses how to build a social media program, including identifying audiences, building channels, content creation, and evaluation. Real-life examples are provided from brands like Comcast, Starbucks, and local influencers. The resources and agenda suggest the presentation aims to give marketers and 101-level introduction to leveraging social media effectively.
Corporate social media communication - EPHEC - 26/11/2018Denys Malengreau
Intervention auprès des étudiants de 3e bac en marketing de la haute école entrepreneuriale EPHEC, le 26 novembre 2018.
▼ Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
Social Media Boot Camp For Government ContractorsMichael Hackmer
Businesses have a hard enough time developing successful social media strategies. The challenge facing government contractors, who are trying to connect and build relationships, without violating agency rules and protocols, is an even more daunting task.
However, the opportunity to deliver valuable information to and engage online with key stakeholders in the government through social media channels is a significant one.
During a recent Webinar with James Baker of James Baker Consulting, and Edward Saltzberg, President of ERS Advisors, I had the opportunity to talk about what steps government contractors need to take as they seek to use social media as part of their business development and marketing engagement strategy with government agencies.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
Social media can create relevance and connect you to your audience, but does it create legal issues for your organization as well? Learn more about social media and what legal issues you need to be aware of.
The document discusses the scope of social media and PR services in the modern age. It provides definitions of social media and lists many popular social media sites. It also offers tips for companies to successfully engage with social media, including participating actively in online communities and defining company social media policies. It highlights how Verizon Wireless effectively used Facebook surveys to gather localized insights about text messaging habits.
The document discusses the scope of social media and PR services in the modern age. It provides definitions of social media and lists many popular social media sites. It also offers tips for companies to successfully engage with social media, including participating actively in communities and defining company social media policies. As an example, it describes how Verizon Wireless effectively used Facebook surveys to gather localized insights about text messaging habits.
The Use of Social Media in Strata ComplexesTEYS Lawyers
This document discusses the use of social media in strata complexes and provides 10 opportunities for how strata entities can utilize various social media platforms. It describes how social media is transforming the way people live and do business through the concept of "socialnomics". It argues that properly using social media can empower strata owners by increasing transparency and sharing of information. The 10 opportunities discussed are using Facebook groups, YouTube, blogs, Twitter, LinkedIn, HouseNet, Instagram, wikis, MailChimp and SurveyMonkey.
Rise of the machines: Social media meets Artificial intelligenceArmend Ukshini
How does social media use our data to make money from us? How does AI influence our buying decisions through ad targeting? How are bots used in customer service? How is Youtube fighting terrorism? Does social media know us better than our friends? How is Facebook trying to prevent suicide? How has Pinterest visual search transformed itself from a social media into an e-commerce? How will the social media of the future be based on a virtual environment?
Trying to give an answer to the questions of one of the hottest topics on technology and media ‘Rise of the machines: Social media meets Artificial intelligence’ at KosbitTalks.
Social Media for financial institutions,wealth management companies,banks and...Vie Consultancy Services
Social media is a rage a ubiquitous phenomena imperative for a companies success. Although The financial sector has traditionally been apprehensive about changes.This presentation is an epiphany on how social media works for wealth management companies, banks and insurance companies.
My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
China's social media and mobile providers set to shake the tech world v3Intelligencia Limited
The days of China simply being a country that copies, pirates and counterfeits American and European technology is coming to end. Platforms like social and mobile are at the forefront of China’s current technological revolution. We are truly living in an interconnected world and this interconnectedness is creating a whole host of ways to market a product and/or a service. Chinese blogs, micro-blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds are leading this new technological revolution. Companies like WeChat, QQ, Weibo, Hexun, Youku, Jiepang, Qieke, Ushi, Taobao and Ku6 are all experiencing exponential growth. In China, the competition for consumers is incredibly fierce, especially in the social media space and this competition, however, does have a dark side: many companies regularly employ ‘artificial writers’ to seed positive content about themselves online and attack competitors with negative news they hope will go viral.
