Réseaux sociaux et nouveaux comportements
«Web of life»
Benjamin Chaminade 2015
www.trendemic.net – www.benjaminchaminade.com
Recruitment
in the era of Brand Content
Benjamin Chaminade – 2015
Who am I …
HR and Recruitment in Sydney
Benjamin Chaminade – 2015
Who am I …
Race car maker in France
Benjamin Chaminade – 2015
Who am I …
Consultant in Trends and Disruptions Benjamin Chaminade – 2015
0. First, a few numbers
Benjamin Chaminade – 2015
% of companies using Social Media to recruit
Benjamin Chaminade – 2015
88 43
% of candidates & companies using Google before an interview
candidates
companies
Benjamin Chaminade – 2015
% of company usine Social Media because its fashionable
Benjamin Chaminade – 2015
% of students thinking recruiters visit their Facebook profile
Benjamin Chaminade – 2015
To my knowledge, it happens only if you are
looking for a job in such an institution.
Benjamin Chaminade – 2015
1. Bad news
Benjamin Chaminade – 2015
BB
26%
Gen X
25%
GenY
28%
Gen Z
10%
Silent
11%
Baby
Boomers
Gen X
Gen Y
Gen Z
NVSP
NVTU
NVVQ
NVQQ
You are…
Generation Y
Benjamin Chaminade – 2015
You think you are…
Benjamin Chaminade – 2015
Some see you as…
Benjamin Chaminade – 2015
You are…
a Generation of paradoxes
Benjamin Chaminade – 2015
Tradition Order Success Balance Freedom
You are living…
a change in Society’s values
Where change happens
Benjamin Chaminade – 2015
Security
Uncertainty
Retained
Emotion
Risk
Compliance
Authority
Long term
Time
Independence
Short term
Shared
Where do you put the orange triangles…
For you and for the recruiter sitting in front of you ?
Benjamin Chaminade – 2015
2. Being visible (and nice)
Benjamin Chaminade – 2015
Video (Personals)
Social Media (your field)
Social Media (Personal)
Videos (official)
Social bookmarking
Microblog
School website
Forum, wiki
Juli
Jul
Online Resume
Photos
Reeltime
Asynchron
Textual
Visual
Portfolio
Google &
Social Media (Professional)
Benjamin Chaminade – 2015
-
Your Portfolio
Benjamin Chaminade – 2015
Not a place to empty your pockets without meaning !
Benjamin Chaminade – 2015
Research work
Development
Finished projects
Benjamin Chaminade – 2015
Create your universe !
Benjamin Chaminade – 2015
My universe :
Orange in all
my logos
Converse + hat
= When old and
new mix
Twitter
@benjchaminade
French &
Australian
Facebook
Main Website
Shop Website
Blog
Books defining
my skills
Benjamin Chaminade – 2015
Pro 11$ Pro 20$ Pro 5$Job Board Pro 4,95$Job Board Job Board
Job Board
Designspiration
Job Board
Designmoiunemploi
Job Board
Portfolio & Jobboard
Benjamin Chaminade – 2015
Presentation Feedback
Open Private
Generalist Specialist
Freemium Premium
Designer Developer
Choose your Portfolio wisely
Benjamin Chaminade – 2015
2. being recruited
Benjamin Chaminade – 2015
Your résumé sucks
Benjamin Chaminade – 2015
Start with keywords
1
Benjamin Chaminade – 2015
Write your Résumé
2
Skills
Responsibilities
Lessons learnt
Results
Benjamin Chaminade – 2015
Emotion + Motivation + Presentation
Not this !
This :
humour,
emotion,
story !
Benjamin Chaminade – 2015
3 Make your résumé social
CV
www.monportfolio/julien
www.linkedin.com/julien
Résumé
CV
Portfolio
Social Media
Benjamin Chaminade – 2015
4 Job Hunt is a collective sport
Add you classmates on linkedin
then endorse them all !
Benjamin Chaminade – 2015
5 A Blog - alone or with flatmates
Create a blog on a specific
topic to raise your collective
profile.
You could end up
launching a business
Benjamin Chaminade – 2015
Passif Actif
Qualité
Quantité
Sites
challenges
Réseaux sociaux
généralistes
Mondes virtuels
Job blog
Agrégateurs
Institutionnel
Site emploi
entreprise
Sites
généralistes
Sites
spécialistes
App
Blogs
Réseaux sociaux
spécialisés
6 Looking alone
Agence
recrutement
Cooptation
Second life ???
Yes : Oculus Rift is
coming so VR too
Benjamin Chaminade – 2015
Benjamin Chaminade
That’s it for now folks !
Benjamin Chaminade – 2015

Recruitment and brand content