SlideShare a Scribd company logo
with
      Robert W. Wendover



www.generationaldiversity.com
Today’s Member and Tomorrow’s Member
 Ralph                                     Josh
58 years old                               28 years old
Been with the association for 27 years      Josh’s boss has suggested he join the
                                            association what seems like 27 times
Has served as membership chair, program Serves as a big brother, volunteers with
chair, treasurer, secretary, vice president Green Peace, guides weekend hikes for a
and president . . . twice.                  mountain club, tweeted for Obama in 2008
Counts his association friends among       Has 3245 Facebook friends
his closest.
Calls the association exec when he’s       Texts his 3245 Facebook friends
looking for resources or connections
Has always enjoyed the monthly steak       Is a vegetarian
dinners and stories
Remembers the good old days                Is sick of hearing about the good old days
Wonders about the association’s future     Hasn’t crossed his mind

                                            www.generationaldiversity.com
Digital            Digital
Immigrant            Native
            www.generationaldiversity.com
Tomorrow’s Member Expectations
• Seamless online communication
   •   Meeting registration
   •   Dues
   •   Scheduling
   •   PAC donations
   •   Purchases

• Accessible content with the touch of a screen
   •   Research
   •   Directories
   •   Conference recordings
   •   Webinars
   •   Expert forums



                               www.generationaldiversity.com
Tomorrow’s Member Expectations
•   Virtual meetings
•   Digital connection to other members
•   Negotiation
•   Legislative advocacy
•   Industry promotion
•   Recruitment coordination and promotion
•   Digital connection to suppliers
•   Regular updates about association accomplishments

                            www.generationaldiversity.com
Connecting with Tomorrow’s Member
•   On-line portal
•   Opportunities for mentoring/coaching
•   Recruiting effort with colleges and trade schools
•   Peer-to-peer forums
•   Access to industry leaders
•   “Tight” but informative meetings
•   Board member blog
•   “Execu-tweets”

                              www.generationaldiversity.com
Competing for Share of Mind
•   Shorter communications
•   Increased frequency
•   Less text – more visuals
•   Lots of useful links
•   Invite participation and discussion
•   Turn it over to them
•   Lighten up


                               www.generationaldiversity.com
Fostering Cross-Gen Relations
•   Hire a specialist
•   Foster young member board participation
•   Mentoring match-ups
•   Put everybody in a room
•   Foster cross-gen committee participation
•   Create digital interviews on critical issues




                               www.generationaldiversity.com
Engaging Tomorrow’s Volunteer
•   Maintain a digital orientation
•   Be mindful of time
•   Sell the outcome of participation
•   Remind them of the benefits
•   Provide recognition that they value
•   Get age-peers to corroborate the value
•   Let them volunteer their way


                             www.generationaldiversity.com
Selling Association Value
                      To Tomorrow’s Member

• On-line recruitment page
  •   Impact of industry
  •   Link to MCAA
  •   Association accomplishments
  •   List of resources included with membership
  •   List of members (with links to their sites)
  •   Schedule of upcoming events
  •   Bulleted WIIFMs
  •   Video testimonials from age peers
  •   Video endorsements from employers
  •   Video message from the executive
  •   Links to the association’s social media presences


                                          www.generationaldiversity.com
Your Challenges Going Forward
• How will your business model change?
• How must your on-line presence change?
• How can you foster volunteer participation?
• How can you better sell the value of membership to
  tomorrow’s members?
• How must your meetings change?
• What is the one best thing you can do to connect
  with tomorrow’s members?