This document provides an overview of social media marketing strategies presented by Pinny Gniwisch, Chief Motivational Officer of ICE.com. It discusses how social media has changed marketing by shifting brand control to individuals and communities. It provides statistics on social media usage and influence. It emphasizes the importance of experimenting with social media personally before professionally, contributing meaningfully to conversations, being personal not promotional, addressing criticism as an opportunity for improvement, and focusing on customer service through social media engagement. Examples are given of how companies like Zappos have effectively used social media.
People spend over half their time online consuming content such as news, information and entertainment. An additional 30% of time is spent on social media and email, where content can also be shared. When discussing specific industries, 60% of social media conversations include brands or products, and half of these messages share content. Email is the most common way people share content, though social network sharing is rising, especially among women ages 25-34. People primarily share content with friends and family, and are more likely to share information they trust will help others or was recommended by someone they trust.
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
Digital Natives refer to those born after 1980 who have grown up in a world surrounded by digital technology. They comprise 30% of the population in developed countries and will make up 50% of the workforce by 2018. Digital Natives spend more time online than watching TV and are highly engaged with social media. Their online activities tend to be more collaborative and interactive compared to older Digital Immigrants. Companies must understand how to market to Digital Natives across various virtual media in a consistent way. They also need to consider how social media can impact their talent management, customer service, and public relations strategies. Failing to address the characteristics of Digital Natives could pose risks to a company, while leveraging their capabilities could open new opportunities.
The document discusses social media and ethics. It begins by providing statistics on the growth and usage of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It then defines different social media platforms and explores how to develop a social media presence and policy for organizations. The document also covers potential issues with social media, such as privacy and the monitoring of employees' accounts. It concludes by discussing whether and how law firms can ethically use social media for marketing, public relations, and research.
Lisa Harris presented on the history of technological change and current trends in social media and big data. Chris Phethean discussed how businesses can evaluate social media to learn from it. Ian Brown explored what businesses can learn from analyzing big data. Lisa Harris then closed with an exercise reflecting on how participation in the module increased understanding of opportunities and challenges of social media for business.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
Social Media Strategies (July 2011) at Seattle's School of Visual Conceptssocial3i
This document provides an overview of a social media strategies and programs for marketers presentation given by Andy Boyer and the Social3i team. The presentation covers the basics of social media, case studies and best practices on major social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It also discusses how to build a social media program, including identifying audiences, building channels, content creation, and evaluation. Real-life examples are provided from brands like Comcast, Starbucks, and local influencers. The resources and agenda suggest the presentation aims to give marketers and 101-level introduction to leveraging social media effectively.
Corporate social media communication - EPHEC - 26/11/2018Denys Malengreau
Intervention auprès des étudiants de 3e bac en marketing de la haute école entrepreneuriale EPHEC, le 26 novembre 2018.
▼ Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
Social Media Boot Camp For Government ContractorsMichael Hackmer
Businesses have a hard enough time developing successful social media strategies. The challenge facing government contractors, who are trying to connect and build relationships, without violating agency rules and protocols, is an even more daunting task.
However, the opportunity to deliver valuable information to and engage online with key stakeholders in the government through social media channels is a significant one.
During a recent Webinar with James Baker of James Baker Consulting, and Edward Saltzberg, President of ERS Advisors, I had the opportunity to talk about what steps government contractors need to take as they seek to use social media as part of their business development and marketing engagement strategy with government agencies.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
Social media can create relevance and connect you to your audience, but does it create legal issues for your organization as well? Learn more about social media and what legal issues you need to be aware of.
The document discusses the scope of social media and PR services in the modern age. It provides definitions of social media and lists many popular social media sites. It also offers tips for companies to successfully engage with social media, including participating actively in online communities and defining company social media policies. It highlights how Verizon Wireless effectively used Facebook surveys to gather localized insights about text messaging habits.
The document discusses the scope of social media and PR services in the modern age. It provides definitions of social media and lists many popular social media sites. It also offers tips for companies to successfully engage with social media, including participating actively in communities and defining company social media policies. As an example, it describes how Verizon Wireless effectively used Facebook surveys to gather localized insights about text messaging habits.
