Brief slide deck to spur your thinking and creativity as you reimagine how to recover from the COVID-19 crisis. The key to success is to begin thinking and acting now.

1. Recovering From
COVID-19
A 360 DEGREE BUSINESS REVIEW
Christopher S. Bryan, MA, MBA, CPA, CGMA
C-Level Communications, Inc.
(904) 437-7022

2. Recovering from COVID-19:
A 360 Degree Business Review
TOPICS:
• Evolution of the COVID-19Crisis
• Current Business/Economic Environment
• 180 Degree Inward Look
• 180 Degree Outward Look
• Action Items
• Summary & Conclusion

3. Evolution of the COVID-19 Crisis
COVID-19 Cases Engulfed the World and the US Rapidly
0
2000000
4000000
6000000
8000000
10000000
12000000
Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20
COVID-19 Cases
Global US

4. US Business Interruption Cycle
• First US Cases
• Mass cancellations
of public events
“Acceleration of
Cases”
• Shelter in Place
• “Essential” vs
“Non-Essential”
“Flattening the
Curve” • Phase I Re-
Openings
• Abnormal Business
Environment
Resurgence/Waves?

5. Surviving the Disruption
BUSINESS IN THE “SOCIAL DISTANCE”
ENVIRONMENT
• Disorientation
• WFH/WFA Environment
• A Few NecessaryWorkers Remained in Office
• Virtual Meetings/Conferences/Presentations/SalesCalls
• RapidAdoption of eBusiness/Digital Systems
• Operations Leaders Quickly Adopted SaferWork
Practices
• Most Businesses Running LessThanCapacity
“LASTING SHIFTS IN SOCIAL
ATTITUDES, POLICY, WORK,
AND CONSUMPTION WILL
LIKELY ALSO EMERGE FROM
THE COVID -19 PANDEMIC.” –
BOSTON CONSULTING GROUP

6. The Promise: “A New Normal”
• Herd
Immunity/Vaccine
• Increasing Economic
Activity
“Economic
Recovery”
• Structural Changes
• Opportunities
Emerge
“Emerging
Opportunities” • Shift in Economic
Trends
• Massive Demand
Restructuring
The “New
Normal”

7. Plan and Prepare
for the “New
Normal” Now Financial
Stability
Customer
Demand
Adaptation
Growth
Mindset
Rethink
Strategy
Execute New
Strategy
Thrive in
“New
Normal”
“OUR DATA SHOWS THAT
COMPANIES THAT TAKE KEY
STEPS TO ACCELERATE
THROUGH A RECOVERY
EMERGE AS PERFORMANCE
LEADERS.” –BAIN & COMPANY

8. Secure Financial Stability
• SecureAdequate Cash Flow
• Strengthen Financial Reporting
Systems
• Strengthen KPI Reporting and
Monitoring
• Structure Balance Sheet to
Provide for Upcoming
Opportunities
• “KnowYour Math”

9. Reassess Customer Demand
• ConstantlyAssessYour Order
Intake Pipeline
• What Products/Services inYour
Industry are in Demand Now?
• BEWARE: Customers are in Play!
• Seek Opportunities to Gain New
Customers…Then Deliver!
• Maximize Every Opportunity to
Maintain Strong Customer
Relationships
• Gather as MuchVOC Data as
Possible!
“WE CAN ALREADY SEE SIGNIFICANT SHOCK -DRIVEN SHIFTS IN
PURCHASING PATTERNS…” –BOSTON CONSULTING GROUP

10. Adapt Operations to Meet Customer
Demand and Requirements
• AssessYour Product/Service
Delivery Stream-What Must
Change? How Fast can you
Change it? Can you Reduce
Transactional Friction?
• Do you Need to Secure Additional
Skills forYourTeam? Now is the
Time!
• Utilize Scenario Planning
Techniques to Drive Efficiencies
OnceThe Cycle of COVID-19 is
Over
• Mind the Details-Over Deliver
EveryTime

