Your hobby is bringing in more income than your JOB. But are you sure it's time to quit your day job? Here are 3 key strategies to insure that your hobby is indeed a profitable business venture and that you are, in fact, ready emotionally and physically to go from part-time work to full-time money.

1. By Rebekah L. Pierce, Author, Playwright
& Entrepreneur
www.ThePierceAgencyLLC.com
www.RebekahLPierce.com

2. 
Your hobby is bringing in more income than your JOB.
But are you sure it's time to quit your day job? In this
interactive session, we will look at three key strategies
to insuring that your hobby is indeed a profitable
business venture, guaranteed to bring in sustainable
income during this economic rollercoaster we are all
riding on. We will also take a closer look within
ourselves to ensure that we are in fact ready
emotionally and physically to go from part-time work
to full-time money.
You've done it now!

4. 
 Why now? Be very honest with yourself about this
 How are you different from your competitors?
 How have you differentiated yourself from the pack?
 Have you updated or even created a business plan?
You need to ASAP!
 What money have you saved to sustain your
business for at least 6 months to a year?
 Because this is No longer a hobby; now, it’s business!
 Get a business license ASAP!
From Hobby to Business

5. 
 Who is your best client? Why? What keeps them
coming back to you?
 Do you have enough “work” coming from your best
client(s) to sustain your business?
 Has your best client(s) given qualified referrals? If
so, are they now long-term clients?
 Send them the news you are full-time FIRST!
 Ask for testimonials to place on your website
 Give them a special gift as thanks for their support
Strategy #1: Find Your Best
Client

6. 
Strategy #1 continued
 How many clients do
you need weekly,
monthly and yearly to
not only sustain
growth, but to increase
in growth?
 Get a business
coach/financial advisor
to help you work this
info out
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2011 2012 2013 2014
Hats
Dressses
Gloves

7. 
 Do you have a network? Consists of peers,
supporters as friends/family, memberships in
professional organizations
 How are you using your network to help you branch
out full-time?
 How have you told them your intentions?
 What are the tools you are using to grow your
network?
 Again, who is your biggest competitor? Why?
 You must be STRATEGIC!
Strategy #2: Tap into Your
Network

8. 
 Why social networking? Do you need it? Do you
really have to do it?
 An instant audience, but consistency in posting &
sharing newsworthy info is key to success
 It’s cost effective if not FREE!
 “be strategic and consider what makes sense given
your target audiences, business goals, and resources
available”
(http://www.womensbusinessresearch.org/)
Strategy #3: Social
Networking

9. 
Strategy #3 continued
 Facebook fan
page/business page -
www.facebook.com
 Twitter account –
www.twitter.com
 LinkedIn –
www.linkedin.com
 Blogging –
www.wordpress.com
 Hire someone (or bring in
an intern) if you can to do
this for you

10. 
Are You Ready?
 Current national
unemployment rate is
5.0%
(http://www.unemployment-
extension.org/unemployment-
rate.php)
 In VA, it is 4.2%
(http://www.deptofnumbers.c
om/unemployment/virginia/)

11. 
 Emotionally – a hobby was part-time and something
you did because you thoroughly enjoyed doing it –
there was no stress nor financial risk
 Physically – business is stressful – exercise/eat right
 Spiritually – not everyone has your best interests at
heart, nor do they “serve the Lord”
 Financially – the “JOB” is no longer your safety net –
steady paycheck is GONE – a serious risk – do you
have health/life/business insurance?
Are You Ready? continued

12. 
 Women Who Wow! – www.womenwhowow.com
 Tory Johnson – Women for Hire & Spark & Hustle
www.womenforhire.com and
www.sparkandhustle.com
 Community Business Partnership –
www.cbponline.org
 Women Success –
http://www.womenssuccessconference.com/
Sources

13. www.ThePierceAgencyLLC.com
Rebekah@thepierceagencyllc.com
(804) 549-2884
@pierceagency / @rebekahpierce
www.facebook.com/rebekah.l.pierce