Reckitt Benckiser presentation on engaging Generation Y at Social Media in a Corporate Context conference, held in Manchester 2010. Organised by Communicate magazine. Presentation given by
Drew Spencer, digital communications strategy director, Blackbridge Communications
Claudia Bach, marketing and pr manager, Reckitt Benckiser
5 Examples of Brilliant Web Copy Tone of VoiceJoseph Gelman
Examples of the best Tone of Voice from across the web. This is how you inject your web copy with pure personality that makes an indelible brand impression.
This was an assignment in which we had to research L'Oreal and recommend new products and new markets that would be best to expand into based on our findings.
5 Examples of Brilliant Web Copy Tone of VoiceJoseph Gelman
Examples of the best Tone of Voice from across the web. This is how you inject your web copy with pure personality that makes an indelible brand impression.
This was an assignment in which we had to research L'Oreal and recommend new products and new markets that would be best to expand into based on our findings.
LinkedIn. An overall analysis of the company.MarcoBorsari
This paper is the result of a teamwork and the aim of this project is to examine LinkedIn under several aspects: from the profile of the company to the financial performances, from the innovation and competitive advantages to the strategies.
Some ideas to increase social reputation of Coca-Cola. Presentation made with the collaboration of Davide Pennati, social media analyst at Teleperformance Portugal
In 2009, Crocs was in big trouble. After sales took off in the mid-2000s, it struggled to keep up with demand, reaching $847 million in revenue in 2007. When production finally caught up, it went overboard, ending up with mountains of shoes and no one to buy them just as the economic downturn hit. That made the company lose $185 million in 2008, which drew shareholder lawsuits and auditors who said Crocs might not be able to pay off its debts.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
Burberry group PLC is one of the leading manufacturers of high-end luxury goods. They specialize in selling outwear, accessories, fragrance, clothing for women, men and children. The iconic checkered or tartan pattern of Burberry is a distinctive style adopted by the company. Originally founded in 1856 and was bought by Great Universal stores PLC in 1955 (Phan, Thomas and Heine, 2011). Company has managed to sustain and thrive. In 2006, Angela Ahrendts took over the company from Rose Bravo. She brought in a number of innovative marketing strategies of the company. During Angela Ahrendts a “Multi Dimensional strategy” was adopted in order to make sales. According to a 2013 report net asset value of Burberry was estimated to be 4.34 Billion (Johansson, 2014). In 2014 Christopher Bailey Took over the company and has been presiding over the company as CEO (Ward, and Dahl, 2014). The thorough marketing and brand strategy made by Burberry is explained in detail in the following.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
LinkedIn. An overall analysis of the company.MarcoBorsari
This paper is the result of a teamwork and the aim of this project is to examine LinkedIn under several aspects: from the profile of the company to the financial performances, from the innovation and competitive advantages to the strategies.
Some ideas to increase social reputation of Coca-Cola. Presentation made with the collaboration of Davide Pennati, social media analyst at Teleperformance Portugal
In 2009, Crocs was in big trouble. After sales took off in the mid-2000s, it struggled to keep up with demand, reaching $847 million in revenue in 2007. When production finally caught up, it went overboard, ending up with mountains of shoes and no one to buy them just as the economic downturn hit. That made the company lose $185 million in 2008, which drew shareholder lawsuits and auditors who said Crocs might not be able to pay off its debts.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
Burberry group PLC is one of the leading manufacturers of high-end luxury goods. They specialize in selling outwear, accessories, fragrance, clothing for women, men and children. The iconic checkered or tartan pattern of Burberry is a distinctive style adopted by the company. Originally founded in 1856 and was bought by Great Universal stores PLC in 1955 (Phan, Thomas and Heine, 2011). Company has managed to sustain and thrive. In 2006, Angela Ahrendts took over the company from Rose Bravo. She brought in a number of innovative marketing strategies of the company. During Angela Ahrendts a “Multi Dimensional strategy” was adopted in order to make sales. According to a 2013 report net asset value of Burberry was estimated to be 4.34 Billion (Johansson, 2014). In 2014 Christopher Bailey Took over the company and has been presiding over the company as CEO (Ward, and Dahl, 2014). The thorough marketing and brand strategy made by Burberry is explained in detail in the following.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
Here are 15 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum, as we head towards 2015. They're not so much predictions for the coming 12-months, as work in progress. All 15 areas point to a combination of opportunity and hard work in 2015.
