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michael kors

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michael kors

  1. 1. MICHAEL KORS
  2. 2. COMPANY PROFILE Type Public Founded 1981 Founder Michael kors Key people D.Idol (CEO) Michael kors (Director) Headquarter New York Area served Worldwide Products Watches, Handbags, Footwear's, Accessories, Apparel Website www.michaelkors.com
  3. 3. UNIQUE FEATURES • Outfits for A-list celebrities:- Michelle Obama Catherine Zeta-Jones Natalie Portman Jennifer Lopez Heidi Klum • Featured in many movies and songs . • Popular among teenage girls. • #KORSNATION campaign.
  4. 4. TARGET GROUP • 18-25 females • Trend setters • The gifters •Mr. money bags
  5. 5. COMPETITORS
  6. 6. STATISTICAL REPORT
  7. 7. How to buy? Websites ◦ www.Amazon.com ◦ www.jabong.com ◦ www.wallmart.com ◦ www.elitify.com ◦ www.ethos.com ◦ www.darveys.com ◦ www.dlfemporio.com ◦ www.thecollective.com 1. Create an account 2. Find your desired item 3. Review your cart 4. Shipping your order 5. Choose a payment method 6. Review your order
  8. 8. HOMEPAGE
  9. 9. OPERATION It operates mainly in 3 segments:- • Retail • Wholesale • Licensing
  10. 10. OUTLETS IN INDIA
  11. 11. CSR ACTIVITIES  well-known philanthropist .  advancement of cancer research  Global Ambassador –Against Hunger for the United Nations World Food Program.
  12. 12. Presented by Poornima.s 1st M.com

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