This document provides details about the "Women & Empowerment" event held at DeVry University's Long Beach campus on May 15th, 2010. The event aimed to raise DeVry's brand profile, support its positioning as a career university, and generate inquiries and enrollments from adult women learners. Over 300 people preregistered for the event, which featured prominent speakers from companies like Microsoft and HP, breakout sessions led by DeVry faculty, and networking opportunities. Student interns helped plan and staff the event to gain experience. Attendees provided positive feedback and about 30% expressed interest in learning more about DeVry. The organizers viewed it as a successful partnership between DeVry, students
The document outlines DVU's FY11 community college strategy, which has four priorities: elevate the brand, deepen relationships, improve inquiry efficiency, and accelerate organic inquiry generation. The strategy involves a three-pronged approach: national advertising and outreach, focused outreach in select metro areas, and standardized outreach in other metros. Tactics include advertising, sponsorships, events, and tracking inquiries. The budget is $1.5 million, with funds allocated across various local and national tactics.
This document discusses the importance of delivering a consistent brand experience across all touchpoints for DeVry University. It emphasizes that the brand experience is a consumer's lifetime relationship with the brand from initial interest through advocacy.
The brand experience is important because it drives loyalty, encourages positive word-of-mouth communication, and enhances bottom-line results. DeVry University aims to be "THE Career University" by mentoring students and aligning programs with in-demand careers.
The document outlines plans to ensure a consistent brand experience is delivered systemwide through national coordination of communications, consistent campus presentations, regular site visits and leadership education on the importance of the brand experience. Progress will be measured through student feedback and promotion metrics
As a strategic communications professional, I craft the right message for the right audience at the right time. As a skilled networker and "people person," I develop and strengthen relationships--both internally and externally--to benefit the organization. As a business leader, I achieve results by listening and delivering well thought-out solutions and outcomes. With extensive experience in both the for-profit and non-profit arena, I am adept at bridging communities to build partnerships and advance the mission and success of the organization
Nile University is conducting a marketing overview using the SOSTAC framework. In the situation analysis, they analyzed customer feedback, competitive advantages, marketing mix effectiveness, target segments, and potential external impacts. The objective is to increase student acquisition and retention, improve customer satisfaction, enhance the university's reputation, and strengthen recruitment across markets. The strategy involves tactics like identifying the customer decision journey, segmenting markets, developing an engaging brand identity, and optimizing the website and social media presence. Controls will include reports and dashboards to monitor key performance indicators.
Tina Yip is a recent graduate of Boston University School of Management with concentrations in Marketing and Organizational Behavior. She has over 3 years of experience in marketing and event planning roles for various organizations. Her experience includes social media marketing, graphic design, customer service, and event coordination. She is fluent in Mandarin and Cantonese with strong computer skills and leadership experience through business fraternities and performing arts.
The webinar discussed Bloomfield College's brand development process, which included research through interviews, focus groups, and surveys. Key findings from the research informed the development of a brand promise - "Bloomfield College empowers bold and courageous students to write their own story and make an impact in the world." Visual identity concepts were tested and refined, leading to a brand manual to guide implementation across communications. The brand was launched through internal engagement and establishing brand storytellers to share the Bloomfield story.
This document discusses best practices for delivering excellent student service experiences. It outlines three key ingredients for "WOW service": reliable systems and processes, managing moments of truth effectively, and focusing on people through proper motivation and competencies. Several strategies are presented, such as integrated student services, campus visit best practices, communication channel best practices, and relationship management approaches throughout the student lifecycle. The goal is to deliver on the institutional promise by exceeding student expectations at every touchpoint.
The document outlines DVU's FY11 community college strategy, which has four priorities: elevate the brand, deepen relationships, improve inquiry efficiency, and accelerate organic inquiry generation. The strategy involves a three-pronged approach: national advertising and outreach, focused outreach in select metro areas, and standardized outreach in other metros. Tactics include advertising, sponsorships, events, and tracking inquiries. The budget is $1.5 million, with funds allocated across various local and national tactics.
This document discusses the importance of delivering a consistent brand experience across all touchpoints for DeVry University. It emphasizes that the brand experience is a consumer's lifetime relationship with the brand from initial interest through advocacy.
The brand experience is important because it drives loyalty, encourages positive word-of-mouth communication, and enhances bottom-line results. DeVry University aims to be "THE Career University" by mentoring students and aligning programs with in-demand careers.