How To Define Social Purpose For Your Business Acorn Strategy
Christine Nicholas, Director of Marketing Strategy at Acorn Strategy, prepared this thought-provoking and insightful presentation which highlights the importance of Social Purpose for businesses looking to grow.
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Level-U digital elearning Asia March 2018Jodie Collins
The world is changing at such a rapid pace, driven by the impact of technology. As marketers, we need to keep up with the constantly evolving world of marketing and technology. Level-U.com is an elearning platform that delivers training focused on digital marketing and media for people living and working in Asia, to help you understand how to run marketing in a digital world in markets across Asia Pacific.
Dr. Mathew McDougall, Founder and CEO of Digital Jungle will outline 20 useful considerations when planning a Chinese focused social media program. The per-commencement phase of a social media program is often forgotten or ill conceived thus leading to ineffective outcomes. His talk will introduce the ideas of: 1. Story telling 2. Using research to determine audience segmentation 2. Understanding what metrics make sense to track 3. Liking, Sharing and Engaging.
How to Execute a Data-Driven Social Recruiting ProgramGlassdoor
Boost your social recruiting strategy with expert tips.
Jim Conti, Director of Talent at Sprout Social
Lisa Holden, Employer Communications Manager at Glassdoor
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Generation z, Digital and What it means to all of usSimon Sear
Generation Z are those kids born after 1995. The older ones are just about to enter the workforce, whilst the younger ones are learning coding at school! They have lived their lives on the internet, are the champions of snack media and shun email. This presentation looks at some of their characteristics and emerging digital trends and considers what it means to the rest of us.
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】
✍🏻What will I learn…
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
👨🏻💼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
Similar to Reckitt Benckiser's presentation at Social Media in a Corporate Context, organised by Communicate magazine (20)
Boots and Macmillan: working together to improve the lives of everyone living...Communicate Magazine
Boots UK and Macmillan Cancer Support united in partnership in 2009 to achieve a single game changing ambition; to help people affected by cancer access specialist information and support on the high street.
By leveraging the expertise and passion within both organisations, they created life-changing cancer support services delivered in a retail setting for the first time. There are now over 2,000 Boots Macmillan Information Pharmacists working in-store every day, and over 400 Boots Macmillan Beauty Advisors are helping people manage the visible side effects of cancer.
Hear from Rowena Howell, partnership services manager at Macmillan and Oonagh Turnbull, head of CSR at Boots UK on how this long-standing partnership is working to benefit so many people every day. Learn how they companies work together to combine their assets and knowledge to help people affected by cancer more powerfully than they could alone.
Starting with 8.5 tonnes of general waste going to landfill, the Fresh Olive Company implemented an environmental campaign to achieve zero landfill status. Being a food manufacturer with 130 employees it was imperative the employees get on board and fully back the initiative. This was both an environmental and internal communications challenge.
Working closely with Veris, they developed a creative stakeholder communications programme – Ready, Steady, Green! that was fun and resulted in operational improvements. The programme educated and inspired employees to do more with less through interactive workshops and visual communications tools. The interest and enthusiasm of the employees is maintained with additional seasonal campaigns.
The results were impressive, with green behaviours being embedded as a central focus of the business. Zero landfill status has been achieved, items have been donated to local charities and inedible food waste is now sent to Anaerobic Digestion which saves an impressive amount of carbon. Together, they proved that sustainable behaviours don’t need to be tedious or boring.
