The document discusses how information and communication technologies (ICT) are impacting and reconfiguring value networks. It provides examples of this reconfiguration in four sectors: 1) free and open source software, 2) energy and smart grids, 3) higher education, and 4) Industry 4.0 and 3D printing. The document suggests that ICT allows for new combinations of ideas, mixing and remixing in novel ways, and that economic growth occurs through rearranging resources in more valuable configurations.

1. Re-Configuring Value Networks and
Competition in Industrialized,
Emerging and Least Developed
Markets
A Holistic View
Guest Lecture
GISMA Hannover
8 May 2017
Andreas Meiszner, PhD

2. Aim: To provide an introduction to Value
Networks in Digital Times.
Learning Outcome:
(1) Understand how ICT is impacting
Value Networks.
(2) Ability to assess the re-configuration
options of a given sector / industry.
Content Source: Brynjolfsson, & McAfee, 2014 | Image Source: www.criluma.it, http://img.technews.tw
Purpose of this Lecture

3. Today’s factories are full of
dedicated, specialized machinery
that is expensive to buy,
configure, and reconfigure
Digital information is non-rival
(not used up), and has close to
zero marginal cost of
reproduction.
Content Source: Brynjolfsson, & McAfee, 2014 | Image Source: www.criluma.it, http://img.technews.tw
Re-Configuration in the Physical and Digital World

4. Innovation is not to come up
with something big and new,
but instead
the recombining of things
that already exist.
Content Source: Brynjolfsson, & McAfee, 2014 | Image Source: http://www.bbc.co.uk/news/business-15197288
ICT as an enabler for Innovation

5. General Purpose Technologies like steam
power, electricity, and ICT, provide new
frameworks for innovation.
Image Source:http://www.douglas-self.com; http://www.makingthemodernworld.org.uk
ICT is a General Purpose Technology

6. ICT allows for radically new
ways to combine and
recombine ideas.
We can mix and remix ideas,
both old and recent,
in ways we never could before.
Image Source: https://ec.europa.eu/, https://i2.wp.com.
ICT as an Innovation Framework

7. Economic growth occurs once people take
resources and rearrange them in ways that
make them more valuable.
Content Source: Paul M. Romer, 2007 | Image Source: http://myautoworld.com; http://1.bp.blogspot.com.
ICT as an Enabler to Re-Configure Value Networks

8. Image Source: https://dupress.deloitte.com/content/dam/dup-us-en/articles/supply-chains-to-value-webs-business-trends/Fig1_Supply-chains-evolve.jpg
Value Chain > Network > Web > Ecosystem

9. Value Networks in the Digital Age are:

10. Value Networks in the Digital Age frequently use:

11. Value Networks in the Digital Age imply:

12. Value Networks in the Digital Age – Example: Android
Image Source:https://www.slideshare.net/andreasc/developer-economics-2011

13. The Digital Age in 2016
Source: http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2016.pdf

14. 1. Free / Open Source Software (FOSS)
2. Energy (Renewable Energy & Smart Grids)
3. Higher Education
4. Industry 4.0 & 3D Printing
Re-Configurations: Four Examples

15. 1. Free / Open Source Software (FOSS)
Sources: http://www.open.org.kh, http://osgeo-org.1560.x6.nabble.com, http://static.corporate.tuenti.com, https://image.slidesharecdn.com.

16. Industrialized Countries
Evolution of complex FOSS ecosystem.
Emerging Markets
Competition on innovative FOSS products (e.g.
Ubuntu, Micropayment Systems) & local services.
Least Developed Countries
Localisation services, deployment & maintenance
(e.g. Cambodia MoE 5 years master plan).
1. Free / Open Source Software (FOSS)

17. 2. Energy (Renewable Energy & Smart Grids)
Sources: http://www.bplafrica.co.za/, https://cliscep.files.wordpress.com, liffiles.blogspot.com, http://www.gemalto.com.

18. 2. Energy (Renewable Energy & Smart Grids)
Industrialized Countries
Evolution of complex large-scale Smart (Grids)
ecosystem.
Emerging Markets
Emergence of new businesses, e.g. Electric Vehicle
Sector (notably bicycles) in China.
Least Developed Countries
Self-Sufficient Micro Smart Grids.

19. 3. Higher Education

20. 3. Higher Education
Industrialized Countries
Export of Education.
Emerging Markets
Shadow Faculty & Back office.
Least Developed Countries
Education services & last mile support.

21. 4. Industry 4.0 & 3D Printing
Source: https://all3dp.com/best-3d-printing-companies-startups-to-watch/.

22. 4. Industry 4.0 & 3D Printing
Industrialized Countries
Evolution of complex Business Ecosystem &
frameworks.
Emerging Markets
Industry Application.
Least Developed Countries
Industry Application; but beware of bottlenecks:
availability of electricity, materials, and skills.

23. So what are the Business Strategies in the Digital Age?

24. And what would be your Business Strategy?
Source: https://xtensio.com/how-to-create-a-lean-canvas/

25. Thank you!
Guest Lecture
GISMA Hannover
8 May 2017
Andreas Meiszner, PhD
Questions?