"Real Secrets of Successful Startups and Entrepreneurs!” @IIM 20180830

SLOGAN Inc. (Co-Founder&Executive Fellow)
K Consulting Co., Ltd (CEO)
Nagoya University (Visiting Professor )
-Macro Economics, Social Science, Strategy/Management
Institut Teknologi Bandung (Guest Lecturer)
Serial Entrepreneur & Angel Investor
E-mail : oda@slogan.jp
Facebook：www.facebook.com/kazuaki.oda
Facebook：www.facebook.com/kazuaki.oda2
LinkedIn： www.linkedin.com/in/kazuaki-oda-07683112
Kazuaki ODA (“Kazu”)

<Work Experience>
Andersen Consulting(ACCENTURE) [1993-1997]
management consultant in Japan and US
Internet Ad Agency (Mailnews Corporation) [1997-2003]
COO&CFO =>IPO and merged to Dentsu(*) group
(* No.1 Ad agency in Japan)
Internet Ad Agency (Cybercommunications Inc.)
[2003-2005]
CSO(Strategy) & CTO(Technology) of Dentsu Group
2 Mobile service companies [2005-2006]
=>bought out to public company

<Lectures Series in University>
(1)Overview and outlook of worldwide societies/economies
and how to select excellent companies.
(2)How to create and value up successful personal careers
and skills in this unpredictable future.
(3)The secrets of problem solving method and
logical thinking in global management consulting firms.
(4)Effective communication and presentation skills
(5)How to create new business structures and organizations.

My Dream was ...

Lectures in ITB (2012)
DAY1 Personal Business Career in Uncertain Age
DAY2 Business Development Process
(Case study of Internet Business)

学生向けセミナーLectures and Seminars in the world(1/2) SLOGAN
Potential Incubation
Tokyo University
Kyoto UniversityBeijing University
University of Indonesia
Shanghai Jiao Tong
university
National University of
Singapore
Institut Teknologi Bandung
Binus University
Tokyo Institute of
Technology

学生向けセミナーLectures and Seminars in the world(2/2) SLOGAN
Potential Incubation
Kyushu University
Tsinghua University
University of Hong KongKeio University Universiti Malaya
Chinese University of Hong Kong Stanford University
Ritsumeikan Asia Pacific
Univ.Nagoya University

Let’s start!

"Real Secrets of Successful Startups
and Entrepreneurs !”

The FACT is
ONLY Some Startups Can Succeed

Why do so many startups fail?

Copyright © K Consulting All Rights Reserved.14
Why do so many startups fail?
Basically failures are more often than successes.
CEO’s are beginners with no experiences.
They do know how to do that.
NO money, NO names, NO members, NO credit,,,

Why did they succeed?

What Factors Are Important to Succeed?
Strategic ???, Innovative???,
Technology???, Good Team???
Culture/Values???, Leadership???
Marketing???, Salesforce???
????????????????????????????

They were lucky!
Why did they succeed?

What made them "LUCKY”?

What make them LUCKY?
Their positions were
in good PLACE in good TIME.

Perspective of The World

（2000-2023:IMF, 2018, 2050estimates:PwC 2017）
GDP(PPP) of Japan, Indonesia, China, India, US

（2000-2023:IMF, 2018, 2050estimates:PwC 2017）
Japan
US
China
India
Indonesia
GDP(PPP) of
Japan, Indonesia, China, India, US

6

China
India
US
Indonesia
Brazil
Pakistan
Nigeria
Bangladesh
Russia
Japan
Mexico
Philippine
Ethiopia
Vietnam
Germany
Egypt
Iran
Turkey
Republic of the Congo
Thailand
China
India
US
Indonesia
Nigeria
Bangladesh
Brazil
Philippine
Ethiopia
Pakistan
Mexico
Egypt
Russia
Japan
Vietnam
India
China
Nigeria
US
Indonesia
Pakistan
Ethiopia
Brazil
Philippine
Bangladesh
Mexico
Egypt
Tanzania
Uganda
Iran
Kenya
Tanzania
Uganda
Niger
Kenya
Zambia
Sudan
Mozambique

2100年の人口ランキングTOP10の国（出典：NewsVision）

9
Starbucks Latte index by “Economist”Resources: “Wall Street Journal” (www.wsj.com)

0

GDP(PPP) per capita(USD)（IMF, 2017）
1 Qatar 124,927
11 United States 59,495
18 Australia 49,882
28 Japan 42,659
3 Singapore 90,531
30 Korea, South 39,387
79 China 16,624
97 Indonesia 12,378
122 India 7,174
17 Germany 50,206

Market Cap Ranking(2016 August, bil USD)
571.71
542.84
447.76
364.64
362.17
①
②
③
④
⑤

Market Cap Ranking (2018 March, bil USD)
851.32
719.25
702.76
700.67
464.19
①
②
③
④
⑧
⑥
⑦
491.98
467.11

Business Development Process

Company’s Business Life Cycle
Company
Scale
Time
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）

What the Market Growth Curve means?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

What happens during Phase Ⅰ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of creating ”０ to １”
・Can’t figure out what would happen
・Believe your future to survive
・Based on creativity
・Some criticism from your family and friends
・Creating new service or product.
・HARD work during this phase!
Features of Phase Ⅰ

What happens during Phase Ⅱ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of developing “１ to 10”
・Demand ＞ Supply（certain price）
・You can figure out your company’s future
・Others start to realize the attractive market
・In the hard competition for share
・Being well organized and systemized is the key to grow
・Speed and marketing are the keys of success
Features of PhaseⅡ

What happens during Phase Ⅲ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of developing “１０ to 100”
・Demand＝Supply（equilibrium price ）
・Attractiveness of the market is apparent
・Hard competition with competitors for price and quality
・Being well organized is getting more important
・Profit rate is decreasing
・Some companies go bankrupt
Features of PhaseⅢ

What happens during Phase Ⅳ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of declining from 100 to 80
・Matured market
・Supply ＞＞ Demand（Price decreasing）
・Peak for M&A（magical number “3”)
・Profit rate is the lowest
Features of PhaseⅣ

Finance(Fundraising)

Finance is most important
to survive for startups.

DO NOT DIE!!!
（死ぬな！）

Only one KPI to survive is
“CASH POSITION”(現預金残高)
≠Current Floating Asset(流動資産)

Time
Cash Position
Cash Flow Management
＜Key!(重要)＞
* Burn Rate(現金の減る速度)
Fundraising

・Issuing New Stocks（新株発行）
(Preferred（優先株） / Normal （普通株）/ Deferred
（劣後株） ) ＊「普通」以外を「種類株」という
・Loan （融資）
(Asset-backed/No Asset-backed)
・Corporate Bonds （社債）
( Subordinated / Convertible/ …)
Various Ways of Fund Raising

Time
Corporate
Value
$50M
$10M
$1B
$300M
Series A
Series C、D、、
IPO (Initial Public Offering )
Secondary Public Offerin
Series B
Fund Raising ( by Issuing Stocks)

Another Some Defining Factors
which are sometimes forgotten are,,,
-Team Members(SOME Key Persons)
-Marketing Strategy
-Cashflow Projection Planning

Thank You !!

(facebook)
http://facebook.com/kazuaki.oda (follow)
http://facebook.com/kazuaki.oda2(friendship)
(LinkedIn)
https://www.linkedin.com/in/kazuaki-oda-
07683112/
Kazuaki Oda
oda@slogan.jp
CONTACT

"Real Secrets of Successful Startups and Entrepreneurs!” @IIM 20180830

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