Presented by Stuart Goodman, stakeholder engagement specialist, Veris Strategies
Tata Consultancy Services:The digital skills gap: bring the voice of 90 milli...Communicate Magazine
Tata Consultancy Services, a leading IT services firm, took a youthful approach to highlighting its work across Europe and generating brand awareness with senior public figures and decision makers. A youth and technology themed thought leadership campaign was an ideal fit with TCS – 70% of its global workforce is under the age of 30 and the company has strong working relationships with over 200 European schools.
The campaign also provided the perfect opportunity for TCS to showcase its stalwart support for the digital industry and young talent. The cornerstone of the campaign was a study of Europe’s youth and their attitudes to work and technology, featuring contributions from leading stakeholders including European government bodies, academics and businesses.
The results were impressive. Key partnerships were established, TCS’s image was strengthened, client engagement levels were at 92 % and the social media campaign was widely praised in the traditional press.
Presented by Ashish Babu, director of communications,Tata Consultancy Services
Coutts and National Portrait Gallery: Grayson Perry: Who Are You? - Corporate...Communicate Magazine
Coutts has long supported the arts industry with sponsorship programmes running over the past 300 years. From Octoober 2014 to March 2015, Coutts was the headline sponsor of the fascinating Grayson Perry: Who are you? exhibition at the National Portrait Gallery.
Grayson Perry's exhibition display featured Britons that embody a particular potent aspect of contemporary British identity. Coutts used its association with the exhibition to highlight its specialist interests – investing through art and philanthropy – while also championing the important role of the arts in the economy. The sponsorship has resulted in almost 300,000 visitors attending the display, with 96% of them would recommend the exhibition to a friends or family.
Presented by Jennifer Sofianou, the marketing business partner, Coutts
The Build-It Programe - Corporate Engagement Awards 2015 winnerCommunicate Magazine
Launched in April 2013, the Build-It programme was co-created by London Youth and social innovation agency Cospa.
Benefitting 1,500 young people in south London over an initial two-year period, the Build-it programme gives young people the chance to learn trade and building skills and access employment opportunities by working on the regeneration of social housing and empty homes within their local communities.
Build-It is supported by two key corporate partners, building contractors Keepmoat and Mears, along with other cross-sector organisations. The programme ensured each of the partner’s met their own individual objectives. Ranging from improved housing stock for Lambeth council to improving the skills of work ready young people in apprenticeships and the career development of young people. Each objective was useful for the local community and taught key skills to disadvantaged young people.
Tim Reading, director of Cospa and one of its partners will join us to tell their compelling story about bringing together the local community and corporate partners to get young people learning how to build and use their skills to regenerate social housing.
How to convey your brand through digital investor relations? BritvicCommunicate Magazine
Slides from a presentation made by Stephen Nightingale, director of investor relations at Britvic, at the evolution of the annual report on 30 September 2015.
Corporate Reporting and Human Capital - Employer branding in human capitalCommunicate Magazine
A large portion of a brand's identity derives from its staff, which is why it is so important to manage and measure your employer brand.
Through collaboration with Communicate magazine, Emperor and Rethink Group researched
how organisations in the UK and Ireland are succeeding in employer brand management and where there's room for improvement. They looked at how companies invest in employer brand management and whether organisations report on its human capital within its annual report.
The session discussed the findings of the research and highlighted areas for improvement.
www.communicatemagazine.co.uk/humancapital
Corporate Reporting and Human Capital - People and the search for transparenc...Communicate Magazine
Ian McDonald Wood, research and consulting director, FutureValue
The past year has seen major changes in reporting, with greater requirements needing to be encorported in companies’ strategic reports due to the recent modification to The Companies Act 2006 legislation. Explaining specific aspects of intangible assets has always been a key area in the narrative report in previous years, so what's changed?
The 'people and the search for transparency in corporate reporting' session was led by those who shape the reporting process. The IIRC works to ensure integrated reporting is embedded into mainstream business practice, the FRC sets standards for corporate reporting and FutureValue are content specialists who help businesses develop meaningful content and narrative in their reports.
