SlideShare a Scribd company logo
La parte de
imagen con
el
ReBranding Strategy
By: Maria Rodriguez Juez
2006 2012
Fon was born as a movement peer-to-peer
Business Idea: Blanket the world with WiFi
Old Logo Audit
Inconsistent and informal Look & Feel
The Brief to create a new more solid Brand
Mandatories: Iconic + Fun + Easy
But able to talk directly with
Telecommunication Companies
Concepts : “ The sky is the limit ”
“Connectivity Everywhere”
Always on, always on the move.
Fon brand idea
Fon s mission
“ Fon’s mission is to blanket the world with WiFi,
making it easy to connect regardless of location
Fon values and attributes
Strategic
Brand
Platform
Masterpiece | Isotype
Illustrative Style
Awards Nominations
New brand implementation
Always
on, always
on the
move!
Photographic Style
Always on,
always on
the move!
Pictograms Style
New
Brand
Space
New
Brand
Space
New
Brand
Space
WiFi
Apps
Consumer
New Website
Thanks!
By: Maria Rodriguez Juez

More Related Content

Similar to ReBranding Strategy | Fon

Albion's New Model Agency presentation
Albion's New Model Agency presentationAlbion's New Model Agency presentation
Albion's New Model Agency presentation
Glyn Britton
 
1545 doohf harry dewhirst
1545 doohf harry dewhirst1545 doohf harry dewhirst
1545 doohf harry dewhirst
MediaPost
 
Korea Feb12 Media Kit
Korea Feb12 Media KitKorea Feb12 Media Kit
Korea Feb12 Media Kit
BrandonJung
 
Kiloo Apps Presentation
Kiloo Apps PresentationKiloo Apps Presentation
Kiloo Apps Presentation
jacobkiloo
 
N1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for businessN1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for business
Andrew Grant
 
Mobile travel masterclass nyc slides
Mobile travel masterclass nyc slidesMobile travel masterclass nyc slides
Mobile travel masterclass nyc slides
James Cameron
 
Jio portfolio Sherry Italia
Jio portfolio  Sherry ItaliaJio portfolio  Sherry Italia
Jio portfolio Sherry Italia
Sherry Italia
 
MIS presentation on Skype Business Model
MIS presentation on Skype Business ModelMIS presentation on Skype Business Model
MIS presentation on Skype Business Model
Amit Tiwari
 
MIS presentation on Skype business model
MIS presentation on Skype business modelMIS presentation on Skype business model
MIS presentation on Skype business model
Amit Tiwari
 
"Glocal" marketing & New Media Localisation
"Glocal" marketing & New Media Localisation"Glocal" marketing & New Media Localisation
"Glocal" marketing & New Media Localisation
Jesus Maroto
 
Introduction to Xamobi Design & Development
Introduction to Xamobi Design & DevelopmentIntroduction to Xamobi Design & Development
Introduction to Xamobi Design & Development
Xamobi Design & Development
 
Portfolio_disha
Portfolio_dishaPortfolio_disha
Portfolio_disha
Disha Paul
 
The Furnace Design Co.
The Furnace Design Co.The Furnace Design Co.
The Furnace Design Co.
Helen Kalany
 
Museum in my Pocket October 2010
Museum in my Pocket October 2010Museum in my Pocket October 2010
Museum in my Pocket October 2010
University of the West of England
 
Insta Portfolio Pro - Pre Launch Webinar 1
Insta Portfolio Pro - Pre Launch Webinar 1Insta Portfolio Pro - Pre Launch Webinar 1
Insta Portfolio Pro - Pre Launch Webinar 1
Squeeze Mobi
 
Digital Trends Thoughts 2011
Digital Trends Thoughts 2011Digital Trends Thoughts 2011
Digital Trends Thoughts 2011
Chris De Abreu
 
Kloglisci Resume 0511
Kloglisci Resume 0511Kloglisci Resume 0511
Kloglisci Resume 0511
LoglisciDesign
 
AlwaysOnMessage Company Credentials Jan 11
AlwaysOnMessage Company Credentials Jan 11AlwaysOnMessage Company Credentials Jan 11
AlwaysOnMessage Company Credentials Jan 11
University of the West of England
 
11111
1111111111
11111
LI Lun
 
11111
1111111111
11111
LI Lun
 

Similar to ReBranding Strategy | Fon (20)

Albion's New Model Agency presentation
Albion's New Model Agency presentationAlbion's New Model Agency presentation
Albion's New Model Agency presentation
 
1545 doohf harry dewhirst
1545 doohf harry dewhirst1545 doohf harry dewhirst
1545 doohf harry dewhirst
 
Korea Feb12 Media Kit
Korea Feb12 Media KitKorea Feb12 Media Kit
Korea Feb12 Media Kit
 
Kiloo Apps Presentation
Kiloo Apps PresentationKiloo Apps Presentation
Kiloo Apps Presentation
 
N1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for businessN1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for business
 
Mobile travel masterclass nyc slides
Mobile travel masterclass nyc slidesMobile travel masterclass nyc slides
Mobile travel masterclass nyc slides
 
Jio portfolio Sherry Italia
Jio portfolio  Sherry ItaliaJio portfolio  Sherry Italia
Jio portfolio Sherry Italia
 
MIS presentation on Skype Business Model
MIS presentation on Skype Business ModelMIS presentation on Skype Business Model
MIS presentation on Skype Business Model
 
MIS presentation on Skype business model
MIS presentation on Skype business modelMIS presentation on Skype business model
MIS presentation on Skype business model
 
"Glocal" marketing & New Media Localisation
"Glocal" marketing & New Media Localisation"Glocal" marketing & New Media Localisation
"Glocal" marketing & New Media Localisation
 
Introduction to Xamobi Design & Development
Introduction to Xamobi Design & DevelopmentIntroduction to Xamobi Design & Development
Introduction to Xamobi Design & Development
 
Portfolio_disha
Portfolio_dishaPortfolio_disha
Portfolio_disha
 
The Furnace Design Co.
The Furnace Design Co.The Furnace Design Co.
The Furnace Design Co.
 
Museum in my Pocket October 2010
Museum in my Pocket October 2010Museum in my Pocket October 2010
Museum in my Pocket October 2010
 
Insta Portfolio Pro - Pre Launch Webinar 1
Insta Portfolio Pro - Pre Launch Webinar 1Insta Portfolio Pro - Pre Launch Webinar 1
Insta Portfolio Pro - Pre Launch Webinar 1
 
Digital Trends Thoughts 2011
Digital Trends Thoughts 2011Digital Trends Thoughts 2011
Digital Trends Thoughts 2011
 
Kloglisci Resume 0511
Kloglisci Resume 0511Kloglisci Resume 0511
Kloglisci Resume 0511
 
AlwaysOnMessage Company Credentials Jan 11
AlwaysOnMessage Company Credentials Jan 11AlwaysOnMessage Company Credentials Jan 11
AlwaysOnMessage Company Credentials Jan 11
 
11111
1111111111
11111
 
11111
1111111111
11111
 

Recently uploaded

Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 

Recently uploaded (20)

Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 

ReBranding Strategy | Fon