SlideShare a Scribd company logo
Graduates:
Neil Millett, Marketing Exec
Thursday 6th October
@reedcouk
Recruitingtoptalent
The recruitment
marketplace
Attracting
graduates
Retaining
top talent
1960
1995
Britain’s
favourite
recruiter.
Today
Thegraduaterecruitment
marketplace
647,000Undergraduates enrolled in 2016
28,883graduate registrations
reed.co.uk in 2016:
149,572graduate vacancies
reed.co.uk in 2016:
£28,000average salary sought
The Class of 2016:
£27,966average salary offered
3%
30%
38%
29%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Up to £10k £10k-£20k £20k-£30k £30k+
Grad salaries offered: 2016 YTD
1. Education (18,430 jobs added)
2. IT & Telecoms (7,595)
3. Retail (7,057)
4. Engineering (5,750)
5. Health & Medicine (5,292)
Grad jobs available: 2016 YTD
1. Scientific (+36%)
2. Motoring & Automotive (+33%)
3. FMCG (+31%)
4. Education (+24%)
5. Retail (+22%)
Grad jobs available: Fastest movers 2016
1. IT & Telecoms (6,968 new registrations)
2. Accountancy (6,053)
3. Education (5,193)
4. Banking (3,656)
5. Media & Creative (3,599)
Grad candidates available: 2016 YTD
1. Apprenticeships
2. Charity & Voluntary
3. Banking
4. Engineering
5. Construction
Grad candidates available: Fastest movers 2016
Wesurveyed 2,500
graduates…
1. To benefit my
career prospects
Why did you go to university?
2. Personal interest
in the subject
Why did you go to university?
3. It was essential for
my preferred career
Why did you go to university?
We surveyed 250
businesses…
Attracting top
graduate talent
3 out of 4organisations have hired a graduate
In the last 12 months
40%of organisations run an initiative once a year
focused solely on graduate recruitment
1. A high-achieving
mindset
What qualities to do you value in a graduate hire?
What qualities to do you value in a graduate hire?
2. A relevant
qualification
What qualities to do you value in a graduate hire?
3. Academic
performance
Graduate trainee accountant says working for
PwC got in the way of social life in an email to
colleagues about his “relief” at losing job
Is this the ultimate millennial sign-off? Sacked
graduate bows out of job at top accountancy
firm PwC with email complaining that the work
was boring and got in the way of his fun
Moaning millennials let down their generation
Changing how we target graduate talent
Removing academic
qualifiers
Blind
CVs & applications
One-day
assessments
89%of millennials we surveyed believe it’s
important to have a diverse workforce
Achanging
hiringprocess
38%
Have used flexible interviewing
(i.e. use of Skype, video interviews)
Of the 250 organisations we surveyed:
22%
Have used personality tests at
some stage of interviewing
Of the 250 organisations we surveyed:
22%
Haven’t trialled any of these
methods
80%of organisations have found it more
challenging to hire graduates in 2016
than previous years
22%of organisations will increase their graduate
salary offering in the next 12 months
Whatdo graduates
reallywant?
1. Salary
2. Location
3. Career progression, training and
development
Top three most important things Gen Z (17-18 year olds)
look for in a job:
“Good career prospects may enable me to achieve a
higher salary in future.”
“What’s important is the chance to improve skills
and make progress within the business”
Generation Z focus group response
“I think we will have an opportunity to learn from
those in other generations who will know more than
us allowing us to learn and improve from them”
Generation Z focus group response
92%of organisations offer induction
to new graduate recruits
3-6 months
It takes graduates
to be fully operational and integrated
into a business
Whatmarks outan
employer of choice?
95%of Gen Z believe it’s important for an
employer to value corporate social responsibility
93%of Gen Z believe it’s important for an
employer to offer flexible working hours
99%of Gen Z believe it’s important that an
employer cares about health and happiness
Why hire a graduate?
“They arecreative
andenergetic”
“Bright,keen and
mouldabletalent”
“Ameans totrainanddevelop
individualswebelievehavethe skills
tobefuture leaders”
Thank you
Call us: 0845 241 9293
reed.co.uk/recruiter
Formoreinformationonourresearchpleaseemail:
neil.millett@reedonline.co.uk
@reedcouk

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