The session explored how listed companies are responding to legislative changes and how they are successfully integrating them into their annual reports to produce clear and concise documents.
www.communicatemagazine.co.uk/humancapital
Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoi...Communicate Magazine
Wael Allahou, corporate communications executive, EQUATE Petrochemical Co
A company’s reputation is of the utmost importance to both internal and external audiences. When EQUATE Petrochemical Company went through a brand refresh – identifying new brand behaviours and modernising its logo, it was important to get its employees involved. As a global company with over 2,000 employees, a comprehensive internal comms strategy around the rebrand and behaviours was vital. Wael Allahou, corporate communications executive at EQUATE, shares the story of how employees were engaged and inspired by an internal communications programme which included the prize of a trip to NASA for astronaut training and a zero gravity flight.
Ashley Shackleton, external affairs Officer, Oil & Gas UK
The oil and gas industry is by some margin the single largest industrial contributor to the UK economy. In addition to its economic contribution, and its role in protecting energy security, the industry is a world class driver of innovation in UK science and technology. The oil and gas industry also creates and sustains an impressive number of skilled and valued jobs. Unfortunately these facts are not well known or understood. By proudly and consistently telling our story we will raise awareness about our contribution, improve understanding of what we contribute, and ensure we attain the support and recognition we need to thrive as an industry. This session will explore the public’s perceptions of the UK oil and gas industry and how we may hope to change them.
Reputation in Oil, Gas and Mining 2014: Trust as a Business DriverCommunicate Magazine
Rishi Bhattacharya, managing director energy & industrials, Edelman
Why Trust? Trust is a crucial asset. It is essential to protect, nurture and enhance trust in order to be successful in today’s complex operating environment. It is crucial for all organisations, but especially those operating in the energy sector.
In this session, and based on the findings of the annual Edelman Trust Barometer, we explore the role of trust in moving a business from having a licence to operate, to having a licence to lead. Through a short presentation, panel discussion and Q&A we explore the state of trust, the interaction between business, government, NGOs and the media, how to go about building trust and its importance to the bottom line.
Reputation in Oil, Gas and Mining 2014: Why does brand matter for extractive ...Communicate Magazine
Ian Louden, head of brand at ArcelorMittal, explores the relationship between brand and reputation. He suggests that now, more than ever, the brand that matters is the one that lives in the heads of stakeholders, not the one that the CEO or brand manager dreams of having.
Today, what stakeholders think about companies, in both their minds and hearts, can make the difference between advocacy and preference or opposition and rejection. Great brands – the kind for which stakeholders give the benefit of the doubt when a crisis comes – are earned as a consequence of the company’s actions and behaviours.
Reputation in Oil Gas and Mining 2014: Reputation, reputation risk and reputa...Communicate Magazine
Andrew Griffin, chief executive, Regester Larkin
Setting the scene for the conference, this opening session looks at three key concepts: reputation, reputation risk and reputation management. Using a new categorisation model, the session focuses on the origins of reputation risk before looking at how risks can be managed through the lifecycle. Andrew Griffin, CEO of Regester Larkin and author of Crisis, Issues and Reputation Management, shares his insight and experience.
Reputation in Oil, Gas and Mining 2014: NGOs vs the extractives Communicate Magazine
Robert Blood, managing director, SIGWATCH
Activist groups are often at the top the reputation risks list for extractive companies, including those groups supporting everything from environmental change to wildlife protection. Communicating with these groups requires attention to CSR programmes, effective public affairs and stakeholder engagement on numerous levels.
Robert Blood, managing director of SIGWATCH, explains where NGOs are trying to take the industry and what can be learned from their campaign strategies and tactics.
