2. BEFORE VICTORIA’S SECRET
• Simple, classic, and boring lingerie
• Lingerie is not being focused on
FIRST RETAIL STORE IN NORTHERN
CALIFORNIA IN 1977
3. TARGET: FEMALES
• Skinny, fit, flawless and seductive models
• “The sexier your lingerie is, the more your
man will like you.”
• Misguide females
4. SEXIER THAN SKIN
“A valentines campaign from Victoria's
Secret reminds men that there are things
sexier than skin.”
5.
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7.
8. TARGET: MEN
• Uses QR codes to cover models’ body parts
– Curiosity leads men to scan them
• “Reveal the Secret”: reveal the lingerie the models are
wearing
• Attract men to buy the lingerie to their partners
• Misguide men into thinking if your partner wears the
VS lingerie, they would be as sexy as the models
10. DOUTZEN KROES
"Sometimes it makes me feel guilty now that
I am in this profession that makes certain
girls insecure... I always say, I don't look like
the picture… If you put me in bad light with
no hair and makeup, it's not good... I wake
up sometimes like, this is not what I see
when I look at the magazine, who is this
visitor in the bathroom?"
11. NEGATIVE EFFECTS
• Makes other women feel insecure
• misguide men into thinking that women has
to be sexy and perfect like the Victoria Secret
angels
• Inappropriate for children
