Dr. Dustin Burleson presents Lifecycle Marketing strategies that he used to grow his orthodontics practice from $1.5M to $4.2M in revenue.

1. We help small businesses succeed.
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We help small businesses succeed.
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2. We help small businesses succeed.
Watch the live replay now while
you view these slides!
http://www.infusionsoft.com/webinars/burles
on-orthodontics
@Infusionsoft @BurlesonOrtho #drburleson

3. We help small businesses succeed.
Learn how to:
• Attract new customers on Facebook and
Google
• Capture data online and offline with
automated follow-up
• Create lead generation content magnets
• Nurture prospects who “aren't ready”
• Keep your customers and employees
delighted

4. We help small businesses succeed.
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@BurlesonOrtho
#drburleson
@Infusionsoft @BurlesonOrtho #drburleson

5. We help small businesses succeed.
@Infusionsoft @BurlesonOrtho #drburleson
Dr. Dustin
Burleson, D.D.
S.

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15 Million
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February 16, 2009
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Our Story
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Staff Productivity
Time to Give Back
Referrals
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Staff
Productivity
@Infusionsoft @BurlesonOrtho #drburleson

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Immediately Remove from lead sequences
Day 1 E-mail, Welcome to the Practice
Day 3 Letter, Diagnostic Summary to Dentist
Day 5 Custom Gift Card for Ice Cream Treat
Day 7 Phone Call, TLC Check-in with patient
Day 10 Letter, Invite a Friend Referral Request
Day 10 Voice Broadcast, Dr. Burleson
Day 20 Letter, Oral hygiene reminder to patient
Day 30 Fulfillment List, Insurance Payment Received
Day 35 Letter, Invite a Friend Referral Contest
Day 40 E-mail, Practice Survey Request
@Infusionsoft @BurlesonOrtho #drburleson

48. We help small businesses succeed.
Day 60 Add to Monthly Nurture Newsletter
Day 90 Reminder to See Dentist Regularly
Day 120 Video Content Reminder
Day 150 Referral Contest Reminder
Day 180 Reminder to See Dentist Regularly
Auto Birthday Card with Free Cupcake
Nurture Monthly Contests and Offers
@Infusionsoft @BurlesonOrtho #drburleson

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Immediately New employee email setup instructions
Day 1 E-mail, new employee paperwork
Day 2 E-mail, new employee orientation
Day 3 E-mail, Training Module #1
Day 4 E-mail, Training Module #2
Day 5 E-mail, Training Module #3
Day 6 E-mail, Training Module #4
Day 7 Fulfillment, Supervisor Review Reminder
Day 8 Voice Broadcast, Dr. Burleson
Day 9 Email, Training Module #5
Day 10 Email, Training Module #6
@Infusionsoft @BurlesonOrtho #drburleson

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Day 11 E-mail, Training Module #7
Day 12 E-mail, Training Module #8
Day 13 Fulfillment List, Mail Book with Review
Day 14 Fulfillment List, Supervisor Review Reminder
Nurture Weekly patient reviews
Nurture Weekly Before & After Photos
Day 30 Monthly Review with Supervisor
Day 90 90 Day Review Paperwork Sent
Monthly Team Report and Review of Goals
Quarterly Quarterly Goals Review with Supervisor
Annually Anniversaries and Birthday Celebrations
@Infusionsoft @BurlesonOrtho #drburleson

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www.BurlesonOrtho.com
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Want a free 30-minute Lifecycle
Marketing consultation?
• Marketing for Service Providers E-book
• Lifecycle Marketing Worksheet
• Lifecycle Marketing Planner
An expert will walk you through the entire
method you learned today. Just click the
yellow “Get in touch” button below!
@Infusionsoft @BurlesonOrtho #drburleson