                           www.generationaldiversity.com
www.generationaldiversity.com
www.generationaldiversity.com

More Related Content

What's hot

Session 1.4 building community resources (kristen&virginia)
Session 1.4 building community resources (kristen&virginia)Session 1.4 building community resources (kristen&virginia)
Session 1.4 building community resources (kristen&virginia)
Children’s Trust of South Carolina
 
Fundraising and the Next Generation 8.2.12
Fundraising and the Next Generation 8.2.12Fundraising and the Next Generation 8.2.12
Fundraising and the Next Generation 8.2.12
Emily Davis Consulting
 
Social Media For Organizations
Social Media  For OrganizationsSocial Media  For Organizations
Social Media For Organizations
Deanna Zandt
 
2018 foster leadership and alumni communities
2018 foster leadership and alumni communities2018 foster leadership and alumni communities
2018 foster leadership and alumni communities
Lisa Dickson
 
Briddging the Ethnic Economic Divide- Claudia Cody- UofM Extension[1]
Briddging the Ethnic Economic Divide- Claudia Cody- UofM Extension[1]Briddging the Ethnic Economic Divide- Claudia Cody- UofM Extension[1]
Briddging the Ethnic Economic Divide- Claudia Cody- UofM Extension[1]
Claudia Cody - PMP, CSM, MPA
 
Engaging Families: Ideas and Resources for Families of Children with Special ...
Engaging Families: Ideas and Resources for Families of Children with Special ...Engaging Families: Ideas and Resources for Families of Children with Special ...
Engaging Families: Ideas and Resources for Families of Children with Special ...
Children’s Trust of South Carolina
 
Kiva Micro Enterprise
Kiva   Micro EnterpriseKiva   Micro Enterprise
Kiva Micro Enterprise
Learning and Teaching Scotland
 
Akashni Pillay Letter of Reference Dr David J Hornsby
Akashni Pillay Letter of Reference Dr David J HornsbyAkashni Pillay Letter of Reference Dr David J Hornsby
Akashni Pillay Letter of Reference Dr David J Hornsby
Akashni Weimers
 
UN Millenial Development Goals
UN Millenial Development Goals UN Millenial Development Goals
UN Millenial Development Goals
MekialaFlightKnowles
 
110511 gbta volunteer victories
110511 gbta   volunteer victories110511 gbta   volunteer victories
110511 gbta volunteer victories
Holly Duckworth
 
Sync with God ebooklet
Sync with God ebookletSync with God ebooklet
Sync with God ebooklet
Mark Pomeroy
 
Sister Cities Conference Powerpoint_Sonja Lehner
Sister Cities Conference Powerpoint_Sonja LehnerSister Cities Conference Powerpoint_Sonja Lehner
Sister Cities Conference Powerpoint_Sonja Lehner
GlobalGiving
 
Young, Ambitious, and Completely Lost on How To Advance in Your Profession: S...
Young, Ambitious, and Completely Lost on How To Advance in Your Profession: S...Young, Ambitious, and Completely Lost on How To Advance in Your Profession: S...
Young, Ambitious, and Completely Lost on How To Advance in Your Profession: S...
Utah Section Society for Range Management
 
Jan. 15: #1 Introduction To GlobalGiving & Our Tools
Jan. 15: #1 Introduction To GlobalGiving & Our ToolsJan. 15: #1 Introduction To GlobalGiving & Our Tools
Jan. 15: #1 Introduction To GlobalGiving & Our Tools
Bill Brower
 
Inside The Millennial Mind: Leading Those Who Look Lost
Inside The Millennial Mind: Leading Those Who Look LostInside The Millennial Mind: Leading Those Who Look Lost
Inside The Millennial Mind: Leading Those Who Look Lost
Anastasia Button
 
Chris Erickson Resume
Chris Erickson ResumeChris Erickson Resume
Chris Erickson Resume
cterickson
 
Engaging in Invisible Leadership
Engaging in Invisible LeadershipEngaging in Invisible Leadership
Engaging in Invisible Leadership
Eric Kaufman
 
Make Your Own Content
Make Your Own ContentMake Your Own Content
Make Your Own Content
Charity Learning Consortium
 
Ideation: Morning Keynote
Ideation: Morning KeynoteIdeation: Morning Keynote
Ideation: Morning Keynote
Beth Kanter
 