The document outlines plans to ensure a consistent brand experience is delivered systemwide through national coordination of communications, consistent campus presentations, regular site visits and leadership education on the importance of the brand experience. Progress will be measured through student feedback and promotion metrics
As a strategic communications professional, I craft the right message for the right audience at the right time. As a skilled networker and "people person," I develop and strengthen relationships--both internally and externally--to benefit the organization. As a business leader, I achieve results by listening and delivering well thought-out solutions and outcomes. With extensive experience in both the for-profit and non-profit arena, I am adept at bridging communities to build partnerships and advance the mission and success of the organization
Nile University is conducting a marketing overview using the SOSTAC framework. In the situation analysis, they analyzed customer feedback, competitive advantages, marketing mix effectiveness, target segments, and potential external impacts. The objective is to increase student acquisition and retention, improve customer satisfaction, enhance the university's reputation, and strengthen recruitment across markets. The strategy involves tactics like identifying the customer decision journey, segmenting markets, developing an engaging brand identity, and optimizing the website and social media presence. Controls will include reports and dashboards to monitor key performance indicators.
Tina Yip is a recent graduate of Boston University School of Management with concentrations in Marketing and Organizational Behavior. She has over 3 years of experience in marketing and event planning roles for various organizations. Her experience includes social media marketing, graphic design, customer service, and event coordination. She is fluent in Mandarin and Cantonese with strong computer skills and leadership experience through business fraternities and performing arts.
The webinar discussed Bloomfield College's brand development process, which included research through interviews, focus groups, and surveys. Key findings from the research informed the development of a brand promise - "Bloomfield College empowers bold and courageous students to write their own story and make an impact in the world." Visual identity concepts were tested and refined, leading to a brand manual to guide implementation across communications. The brand was launched through internal engagement and establishing brand storytellers to share the Bloomfield story.
This document discusses best practices for delivering excellent student service experiences. It outlines three key ingredients for "WOW service": reliable systems and processes, managing moments of truth effectively, and focusing on people through proper motivation and competencies. Several strategies are presented, such as integrated student services, campus visit best practices, communication channel best practices, and relationship management approaches throughout the student lifecycle. The goal is to deliver on the institutional promise by exceeding student expectations at every touchpoint.
Jenna P. McGrail is a marketing student at Suffolk University expected to graduate in May 2013 with a BSBA degree. She has a 4.0 GPA and is on the Dean's List. Her experience includes marketing internships at OpenMobile Worldwide and Accobrands. At OpenMobile, her responsibilities include market research, developing marketing collateral, managing websites and social media, and producing product videos. She is also the Vice President of her university's Professional Marketing Association and co-founded the Suffolk Ski and Snowboard Club. Her skills include proficiency with SPSS, Microsoft Office, Photoshop, and social media platforms.
This document discusses best practices for marketing higher education institutions through their websites and other channels. It covers how to effectively market academic programs, integrate student services, and meet infrastructure requirements. Specific recommendations include using visual elements and compelling stories to create an emotional appeal for prospective students. Key areas to focus on include the value proposition, audience segmentation, calls to action, and usability testing to ensure the website provides a positive user experience. The goal is to strategically promote the institution and influence students' emotional decision-making process when selecting a college or university.
The document announces the 2nd PR International conference to be held in Nairobi, Kenya from July 7-11, 2009. The conference is organized by the International Public Relations Association along with African public relations associations and will bring together public relations practitioners from around the world. The theme of the conference is "Public Relations in Action: Using Public Relations to Leverage Organisational Development in a Recession." It will include presentations from top global PR firms and consultants on using PR in areas like corporate communications, issues management, financial PR, and more.
Higher education has faced steady declines in alumni participation percentages over the last several decades. While crowdfunding has transformed the philanthropic landscape, many wonder if it is just a passing trend. Attendees will learn how UMBC's annual giving program is using crowdfunding as an alternate way of engaging students with the process of fundraising - moving beyond one-time project campaigns to engage prospective donors and achieve sustained donor engagement.
Strategy & Development Guide - The Bridge SchoolMariya Anderson
Please note this disclaimer about the PPT - we ended up not using it at all, but it doesn't mean it wasn't a useful exercise for determining our current positioning. What was particularly helpful to me was: (1) understanding our shortcomings in segmenting our audience and communicating with each of the four stakeholder groups through specific channels and unique messaging, and (2) assessing the weak points in our marketing funnel (using the traditional marketing funnel framework).
I think it's really easy to underestimate the importance of clear communication strategy and understanding of "lead generation" (yes, even non-profits should have a lead generation and "user" retention strategies). It's not a perfect document, but it was certainly helpful.
Fundamentals for Impacting Student SuccessJim Black
This document discusses factors that impact student success, retention, and completion. It addresses understanding students, influencing them, and building trust. Key factors that affect retention include self-awareness, understanding student goals and backgrounds, and leveraging research data. Strategies discussed include targeted interventions, customized retention approaches, and creating a student success culture with engagement of faculty, staff, and students. The presentation emphasizes taking a learner-centered approach to address barriers and foster campus-wide collaboration around student retention.
