The document outlines plans for launching a new radio station called Rebel Radio in Kitchener Waterloo, Ontario. It discusses targeting a small, underserved market with a Top 40 and rock music format focused on breaking new artists. The station aims to dominate its market and attract advertisers by serving a demographic of 22-35 year olds. Programming will include morning, afternoon, and evening shows playing popular music and featuring on-air talent. Marketing will utilize social media and local advertising leading up to the launch.