Essentials of Working with Latino Families
Essentials of Working with Latino FamiliesEssentials of Working with Latino Families
Essentials of Working with Latino Families
Children’s Trust of South Carolina
 

What's hot (20)

Session 1.4 building community resources (kristen&virginia)
Session 1.4 building community resources (kristen&virginia)Session 1.4 building community resources (kristen&virginia)
Session 1.4 building community resources (kristen&virginia)
 
Fundraising and the Next Generation 8.2.12
Fundraising and the Next Generation 8.2.12Fundraising and the Next Generation 8.2.12
Fundraising and the Next Generation 8.2.12
 
Social Media For Organizations
Social Media  For OrganizationsSocial Media  For Organizations
Social Media For Organizations
 
2018 foster leadership and alumni communities
2018 foster leadership and alumni communities2018 foster leadership and alumni communities
2018 foster leadership and alumni communities
 
Briddging the Ethnic Economic Divide- Claudia Cody- UofM Extension[1]
Briddging the Ethnic Economic Divide- Claudia Cody- UofM Extension[1]Briddging the Ethnic Economic Divide- Claudia Cody- UofM Extension[1]
Briddging the Ethnic Economic Divide- Claudia Cody- UofM Extension[1]
 
Engaging Families: Ideas and Resources for Families of Children with Special ...
Engaging Families: Ideas and Resources for Families of Children with Special ...Engaging Families: Ideas and Resources for Families of Children with Special ...
Engaging Families: Ideas and Resources for Families of Children with Special ...
 
Kiva Micro Enterprise
Kiva   Micro EnterpriseKiva   Micro Enterprise
Kiva Micro Enterprise
 
Akashni Pillay Letter of Reference Dr David J Hornsby
Akashni Pillay Letter of Reference Dr David J HornsbyAkashni Pillay Letter of Reference Dr David J Hornsby
Akashni Pillay Letter of Reference Dr David J Hornsby
 
UN Millenial Development Goals
UN Millenial Development Goals UN Millenial Development Goals
UN Millenial Development Goals
 
110511 gbta volunteer victories
110511 gbta   volunteer victories110511 gbta   volunteer victories
110511 gbta volunteer victories
 
Sync with God ebooklet
Sync with God ebookletSync with God ebooklet
Sync with God ebooklet
 
Sister Cities Conference Powerpoint_Sonja Lehner
Sister Cities Conference Powerpoint_Sonja LehnerSister Cities Conference Powerpoint_Sonja Lehner
Sister Cities Conference Powerpoint_Sonja Lehner
 
Young, Ambitious, and Completely Lost on How To Advance in Your Profession: S...
Young, Ambitious, and Completely Lost on How To Advance in Your Profession: S...Young, Ambitious, and Completely Lost on How To Advance in Your Profession: S...
Young, Ambitious, and Completely Lost on How To Advance in Your Profession: S...
 
Jan. 15: #1 Introduction To GlobalGiving & Our Tools
Jan. 15: #1 Introduction To GlobalGiving & Our ToolsJan. 15: #1 Introduction To GlobalGiving & Our Tools
Jan. 15: #1 Introduction To GlobalGiving & Our Tools
 
Inside The Millennial Mind: Leading Those Who Look Lost
Inside The Millennial Mind: Leading Those Who Look LostInside The Millennial Mind: Leading Those Who Look Lost
Inside The Millennial Mind: Leading Those Who Look Lost
 
Chris Erickson Resume
Chris Erickson ResumeChris Erickson Resume
Chris Erickson Resume
 
Engaging in Invisible Leadership
Engaging in Invisible LeadershipEngaging in Invisible Leadership
Engaging in Invisible Leadership
 
Make Your Own Content
Make Your Own ContentMake Your Own Content
Make Your Own Content
 
Ideation: Morning Keynote
Ideation: Morning KeynoteIdeation: Morning Keynote
Ideation: Morning Keynote
 