The document summarizes Daniel Rodriguez's internship coordinating the first High School Conference hosted by the Hispanic Business Student Association at San Diego State University. Some of the key responsibilities and accomplishments included forming committees to support various areas of the conference, communicating with stakeholders, creating forms and permissions, coordinating logistics, inviting and presenting at local high schools, keeping records of expenses and attendees, recruiting and training volunteers, staying within budget, inviting presenters, and organizing an alumni panel. Management theories like servant leadership, goal setting, and McClelland's four drive theory informed Rodriguez's approach to leading the project.
The 2022 CPRE Industry and Educator Summit focused on the future of the workplace and discussed expectations of new professionals entering the field. Regarding "Who", participants discussed balancing high expectations of new professionals for rapid career growth with realities of the workplace. Regarding "What" skills are needed, participants emphasized soft skills like curiosity and writing alongside data analytics and media literacy. Regarding "Why" public relations matters, participants said the field allows for storytelling that enriches lives and drives social change, and professionals must hold actors accountable to build trust. Key learnings included the importance of diversity, adapting to change, and translating experience for new generations.
This newsletter provides updates from the National Career Development Association (NCDA) and Missouri Career Development Association (MoCDA). It summarizes that the NCDA board accepted a joint statement promoting inclusiveness. It also summarizes a webinar on identity and inclusion in counseling hosted by MoCDA and the topics discussed at MoCDA's spring conference on making connections between various partners. It concludes by announcing new MoCDA leadership elected and recognizing an award recipient.
The CYCC Network held a Wisdom2Action event in Ottawa titled "Trauma to Resilience" to facilitate knowledge sharing between participants from various sectors working to support vulnerable youth. The event used participatory methods like world cafe and open space discussions to explore key issues around sexual violence such as lack of education, stigma, and system barriers. Participants shared ideas on how to better prevent violence and promote resilience, including trauma-informed practices, youth empowerment, and improving access to supportive resources and education across systems and communities. The discussions highlighted both challenges and promising approaches for moving young people from trauma to resilience.
Online fundraising for int'l programs (wiva)Via TRM
This webinar presentation summarized crowdfunding for international education programs. It began with introductions and an overview of crowdfunding trends. General crowdfunding sites were compared to niche sites for international education. Successful crowdfunding campaigns have realistic funding goals, engage supporters through photos and videos, and create awareness of the cause. Concerns about crowdfunding included ensuring funds go to programs and concerns about cancellations. The presentation discussed Project Travel's approach to supporting students through the entire crowdfunding process and working with advisors and institutions. It concluded with a question and answer period.
This document provides information about a two-day workshop to help participants develop project ideas and concepts. The workshop will cover scoping projects, planning, budgeting, promotion, funding options, and grant writing. It is aimed at community groups, artists, and others interested in developing projects. Over the two days, participants will learn the basic elements of project planning, how to find relevant information online, and skills for completing grant applications. The facilitator, Melissa Robertson, has over 20 years of experience in arts management, project development, and grant writing.
Membership Growth Online Summit 2017 - Day 2: The Digital Education Tools Tha...Wild Apricot
One of the best ways to attract and engage members is through education. But the way people are learning--and how they want to learn--is changing. Publishing a whitepaper and bringing in a speaker isn’t enough anymore. Your members want to be part of an online community and have access to on-demand learning opportunities. In this webinar, Rebecca Petersen, Director of NonprofitReady.org, an online career development tool for nonprofit professionals, will share the strategies and tools top nonprofits are using to drastically increase member engagement these days.
Unconference.net describes unconferences as events that build community, unleash initiatives, and help solve problems. Unconferences are highly interactive and engage attendees to actively create the agenda with a facilitator. They blend participatory processes to achieve results quickly. The site offers unconferences planned and facilitated by their team of experts to meet client needs.
The document is a program for a student leadership conference at San Jose State University. It includes:
- A welcome message encouraging students to attend workshops that will help enhance their leadership skills and organizations.
- The schedule for the day including a keynote speech, three blocks of workshops on topics like effective communication, funding requests, and active shooter training, and a closing message.
- Descriptions of the various workshops available for students to attend, focusing on subjects such as diversity, group work, relationships and consent, and creative brainstorming.
Empowering Young People to Take Action - Online davidkeyes
- The document discusses the Youth Digital Commons project, which aims to empower young people to connect, collaborate, and take action through technology and civic engagement.
- It provides an overview of the project goals of the City of Seattle, YMCA, and UW Center for Communication. It then outlines the vision and progression of the project, including focus groups conducted, the PugetSoundOff.org website created, growing content, curriculum developed, and values upheld.
- It recaps the Civic Voice Curriculum developed to provide project-based learning exploring community issues using digital media. The impact and opportunities for organizations to get involved are also summarized.