The Use of Social Media in Strata ComplexesTEYS Lawyers
This document discusses the use of social media in strata complexes and provides 10 opportunities for how strata entities can utilize various social media platforms. It describes how social media is transforming the way people live and do business through the concept of "socialnomics". It argues that properly using social media can empower strata owners by increasing transparency and sharing of information. The 10 opportunities discussed are using Facebook groups, YouTube, blogs, Twitter, LinkedIn, HouseNet, Instagram, wikis, MailChimp and SurveyMonkey.
Rise of the machines: Social media meets Artificial intelligenceArmend Ukshini
How does social media use our data to make money from us? How does AI influence our buying decisions through ad targeting? How are bots used in customer service? How is Youtube fighting terrorism? Does social media know us better than our friends? How is Facebook trying to prevent suicide? How has Pinterest visual search transformed itself from a social media into an e-commerce? How will the social media of the future be based on a virtual environment?
Trying to give an answer to the questions of one of the hottest topics on technology and media ‘Rise of the machines: Social media meets Artificial intelligence’ at KosbitTalks.
Social Media for financial institutions,wealth management companies,banks and...Vie Consultancy Services
Social media is a rage a ubiquitous phenomena imperative for a companies success. Although The financial sector has traditionally been apprehensive about changes.This presentation is an epiphany on how social media works for wealth management companies, banks and insurance companies.
My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
This document discusses social bookmarking and the social bookmarking site StumbleUpon. It defines social bookmarking as a method for internet users to organize and manage bookmarks of web pages. It describes StumbleUpon as a popular social bookmarking site that allows users to browse websites on topics they select and "stumble" from one site to another. The document provides screenshots and descriptions of features of StumbleUpon like user profiles, interests, and sharing bookmarks.
This document provides an overview of social media and why companies should engage with it. It discusses how social media has become a primary online activity and that people trust peer recommendations over advertisements. The document recommends that companies treat social media as a dialogue rather than just another marketing channel, and that they should start by listening, define goals and measurements, build their brand, and drive conversions through their social media strategy.
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...Arjen Strijker
The document discusses the impact of social media on banks and financial institutions. It argues that social media is here to stay and will fundamentally change how banks communicate with customers. Banks now need to engage customers on social media to build trust and loyalty, as people increasingly turn to social platforms to share opinions and find product information from other users. While many banks are now active on social media, most are still hesitant and do not understand how to effectively utilize these new channels and platforms.
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...ShaadHamid
The rise of social media has led many brands to adopt social media strategies. The document discusses the growth of popular social networks like Facebook, Twitter, YouTube, and Google+ and how brands can benefit from a social media presence. It provides tips on setting goals and tactics for social media channels to increase brand awareness, customer engagement, and sales. The key recommendation is to align social media strategies with overall business goals and have the proper organizational structure in place to support social initiatives.
This document summarizes social media impersonation on platforms like Twitter. It discusses how some individuals assume the identities of famous people or brands on social media to influence others or increase their own self-esteem. While some impersonation is meant humorously, others can be deceptive. The rapid rise of social media has allowed this new form of impersonation to spread quickly. Brands and celebrities now have to deal with maintaining their image in the face of impersonators on social media platforms.
No2 Wrappingyourheadaroundsocialmedia 091026232118 Phpapp02chris hall
Social media is a broad term describing various online activities that involve technology, social interaction, and sharing various digital content like words, pictures, videos, and audio. It has become very popular, with 3 out of 4 Americans using social technology. Companies should have a social media presence because the global internet population frequently visits social networks and time spent on social networks is growing much faster than overall internet usage. However, companies' social media presence should focus on engaging in conversations and interactions with customers, rather than just broadcasting information.
Social media is a broad term describing various online activities that involve technology, social interaction, and sharing various digital content like words, pictures, videos, and audio. It has become very popular, with 3 out of 4 Americans using social technology. Visiting social sites is now the 4th most popular online activity. Time spent on social networks is growing much faster than overall internet usage. Companies need to have a social media presence to engage with customers, but it should involve dialogue and conversations rather than just one-way broadcasting.
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Social media allows for sharing of information and democratization of knowledge. It is growing rapidly with hundreds of millions of users on platforms like Twitter, Facebook, and LinkedIn. While some think social media is just a trend or that companies can't control what people say, it actually allows companies to engage with customers, understand competitors, and generate positive word of mouth. Social media gives opportunities to create, share, engage, and listen that were not possible before.