Essentials of Working with Latino Families
Essentials of Working with Latino FamiliesEssentials of Working with Latino Families
Essentials of Working with Latino Families
 

Viewers also liked

From meeting to tweeting
From meeting to tweetingFrom meeting to tweeting
From meeting to tweeting
The Center for Generational Studies
 
Motivational interviewing in primary care a quick start guide
Motivational interviewing in primary care  a quick start guideMotivational interviewing in primary care  a quick start guide
Motivational interviewing in primary care a quick start guide
manu campiñez
 
The Connected Home: Beyond the PC
The Connected Home: Beyond the PCThe Connected Home: Beyond the PC
The Connected Home: Beyond the PC
skripnikov
 
place values
place valuesplace values
place values
guest94a3be7
 
Greenpoint Lighthouse Photo Tour
Greenpoint Lighthouse Photo TourGreenpoint Lighthouse Photo Tour
Greenpoint Lighthouse Photo Tour
bonshepherd
 
日本に住む日系ブラジル人青年の絵本 「ぼく」
日本に住む日系ブラジル人青年の絵本 「ぼく」日本に住む日系ブラジル人青年の絵本 「ぼく」
日本に住む日系ブラジル人青年の絵本 「ぼく」
Akira Uchimura
 
2011 0622 final_guykingdraftpaperwithappendix
2011 0622 final_guykingdraftpaperwithappendix2011 0622 final_guykingdraftpaperwithappendix
2011 0622 final_guykingdraftpaperwithappendix
pkjs
 
Rhodes memorial Photo Tour
Rhodes memorial Photo TourRhodes memorial Photo Tour
Rhodes memorial Photo Tour
bonshepherd
 
Presentation
PresentationPresentation
Presentation
iowa state university
 
Diaporame 3 D Test 002
Diaporame 3 D Test 002Diaporame 3 D Test 002
Diaporame 3 D Test 002
PatrickStreulens
 
Mindful practice tarragona 2013
Mindful practice tarragona 2013Mindful practice tarragona 2013
Mindful practice tarragona 2013
manu campiñez
 
Marks Life
Marks LifeMarks Life
Marks Life
Mark Condy
 
Getting Started Guide
Getting Started GuideGetting Started Guide
Getting Started Guide
guest5d007d
 
Motivational interviewing in primary care a quick start guide
Motivational interviewing in primary care  a quick start guideMotivational interviewing in primary care  a quick start guide
Motivational interviewing in primary care a quick start guide
manu campiñez
 
Google I/O 2013に行ったついでにラスベガス戦果報告
Google I/O 2013に行ったついでにラスベガス戦果報告Google I/O 2013に行ったついでにラスベガス戦果報告
Google I/O 2013に行ったついでにラスベガス戦果報告
Shoya Tsukada
 
ARお絵描きツール「Feel Sketch」 at Gadget1
ARお絵描きツール「Feel Sketch」 at Gadget1ARお絵描きツール「Feel Sketch」 at Gadget1
ARお絵描きツール「Feel Sketch」 at Gadget1
Shoya Tsukada
 
Big idea sample
Big idea sampleBig idea sample
Big idea sample
Mid-Pacific Institute
 
「Camelog」Android開発秘話
「Camelog」Android開発秘話「Camelog」Android開発秘話
「Camelog」Android開発秘話
Shoya Tsukada
 

Viewers also liked (20)

From meeting to tweeting
From meeting to tweetingFrom meeting to tweeting
From meeting to tweeting
 
Motivational interviewing in primary care a quick start guide
Motivational interviewing in primary care  a quick start guideMotivational interviewing in primary care  a quick start guide
Motivational interviewing in primary care a quick start guide
 
The Connected Home: Beyond the PC
The Connected Home: Beyond the PCThe Connected Home: Beyond the PC
The Connected Home: Beyond the PC
 
place values
place valuesplace values
place values
 
Greenpoint Lighthouse Photo Tour
Greenpoint Lighthouse Photo TourGreenpoint Lighthouse Photo Tour
Greenpoint Lighthouse Photo Tour
 