11. Analyze Emerging Opportunities and Adopt
the Growth Mindset
• ResearchYour Business Sector,
Industry and Demand Drivers
and Anticipate Potential Market
Shifts
• Identify Potential “Gaining” and
“Losing” Market Drivers
• Value the Probability and
Impact of Market Drivers
• Focus on High Probability and
High Impact Market Drivers

12. Analyze Emerging Opportunities and Adopt
the Growth Mindset
• Explore New Possibilities From
a Fresh Perspective
• SpendTime and Resources to
IncreaseYour Enterprise
Learning Capacity
• ShiftThinking from “We Do
This” to “We Could DoThis”

13. RethinkYour Strategy and Action Items
• As of March , 2020,Your 2019
Strategic Plan isWorthless…
• So isYour Execution Plan
• Re-GatherYour Data, Reconfirm,
Rethink and RefreshYour Strategic
Options, Confirm and RefreshYour
Strategic Decisions
• EvaluateYour Options Based on
Identified Emerging Opportunities
• Develop a New Execution Plan
“RE -IMAGINE THE ‘NEXT NORMAL’ —WHAT A DISCONTINUOUS SHIFT LOOKS
LIKE, AND IMPLICATIONS FOR HOW THE ORGANIZATION SHOULD REINVENT. ”
–MCKINSEY & COMPANY

14. Execute New Strategy and Action Items
• Urgently Execute—Windows of
Opportunity will Open and
Close Quickly
• New Strategic Action Items
May be Significantly Different
in the “New Normal”
• Implement Using “New
Normal”Tools
“RATHER THAN GO BACK TO THE PAST,
WINNERS DRIVE FORWARD TOWARD A NEW AND
DIFFERENT FUTURE.” –BAIN & COMPANY

15. Thrive in the New Normal
• Using Recent Business and
Economic History as a Guide-
Crises Always Drive Change
• Leaders that Anticipate
Change, PlanWell, Remain
Agile and Execute Quickly Meet
the Opportunity and Secure the
Winning Positions
• Others Look fromAfar, See the
Opportunity Open, andWatch
Others Fill the Gap

16. Action Items
• Secure the Financial Stability of the Business—”KnowYour Math”
• KnowYour Customer—Keep Relationships Strong—Find Hidden Demand
• AdaptYour Operational Plan—Plan to Over-Deliver EveryTime
• Start LookingAhead—AnticipateChanges inYour Industry—Develop an
OpportunisticGrowth Mindset
• RethinkYour Strategic Plan—Regather Data, Reconfirm and/or RefreshYour
Strategic Options, ReevaluateYour Strategic Decisions, Re-Plan Execution
• Execute Under “New Normal” Rules—Act Quickly

17. Summary & Conclusion
• The 2020/2021COVID-19 Crisis will Drive Significant Structural Economic
Changes
• Leaders and Innovators in the Best Organizations will Shape the “New Normal”
• Winners will Emerge in the “New Normal…”
• Losers will Fade Away in the “New Normal…”
• MakeYour Choice Now!

18. Credits/Sources
• Accenture, “OutmaneuverUncertainty: Navigating the Human and Business Impact of Covid-
19.”
• Bain & Company, “Why Return to ‘Normal’WhenYou Can Recover to aWinning Position.”
• Boston Consulting Group, “Sensing and Shaping the Post-COVID Era.”
• Colliers International, “12 IndustryChannels Expected toThrive Post-COVID-19.”
• Family Business Institute, “KnowYour Math.”
• Gartner, “Future ofWorkTrends Post-COVID-19.”
• McKinsey & Company, “COVID-19: Briefing Materials, Global Health and Crisis Response.”
• US Department of Commerce, “10 Pandemic-Inspired BusinessTrendsThatAre Here to Stay.”
• World Bank Group, “Winners and Losers from COVID-19:Global Evidence from Google Search.”

19. Contact Information
CHRISTOPHER S. BRYAN, MA, MBA, CPA, CGMA
(904) 437-7022
CHRISTOPHER.BRYAN.CPA@GMAIL.COM
HTTPS://WWW.LINKEDIN.COM/IN/CHRISTOPHER-
BRYAN-5AB1B53A/