The document discusses how the internet is facing new rules and constraints as the wild west culture of lawlessness online has led to negative consequences. It describes how users, creators, platforms and authorities are all working to establish new rules and laws to address issues like misinformation spreading rapidly and the impact on mental health. While these new constraints will require brands to adapt, the document argues that constraints can actually spur more creativity and innovation if used properly. It suggests brands should respect this cultural shift and find ways to engage with audiences that walk the line of the new rules.
The document discusses how people are seeking a healthier relationship with social media and digital consumption. It outlines some of the key behaviors driving this, including people seeking out more positive content online to counter feelings of inadequacy. Communities are forming around memes and advice related to mental health and well-being. Digital therapists are also gaining popularity as people look to consult online about their emotional health. Overall, there is a push for more self-care in relation to social media and reducing always-on notification fatigue, as constant connectivity is seen as potentially unhealthy.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
The document discusses why social media is important for businesses. It notes that traditional media is declining while digital media like social networks and videos are growing rapidly. The document provides examples of large and small businesses that have successfully used social media like Southwest Airlines, H&R Block, and Zappos to connect with customers and increase sales. It concludes that as customers increasingly use social media, all businesses must adopt social media strategies to effectively communicate and build relationships.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
2. About Crystal CO Native, GO BRONCOS! DANCE! Social media addiction started Spring 2007 Started 3 Elements in May of 2009 Self-Proclaimed Tech Dork If you worry about what might be, and wonder what might have been, you will ignore what is. ~Author Unknown Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
3. Social Media & Web 2.0 Social media: Transforming people from content readers into publishers Web 2.0: Interactive, online networking Examples: Social Networking: Twitter Linked In Facebook MySpace Social Bookmarking: Stumble Upon Delicious Web 2.0 Podcasts Wikipedia Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
4. WOW! $1.54 billion spent on world-of-mouth, social media marketing in 2008 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
5. The Facts Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
6. The Facts By 2010 Gen Y will outnumber Baby Boomers 96% of them have joined a social network 1 out of 8 couples married in the US last year met via social media Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
7. TheFacts Years to reach 50 million users: RADIO – 38 TV – 13 Internet – 4 IPOD – 3 Facebook added 100 million users in less than 9 months iPod application downloads hit 1 billion in 9 months Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
8. The Facts 1. China 2. India 3. US 4.Facebook 5. Indonesia 6. Brazil 7. Pakistan 8. Bangladesh If Facebook was a country, it would be the 4th largest in the world. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
9. TheFacts 1 in 6 higher education students are enrolled in online curriculum 80% of companies are using Linked In as their primary tool to find employees The fastest growing segment on Facebook is 55-65 year-old females YouTube is the 2nd largest search engine in the world – more than 100,000,000 videos Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
10. The Facts If you were paid a $1 for every time anarticle was posted on Wikipedia you would earn $156.23 per hour 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
11. The Facts 35% of book sales on Amazon are forthe Kindle when available 24 of the 25 largest newspapers are experiencing record declines in circulationbecause we no longer search for the news, the news finds us. In the near future we will no longer search for products and services they will find us via social media More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
12. It’s about the Conversation Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
13. How does this apply to me? Personal Business Information/Learn Conversation Share Pics, Ideas Ask Questions Recreational Events – Make Plans Build New Relationships Job Seeking Build New Relationships Gain Online Exposure Enhance Customer Service Talk to customers/clients Enhance reputationPromote biz, products, news Increase traffic, sales Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
14. The 4 Power Players + Blog Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
15. Mission (sort of): “Connecting. Sharing. Laughing. Learning. Relationships.” Microblogging website Fastest growing network – 1900% growth in 1 year! 60+ million members Largest age group = 35-49 Every post indexed by Google *New* - Twitter Posts found in Google Searches! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