日本に住む日系ブラジル人青年の絵本 「ぼく」
日本に住む日系ブラジル人青年の絵本 「ぼく」日本に住む日系ブラジル人青年の絵本 「ぼく」
日本に住む日系ブラジル人青年の絵本 「ぼく」
 
2011 0622 final_guykingdraftpaperwithappendix
2011 0622 final_guykingdraftpaperwithappendix2011 0622 final_guykingdraftpaperwithappendix
2011 0622 final_guykingdraftpaperwithappendix
 
Rhodes memorial Photo Tour
Rhodes memorial Photo TourRhodes memorial Photo Tour
Rhodes memorial Photo Tour
 
Presentation
PresentationPresentation
Presentation
 
Diaporame 3 D Test 002
Diaporame 3 D Test 002Diaporame 3 D Test 002
Diaporame 3 D Test 002
 
Mindful practice tarragona 2013
Mindful practice tarragona 2013Mindful practice tarragona 2013
Mindful practice tarragona 2013
 
Marks Life
Marks LifeMarks Life
Marks Life
 
Getting Started Guide
Getting Started GuideGetting Started Guide
Getting Started Guide
 
Motivational interviewing in primary care a quick start guide
Motivational interviewing in primary care  a quick start guideMotivational interviewing in primary care  a quick start guide
Motivational interviewing in primary care a quick start guide
 
Google I/O 2013に行ったついでにラスベガス戦果報告
Google I/O 2013に行ったついでにラスベガス戦果報告Google I/O 2013に行ったついでにラスベガス戦果報告
Google I/O 2013に行ったついでにラスベガス戦果報告
 
Photography Shirts 1
Photography Shirts 1Photography Shirts 1
Photography Shirts 1
 
ARお絵描きツール「Feel Sketch」 at Gadget1
ARお絵描きツール「Feel Sketch」 at Gadget1ARお絵描きツール「Feel Sketch」 at Gadget1
ARお絵描きツール「Feel Sketch」 at Gadget1
 
Big idea sample
Big idea sampleBig idea sample
Big idea sample
 
Marca país Luis Vaca
Marca país Luis VacaMarca país Luis Vaca
Marca país Luis Vaca
 
「Camelog」Android開発秘話
「Camelog」Android開発秘話「Camelog」Android開発秘話
「Camelog」Android開発秘話
 

Similar to Recruiting young association members

Online Networks to Offline Community Building
Online Networks to Offline Community BuildingOnline Networks to Offline Community Building
Online Networks to Offline Community Building
4Good.org
 
Tracking and Scoring Engagement for More Effective Development
Tracking and Scoring Engagement for More Effective DevelopmentTracking and Scoring Engagement for More Effective Development
Tracking and Scoring Engagement for More Effective Development
Paul Ramsbottom
 
Canadian Creators & Metadata in the Publishing Supply Chain: A Dialogue
Canadian Creators & Metadata in the Publishing Supply Chain: A DialogueCanadian Creators & Metadata in the Publishing Supply Chain: A Dialogue
Canadian Creators & Metadata in the Publishing Supply Chain: A Dialogue
BookNet Canada
 
Recruiting, Retaining, and Reviving Young Leadership
Recruiting, Retaining, and Reviving Young LeadershipRecruiting, Retaining, and Reviving Young Leadership
Recruiting, Retaining, and Reviving Young Leadership
Doug Devitre
 
10 Tips for Using Social Media to Engage Volunteers
10 Tips for Using Social Media to Engage Volunteers10 Tips for Using Social Media to Engage Volunteers
10 Tips for Using Social Media to Engage Volunteers
ISTE
 
MyCharityConnects Halifax [2010 10-06]
MyCharityConnects Halifax [2010 10-06]MyCharityConnects Halifax [2010 10-06]
MyCharityConnects Halifax [2010 10-06]
CanadaHelps / MyCharityConnects
 