Reputation in Oil, Gas and Mining 2014: Communicating on corporate ethicsCommunicate Magazine
Michelle Witton, compliance officer, ENRC
The relationship between communications and compliance is crucial to communicating key messages to both internal and external stakeholders regarding the company’s code of conduct and corporate values. Michelle Witton, compliance lawyer at the Eurasian Natural Resources Corporation explores the importance of the relationship between communications and compliance. In this session she shares her first-hand experience working on Anglo American’s anti-corruption programme.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
7. So what characterises them?
Constantly connected
Self expressive
Brand aware
Socially conscious
83% sleep with their phone on or next to their bed
28% think a smartphone is necessary to have a good social life
68% keep track of what friends are doing on social networking sites
Source: Pew Research centre 2010, Mintel 2010, eMarketers 2009 ‘Frequent social networking site
activities’, L2 Brand ranking survey 2010, PWC 2008
71% say that being unique individuals within a group is important
42% say that appearing clever on sites like Facebook is important
26% are publishing their own blog
62% consider themselves brand conscious. Only 2% do not.
1 in 5 are a fan of a brand on Facebook and 1 of 10 follow a brand on twitter
72% said they would have to feel happy with their employer’s ethical record before
agreeing to work for them
86% would consider leaving an employer whose behaviours no longer met their
CSR expectations
8.
9. Drive awareness whilst target in ‘play’ mode
• Actively pursuing a role or not, the company
provides a level of engagement that the target
wants to be involved & a part of
Learn
Play
Search
Awareness modes
Drive awareness whilst target in ‘search’ mode
• Actively pursuing a job, and RB needs to
ensure they are top of mind by having a
continuous quality presence
Drive awareness whilst target in ‘learn’ mode
• Not actively pursuing a role / company
however learning about the industry &
credibility within will drive positive association
30. 31
Results so far …
fans/likes on Facebook
monthly active users
In Top Ranking of >89,000 facebook games
mentions online
of players are in target audience, 20% younger
Welcome
How do you catch the attention of the tech-savvy internet generation? Start by speaking to them on their level. We developed a Facebook game to raise company profiles among students – why and how we did it? You will learn in a second.
When you saw us on the agenda for today you might have thought Reckitt who?
And this is the problem we are facing – our corporate brand is not very well know but you might feel familiar with our brands…
“Can you give us a quick show of hands - How many of you have heard of RB?”
“Ok, now, show of hands.. How many have heard of Finish, Vanish, Veet, Harpic, Dettol, Gaviscon, Cilit Bang, Clearasil, Nurofen, Strepsils...”
“You’ve probably got 10 of their products in your home...” Vanish, Finish, Cillit Bang, Nurofen and Dettol – all iconic well known brands with high awareness level but nearly nobody knows the company behind these fantastic brands.
“We are in the FTSE 25, successfully outperforming our peers on a regular base, and innovative - nearly 40% of revenues come from products that we’ve brought to market in the last 3 years”
And because of our success we enjoy an enormous profile in the investment community but we are not interested in being famous. In fact it is not important for us that the corporate brand gets better know by the consumers of our powerbrands but when it comes to recruitment corporate brand awareness is crucial as lack of awareness and consequently familiarity is impeding consideration. So there is an area where it is important that people know our corporate brand in order to think of RB as a place with a very special opportunity on offer.... and it was this opportunity that we had to unpack in order for people to begin to take notice of RB.
When we started our corporate brand marketing the awareness amongst our target audience of students and early careers was very low, actually it was nearly zero with 2% unprompted awareness in the UK. We knew he had to do something radical to get to a satisfying awareness target.
What did we do? First, we dumped our old logo and introduced a more vibrant and dynamic logo which much better represents our culture and core values. As in true RB style fast paced this was done in 6 months time.
Fortunately we were not in a situation like Gap – so nobody complaint.
We set our self challenging awareness target for 9 key markets – the objective: to raise awareness amongst students and early careers as a destination employer clearly differentiate ourselves from our peers and open a window to RB showcasing our unique culture and values so ppl could self select themselves.
Than we did a lot of work to understand our target audience – GenY, the tech-savvy internet generation to learn how we can engage with them so they get to know us and consider us as a potential employer.
So let’s see what this generation is all about….
Here is a typical example of a female GenYer.
So who are they? They are the children of Baby Boomers, the largest generation after the boomers, bigger than Gen X. They are tech-savvy, well connected, independent and determined. How they work? They love challenges, are comfortable with speed and seek to make a difference.
