Radio is a cost-effective way to reach large audiences. It broadcasts to millions daily through various formats tailored to different demographics. Writing for radio requires a more conversational style than other mediums within tight timeframes, usually using line counts to indicate length. Audio news releases are a common practice, featuring either a full recording or an announcer with a soundbite. Public service announcements and radio media tours are also effective promotional tools for organizations to reach listeners.
Guidelines for radio programme productionAlex Taremwa
Obtain practical disc jockey or radio presentation experience. One of the first places to start is to get actual experience that will help boost a career in radio.
Guidelines for radio programme productionAlex Taremwa
Obtain practical disc jockey or radio presentation experience. One of the first places to start is to get actual experience that will help boost a career in radio.
Broadcasting: Television, Radio and E-media Prakruti Bhatt
A brief idea about the technicalities and functions of e-media platforms as well as the various broadcasting mediums; for a discussion on mass media and communication.
PRSA 2009 International Conference (San Diego, Nov 7-10)
Track 3: Specialization & Practice Areas
Sponsored by: Technology Section
"Analog-Digital Wars: Traditional Media Fights to Remain Relevant"
Henry P. Feintuch, president, Feintuch Communications, Inc.
Susan Dingethal, new media consultant
Digital technology has accelerated a shakeout and transformation of the "old guard media." Get an in-depth look at the migration of traditional media to newer forms and the resulting business upheaval, as well as its impact on public relations practitioners and marketers. See and discuss specific evolutionary and revolutionary applications being developed by traditional media organizations and what they are doing to fight back.
If you're interested in having this talk presented to your organization, please contact us at henry@feintuchpr.com!
Broadcasting: Television, Radio and E-media Prakruti Bhatt
A brief idea about the technicalities and functions of e-media platforms as well as the various broadcasting mediums; for a discussion on mass media and communication.
PRSA 2009 International Conference (San Diego, Nov 7-10)
Track 3: Specialization & Practice Areas
Sponsored by: Technology Section
"Analog-Digital Wars: Traditional Media Fights to Remain Relevant"
Henry P. Feintuch, president, Feintuch Communications, Inc.
Susan Dingethal, new media consultant
Digital technology has accelerated a shakeout and transformation of the "old guard media." Get an in-depth look at the migration of traditional media to newer forms and the resulting business upheaval, as well as its impact on public relations practitioners and marketers. See and discuss specific evolutionary and revolutionary applications being developed by traditional media organizations and what they are doing to fight back.
If you're interested in having this talk presented to your organization, please contact us at henry@feintuchpr.com!
Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
'QuayWest FM Somerset Radio Station Content Monitoring Report' by Grant GoddardGrant Goddard
An analysis of the content of UK commercial radio station QuayWest FM in Somerset and recommendations for programme improvements, written by Grant Goddard in April 2005 for Choice Media Limited.
Introduction to hyper local media, part one: audience data, definitions and U...Damian Radcliffe
12" pack broken into three, due to file size. This is part one which looks at audience data, definitions, and different UK examples.
Comments, feedback and suggestions are very welcome.
2. A Far Reaching Medium
• Cost effective method of reaching large amounts of
people in various age, ethnic and income groups.
• Reaches millions of Americans a day while commuting
to work, carpenters working on construction sites and
those working out at the gym.
• American roughly has 13,500 radio stations, ranging
from low-powered outlets to high-powered stations
that reach hundreds of miles. Of these, an estimated
2,000 stations broadcast over the internet
• A radio station’s format is typically dictated by their
desired audience, which ranges from teenagers to
senior citizens.
3. Radio News Releases
• Standard identifying information (letterhead, contact,
subject), but the standard practice is to write in all caps
and double-spaced.
• Writing for radio requires a more conversational style
than a newspaper or news release.
• The length of the radio must be indicated
• Timing is vital, most broadcasters fit their messages in
a tight timeframe.
• The general practice is to write using approximate line
count.
– 2 lines = 10 seconds
– 16 lines = 60 seconds
4. Audio News Releases (ANR)
• It is common practice for a company to send a radio
station a recording of the news announcement, versus
sending a news release.
• A audio news releases take two forms. Having
someone read the entire announcement, called an
“actuality.” The other has an announcer but features a
sound bite from a customer or celebrity spokesperson.
• An ANR is preferred to be 60 seconds or less, with a 20
second sound bite.
5. Public Service Announcements (PSA)
• An unpaid announcement that promotes
government programs, non-profit agencies or
that serves public interest.
• PSAs have a similar format to radio news
releases, written in uppercase, double spaced
and range from 10 to 60 seconds
• PSAs are typically submitted in multiple
lengths. This gives the station’s announcer
flexibility in using the PSA throughout the day.
6. Radio Media Tours (RMT)
• A radio media tour features a spokesperson
conducting a series of round-the-country, one
on one interviews from one location. A
publicist books telephone interviews with DJ’s
or talk show host, which is recorded for later
use or is played live.
• A major selling point for RMTs is the low cost
and convince of giving numerous interviews
from one location.
7. Case Study: The Weather Channel
• In 2007, The Weather Channel hired News Generation to
promote multiple television programs.
• To maximize The Weather Channel’s message, News
Generation recommended the use of audio news releases
and radio media tours.
• The first audio release profiled the 10 most influential
individuals/organizations impacting climate changes.
• The second audio release promoted a show highlighting
how “weather decides our destiny.”
• The four radio tours allowed The Weather Channel an
opportunity to promote new programs, but also gave them
a platform to talk more in-depth about complex weather
phenomena
8. The Weather Channel: Results
• More than 78 Million listeners heard the
stories
• A total of 23,415 airings on 13,953 stations
across the United States.
9. Take Aways
• Despite lacking the popularity of the Internet
and Television, Radio is still a highly effective
method of reaching a large audience on a
local and national level.
• While writing for Radio is similar to writing a
news release, there are key differences that
separate the two.