Merging the Online and Offline Community Experience
Merging the Online and Offline Community ExperienceMerging the Online and Offline Community Experience
Merging the Online and Offline Community Experience
PersonifyMarketing
 
NOLGA: 10 Commandments of Social Media - New Rules for Federations
NOLGA: 10 Commandments of Social Media - New Rules for FederationsNOLGA: 10 Commandments of Social Media - New Rules for Federations
NOLGA: 10 Commandments of Social Media - New Rules for Federations
Lisa Colton
 
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
CanadaHelps / MyCharityConnects
 
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in NablusGlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving
 
MyCharityConnects St. John's [2010 10-04]
MyCharityConnects St. John's [2010 10-04]MyCharityConnects St. John's [2010 10-04]
MyCharityConnects St. John's [2010 10-04]
CanadaHelps / MyCharityConnects
 
GlobalGiving's Online Fundraising Workshop Presentation in Haifa
GlobalGiving's Online Fundraising Workshop Presentation in HaifaGlobalGiving's Online Fundraising Workshop Presentation in Haifa
GlobalGiving's Online Fundraising Workshop Presentation in Haifa
GlobalGiving
 
Digital Learning Day
Digital Learning DayDigital Learning Day
Digital Learning Day
Sharon Chasse
 
Driving Member Engagement by Showing #VolunteerLove
Driving Member Engagement by Showing #VolunteerLoveDriving Member Engagement by Showing #VolunteerLove
Driving Member Engagement by Showing #VolunteerLove
Billhighway
 
Towards Digital Inclusion and Community Empowerment
Towards Digital Inclusion and Community EmpowermentTowards Digital Inclusion and Community Empowerment
Towards Digital Inclusion and Community Empowerment
Leo Burd
 
Getting Your Donors To Fall In Love With You
Getting Your Donors To Fall In Love With YouGetting Your Donors To Fall In Love With You
Getting Your Donors To Fall In Love With You
Farra Trompeter, Big Duck
 
India Workshop Presentation January 2012
India Workshop Presentation January 2012India Workshop Presentation January 2012
India Workshop Presentation January 2012
GlobalGiving
 
GlobalGiving's Online Fundraising Workshop Presentation in Jerusalem
GlobalGiving's Online Fundraising Workshop Presentation in JerusalemGlobalGiving's Online Fundraising Workshop Presentation in Jerusalem
GlobalGiving's Online Fundraising Workshop Presentation in Jerusalem
GlobalGiving
 
Gen we case study
Gen we case studyGen we case study
Gen we case study
Joe Hines
 
Online Communities: How to encourage involvement
Online Communities: How to encourage involvementOnline Communities: How to encourage involvement
Online Communities: How to encourage involvement
Tiffany St James
 

Similar to Recruiting young association members (20)

Online Networks to Offline Community Building
Online Networks to Offline Community BuildingOnline Networks to Offline Community Building
Online Networks to Offline Community Building
 
Tracking and Scoring Engagement for More Effective Development
Tracking and Scoring Engagement for More Effective DevelopmentTracking and Scoring Engagement for More Effective Development
Tracking and Scoring Engagement for More Effective Development
 
Canadian Creators & Metadata in the Publishing Supply Chain: A Dialogue
Canadian Creators & Metadata in the Publishing Supply Chain: A DialogueCanadian Creators & Metadata in the Publishing Supply Chain: A Dialogue
Canadian Creators & Metadata in the Publishing Supply Chain: A Dialogue
 
Recruiting, Retaining, and Reviving Young Leadership
Recruiting, Retaining, and Reviving Young LeadershipRecruiting, Retaining, and Reviving Young Leadership
Recruiting, Retaining, and Reviving Young Leadership
 
10 Tips for Using Social Media to Engage Volunteers
10 Tips for Using Social Media to Engage Volunteers10 Tips for Using Social Media to Engage Volunteers
10 Tips for Using Social Media to Engage Volunteers
 