Volunteers from SHI Kansas City coached students from four local high schools in a SuitUp business competition. The students were split into teams and tasked with creating an innovative customer experience project. They then presented their ideas to judges for a cash prize. Based on a survey, 91% of participating students said the experience influenced their career interests, such as business, marketing, and media. Both the students and volunteers expressed interest in participating in another SuitUp event in the future.
The document discusses effective communication. It notes that communication is both an art and a science. There are common misperceptions about communication, and learning to communicate effectively enables higher performance. Both speaking and listening are important, as is understanding different perspectives. Simplicity, clarity and openness are keys to good communication.
The document provides information about LEMOSA, a youth development organization in South Africa. It discusses LEMOSA's history, vision, values, programs, partners, marketing, testimonials, leadership, and contact details. LEMOSA was founded in 2011 to empower and transform youth through education. It operates various programs focused on career guidance, debates, sports, and ICT skills. LEMOSA is run by a small executive committee and partners with other organizations to provide opportunities to youth.
Jenna P. McGrail is a marketing student at Suffolk University expected to graduate in May 2013 with a BSBA degree. She has a 4.0 GPA and is on the Dean's List. Her experience includes marketing internships at OpenMobile Worldwide and Accobrands. At OpenMobile, her responsibilities include market research, developing marketing collateral, managing websites and social media, and producing product videos. She is also the Vice President of her university's Professional Marketing Association and co-founded the Suffolk Ski and Snowboard Club. Her skills include proficiency with SPSS, Microsoft Office, Photoshop, and social media platforms.
This document discusses best practices for marketing higher education institutions through their websites and other channels. It covers how to effectively market academic programs, integrate student services, and meet infrastructure requirements. Specific recommendations include using visual elements and compelling stories to create an emotional appeal for prospective students. Key areas to focus on include the value proposition, audience segmentation, calls to action, and usability testing to ensure the website provides a positive user experience. The goal is to strategically promote the institution and influence students' emotional decision-making process when selecting a college or university.
The document announces the 2nd PR International conference to be held in Nairobi, Kenya from July 7-11, 2009. The conference is organized by the International Public Relations Association along with African public relations associations and will bring together public relations practitioners from around the world. The theme of the conference is "Public Relations in Action: Using Public Relations to Leverage Organisational Development in a Recession." It will include presentations from top global PR firms and consultants on using PR in areas like corporate communications, issues management, financial PR, and more.
Higher education has faced steady declines in alumni participation percentages over the last several decades. While crowdfunding has transformed the philanthropic landscape, many wonder if it is just a passing trend. Attendees will learn how UMBC's annual giving program is using crowdfunding as an alternate way of engaging students with the process of fundraising - moving beyond one-time project campaigns to engage prospective donors and achieve sustained donor engagement.
Strategy & Development Guide - The Bridge SchoolMariya Anderson
Please note this disclaimer about the PPT - we ended up not using it at all, but it doesn't mean it wasn't a useful exercise for determining our current positioning. What was particularly helpful to me was: (1) understanding our shortcomings in segmenting our audience and communicating with each of the four stakeholder groups through specific channels and unique messaging, and (2) assessing the weak points in our marketing funnel (using the traditional marketing funnel framework).
I think it's really easy to underestimate the importance of clear communication strategy and understanding of "lead generation" (yes, even non-profits should have a lead generation and "user" retention strategies). It's not a perfect document, but it was certainly helpful.
Fundamentals for Impacting Student SuccessJim Black
This document discusses factors that impact student success, retention, and completion. It addresses understanding students, influencing them, and building trust. Key factors that affect retention include self-awareness, understanding student goals and backgrounds, and leveraging research data. Strategies discussed include targeted interventions, customized retention approaches, and creating a student success culture with engagement of faculty, staff, and students. The presentation emphasizes taking a learner-centered approach to address barriers and foster campus-wide collaboration around student retention.
The document summarizes Daniel Rodriguez's internship coordinating the first High School Conference hosted by the Hispanic Business Student Association at San Diego State University. Some of the key responsibilities and accomplishments included forming committees to support various areas of the conference, communicating with stakeholders, creating forms and permissions, coordinating logistics, inviting and presenting at local high schools, keeping records of expenses and attendees, recruiting and training volunteers, staying within budget, inviting presenters, and organizing an alumni panel. Management theories like servant leadership, goal setting, and McClelland's four drive theory informed Rodriguez's approach to leading the project.
The 2022 CPRE Industry and Educator Summit focused on the future of the workplace and discussed expectations of new professionals entering the field. Regarding "Who", participants discussed balancing high expectations of new professionals for rapid career growth with realities of the workplace. Regarding "What" skills are needed, participants emphasized soft skills like curiosity and writing alongside data analytics and media literacy. Regarding "Why" public relations matters, participants said the field allows for storytelling that enriches lives and drives social change, and professionals must hold actors accountable to build trust. Key learnings included the importance of diversity, adapting to change, and translating experience for new generations.
