Real-time customization using virtual reality (VR) for yachts has several advantages: 1) It can shorten the sales cycle by eliminating tedious back-and-forth processes between manufacturers and customers by allowing clients to customize options like colors and materials in real-time; 2) It can increase customer retention by providing an immersive customization experience that gives clients a sense of ownership over their creation; 3) It can lower costs by collecting data on customer preferences to optimize showcased yachts and reduce the number of boats needed at exhibitions.

1. Agenda
The advantages
of real-time
customizations

2. SW Interactive has conducted more than
1,000 demos in 2017. The feedback from
our participant after these demos
revealed the advantages of real-time
customization. Here we will take a
deeper look and explore the
advantages of real-time
customization for yachts.
This is firsthand information that
you will not find anywhere else.

3. Agenda
1) Shorter sales
cycle
The possibilities become endless
with VR as it provides your clients
with an entire range of real-time
configurable options - from
colours and materials to lights

4. and engine variants. Traditionally, your
clients would have to browse through
multiple pages of a brochure to narrow
down their selections. By eliminating
tedious back and forth processes
between the manufacturer and
customer, VR will definitely
shorten the sales cycle for
luxury yacht merchants.

5. Agenda
2) Increase
customer
retention
The new generation of luxury
shoppers have grown
increasingly for a premium

6. customer experience from luxury brands.
With VR clients are able to interact and
customize their personal yachts all in
one comfortable space. It immediately
provides your clients with a sense of
ownership over the yacht as they
feel an attachment to their
creation.

7. Agenda
3) Lower
costs
VR allows the analysis of data on
your clients’ preferences can be
recorded and measured for
future improvements.

8. Showcased yachts will cater to specific
demographics, reducing the number
of boats needed at boat shows and
optimizing the full potential of
exhibitions as well as showroom.

9. Agenda
If you wish to find out more about
what VR could do for you, do not
hesitate to contact us.
swi.sg