Accompanying blog post here: http://www.mybizperforms.com/e-mail-marketing-rules-are-changing-in-south-africa/ Small businesses often inadvertently fall into the trap of spamming with well intentioned e-mails. This deck tries to educate with a bit of humour thrown in. It is however a very serious topic, not only are the returns diminished when not acting according to industry standards and the law, the most important thing - your reputation - can be severely damaged. In this slideshow the pitfalls of e-mail marketing are touched on, the most common errors, and how not to look like a spammer with a handful of must do techniques to avoid turning into a spammer and sending e-mail that is against the law. I hope you find it interesting and/or entertaining, if you do, please share and leave a comment :)

1. You’re killing your
reputation

2. You’re killing your
reputation
without knowing you do

3. You think you’re doing a
good deed,

4. When in reality you just
piss people off.
Now the
spammers got What a
my address crap
email!
Who gave Who are
you my you even?
email?

5. People don’t trust you
anymore because of
what you did.

6. Especially if you did it
repeatedly.

7. But they won’t tell you.

8. But they won’t tell you.
That’s ok,
I’m telling you now.

9. Fear not.
We all have done it.
Me included.

10. But it is time
• to change
• to become trustworthy
• to make the world a better place

11. But it is time
• to change
• to become trustworthy
• to make the world a better place
.... and to create marketing
people actually love

12. Have you ever done any
of these?
• Send an email to a number of people at once
without them knowing who you are
• Collect email addresses wherever you can
find them and add them to your database
• Insist that your offer is so good that
everyone really ought to know about it
• Send an email to a number of people at once
and add them in the cc field for all to see

13. Have you ever done any
of these?
• Send an email to a number of people at once
without them knowing who you are
• Collect email addresses wherever you can
find them and add them to your database
• Insist that your offer is so good that for a list?
worse even paid
everyone really ought to know about it
• Send an email to a number of people at once
and add them in the cc field for all to see

14. Have you ever done any
of these?
• Send an email to a number of people at once
without them knowing who you are
• Collect email addresses wherever you can
find them and add them to your database
• Insist that your offer is so good that
everyone really ought to know about it
• Send an email to a number of people at once
and add them in the cc field for all to see

15. Have you ever done any
of these?
• Send an email to a number of people at once
without them knowing who you are
• Collect email addresses wherever you can
find them and add them to your database
• Insist that your offer is so good that
everyone really ought to know about it
• Send an email to a number of people at once
and add them in the cc field for all to see

16. Have you ever done any
of these?
• Send an email to a number of people at once
without them knowing who you are
• Collect email addresses wherever you can
find them and add them to your database
• Insist that your offer is so good that
everyone really ought to know about it
• Send an email to a number of people at once
and add them in the cc field for all to see
• Send sales pitch after sales pitch

17. Damn,
you’re doomed.

18. Damn,
you’re doomed.
And this poor kitten just died. *
* see resources on last slide for the
post that started the kitten reference

19. Don’t be that person.

20. Don’t do email (SMS,
MMS, etc.) marketing
that nobody wants.

21. Do become an
awesome person people
want to hear from any
time. Pitch or no pitch.

22. And follow some of
these simple rules
• Always ask permission for adding people to a
database (simplest way: have a subscribe form
on your website, use Google Docs if you
haven’t got a website)
• Provide a simple unsubscribe link (use a mass
mailing software that does all that
automatically for you: Mailchimp, Aweber, et al)
• Send 80% quality content and only 20% pitch
material to your list.

23. Guard your reputation
• People will know, like and trust you
• People will love your marketing
• People will love you
• People will buy from you

24. Would you rather be
considered
• A spammer? • Or awesome?

25. Thought so.

26. Thought so.
With compliments from Bettina Horvath,
ex- inadvertent spammer, on a mission to
teach awesome e-mail marketing to all.

27. Thought so.
With compliments from Bettina Horvath,
ex- inadvertent spammer, on a mission to
teach awesome e-mail marketing to all.
Join the cause.
Create marketing people love.
A phrase I borrow from my friends at
Click once more for resources

28. Resources
33 new email marketing resources
(including the poor kitten)
The laws on electronic communication in South
Africa are about to change, read up on it here.
(thanks Deloitte)
Images courtesy of kromkrathog, akarakingdoms, stockimages,
Stuart Miles, Victor Habbick / FreeDigitalPhotos.net
More on Bettina’s Inbound
Marketing Services
(little pitch)