This newsletter provides updates from the National Career Development Association (NCDA) and Missouri Career Development Association (MoCDA). It summarizes that the NCDA board accepted a joint statement promoting inclusiveness. It also summarizes a webinar on identity and inclusion in counseling hosted by MoCDA and the topics discussed at MoCDA's spring conference on making connections between various partners. It concludes by announcing new MoCDA leadership elected and recognizing an award recipient.
The CYCC Network held a Wisdom2Action event in Ottawa titled "Trauma to Resilience" to facilitate knowledge sharing between participants from various sectors working to support vulnerable youth. The event used participatory methods like world cafe and open space discussions to explore key issues around sexual violence such as lack of education, stigma, and system barriers. Participants shared ideas on how to better prevent violence and promote resilience, including trauma-informed practices, youth empowerment, and improving access to supportive resources and education across systems and communities. The discussions highlighted both challenges and promising approaches for moving young people from trauma to resilience.
Online fundraising for int'l programs (wiva)Via TRM
This webinar presentation summarized crowdfunding for international education programs. It began with introductions and an overview of crowdfunding trends. General crowdfunding sites were compared to niche sites for international education. Successful crowdfunding campaigns have realistic funding goals, engage supporters through photos and videos, and create awareness of the cause. Concerns about crowdfunding included ensuring funds go to programs and concerns about cancellations. The presentation discussed Project Travel's approach to supporting students through the entire crowdfunding process and working with advisors and institutions. It concluded with a question and answer period.
This document provides information about a two-day workshop to help participants develop project ideas and concepts. The workshop will cover scoping projects, planning, budgeting, promotion, funding options, and grant writing. It is aimed at community groups, artists, and others interested in developing projects. Over the two days, participants will learn the basic elements of project planning, how to find relevant information online, and skills for completing grant applications. The facilitator, Melissa Robertson, has over 20 years of experience in arts management, project development, and grant writing.
Membership Growth Online Summit 2017 - Day 2: The Digital Education Tools Tha...Wild Apricot
One of the best ways to attract and engage members is through education. But the way people are learning--and how they want to learn--is changing. Publishing a whitepaper and bringing in a speaker isn’t enough anymore. Your members want to be part of an online community and have access to on-demand learning opportunities. In this webinar, Rebecca Petersen, Director of NonprofitReady.org, an online career development tool for nonprofit professionals, will share the strategies and tools top nonprofits are using to drastically increase member engagement these days.
Unconference.net describes unconferences as events that build community, unleash initiatives, and help solve problems. Unconferences are highly interactive and engage attendees to actively create the agenda with a facilitator. They blend participatory processes to achieve results quickly. The site offers unconferences planned and facilitated by their team of experts to meet client needs.
The document is a program for a student leadership conference at San Jose State University. It includes:
- A welcome message encouraging students to attend workshops that will help enhance their leadership skills and organizations.
- The schedule for the day including a keynote speech, three blocks of workshops on topics like effective communication, funding requests, and active shooter training, and a closing message.
- Descriptions of the various workshops available for students to attend, focusing on subjects such as diversity, group work, relationships and consent, and creative brainstorming.
Empowering Young People to Take Action - Online davidkeyes
- The document discusses the Youth Digital Commons project, which aims to empower young people to connect, collaborate, and take action through technology and civic engagement.
- It provides an overview of the project goals of the City of Seattle, YMCA, and UW Center for Communication. It then outlines the vision and progression of the project, including focus groups conducted, the PugetSoundOff.org website created, growing content, curriculum developed, and values upheld.
- It recaps the Civic Voice Curriculum developed to provide project-based learning exploring community issues using digital media. The impact and opportunities for organizations to get involved are also summarized.
Volunteers from SHI Kansas City coached students from four local high schools in a SuitUp business competition. The students were split into teams and tasked with creating an innovative customer experience project. They then presented their ideas to judges for a cash prize. Based on a survey, 91% of participating students said the experience influenced their career interests, such as business, marketing, and media. Both the students and volunteers expressed interest in participating in another SuitUp event in the future.
The document discusses effective communication. It notes that communication is both an art and a science. There are common misperceptions about communication, and learning to communicate effectively enables higher performance. Both speaking and listening are important, as is understanding different perspectives. Simplicity, clarity and openness are keys to good communication.
The document provides information about LEMOSA, a youth development organization in South Africa. It discusses LEMOSA's history, vision, values, programs, partners, marketing, testimonials, leadership, and contact details. LEMOSA was founded in 2011 to empower and transform youth through education. It operates various programs focused on career guidance, debates, sports, and ICT skills. LEMOSA is run by a small executive committee and partners with other organizations to provide opportunities to youth.