16. Mission:“To give people the power to share and make the world more open and connected.” – CEO, Mark Zuckerberg Known for photos, videos, apps, news feeds and the wall Over 300 million active members 4th most trafficked website in the world Fastest growing demographic = age 35+ Largest photo-sharing platform 1 billion photos/month 5Ways to Play: Profile, Page, Group, Causes, Ads Education, Mature, Money! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
17. Mission : “To connect the world’s professionals” Over 48 million members in over 200 countries and territories around the world New member joins approx. every second, and about half of members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members Job searching and B2B Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
18. Mission : “Our mission is to provide fast and easy video access and the ability to share videos frequent.” Every minute, 20 hours of video is uploaded to YouTube Broad age range, 18-55 Acquired by Google in Nov 2006 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
19. Blog One of the best ways for SEO – Keywords! Allows authenticity and detailed information delivery to provide credibility to readers Blogspot.com Wordpress.com Wordpress.org (self-hosted) Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
20. 2 More! ActiveRain.com – 162,453 professionals on the world’s largest real estate network - free Trulia.com - real estate search engine that helps find homes for sale and provides real estate information at the local level to help make better decisions in the process. Real Estate Pros: Market listings View real estate data Promote services Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
21. Twitter + Facebook = Relationship Management and Visibility Tools – Mari Smith, Relationship Marketing Specialist Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
22. “Like me- Know me- Trust me- Pay me.” – Joel Comm, New York Times Best Selling Author and Social Media Expert Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
23. Social Media Objections I don’t have time I don’t know what I would talk about I don’t want to learn how I don’t want the entire world to know about my life/protect privacy I don’t know how/best practices I don’t understand how I make money Twitter/Facebook is for kids, not me How do I measure my ROI? I don’t want to lose interpersonal/face time Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
24. Social Media Answers I don’t have time – 3rd party clients, delegate, hire company I don’t know what I would talk about – 70/20/10 Rule I don’t want to learn how – have someone else learn in house, hire company I don’t want the entire world to know about my life/protect privacy – Say what you’re comfortable with I don’t know how/best practices – local seminars, ebooks, companies, ask! I don’t understand how I make money – Building Relationships = Sales! Twitter/Facebook is for kids, not me – Baby boomers:fastest growing audience on FB. Twitter = 35-49, it’s where $$ is being spent! How do I measure my ROI? – Track traffic,alerts, Alexa and Google PR, RT’s, testimonials, online sales I don’t want to lose interpersonal/face time – MeetUp…think TweetUp! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
25. Social Media + Marketing Plan Portion of the plan What are your SM goals? Audience? Appropriate outlets? Budget/Time? SM Strategy for promotions, announcements, etc. Measurement – ROI? Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
26. Business Case Studies Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways: Direct marketing mailing cost $15,000 and brought in 200 new customers; Billboard ad cost $7,500 and won 300 new customers; Tweeting the promotion on Twitter attracted 1,800 new customers –– Gary Vaynerchuk, who grew his family business from $4 million in sales to $50 million using Social Media, NYTimes.com, March 2009 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
27. Personal Case Study Donations Help 3-Year-Old Get Closer To Final Wish CBS4 paid it forward with a $1,000 check on Oct 1st, 2009 for Disney Land By Oct 5th, Isaac was in Disney Land because of Twitter Campaign of Donations with Alyssa Milano and CEO of Twitter’s help Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
28. Where to find me Twitter - @madametwit – Twitter.com/MadameTwit Facebook– Facebook.com/Crystal.Vilkaitis Linked In – LinkedIn.com/in/CrystalVilkaitis YouTube – YouTube.com/user/CrystalVilkaitis StumbleUpon – CrystalVilkaitis.StumbleUpon.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
30. If you worry about what might be, and wonder what might have been, you will ignore what is. ~Author Unknown Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
31. References Social Media Facts, Stats, Definitions: Qualman, Erik. Socialnommics. 2009. Print. http://socialnomics.net Smith, Mari. Consultant. http://marismith.com Wikipedia - http://en.wikipedia.org/wiki/Social_media Gary Vaynerchuk, March 2009, http://NYTimes.com Pay It Forward Colorado, Donations Help 3-Year-Old Get Closer To Final Wish, by Suzanne McCarrol, http://cbs4denver.com/payit4ward/wish.isaac.krebs.2.1214522.html Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com