Many organisations focus on these characteristics as a negative. They are unwilling to see a group of people with “high expectations”, “Tech savvy”, and who expect “respect” as a threat to the way they run their business... and yet at RB there are some similarities between our business and the mindset of this generation. However it’s important that we find a way to connect with them without it sounding like we’re trying to be “down with the kids”... plenty of organisations try to market to this generation without being authentic and for RB it’s important that they see that when we say “OPPORTUNITY”, we mean an opportunity for them... based on our viewpoints about their needs in the workplace, our research and our very specific corporate culture, which celebrates people that love a challenge, want to make a difference and... maybe just a little impatient about things being delivered. :)
Here are some interesting stats.
They don’t remember a time when we didn’t have voicemails.
They don’t think that texting someone is impersonal... and they don’t see the shortening of words in a text message as the “erosion of the English language”
They think that email is something their dad does to send letters to people.
They are offended by any organisation that thinks that it’s acceptable to judge them in a professional context for their behaviour on Facebook. That is their personal space and they expect you to understand and respect the difference.
They are 1,000,000 times better at networking than any previous generation and will slowly but surely realize the power of their connectedness as they move into their mid-career and executive level.
They are definitely attracted to big, well-known brands... because they respect achievement... and they will decide which brands they care about based on very deep and personally relevant terms.
They aren’t reading the newspaper – they get the information by speaking to each other- so you have to make your information accessible.
It is important that you understand why they are the way they are before you begin trying to communicate with them....
So after all this research it became obvious that we had to go into social networks and we launched….
A Facebook, page, a twitter account, a corporate blog, a linkedIn group, RB worldwide our YouTube channel and relaunched our career section on our website. Nearly 12 month down the line we made good progress and fan number and followers were growing – so we provided information but we were still lacking SCALE to meet our ambitious awareness targets. Also we were looking into an idea which even stronger tackle influencing the influencers so mainly their friends. So back to the drawing board….
We identified 3 modes which we needed to address when we wanted to make sure that we meet our target audience at relevant times in their life.
Play
Learn
Search
... and possibly to begin to use the engagement strategy to create some familiarity with RB and what makes RB so special... so that they will understand why we want their attention.
Matching our online estate against them there was still a sweet spot where we could step into. But could we really play a role here? This were Drew came into the game…..
Drew to talk about why we felt this was the best platform to step into – friends as key influencers when it comes to employer consideration…..
At the beginning of the process we set ourselves clear target in terms of number of fans and game plays we wanted to reach based on benchmarking a pat experience with mini brand games RB developed:
7.000 fans and 200.000 game plays
- Fun and popular current leisure activity
- Very low barrier to participation
- Friend-get-friend capability
- 28% of university students play games
- Like to beat others and win at games
- Like to win prizes
- Like to see how clever or business-savvy they are
- Like to brag
- Zynga: 246 million unique users per month (44% of all online games producers, more than half of Facebook’s total population)... 30% net margin on $50 Million in revenue a month... or $15 million in profit per month
- Farmville; 100M users/month, Cafe World: 10M users in 1 week.
- 1-2% of significant audience are paying customers.
Not about trying to “Win” but an ongoing experience that doesn’t end... people play with each other and others outside of the game play can follow along.
Drew to talk about the journey developing the game, our challenges and the big idea behind poweRBrands
Tough timelines: Launch mid July as fixed date. Viral effect as key component.
Reflect RB values in a fun way.
“poweRBrands™ is part of a serious initiative to make learning about industry and marketing both relevant and fun. It is not a direct recruitment tool, but is a great way to introduce students and early careers sales people and marketers to our culture – and we hope that some of them may look further at our website and other career information. Facebook is a natural home for poweRBrands™ – it is the fastest growing social network site and, like RB, a truly global phenomenon. We hope that the lure of fun challenges, tasks and the competitive element of playing with your friends and colleagues will prove a real draw.”
And the results are so far fantastic – within 3 months we delivered on our initial targets……