Introducing Be Social. Be Smart. to SchoolsSally Dwyer
Be Social. Be Smart. is an initiative that educates secondary students on how to use social media positively to further their education and career opportunities. It delivers 60-90 minute presentations and workshops teaching students how to build their online personal brand and network on platforms like LinkedIn. The programs aim to empower students to curate a positive digital footprint and use social media to research careers and make meaningful connections. They are designed for senior secondary students who are transitioning from protecting private social media to benefiting from public online profiles.
This document summarizes a conference on technology in education to be held in Shanghai, China. It will bring together coordinators, leaders, teachers, and administrators from international schools in Asia to share best practices using technology. The conference will feature electronically delivered materials, breakout sessions on various topics, and a panel of speakers discussing theories and practices. It is co-sponsored by two educational organizations and is seeking volunteers, vendors, and presenters to make it a success in promoting technology use in education.
The document summarizes the agenda and key details of the Fall 2015 CDPI Conference hosted by Ivy Tech Community College in Richmond. The conference focused on diversity and inclusion in career development. The keynote speaker was Dr. Benjamin Young who has over 40 years of experience in higher education administration. Breakout sessions covered topics like building internship programs, best practices in career development, global studies certificates, and counseling techniques beyond just talking. The conference provided opportunities for career professionals to discuss challenges and strategies around serving diverse students and communities.
This document discusses the importance of branding and marketing for non-profit organizations. It notes that donors and volunteers are heavily influenced by their perceptions of an organization's reputation, communication style, and ability to stimulate them emotionally and intellectually. To address challenges in fundraising, outreach, and visibility, non-profits must distinguish themselves through strong branding. While few non-profits currently have marketing departments, the document argues they have inherent advantages in leveraging personal relationships and stories to connect with audiences. It provides recommendations for non-profits to use both traditional media and social media effectively as part of their branding strategies.
The document discusses the VVLead Fellowship Program, which engaged 330 fellows across the globe over 3 years to work on issues related to violence against women, harmful cultural practices, and women's economic empowerment. It launched in 2012 to test an innovative model for women's leadership development using both in-person and online programming. Through VVLead, fellows gained a sisterhood for support and validation, clearly defined professional goals, and took action in their communities. The documentarian project conducted case studies with 36 fellows to better understand how the program led to outcomes like greater impact. Case studies highlighted how the program fostered sisterhood, validation of fellows as leaders, goal mapping, and goal achievement.
Intentional Networking for Small BusinessJoe Hines
Are you making the most of your networking time? When you network, are you creating opportunities for positive relationships and making a clear distinction about who you are and why people work with you?
If you think you need help in these areas, this presentation is for you!
Put the Power of PR to Work in Your Small BusinessJoe Hines
Own a small business that has a great story to tell but don't have the financial resources to get the word out on your own? No problem! This presentation will tell you what you need to know to start a Public Relations and/ or Public Affairs program of your own!
This document provides tips for marketing through social media, blogging, events and networking. It discusses optimizing websites and content for search engines. Different social media platforms are recommended for various business types and content. Metrics like email click rates and bounce rates by industry and company size are shown. The document emphasizes writing blog content that educates, entertains and solves problems for the intended audience.
This presentation concerns how marketing leaders across multiple industries and around the world are answering the call to act responsibly in an era of climate change. For best results, download this presentation as there are multiple video and website hyperlinks in the presentation which you will not see otherwise. There is an mp4 version of a webinar of this presentation which is also available on request. Email Joe Hines at joe@acubedmarketing.com for assistance.
This presentation is by Professor Joe Hines, professor of marketing at Concordia, Fullerton College, Whittier College, and Cal State Fullerton. Joe also owns a content marketing practice called A-Cubed Marketing in Orange County, California.
This document provides guidance on setting marketing goals and creating a marketing plan for 2016. It recommends assessing performance from last year, identifying strengths, weaknesses, opportunities and threats. The planning process involves setting objectives, strategies and tactics. Key elements to include in the plan are initiatives, pricing, sales, markets, customers, and promotion activities. The plan should have SMART goals and be implemented through promotion as a sales funnel.
Content Marketing - Bridging the Brand to Customer GapJoe Hines
This document discusses content marketing and how to build an effective content marketing strategy. It emphasizes understanding both yourself and your target customers, including their needs and journey. It recommends acting as a sherpa to guide customers through their decision making process using a variety of content types and channels. The key is to evaluate whether your brand is a good match for potential customers and identify where your target audience spends time online in order to effectively reach them.
This presentation explains the basics of Content Marketing and was created by Joe Hines, Professor of Marketing. Joe also offers complete Content Marketing support for your SMB. Want to reach out to Joe? Use either option:
e: joe@acubedmarketing.com
c: 714-872-0561
Learn what you need to know about Content Marketing for your small business.
