This document discusses several key issues around recruiting participants for consumer perspectives research: 1. Recruitment strategies must be sensitive to the needs and characteristics of diverse populations and avoid unfair exclusion or targeting of vulnerable groups. 2. Motivating participation through compensation or other benefits requires balancing risks and undue influence, while also recognizing social and economic pressures facing potential participants. 3. A collaborative approach involving community partners and viewing participants as collaborators rather than subjects can help address issues of fairness in recruitment.