MyCharityConnects Halifax [2010 10-06]
MyCharityConnects Halifax [2010 10-06]MyCharityConnects Halifax [2010 10-06]
MyCharityConnects Halifax [2010 10-06]
 
Merging the Online and Offline Community Experience
Merging the Online and Offline Community ExperienceMerging the Online and Offline Community Experience
Merging the Online and Offline Community Experience
 
NOLGA: 10 Commandments of Social Media - New Rules for Federations
NOLGA: 10 Commandments of Social Media - New Rules for FederationsNOLGA: 10 Commandments of Social Media - New Rules for Federations
NOLGA: 10 Commandments of Social Media - New Rules for Federations
 
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
 
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in NablusGlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
 
MyCharityConnects St. John's [2010 10-04]
MyCharityConnects St. John's [2010 10-04]MyCharityConnects St. John's [2010 10-04]
MyCharityConnects St. John's [2010 10-04]
 
GlobalGiving's Online Fundraising Workshop Presentation in Haifa
GlobalGiving's Online Fundraising Workshop Presentation in HaifaGlobalGiving's Online Fundraising Workshop Presentation in Haifa
GlobalGiving's Online Fundraising Workshop Presentation in Haifa
 
Digital Learning Day
Digital Learning DayDigital Learning Day
Digital Learning Day
 
Driving Member Engagement by Showing #VolunteerLove
Driving Member Engagement by Showing #VolunteerLoveDriving Member Engagement by Showing #VolunteerLove
Driving Member Engagement by Showing #VolunteerLove
 
Towards Digital Inclusion and Community Empowerment
Towards Digital Inclusion and Community EmpowermentTowards Digital Inclusion and Community Empowerment
Towards Digital Inclusion and Community Empowerment
 
Getting Your Donors To Fall In Love With You
Getting Your Donors To Fall In Love With YouGetting Your Donors To Fall In Love With You
Getting Your Donors To Fall In Love With You
 
India Workshop Presentation January 2012
India Workshop Presentation January 2012India Workshop Presentation January 2012
India Workshop Presentation January 2012
 
GlobalGiving's Online Fundraising Workshop Presentation in Jerusalem
GlobalGiving's Online Fundraising Workshop Presentation in JerusalemGlobalGiving's Online Fundraising Workshop Presentation in Jerusalem
GlobalGiving's Online Fundraising Workshop Presentation in Jerusalem
 
Gen we case study
Gen we case studyGen we case study
Gen we case study
 
Online Communities: How to encourage involvement
Online Communities: How to encourage involvementOnline Communities: How to encourage involvement
Online Communities: How to encourage involvement
 

Recently uploaded

TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
projectseasy
 
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Aggregage
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
PraghyaBhandari
 
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
IMARC Group
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
SalmanTahir60
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
Divyanshu56740
 
Retail Store Scavenger Hunt powerpoint slides
Retail Store Scavenger Hunt powerpoint slidesRetail Store Scavenger Hunt powerpoint slides
Retail Store Scavenger Hunt powerpoint slides
JairSemexant
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
Top IT Marketing
 
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
mcdopex6
 
STEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publicationsSTEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publications
mcynthus
 
Business Model Canvas for Successful Business
Business Model Canvas for Successful BusinessBusiness Model Canvas for Successful Business
Business Model Canvas for Successful Business
SuganthiPrakash1
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
margaretblush
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
Hector Del Castillo, CPM, CPMM
 
1234567891011121314151617181920212223242
12345678910111213141516171819202122232421234567891011121314151617181920212223242
1234567891011121314151617181920212223242
fauzanal343
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
How to buy a fake Keiser University diploma
How to buy a fake Keiser University diplomaHow to buy a fake Keiser University diploma
How to buy a fake Keiser University diploma
College diploma
 

Recently uploaded (20)

TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
 
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
 
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
 
Retail Store Scavenger Hunt powerpoint slides
Retail Store Scavenger Hunt powerpoint slidesRetail Store Scavenger Hunt powerpoint slides
Retail Store Scavenger Hunt powerpoint slides
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
 
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
 
STEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publicationsSTEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publications
 
Business Model Canvas for Successful Business
Business Model Canvas for Successful BusinessBusiness Model Canvas for Successful Business
Business Model Canvas for Successful Business
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
 
1234567891011121314151617181920212223242
12345678910111213141516171819202122232421234567891011121314151617181920212223242
1234567891011121314151617181920212223242
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
How to buy a fake Keiser University diploma
How to buy a fake Keiser University diplomaHow to buy a fake Keiser University diploma
How to buy a fake Keiser University diploma
 

Recruiting young association members

  • 1. with Robert W. Wendover www.generationaldiversity.com
  • 2. Today’s Member and Tomorrow’s Member Ralph Josh 58 years old 28 years old Been with the association for 27 years Josh’s boss has suggested he join the association what seems like 27 times Has served as membership chair, program Serves as a big brother, volunteers with chair, treasurer, secretary, vice president Green Peace, guides weekend hikes for a and president . . . twice. mountain club, tweeted for Obama in 2008 Counts his association friends among Has 3245 Facebook friends his closest. Calls the association exec when he’s Texts his 3245 Facebook friends looking for resources or connections Has always enjoyed the monthly steak Is a vegetarian dinners and stories Remembers the good old days Is sick of hearing about the good old days Wonders about the association’s future Hasn’t crossed his mind www.generationaldiversity.com
  • 3. Digital Digital Immigrant Native www.generationaldiversity.com
  • 4. Tomorrow’s Member Expectations • Seamless online communication • Meeting registration • Dues • Scheduling • PAC donations • Purchases • Accessible content with the touch of a screen • Research • Directories • Conference recordings • Webinars • Expert forums www.generationaldiversity.com
  • 5. Tomorrow’s Member Expectations • Virtual meetings • Digital connection to other members • Negotiation • Legislative advocacy • Industry promotion • Recruitment coordination and promotion • Digital connection to suppliers • Regular updates about association accomplishments www.generationaldiversity.com
  • 6. Connecting with Tomorrow’s Member • On-line portal • Opportunities for mentoring/coaching • Recruiting effort with colleges and trade schools • Peer-to-peer forums • Access to industry leaders • “Tight” but informative meetings • Board member blog • “Execu-tweets” www.generationaldiversity.com
  • 7. Competing for Share of Mind • Shorter communications • Increased frequency • Less text – more visuals • Lots of useful links • Invite participation and discussion • Turn it over to them • Lighten up www.generationaldiversity.com
  • 8. Fostering Cross-Gen Relations • Hire a specialist • Foster young member board participation • Mentoring match-ups • Put everybody in a room • Foster cross-gen committee participation • Create digital interviews on critical issues www.generationaldiversity.com
  • 9. Engaging Tomorrow’s Volunteer • Maintain a digital orientation • Be mindful of time • Sell the outcome of participation • Remind them of the benefits • Provide recognition that they value • Get age-peers to corroborate the value • Let them volunteer their way www.generationaldiversity.com
  • 10. Selling Association Value To Tomorrow’s Member • On-line recruitment page • Impact of industry • Link to MCAA • Association accomplishments • List of resources included with membership • List of members (with links to their sites) • Schedule of upcoming events • Bulleted WIIFMs • Video testimonials from age peers • Video endorsements from employers • Video message from the executive • Links to the association’s social media presences www.generationaldiversity.com
  • 11. Your Challenges Going Forward • How will your business model change? • How must your on-line presence change? • How can you foster volunteer participation? • How can you better sell the value of membership to tomorrow’s members? • How must your meetings change? • What is the one best thing you can do to connect with tomorrow’s members? www.generationaldiversity.com