This presentation is created by Joe Hines, Professor of Marketing. You can contact Professor Hines for Content Marketing support for your small business at
joe@acubedmarketing.com and 714-872-0561.
This document provides details on creative custom units provided by BlogHer and Monterey Gourmet Foods for their 4th review on March 15, 2012. It lists various assets provided including logos, fonts, and reference materials. It then lists several advertisement units of varying pixel dimensions for content amplification, promotions and prizes, and reviewer badges. It also mentions assets like wallpaper.
1. Reinstitute a cross-functional leadership team to oversee the stage gate process and review projects at each gate. This provides accountability and ensures a portfolio view.
2. Reinstate clear gates with go/no-go criteria at ideation, concept, development, launch, and tracking stages. Gates prevent underdeveloped projects from advancing and focus resources.
3. Implement consistent project leadership from ideation through tracking to ensure proper execution. Leaders are accountable for success and have authority over cross-functional teams.
4. Conduct rigorous tollgate reviews that focus on challenging assumptions
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
3. Objectives:
Create an event that raises the stature of the DeVry brand to the same level as other major
universities in Southern California.
Support DVU’s “The Career University” positioning.
Target women adult learners, an under-represented demographic among DVU students.
Create, reinforce, and leverage professional associations with leading corporations.
Provide meaningful student-life activities for current DVU students.
Generate inquiries and enrollments among the target demographic.
Event Goals Per January Home Office Meeting
Elevate the DVU brand.
Create a significant, brand-reinforcing student and prospective student brand experience.
Generate inquiries and new enrollments.
4. Leveraging Partnerships and Resources
Ways We Did This
Branded Advertising
PR
Our weekly magazine article
Landing page
Radio
Flyers
Hot 92.3
On-line advertising (Facebook)
Interview on Community Affairs show
Home office Facebook postings
Van hit at DeVry with promos
On-campus bulletin boards
Week-long on-air and online ticket give away
Week-of campus PA announcements
Community college print ads
KLOS
E-Blasts
Community Events on-air interview
15,000 e-mails to FY ’10 RNC (respond not convert) list
(with Joe Hines)
Community College e-mail (45,000 impressions)
3,000 current DVU and KGSM on-line and on-site
Flyering Days: 3 weekends starting 1-month prior to event.
Long Beach Grand Prix: 1x
Ocean Blvd. (downtown LB): 2x
Student Facebook pages
E-Blasts by interns, community partners, corporate partners,
and speakers.
Absolute Production Services built a dedicate URL for registration.
(Weekly updates)
5. Branded Experience
Professional, upscale event. Conversion of DVULB commons to a professional assembly hall.
Large scale plasma screens, full stage, professional sound-system.
Tented luncheon area. Box lunch provided. Professional VIP Hospitality area.
In-kind donations for VIP Hospitality, gift bags, and day-long raffle drawings of high-value items from major
corporations.
High profile speakers from highly respected national corporations, and impressive local business owners.
Intimate, deep-dive breakout sessions led by DVU faculty members. Meaningful exchange of ideas and information
by recognized experts on subjects that were valued by the attendees.
Soft-sell approach from admissions. Not an overtly ‘in-your-face’ recruitment event. Rather, the brand benefited by
association with the event.
Inquiry Generation
Developed event-specific landing page.
Integration of Career Profiler.
On-site check-in process included ‘opt-in’ opportunity.
Rooms decorated to parallel theme of Career Profiler.
Laptop drawing generated inquiries.
6. THE ENVIRONMENT- SPEAKER SESSIONS
Transformation of campus cafeteria into professional keynote room.
8. BREAKOUT SESSIONS
“I thought the event was informative and an inspiring. I felt empowered from the networking
opportunities and information shared. Women do great things and are great people. I also learned that
great women place an importance on their families as well. The only thing I would like to add that was
not there is a roundtable with the attendees might help with further networking.” – Autumn, attendee
“Great! Fantastic speakers. Enjoyed each part of the day. I was inspired by so many successful women
and so many women seeking professional advice.” – Melanie, attendee
9. FIRST CLASS GUEST SPEAKERS VOLUNTEERED THEIR TIME!
“Excellent event with great speakers. It was a really nice mix of speakers from big name companies
(Microsoft, HP, and UPS) and smaller local companies (HR consulting, clothing advice, etc.) The last
speaker (the magazine editor) was a fabulous, dynamic speaker. Though her company is not well known,
she echoed comments and advice from earlier speakers at the big-name companies, and she offered nononsense advice. She was dynamic, funny, and really well-spoken.” - Kristin, attendee
11. Corporate Networking
Respected speakers from Microsoft, HP, Governor’s Office, LA Lakers, LAPD, and other highly respected
corporations and businesses.
HP partnership with laptop donation.
In-kind donations from high profile corporations.
Community Networking
WHW (Women Helping Women)
Big Brothers, Big Sisters of Los Angeles
Community College tabling events.
High School: Senior student contacts through HS presenter teams.
Student-Life Experience
Developed a solid core of actively involved student volunteers that managed every functional area of the
event production, event planning, event marketing, and business development process.
Testimonials indicate a ‘life changing’ experience and change in student morale.
Desire for future opportunities to get involved and recruit circle of influence.
12. “Thank you for sponsoring/hosting last Saturday's Generation
WE event. Many of the speakers were very unexpected,
interesting and offered a fresh perspective, while others
reaffirmed time-tested and true principles regarding job hunting
and employment in today's tough world of work. It also offered
an excellent opportunity to network!” – Cherlyn, attendee
“The most important things I learned are the importance of perseverance and the importance of building a
network. It’s really great for students and women re-entering the workforce to hear from successful women at
companies large and small…and to hear their advice on what to do next in the job search process. Career
Services people can tell students about how to create resumes, the importance of networking, interviewing
dos and don’ts and other similar topics, but nothing has the same credibility as hearing that information
from successful women in business.” - Kristine, attendee
13. What Went Well
Planning. Process included all aspects of the event and started 5 to 7 months prior to the actual event.
Communication. All functional areas were consulted with and given ample opportunity to provide input
and feedback prior to the event.
Metro support and Metro participation.
Speaker participation. (All volunteered their time and some flew in.)
Student experience.
Corporate Partnerships.
Community Support.
Inquiry Generation. 30% of attendees expressed interest to learn more about DeVry University.
What Needs Improvement
National support.
Low turn-out (300+ pre-registered). Less than 1/3 of the RSVPs attended.
.
Improve participation from: Community Outreach, Academics, Admissions.
14. +
Partnership with Passion
PARTNERSHIP DELIVERABLES: Internship
Five Month Internship development and management with Joe Hines.
First hand event marketing, production, and management experience led by an award winning team.
Interns tasked with projects to enhance their leadership, communication, team-building, and
networking skills.
Enhanced student morale as DeVry Students and enforced students to work with each other as well as
with members of the corporate and nonprofit communities.
Challenged students to utilize social networking tools and reach out to non-traditional resources.
A proven case study in the development of skills and personal and professional confidence.
15. A FIRST HAND, FIRST CLASS, FIRST OF ITS KIND INTERNSHIP EXPERIENCE!
FROM OUR INTERNS:
“Being with this team I felt like I was part of something, I felt significant. For most of my life, I've spent my talents doing
projects for myself in hopes that I would captivate an audience.”
“I watched how the volunteers and interns worked with each person who registered, and they did their tasks with
great purpose and satisfaction. I was initially disappointed with the turnout, I wish it was more, but I realized the
people who did attend were changed forever and those who they interact with are also.”
“Generation WE was an amazing team building opportunity. Everything I heard was positive. It teaches you how to
improve yourself and grow. Anything that teaches you to grow is a form of positive branding.”
“This was truly one of the greatest experiences I have had and look forward to working on this type of event again.”
16. +
Partnership with Passion
PARTNERSHIP DELIVERABLES: Event Production and Event Management
Event production, management, and execution.
Coordinated details with Long Beach Facility Team.
Intern and volunteer training for event.
Solicited, procured, and negotiated all in-kind donations for hospitality, VIP gift bags, and all raffle
items (except for laptop).
Brand building for DeVry by engaging and developing student, staff, community, media, and corporate
support (on behalf of Generation WE).
Produced and managed content with DeVry and its interns.
Produced and managed Generation WE URL.
Procured and facilitated the following speakers: Sue Hill, Sophia Kim, Lee Everret, Marcella Winn, and
Bonnie-Jill Laflin.
Solicited and confirmed community partners.
Solicited and procured in-kind partnership with Hot 92.3.
In-Kind Value: $30,000
In-Kind Media Value: $7500
(Cume is 2,000,000 for Hot 92.3/week. 300,000+ impressions.)
Total In-Kind: $37,500
19. It’s more than an event, its an organic, and first of its kind
Corporate-Community-Staff-Student Partnership With Passion!
Branded Advertising/PR
Branded Experience
Corporate Networking
Community Networking
Student-Life Experience
20. Next Steps/ Opportunities
Opportunity to expand and integrate with the “Her World” brand as a more inclusive event for “women” in
general.
Selection of specific markets for expanded program.
Selection of Generation WE as the fourth national event for FY ’11.
Broadcast content from Generation WE event into DeVry.edu, Youtube, and partner sites. Use content to
engage social networking forums online. Focus on careers.
Budget review.
Thank you DeVry for the Opportunity to partner and produce